New-York tribune. [volume], August 08, 1915, Page 10, Image 10

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
Sample Shoes
for Simple Sou
INFERIOR GRADES MASQUERADl
UNDFR GUISE OF ADVANCE STYL
Btit the Only Advance Is in the Price of Canvash
Buckskin and Other Curious Species of Hid
and-Seek Leather- Some Examples of Seeking
and Some "Samples'1 of Hiding.
By SAMUEL HOPKINS ADAMS.
Have you over, gentle reader, bought ri pair of Sample SI
Ve?? No!
At least, probably not. The chances are a thousand to one ap
jrou. Or more.
But. you've gone into sample shoe stores? Doubtless. And !>o
shoes? Unqoestionably. What. then, doe one buy in sample shoe st
j. not .-ample shoer? Foot junk, mostly. The sample shoe as an ar
(f staple trade is a myth. Upon this myth and the public's care
fostered belief in it is built the structure of an extensive trade i:: "seco*
damai*' : ?. factory re.ie?."-. ancient ;-t<>ck in the last stagei of ?
decay and other rag-tag and bobtail of leather making a final stop m
downward path to the scrap heap. Mixed in with this rubbish is a !??:
of fairly good shoes of the cheaper grades, almost invariably, however,
by *ne.'i"s of misrepresentation. In fact, the very sign "Sample Shoe St
is in itself, an evidence of false pretence.
Sample shoes do, of course, exist, since factories sell from sani]
They aro made in a very limited raupe of si/.es and in the least nun
jrractica. le, because there is a special cost of manufacture. Each fac
salesman lakes on the road not a pair of sample shoes, but one of a ;
to show. After the 1 uying is over, these divorced samples are renu
and sold, often to the manufacturer's own trade. You will almost n?
find in a sample shoe .-tore any stock with the imprint of a high c
make in it. thouph you will frequently find names suspiciously resemh
those of the highest class tra?le. There are probably not enouph pent
6ample shoes turned out in all the factories of this country to st
twenty pood sized stores; yet there are in New York City alone nos
800 chaps doinp business under the "sample" sign. Says one of
veterans of this line who is now about to reform, in the course o
complete revelation of his trade methods i after The Tribune had "cat*
him with the poods") :
"You want to know what chance a customer has of pettinp i
sample shoes in a sample shoe store'.' Mol one in a thousand. No,
tne in ten thousand. Take my case. I've been in the sample shoe hi
r.ess here for years, and I've never yet sold a pair of sample shoes,
far as I know. If I did it was by accident."
Perhaps, in pursuance of some obscure psychology of the trade, sain
shoe stores typically keep off the street level. They do business
on the second floor or further up, with a show window or a "banner mi
below to attract customers. It has been suppested that this gives to
patron the feelinp that the sample, being a rare and precious bargl
must lopically be soupht for a little apart from the ordinary paths
trafhe. My own pues.- would be that cheaper rent has something to
with it. The sales force is, as a rule, eager and skilful. They hav?
little ?"?patter" of their own, these clerks, telling you how they pet th
?-amples "six weeks in advance of any other store in the trade"; how.
you boupht that shoe at a swell shop, you wouldn't pay less than $10 :
jt?not a cent less," conpratulatinp you, after exhibitinp the furrow
brow of thoupht, that "we just happen to have your exact size in a v?
high prade sample." and so on. In every one of these places visite.
have heard a line of talk identical in essence, and almost in phrasing
So extensive is this trade that it is possible for me to touch up
but a very few of its exemplars. To the t.. . I hers I hereby ofl
my apologies, also the hope that their turn may come later on if th
steadfastly stick to their crooked last. To begin on a pood location, t
Star Shoe Shop, on the second floor, at Fifth Avenue and Forty-aeco
Street, northeast corner, holds out to the floating populace of "the Avenu
the lure of .-ample shoe.-, through the agency of a window case on t
ground floor, and elaborate signa in the second-story windows. He
\ The Tribune investigators purchased a pair of Russia calf she;
w with white oak .-oles which, we were assured, would cost |6
$7 al a repular sh?.e -tore. These were sample shoes, the salesm.'
