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ALTOMOFIES The First Real Cost-Test Ever Made Automobile vs. Horse Automobile, l*/ ia c. Expenses stop wbco not in use. Eaxxi Ml IS-MS* Tr» Gftsolis* - 222 on ah Grease ..... .803 Tir*s maC Car X>epr*ciati*a s Cost per mile- two ?er«ca» - .136 Cost per mile— perj>er»oc - JlB To operate an automobile the cost is based on gasoline at 20c a gallon; oil. 50c a gallon; grease. 12c a pound: depreciation and tires. .023 a mile, average cost of gasoline per mile. .0122 (figuring 16 miles to the gallon) and not including storage. The average of lfi^j miles to the gallon of gasoline is based on tests of the Maxwell used la the economy test and is extremely low. '^hat New York Paper* Said GUARANTEE FOR LIFE ITHE. Muw^^fHca. Mow Co guarsMte. tins ca, to >r rat* «a « goof sn4 wo»tanaoii«* «» oe '" d tins aad-adoc* acceswnec) »^«^frd drfccrfrc wb«rra«uree« torn factory h* lwf**». «Mi»*rtanoc prepmi AUTO NEWS OF M DAY What the Trade Talks About Between Sales. Miss Marl* Dressier has Just purchased a Thomas Flyer and has designated Miss Natalie White to come to the factory and superintend the final arrangements for Its delivery. Miss White is the only licensed woman chauffeur In the State of New Tork. Her nwnber is 13.050. She la a grad ate of the New York School of Automo foUlnc and has had considerable experience In driving cars of many well known make*. ACa^lgggggg, ta.e axtreai^ hag, picked. SSL AUTOMOBILES. ifl*BX3F&ll~ per passenger mile — 1 To cents Horse and Buggy per passenger mile — 2? cents It Proves Beyond Dispute power of man, conserve his time, ex tend his field and support his hands. That the automobile industry, practi cally unknown ten years ago and now the fourth greatest industry in the United States, is fully vindicated and proven economically sound. That the Maxwell car is the standard of that industry: the efficient, economical, reliable, utility automobile, as ne-ir perfection as human intelligence and human handiwork can make it under modern conditions. Test Officially Sanctioned by the American Automobile Association That its low cost of operation surprises even its advocates. That the extravagance of the motor car is voluntary and unnecessary. That its pkasures are within the reach of men of moderate means. That it it an indispensable factor in transportation and a utihty. That it m an implement which, if prop erly employed, will increase the earning We in viced the Contest Board of the American Automobile Association to conduct this tew in order that it might be in absolutely disinterested control. The board appointed judges to attest its results. The two vehicles ran each day over a predetermined route. Each ran con tinuously tor six hours, regarded as a Eormal day's w©rk. Account was kept of every item of expense entailed. The The automobile cost m / m of a cent per passenger mile to operate. The horse and buggy cost lvl v / m of a cent per pas»cagcr mile. The car covered 21/,2 1 /, times the distance traveled by the horse. The car averaged 76 y M miles a day at a cose of $1 03. The horse averaged 32 § /10/ 10 miles a day at a cost of 95 cents. The car required 5 y - gallons of gasoline and a pint of lubricant daily. This is our answer to the charge made that the automobile is an extrav agance. This proves that it is an economic factor that would save mil lions if the Maxwell were everywhere substituted for the horse and buggy. We have always been unable to fill orders promptly in the spring and sum mer. In order to stimulate early season business all these cars sold during the next 30 days will be this car and made arrangements with Miss White to act as her chauffeur. Miss Whlto has gone through the Thomas factory and If very well pleased with the manner In which the work Is handled. She expressed herself as thoroughly pleased with the Thomas rar and Is very enthusiastic over Its performance. She Intends to leave Buf falo to-morrow. Cables advices have Just been received that the Bens automobile, driven by Erie, on the Gallion Hill. Franoe. made a new record for the bill of 9?V» miles an hour. which is more than seven miles an hour faster than tho prortouo" record. "Caah" F. Baker, of Toledo, for tho last two years sales manager for the American Motor Car Company, has Jolojkl tin* forcea XEW-YORK DAILY TRIBUTE- ~ SUNDAY. OCTOBER 9, 1910. _ AUTOMOBILES. A PUBLIC test of the Maxwell Car and a horse and buggy on the streets of New York and its suburbs, under actual conditions of traffic, has just been completed. That the automobile is undoubtedly an economy. The Results Attested By Its Judges The horse needed 12 quarts of oats and 20 pounds of hay per day. The other expenses — tire cost, up-kecp and depreciation or similar charges brought the total cost of the car up to 181 8 / U cents per passenger mile, as shown in the table above. GUARANTEED FOR LIFE position a* assistant manager of the Chi cago branch Baker Is known among his numerous friend* as "Cash," a sobriquet earned by him In th« old Pope-Toledo days, where he made an enviable record a* an automobile salesman. Another suit for infringement of the Bel. den patent, which ha* been sustained by Judgellough in the cases asalnst the Ford Motor Company and the Panhard and Le vassor Company, has been filed against an importer In New York. In addition to the ■1 teen owes served last week. The latest suit I. against the De Dtea •*** auto: mobile selling branch. «**•«£»■*•' an injunction, damages and pronta. The suit £ titled the Columbia