New-York tribune. [volume] (New York [N.Y.]) 1866-1924, August 02, 1915, Image 14

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New-York tribune. [volume], August 02, 1915, Page 14, Image 14
About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

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New-York tribune. [volume] (New York [N.Y.]), 02 Aug. 1915. Chronicling America: Historic American Newspapers. Lib. of Congress. <https://chroniclingamerica.loc.gov/lccn/sn83030214/1915-08-02/ed-1/seq-14/>

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Conducted by Samuel Hopkins Adams.
This department is devoted to separating the sheep of
advertising from the goats?and hanging a hell on the goats.
It deals with a very serious topic in a way that i? not too seriou?.
Ita honett endeavor vvill be to an? wer with fairnrea, either in
print or, where that ia inexpedient, by private letter, all fair
qurationa about advertiaementa, while rrarrving the right to plrad
ignorance when that is the right answer. It a?k? nothing for it?
service? except the confidence of it? rorretpondent? in giving
their namea and addreaaea. a confidence which will never be vio?
lated. Please state clearly whether you prefer to have your name
withheld from answers printed here. No unsigned communications
will b? read. Addreaa: The Ad-Vi?or, The Tribune, New York.
Just for the moment the Ad-Visor is poing to turn from his retTiilar
clientele, the purchasing public, and address himself to the merchant, and
particularly the department store merchant, through the words of W. R.
Hotchkin, of the Cheltenham Advertising Agency. Mr. Hotchkin has
been advertising mannper for some of the largest department stores in
the country, and knows whereof he speaks. In this instance he il speak?
.? g to the retail department of the Associated Advertising Clubs of the
World.
"Let us consider first the weaknesses of present department store
?advertising. We all see that most of the present department store ad?
vertising of to-day lacks power and forcefulness. There are various
?reasons for this condition?and many causes for their hectic state. The
continuous liemand for increased sales has created advertising hysteria.
. . . The pressure on the advertising writer has become an over?
whelming weight. Dictionaries have become exhausted of their adjectives
and price comparisons have become a matter of ridicule. Bargain screams
have become a daily habit in sensational stores. . . . The policy of
continuous price-comparisons leads the most careful and zeal jus adver?
tiser into printing frequent falsehoods. ... It would seem that it
?were not necessary in this conference to say a word about honesty. We
have all been converted or we wouldn't be here. And yet I am certain
that if I could talk privately to the competitors of any of you gentle?
rnen each would give me a detailed statement of how you have continuously
?.ried to fake the public in your communities."
Mr. Hotchkin then proceeded to turn his attention to the bargain
Us a business-getter.
"Continuous rooting for the bargain is bad store-keeping policy.
It crean s a bad condition of the public mind. To be continuously boosting
reduced goods is like running a second hand store. The flaunting of con?
tinuous bargains is an insult to a store";? nice customers. It carries the
daily insinuation that all your poods are slightly pass???not quite up to
the standard?hence, they cannot be cold at the price they were meant
Ho Lrinp."
len words, those, for the wise department store. More and more
the public is coming to read advertising in the light of the wisdom so
ely put by Mr. Hotchkin. Unless the big advertisers soon learn to
Write " eir advertising in the same spirit, there will be troublesome times
in the v..rid.
One element which has worked against the great department store
has -? ? practical exemption from criticism. Publications which
i y enough on other subjects have been overawed
1 y the huge advertising appropriations of the big shops. Thus there has
tive check in the past to cxtravapant claims and improper
met': This condition, too, is passing with the chanpinp
'?rcantile world. That certain heavy advertisers still
' to the "Id royal privilepe, however, is interestingly exemplified in
n coi red up by "Women's Wear," a daily paper of
t... . trade. In April this publication printed an article on the
? ? re. Several weeks later the editor received
nmunication, on the letter head of the National Retail
. on:
Attention of the F*ltor.
ork, N T.
ed our attention to the article entitled
oui re? Predicted." which
. ?
? 'i.it it would alsi
of 4 of thi ountry, we
?
? i fore you with the
elief that this Information will
IDS APSOr'iATION'.
S? n Ice Manager, i
Tb* of "Women's Wear" was to publish the letter on its
i offending article just beneath it, and serve
i ' who mipht be interested that
t nol divert the paper from its policy. "If the
I Vssociation," runs the edi?
? have been among the warm friends
of 'Wi '?'. paper that can be coerced or othcr
. ling from print news or ideas,
?CCOrd or even powerful associations of
retail dry . ? . ri they do not want 'Women's Wear.'"