said, and a preat bargain at ?3.*?. If they had been in sound conditi
and of pood workmanship, as represented, the value would have been fa
But the workmanship is poor; the left shoe is damaged: the shoes a
not sample shoes at all. and .sl'.?'i would be a pood retail price for thti
Another call at this place resulted in the purchase for .*-'?"..s.~> of a pair
"genuine buckskin shoes." designated oh the receipt "buckskin, J. .1. Ba
nister make." which on investigation prove to be suede and not hucksk
and not J. J. Bannister make. What they art really worth is open
serious question.
The Star Shoe Shop operates also and along the same lines at 101
Broadway where a pair of Russia calf shoes was boupht for |3.35. (
the sales cheek appears the stamp. "Brooks; London. England." '?1
shoes were made in this country, and if perfect should retail at .*-?"..?>
But there is a damage in the lift shoe ^uch that it would leak like
sieve in wet weather. It is worth practically riothinp. except as a curio
At the entra?ne t?? the l'loi.-chman Building, on Forty-second Stret
near Sixth Avenue, appears the show window of Young's Sample Sh<
Shop, which operates on an upper floor. Here The Tribune purchase]
nepotiated with an earnest and courteous salesman, who meiden:ally pa\
them a sketch of the business ("our satfiplc Bhoes are six week- il ;..
vanee of any other -tor?"; "everything you pet here i- the highest grai
of sample shoe" and so on? fot :?. pair of lady's buckskin shoes, at si."...
"And lucky to find them in the right size, 1 can assure you," sai
the salesman. "Anywhere else they'd be $10 at the very least."
"How can you sell them at that'.'' was the natura! inquiry. "\t
they in good condition?"
"Perfect." the salesman warmly assured us. "You see, we eje. 'ei
cheap because they're .-ample.-. Genuine hiph prade buskskin."
As he spoke I was pa/inp at a hole in tin back of one of th
"perfect" pair into which a lead pencil could have been thrust. Piquanc
was added to the situation by the sign on the wall, facing us boldly, ".it
this declaration: "Every shoe Sold Hen Absolutely Perfect." Heu
ever, we accepted 'he clerk', ent, handed over the money, an
r.i! was proceeding merrily until my companion proffered whar
to me a mild and reasonable
"Just put that down on the saler shp, will yotl?" he said, after th
clerk had repeated for the third too? ? ."ce of the penuinoncs
and value of the article.-.
"Put what down?" he asked.
"Why, that about its being genuin? buckskin and perfect."
The man hesitated. "Is tha ? ? ?"
"Yes, '? IS. What': tl.? ':?"
'Why, it ?.-n't a ual. Excuse me for a moment."
Ho went over and laid the ease before a ?lark ami ene'-petic womar
at the cashier's dc.-k, who seemed to be in We rose and followed
A6 if by mapic the atmosphere of the place had chanped. Where ?
moment before all had been smiles and confidence 'here was now doubt
and resentment.
"Isn't our word and reputation good enouph for you?" demanded
the woman.
May heaven forgive my companion for answering in the affirma?
tive! '"Bul what's i he objection," he added, "to puttinp it down in
black ami white?"
"Well, we iiin't usually do business thai ?
She reached I of paper, put it back, took it up again. Every
Salesman in the shop had now gathered around. "What i>; it you want
n?e to write?"
"Genuine buckskin, absolutely perfect."
"I won't do it." she declared angrily. "How do I know they're
genuine buck km'.' I didltl make 'em. Ask the manufacturer."
"Your salesman warranted them genuine buckskin," I pointed out.
"Put down 'buckskin, on approval,'" suppested another salesman.