Motor Car Com pany and G« O rS» & «*•*<*« **- Emanu.l AUTOMOBILES L needs of each vehicle were supplied at roadside stores at current market prices. Each day a different route was laid out, in order to cover all conditions of city and suburban traffic and all sorts of roads. One day they covered the dense ly congested districts of the city; another day they ran in infrequently traveled suburban roads. Everything was done to make the test normal, actual, eminently fair and conclusive. The other incident expenses of main tain-ing a horse and buggy brought its iotal cost up to 2l2 l / 2 cents per passenger mile as shown in the table above. Maxwell-Briscoe Motor Co., Tarrytown, New York *ULXWELX-BRJ*COE INC. T. C WOU>EKTI»> j ■ hUk.SU> LOWA* (.AJUGS * Broadway «t Blst St.. .V. 1. City 53: M.rcer St.. J.riM C!tT. ->• .1 35« Halmt St .Newark. -V J. Iwktn. .H. *. ■«.^-,;; i x»t NEWFOI NULANU «.AEAGE HI-UAM »VH-I.t CO W J TYNAN ZS6* Bedford Are. B Wr.. N T HACKE.N.ACK KVTf €• SM.AW A CUmi. tac HBOL4W AITT* €• CORNWX M«TOK CAB CO. Hack«ua«k. N. j 1* U.^, at.. N«w>V|a. K. T. PWia*«M. N. J. 439 Bl«km«>< AT*.. Port Blch- BUPIRJE GAEA«I itHfl ZM&VU ' «A ■ 4*TM «a.c S I . X E *l«"'«wv H T. r»ms%k~+—+. H. T. «FKk. * t. Following the recent shipments of Wav erley electrics to the island of Java and Moukden. Manchuria, a sale has just been made of a Waverley, Model 7«, victoria phaeton, to Solicitor General George Roger Harvey, of the Philippines. The roads about Manila. General Harvey says, are equal to if not better than those about Los Angeles. England has Invaded the American com mercial vehicle field by the Introduction of a new design of heavy chassis for loads of from three to four tons. The new motor truck is known as the Atlas Petrol Lorry, and is manufactured by the firm of Mar tin* Motors. Limited, of London. The new truck has many novel features. Through out the whole design special attention has been paid to Insuring quick and easy re j2.lAcem.ent of worn, sorts, and wUttfiWar soar AUTOMOBILES, Other Newspaper Comment* Mble each ««par:-ite part Is made so that it may be renewed without disturbing- those Immediately adjacent to It. process steel in preference to aluminum, steel and iron castings has bee n used for many of the parts, with the result that increased strength combined with lightness has been attained. The whole weight of the chassis with water, oil. petrol and light testing body works out to about 5.150 pounds. Rapid transformation of the two plants of the Maxwell-Brtflcoe Motor Company at Klngsland Point and T%rrytown, N. T.. la being effected by the erection of many new buildings and the reclamation of a large tract, now partially under water, for fur ther building expansion. Extremely novel methods have been adopted to convert Kln&aUad Coyq la to Outer? alt**_ .What, ** AUTOMOBILES. Horse and Buggy, 2 / 2°- Expenses c««tlaq« when mot in ni«. %—md mm Lo<Mil*Tri» l*lb*.har - - - - Mi 13 «raart« oats ... -.3 MO lbs. straw par «eatX dftQir pr« rat» .65 H<r»— hfiarns 1 4«Tly »*•• .-»■» .083 Grrease— !• Jt pr • ram - - JBMZ D«pr«et«tl*a ... .M 2 .5137 Cost per mlla— tw» penoit - ■?3? 3 C*«t per aiie— j«noi Sit To operate a bone and buggy th« cost is based on bay at $21 .00 a ton; oats at 60c a bushel; straw at $1.50 cwt.; honeshoeiag, $2 .50 per moath; grease. 12c a mentb; depreciatkm harness and baggy, .005 a a»il«. horse, buggy and harness costing $275. 00 and last ing tea years, stabling not in cluded. will eventually become the permanent bulk- head -ion, the Hudson River 1* now only a chain or old barges stretching endwise across the Inlet of the cove. These barges re firmly anchored to huge piles, driven will into the river bottom, and when the space between the barge, and the shore has been filled In. the bars*, will form a sturdy bulwark. Twenty-one barges have already been used, and twenty seven have been purchased to complete the work. The com- pany has also built a new three story ex- perlmental and ensrlneertns building. 50 by 175 feet. Another feature of the Maxwell betterments, providing a great Increase in manufacturing economy. Is the now foundry for aluminum work adjoining the- present bronze and brass foundry. Automobiles ar« pla^n» rather a prorni- aact part la taa OUca«o-Neir York aero- AUTOMOBILES. Prices Are Never Cut Maxwell prices havealvvaysbeen right, based on big output and honest profit Others cannot equal Maxwell perform an cc even at higher prices. Hence, one after another they are reducing their prices to compete with Maxwell prices. But their real com petition is titGaaidt Performance Maxwell cars at $900 and $1,000 are worth more than other cars at higher prices- Ask that "cut price " automo biles equal this economy test and duplicate this guarantee. Performances Never Equalled | Un# ft „ tateJSdrt that «• con vms wU, trave, ..^y to a*«y mUes „ €acQ ,tmch and win then land for th# purposes of replenishing oaetr Vinka and mkkißS such repairs as may required. The oeci ai3 of the race are „,„ automobile, for the purpose of *••- , tft#> arrangin S suitable landing * ces tad mmr^ng out the route, la m far M thu „ p^*,,,, to be- done. That tbß autwnofcile wnlcn th* odcUls win os» wtu _, nan, BerYlce goes without saytaff. for v will be necessary for tho car to roa at lU timea an<» through all IN of roa<s3. under all sorts of conditions. In ! thl3 connection It la Interesting to- ■••• ..'. — y^ otSdalj have chosen the Carhartt car as the official machine for the- BMI «™ **I* °< O^ l*^ «tßadl3S -^ --^*' » land to N#w Tor» 13