That i? straight talk and courageous. For upon the good will of the
great stores a i: . trade paner is largely dependent. That such a
1 lid stand sturdily to its pun? is an encouraging sign of
. That the National Retail Pry (?nods Association should in
4 r less veiled, in an effort to silence fair com?
ment . and less encouraging sign of the times?but of times
that are rapidly passing away.
If you In your Investigation? have run fi<-ro?m the T>r. r>. A.
Willi!
on the o?
? '!. A. L. BAI LEY
The doubters win. The Dr. T>. A. Williams Company undertakes to
diagnose and treat all forms of rheumatism, diabetes. Bright'.? disease and
?rther serious kidney and bladder ailments by mail. The procedure is, of
course, worse than worthless; ;t is dangerous. Dr. I). A. Williams, if there
i !i person, is a public menace, as well as a quack.
|i ' ?. ' will show that the Butler stores have tun prl . .?? a prire in the
Th? t itti
e eggs I H. F. GILLETTE
Other complaints have been received concerning the trade-methods
of the James Butler, Inc., grocery stores, but this is the first to carry
i proof with it. In the Butlei '"res' advertisement of .1 u 1 y Sth, Fast
View Farm Eggs ar: offered at ' the highest price quoted there
any eggs, (?n the sale slip of July Sth, inclosed by my correspondent,
the price appears as 35 cents. Butter described as "Very Best" i?
advertise? on that date ut the butter on the sale slip was
83 cents. Therefore, either the Butler concern deals in butter better than
the very best, or the customer paid a price higher than the very highest
itter that was not the very best. The discrepancy seems to
'hods, if rot in the Butler morals,
i lusly, an adveti r is needed in that shop.
Would ! the I'roi er use of M. In'
11. BKCKER
The propi-r use of M idol is to leave it alore. It depends for its
a powerful drug, derived from anti-pyrin. the
which are not yet fully understood. The claims made
. rd.
lorie* by Mr. Adame, ea fed tn a
a /'/?tir -
' 'V**l PROMPT PRIME i career of which ended
nating a pi
Operator Accused of ??.
?CrSCn&tillaT Till Officer. rant. Wes?
Broadway. Piki
rhieh h,> th- ?chera? eensisttd in
g a eraak. Harn Pik? s rao ' ' ''?''
;?_ ? . ....... ters, ami th.'
?on D.etur? operator, of US W.st ,-cceptii..: of bribe? to turn then? looae.
awaat?-matl. Street, started upon a I Urn was held in ?1.000 baiL
WINS BECKER DEATH CELl
De Martini. Also Twice Con
victed, Moves From Annex.
.lohn De Martini and Prank B
wi ti- respectively awarded the cells vn
Cated by ?hurl.- Hecker nnd San
Haynea, after a aplrited eonteal amoni
i re Inmate? of Sing Sinp priaoa daatl
house annex yoeterday.
Da Martini, having ?crvril the long
r?t in the d^ath house annex, wa
: given hi? pick and chose Hecker'. cell
uliarly Da Mart,m wa?. Ilka Merk
er, c:.\ .?i d of murder In th?
; deg**ee twice and returned to the deatl
Hecker vins th'
Aral man in the priaon'i !..story to bi
ht out of the condemn? >! ?
i and then returned 1!
WARNS PARK VANDALS
Commissioner Asks Citizens t<
Help Save Shade Trees.
Urging that Neo Yor]
give him aasistanee, Cabot Ward, Com
miiaior.er of Parks, issued a ?tatemen
yesterday calling attention to person1
who mieuae tin-.- iheltera from th?
stuffy rooms nnd .mi-? !???
"There are many thouphtl
he ?ay?, "who tear up th?
make them more repulsive than thi
hottest ?treet?, There are alao tl
?..,! greed) ?? t?o.?
ers from th?. bushei and m so doini
? . . ems? Ivea. 1 hen
are hee lie?? ? hildren und ;
boyi who dig up the root? and pee
off the hark from th?
m such pleasanl shade. Soon ih<
die, and '.he pai
FASTS THREE DAYS
TO GET REVENGE
Jack Pfeffer Punishes Digestion.
Which Rebelled at Farlier
Chastisement.
That stomach of Jacob Pfeffer has
been disciplined again. This time he
g?ve it the absent treatment f. i
nays.
Mr. Pfeffcr's 'iomach used to worry
him, oh, an awful lot. Finally the
Philadelphia cditt.r resolved that a lit?
? would do the op
?treperoui organ much pood. So, June
25, of this year, he shut down on the
food supply never pave it a darned
thing for twenty-two days and nighta.