"I'll do that and no more," -he decided, takinp up her pen.
"if you don'' like them y??u CM return them," put in the lint]
aaleauiau. J
"Will that, do?" inquired ?lie brunette finding; spirit bf samj
Spinning to write.
"No! I want just ?That the salesman gnnrnnteed, in bla<
white."
?Up! The sheet of writing paper wao torn in hnlf. Spnrks si
'"rom Ihn lady'4; lively eye . Thefg MM also a snappy quality
fiihsequent remark.?.
"Say. man! _o_ niiik?- ?i- much fuOO over this as if you
iiuyinp real estai?'."
"Well, you see, I want to know what I'm buy"
"What kinda business d'you think \vr do here? All this meo
a couple-o'-dollar pair o' sin? '"
"Two dollars? Why. ho charged me $4.98 and laid thoy orgte
.$10," said The Triliune man innocently.
"Well! What'o that t.? make a row about? Givvum hark his m
In just such a tone, 1 am ?certain, ?lid the White (?neon .?torm: "Oil
her head!"
The shoe- ?vote taken back, regretfully; the money was ret
still more regretfully, and the lady continuad to talk with consid?
freedom and fervor. She was still talking when we retired fror
place. I still have a withered feeling in thi; hack of my neck froi
finale of her ?*onvers:iti??ii. It came too fast for anything but i
hand, so I am unable to quote it ?accurately, bi 4m to reca
repeated claim in one form or another that she was a lady. Far
from me to deny it. I am ready to go on record, if necessary, tha
is a la.ly. 1 am almost prepared to aver that she is a sample lady.
On another visit a less derpanding investigator boupht at Yo
a $10 pair of sample hoots <.f the best material (according to repres
tions), manufactured at the Worcester, Mass., branch of Hearth ?X:
of London, England, paying $8.95 for them. The shoes are not sa
4hoes; they are not of the ?beat material, but of a cheap grade;
were not made by a Hearth ? Co. branch: they did not come from
cester, Mass.; thi y are not a $10 grade or anything like it, and the;
not worth the $.'b.?.r> paid for them. Otherwise, there is nothin
criticise in them or the method: employed in celling; them.
Investigations, 'ike charity, shoul?! begin at home. On which
ciple "i'.e of the first sample ?hoe shops to be favored with the
ronage of The Tribune shoppers was the one in the Tribune Buil?
conducted by Oscar Herler. Various purchases were made there,
throuph the tests and subsequently presented to Mr. Herler as a sif
cant parallel between his selline repr?sentations and the hard facts.
Mr. Beider promptly emulated Davy Crockett's coon and came I
brinpinp with him some interesting facts, there is no necessity for
scribing in detail the transactions at his store, the ?general facts
niitted by him heinp more important. They are that all the shoes ir
stock have been factory reject?, cancellations, damaped poods or secc
This is the ?ort ?>f .?tock, be state?, ?generally found in sample shoe st<
?Xpert testimony which convincingly bean out The Tribune's find!
Incidentally, the Berler inquiry developed the fact that certain factr
bud a regular outlet for their damaged poods in the various sample
parlors, selling their genuine samples to their own trade. How thi
likely to react in the long run upon the ?good repute of the factories
question for them to decide.
Beider is now under agreement with The Tribune to quit the I
sample trade, carry only regular lines of stock and give a money-!
guarantee to any dissatisfied customer.
Under the name of the Novelty Sample Shoe Company. Levii
Bros, conduct a parlor on the fourth floor of the Marbridge Building
Thirty-fourth Street and Broadway. They conduct two other st<
elsewhere. -At the Marbridge Building they sold to The Tribune invi
p.ator a pair of alleged sample Stetson shoes, ai 6V|D, for $8.66.
shoes were not samples, but "old clean-ups," made several years api
poor leather. They are not samples; they are not Stetsons; they
not even 6HD, but 7. and $2 would be an amply sufficient price to
for them. According to the union label, they were made by the BaH
Shoe Company, of Whitman, Mass. If there -ver was such a conci
:i has since vanished from the map of Whitman, leaving no trace
hind it.