Saturday two weeks apo he in?
dulged his chief digeative orpan in
pome clear soup and a piece of water?
melon. Next day there was more soup,
and day by day Mr. Pfeffer in?
his diet ?i bit.
Hut some stomachs are like some
children, and Mr. Pfeffer'a took ailvan
tage of h;- kind ?
"I had !" .- for a week suc?
ceeding my lonp fast," he -
day i:' el, "but Sund:.y a week
ago 1 felt very bad. I liad i o I degreei
of fever and chills, too. I
.:.'.;. July 25 a fa-' of three .lays. I
have been eatinp apain for five days
now. And I fee! tine," he .?i
snapping his lipht blue luipenderi
smartly apainst his chest.
ADMITS MURDER
TO GET HOME
Roxburv, Mass.. Man. Who
Wants to Sec Family. Tells of
Fatal Saloon Row.
A hankerinp to pn home and ?ee his
w.fo and two children in Roxbury,
Mass., led n man, Mho said in- wai
Frank Jone?, of 13 Winslow Sti
that (-.''.. to a alk into the third I
live bureau yesterday and declare
thai !:>? ! -, '? killed a man
to .?o back to ?:.
"On July 17 1 me' a man named Jo
in a saloon in Roxbury, at Hampton
and I t," he I
Gallagher. "'.'?> gol ' ta ' ng pretty
free, and he made a remark about my
wi fe.
"I hit him nnd he went down and hit
hi? head on the floor. I gol frightened
an.l i ? ? Provi
I ere 1 learned tl ? ? - .
' '.. New York.
Hut I can't stand it anv longer 1 want
mily."
Jonei was placed .n charge of I1?
tective White and ?..??.ken to I o'^rr
Headquart? ? er to a
telegram ?ei Roxbury police.
?
HELD IN BAD CHECK CASE
Member of Well Known Al?
bany Family Tombs Prisoner.
hard G. M irphy, ?aid to
a well k:,.
?ly, was arraigne
for ex
. "n a charge of
?
teenth A?? : ue, i'.iooklyn.
The ' pe Li?, ing
il
He accuaed Murphy of i
a had check for
?
ng to | ? him.
BANK CASHIER
AND GIRL GON
FROIYIENGLEWO
Veteran Official of (
zens' National and S
nographer Missing.
MAN LEFT WIFE
AND 3 CH?LDR
Mother of Loretta Adelgais,
Blame* A. Cornelius, Jr., ?
for ("hild's Disappearance
The simultaneous d
of A. Cornelius, jr., cash.?
' National Hank of El
"' " ?, and Loretta A.:?
I.in : ?? . ' . came known
terday. Cornelius has a wifi' snd I
children, The K'-r\ is less than hal
' '"1! H. B lenl of
hntik, said | thai the ca
had !.ri missing since Wedi
thai nu woi '. had been heard f
I. im.
"Mi < .hi! as has been eashiei
.':'.. for nini ti
MW? placed every confidence in I
to ha. e been a mad infa
ing girl, who >? as
Acient an.I helpful to him ii
Hank Not Injured.
tion, we pla
? on the bank bo
! hi- did not take any moro t
with him. His disappear?
'lank in the 'east,
he was eovercd by a substantial bo
ed the matter in
?' the pol iee because we s
he will come to his -?
the awful step he has take
It wa reported in Englewood t
?US had taken 111.000 of
bunk's funds, but President Make
nii'd this.
Tl ?? story of the attention of G
nelius to her dauRhter was told an
again si him by M
? her home in Esses Str?
le Park, near Knirlewood.
"If I had its 1 would f|
every one of them into him," she sa
"for I believe he has taken my daug
ter away. She was his stenograph
for five years. She resigned four
five times because of his attentions
her, but every time he would come o
hen- in his automobile and plead wi
for her to go bac
Once he even brought his wife wi
him.
"Once 1 told him my suspicions, at
I'U tta asked him, in my
'Have I ever done anything- a
. d be ashamed of?' and I
'No.' Ii ? *o;d me riot to worry, thi
his - toward her were tl
"AI - a month ago I.oretta lo
! her po?ition at the bank, but, thront
i Mr. i
. ? ? i Boai
of Trad''. She told me then the I u
1er go bei " ma
graj her, bul I think ("ornelm
brun; on accour
of gossip. On ?rormy days he n t
to bring her home m his automobil
I thought that was just because 4*
live a mile from the tr
Had Mother's Premonition.
"My daughter left home as UBUS
last Wednesday morning. She ha
?
. but as I ? . ood i
I had ii moiher's premonition tha
some'l.ir.i' wa i h ippen.
i from her sine.
Wednesday afternoon, when I g<>r i
ram from her saying sh<
.? with s
in Eng
"Ti egram frorr
? Trad.
.- where 1
and learned sh..
Then 1
I
Mrs. Cornelius and hir dm
Amy, have beer
bungalow, called "Camp Engt? i
at Gn Lake. She h
heard of hrr husband's di appearance
until yesterday, when her sun. Wal
mployed in the Mer
.. went
?
Her o1
' ?an.
$3,000 a year, was well liked
? , ?. ?
eight years
. iis, who is a slender.
' ?
lelius c?,mp
rn Greens ? well
by Mrs. Cornelius and
ter.
atra* 0? Not Hal With IvM,n C?,
MW AMSTERDAM
?
i he Greatest Musical Siiow Ever Pro-luc-d
in ?In- tnolenl I Ii.a?, m ihr U.rhl
iC?UlllEHIS
:. COHANS '
"IT PAYS TO GOT EM
ADVERTISE" ALL BEAT.
Loew's American Rod
12 ACT VAUDEVILLE SHOW ftt?vco*.
Ma
.
-
U F KIllHS
a
AiACE
LONGACRE
A F?LL HOUSE
I ra ?uLAzi
1
OLUMBIA. I', a.. A ? " BurlMiu?. ?:.:
lb? ?rtat ttCHMAN SHOW, .ol?.
WIUERGAKDIV
PASSING SHOW OF 1915
??s . iktui ?i .-.?."?.? ... / ?? n
CAbINO , TH?R3., AUG. 5
BLUE PARADISE HVJt.
39TH STREET T t4"1
A Farce of Thrill?. Roar? of Laughter.
Ii<-tO I '.. ' ' '
A Merry Ha! Ha'
THE LAST LAUGH
EDWARD ABELES
Amuiing?Original?Entertaining.
The First Laugh ai Good as "The
Last Laugh."
44 h St.
HANDS-UP R?
HALFM MER2-IRENE FRANKLIN
?"d ?LhTiiN L.RE1N. 15? Prrtt, CIHt.
BOOTH
louis mann
N?B?DYH?ME
Ii. 81 s? a I *f
*?' * H ii" I ? ? ami inn, l
Brighton :;:",s.,:::rl'!L;Vr:?,;V"
ltrn.iii.il Heaeh Kigga S \"? u. in?, ?.?hrr.
I D l\9A 'ree v0nccr,s' 'ree Tens.
La^ ( /?l I ret* Circus. Free Shows
PRIZE DANCING COMTES] THURSDAY NIGHT
I ta i ?in
v KANU
V .\aU Ma., L.*?u? b*e* la ' S*e?l Orcaart." 1
0
HlBBli
[ENGLEWOOD CASHIER AND MISSING GIRL.
Loretta Adem?is and A. Cornelius, Jr.
Dinah, Heartsick Baby Gorilla,
Dies from Starvation in Zoo
I* Tightened and Far from Home, She Pines Away in
Spite of Keeper's Tender Care?Breathes
Her Last Clinging to Him.
Dinah, the sad-eyed little gorilla, the
only one of her kind in captivity,
died from starvation yesterday at the
Bronx Zoo. John Enge'.holm, her
keeper and the only one she cared for,
'ins side of the Congo, was with her
when she breathed her last
Homesickness was the real cause of
Dinah's death. None of her kind can
live for long behind bars. From the
time of her arrival at the zoo, last
September, the baby simian had pined
away gradually. She was frightened
wild from her long sea
when .?he came to The lironx. Under
Engelholm's tender care she forgot this
in time, but even the most patient of
humans cannot take the place of a
i gorilla mother, who carries you close
to her big hairy ehest and ?.hields you
r'r.'.-n all harm.
Dinah was one very small gorilla,
alone in a strange cold world. The
memory of the hot, damp African days
took away her appetite in this color
hoetlTe cltme. Day by day the
arms with which she ?'lung to Engel?
holm when especially lonely grew thin?
ner and thinner. They took her from
her cape, and her keeper bough* her a
baby carriage in which he wheel?
ahout the grounds, heavily wn
with her ugly little face peering ou*, on
the unfamiliar scenes.
But Dinah's appetite faded nnd then
hed entii ely. Vor a few days
during the winter a fox terrier belonp
? ? of the keeper" aroused her
? e, The small gorilla'? eye
?owed I''in about with a t..
anil foi a day or so she could eat a
Hut her improve!
For a week past phe had not been able
Probably by now she is disporting in
tall, tall paims and devouring the
row in that
land where the pood monkeys po.
UNION EXPERTS
TO AID OSBORNE
SING SING WORK
Gompers and Other Feder?
ation Officials Impressed
by Visit to Prison.