"Ten dollar sample shoes for $2.46" is the engaging offer made
the passerby in the window of the McDonald Sample Shoe Company.
the northeast corner of Sixth Avenue and Twenty-first Street. Una
to withstand such golden opportunity. The Tribune investigator bouij
from a table strewn with damaged articles, a pair of "Hanna" sm
.?tamped $6.00 on the sole, the clerk guaranteeing them perfect. 1
shoes are badly damaged and cracked. In fairness to "Hanna" the mai
facturer, who has a name painfully and suspiciously like Hanan,
established and reputable (baler, it should be said that the sole.? wh
he puts into his shoes are very goo?! of their kind. Their kind in t
instance doesn't happen to be leather, but paper and muslin. Our ?
1.raiser declines to set any value upon this remarkable specimen of fo
gear. He observes, cynically, that they're worth what a smart salesm
can get for them.
No chronicle of the fake shoe trade would be complete wit.v
mention of the Slater Shoe Co.. at Broadway and Twenty-seventh Stre
This is not the eld reliable J. ?x: .1. Slater firm, with stores at Broadw
; mi Twenty-fifth Street ami -li? Fifth Avenue, but a very different S(
of concern, the resemblance beginning and ending with the name. L'
fortunately, there was, until a few months ago, nothing in our laws
prevent an individual named Slater from going into the shoe businc
and profiting by the neighborhood of the Slater firm, which has be
at the Broadway and Twenty-fifth Street location since 1897. But wh
i concern like the new "Slater" settles two short blocks distant frc
the old Slater, tho theory 01 coincidence suffers a pretty severe strai
The new "Slater" .-tore is not a sample shoe store, but it is run on abo
the same plans of reliability and fail- practice.
An interesting method of testing the Slater Shoe Co. type of trade is
attempi to get the store t?? hack up il.? a?lvertising claim.? in writing. I trii
(he experiment recently on the basis of a newspaper "display" advertisemei
offering "$5.00 classy Rubber Sole ??xfor.ls. English last," in white buc
skin, for .???'.'.?ri. Unfortunately, the store was out of the article, whi<
(.idn't discourage them from trying me with a pair of canvas sho?s i
the same price. Upon my calling attention to the fact that the canva
?ark buck i.? a dubious speciei ami that I preferred a leathei bea.-ir
.-.!.in,a! as booia for my wer. the salesman, a husky and ourpriaingl
?road faced person, said that I'd come *.?"? late, but that he Could . h?,
m? some tine white buckskin with loath?-. -, les, at the price. The good
as he presented them, were undoubtedly white; whether they were nuc?
skin, 1 shall nvwr know, a!a ! Hut I strongly BUSped that they wer
not, for reasons which will presently appear. The salesmai
however, was positive
'Genu-wine buckskin," said he. Y ,' ? ?getting a bargain whe
you gel those shoe.- at the prie
"Il does seem cheap." 1 admitted. "You're sure they're buckskin?
"AI solutely."
"Verj well. I'll take them on that basin."
bill wao handed to him "You'll nut it on the receipt that th
shoes are genuine buckskin, will you'."
"All right," he- agreed, with somewhat les? heartiness. He retorne?
with the shoes wrapped up an?! the rhan<:e in h:.' I
"Where's the receipt?"
"Wrapped up with the shoes."
"Doe.? :t say '?genuine buckskin*?"
"It".- all ripht. If you ain't satisfied with tho.e shoe.?, you can gc
your money-"
"Does (he receipt specify genuine buckskin?"
"Say, can't you take my word for it?"
"Certainly, that's just what I want, your wor?l."
"Well, you got it."
"In writing?"
"No. I ain't going to put it in writing."
"In that case, the trade i, off. I bought those shoes for genuine
buckskin-"
"They arc buckskin."
"Genuine-"
"I didn't say 'genuine.' I said buckskin. They're roe-buck skin."
"I don't think want them. Kindly give mi* my money hack."
An expression amounting :i!?!"?t to agony overpassed the nroad
facial expanse. Here was a completed sale about to escape him. He
retired for a conference with a short man. who appeared to be manage?
and who at the moment was addressing a retiring customer in the fol?
lowing tactful and reassuring terms:
"Don't get fretty, now. It'll ail bo fixed.T
The manager listened to hi? subordinate. Then he turne.1 to ire.
"What's the matter with the shoos?" he inquired.
"Nothing, if they are as repreoi nte<i."
Coutiauf- on i?__e 0 ___a_
[Customers first.
H EARN
Fourt?enih WUmOt Wert of Fifth Avenu?
23^ August Sale Household Dry Goods
here, August Is a Month of Evtr Changing Bargains in
Rianket.s Muslins linen? Silverware White Goods
Quilts?Comfortable? Sheetings?Sh. ' I owels?Towelings Cutlery Curtains and Draperies
Tickings?Pillows Pillow Cases Scarfs?Shams Soaps Rugs?Shades
PRICE ATTRACTS?Dependable Merchandise Makes for Fame.
Together, They Keep US Busy and Our CUSTOMERS Contented,
rno PYAMPIF THF^F *sAI P VA? I TF<;.___
Wash Dress Fabrics
Substantial reduction? even in our moderate profit prices.
Kconomy timo at no ??crtflee <f ?tyl? V"?ril b? ?urpi ? excellence
of assortment? now, whtn other? are telling you that they are all out of
fabrics or eolor? that you want.
Remember! Thii it l.?rpeit Wash Dres? Fabric Dcpt. in the World.
Floral Voilei?
Plain or ?eeded white or
colored ground? eontraating
singlo flowers or bouquets -
handsome effects.
Bordered Voile*?
White Krnu.il wiiiely .spaced
single flowers wide borders -
? ?very dainty were .34.Now J
Corded and Striped Voile??
Contrasting polka dots, also -i
smart combinations in wide
stripe were .19.Neu
Fancy Lawn??
White and colored grounds
florals, dots, ?potwand stripes
with and without borden
were 9\c.Now
.12 inch Zephir GiaghaakS and
shirting Madras non eolor
?chemei in fin? sssortnient?,
special.??
Continual i of Imported
Ratine? fr< m pec .1 pui ?
_ . eh? ? 12 to 16 inch
.??4 eo I o i ortm
,1 price.
.19
IL' inch Shepherd Check?
.19 black and wh te luiting tin- - ,19
wer? -i .T" elear
12*'o
6-!4
.17
16 inch Imported lire-'. Linens
best color i 19
Embroidered Crepes white
! pretty c
? Ji i id figura reg. ,15
Crinkle Crepe* white
? ?
fine f ?r un
and little girl
di ?? si i ?? ere .12'. and .15.
? .37
9
8'
z
WOMEN'S SUMMER DRESSES
Most exceptional price cuts on tasteful dre I known. From sitnp!e
to most elaborate, these dresses are of luperior designing.Still ?;rcjr
stocks, hut brisk selling is lessening variety.Choose your- as soon as
possible As soon as you see the lire at many ari' cu*.
below cost of manufacture while oth id and one-half
below their former pri?es.
Dresses Pretty summer col?
ors, in plain tints, novelty
>tripes and floral-. .Fabrics
include chambrays, dimi- -
kit? ami voile? excep?
tional range of models. I
Were $2.98. |
Dresses I'lain color linene
and Bedford cords a!~n
voiles in new it]
pretty florals and polka ,
dota..Many models, Includ- ,
inji tbose for women who '
require extrs lises
Were $3.98.