WANT PRISONERS
QUALIFIED IN TRADES
Speak Words of Hope to Inmates
and Urge Them to Labor to
Remain Free.
Organized labor is taking much in?
terest in the industries at Sine Sin?
prison, an well as in the sociological
sxp?rim?nt being carried out tl
Thomas Mott (??borne. Samuel Gobi?
per*, president of the America:
eration of Labor, visited th?
last week with other labor lea 1<n
. repr?sent?t v?, of the Nationi 1 f'om
i mittee on Prisons and Prison Labor.
The labor men felt that the ?nd
1 should be supervised by experts in
each special line, and will send volun?
teers to help the r,r ?h the
? work, so that the men going out of
i the prison may be well quai.'
1 their respective 'rades. Mr. 'iomper
spoke to the prisoners In the ch .
"We men in the ia'orr movement re?
alize that the inmates of the pei
I stituti' ; work and ought to
I work becau?e their own best manly in?
di-mar..i i', but the prod .
' the prisons should haT? I. dam
aging influence upo". r," he
"'? ?rjranized labor ha? opposed the
contract system of prison labor be?
cause its influence on the inma*'
pernicious in the extreme.
"The state use system, now in vogue
in New Yo-- . in my judgment,
the best yet devised. It has not .
been conducted upon a sr.i-tititic or.
perhs itill, a plain, sincere.
?o accomplish the
best results. With Mr. Osborne as
n, however, and applying the las?
son of the George Junior Republic of
allowing the men in a democratic way
to fully express themselves a sa
tory development is assured."
John J. Manning, editor of "The Gar?
niert Worker," sa
"If a man is properly trained here
and desires to make good there is no
better place for him outside the walls
of the institution than a labor organ?
ization. So far as I know trade m
all that is asked is that a man is a
good mechanic and willing to makp
good. So far as the garment workers
are concerned, w-e don't want more
cu'tei *han are neces?
sary, but if pome of the men are
trained here for the trades we want
the best they won't
come back here again."
A particular spark of ir.tere
?ached to one sentence uttered by Mr.
Manning. The committee visited the
the day before the Becker ex?
cution, an! the institution was hum?
ming with talk of the police lieuten?
ant.
"Our contention is that when ?h<>
' state restrain? a man it i? reipojjaiy.
. for hi? future If tl " mar. || not ?.?1,
! erly trair- .n ha i? r
i back for lick of
| to ?erve the ambit.on of a district ?t
: torney or to fix up a b ?? r-r-,.,- ? "
poli? - rj h?7| tl *
! are ?till happening," ?\
- er ?nid.
Mr. Mannirg offered to ??nd vain?.
teer? to point .? ^
op and ??????d that Qo\\\.
I '.'/. !?,, '?tionaj
Boot and -. ^.
u ?hopi/!v
order the men D , jj,^
their trade? when I ? ' lit vf
prison.
Ask Church Land for Park.
'?
of th? I ara try.
mg to :nd ir Avente Pr??.
.r.i fjr
? edar Av? nay be ?*?.
' ?OBti.
eastern eornei ?dar KfrtM
Park
woul ? inca t?
the p 11
While pointing out there
markable values in the men's
suits marked clown to $15?
Thousands of suits that
dropped to $20 and 523 de?
serve their share of the lime?
light.
Most of our mixture suits
and lots of serges have been
revised in price.
$15, $20 and $25 are the
bargain prices.
^ ouths, too, come in for
their share.
$12.50 now foi suits that
were lots higher?32 to 3>
chest.
Everything for the Torrid
Zone.
Rogers Pet any
Broadway
at 34th St
Broadway
at 13th St. "The ^^^^
Four
Broadway Corners" Fifth A*?,
at Warren list St
Practical Courtesy
'""THERE is a spirit of practical, business courtesy throughout
* the activities of The Tribune's Bureau of Investigations
and the expressions of its findings by Mr. Adams.
It is a courtesy that characterizes every phase of Hie
Tribune's contact with its present or future readers?whether it
is an answrer to a telephone inquiry, a call from a reporter or
advertising solicitor or investigator from the Bureau of Investiga?
tions, or the printed reply to a letter written to Mr. Adams.
If you haven't written your first letter to Mr. Adams, do so
to-day and put this system of courtesy to the proof. It is at
your service.
She ?Mbtmtf
First to Last?The Truth:
News?Editorials?Advertisements

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New-York tribune. [volume], August 02, 1915, Page 14, Image 14
About New-York tribune. [volume] (New York [N.Y.]) 1866-1924