Dresses?White, summer
tints, polka ?lots, coin
I pot I and new zebra, a;
well as cluster -' i p?
voile, crepe and dimity
tunic, plaited and raffled
skirts. .Tasteful trimming
touches. Were 14.98.
Dresses Plain or embroid?
ered white voiles tier |
and man;? new
blouses, including bolero j"
jacket effects Smart trim- !
mings. Were $ii.98.J
Drosses Fine white chiffon I
voiles, soft crepes and
Breton net, also fine qual?
ity crepe de chines new- ',
est modela Venise laces
are favored trimmings..
Charming enough for bridal
dresse
Wer? 116.98 and $21.98
1.87
2.19
2.?*
3.75
12.98
Dr. i ? lored mod
ien, having
? .
striped an?! plain color
voiles. Were $7.98.
Drosses White roi lei em-'.
broidered in flounce, tier |
?.r.d ?Hover ? :'
plaited in
?
colon i
I o 52.
Were 89.98 and $11 98_
. oije? an<l 1
and wide tripe
tyle? in
white, lora are in ?"
?
inga of c?
? 12.98
Dre--.-? '
. ..in ?pots,
I bot
lover i
i al combine : ; plique j
.. . .
plaiting? or quillingi all
have net foundation?..Alao
tine white and colored
?
?Swisses. Were $18.98- !
4.75
5.25
7.50
9.50
Suits . .
Coats. ..
Not a
During August ALTERATIONS FREE on
Women's and fViissL't,'
.7.Dr? and up Dresses.2.UH and up
....DTi ami up Skirls.??.{KI rid up
'lick and a promise," but sell.
o
SMART BLOUSES
Dr? ??? ;. Tailored an.i Sport
Many reductions and clearances
( Icaranre of Dressv Blou?c*?
Were $4.08.Now '?.U
??am'y pompailour chiffons anrl erep
?le chines trimmed with lace.? or i
dcmi-tailorcd styles with embroil
erc?l fronts.
line Press Rlouscs
Wer, ?- .Sou :. ?*.'
G?-, ?. -i ? ii pe do '
. ?i or ribbon trimmed. ?.
Aleo dt? - md net
black ??ml cream man) with deli
Cutely tinted ribbon, camisole ei
fects, on net underlay.
Ilemi-Tailored Blouses -
Were f4.98.Now .2.9!
? repe de chines in white, flesh. New
port, tan and black- hemstitched o
then finished with rib
hon ties or silk cords.
Midsummer Blouses -
Regularly $2.98.Special, 2.21
White organdie an.i voiles allovei
embroidery or trimmed with roun?
mesh Val. insertions Puritan an.
yachting collars taatefully ti
long or short sleeves.
Advance Fall Models in Fine Voile
Blouses daintier than any show::
before long sleeves tine embroid?
ery used as vestees, or panels or in
volte etfeet tucks of various sizes -
I square mesh and Val. laeei |
dainty trimming tout
Our Special.I ,g_
SOLID GOLD PENDANTS
WITH CHAINS
Reg. $5.98?Special 4.50
Many new choice design?, in.
? circles and floral
with and without small d
Silk Girdlei ?
I Smart Militan Stripei la f.,.?,n*e rom
binations; also black and white -
?ere Jl ??>?. clearance._...now _>.___
?*??>
Dainty Undergarments of
CREPE DE CHINE
v.omen prefer I -ilken
thing? to fine mu le ch'ne
lireg all
compactly ind
ttle that it i? ideal for
Corset] Covers Specially r>r eed ??'**??"?
White a' ? -. mono
Vsl. lace
trii:>
Novelt) .1 .<?!'
Whi - ? ' '
i
?
'ching
Night Dresses Reg. $4.25.'J 98
White and !'?? ha? : lome plain,
but elega it i ? :?>r laces in
?inusual trimmini
Night Dr?rss?a A.."?.Ds
plain ami i
. l de chin?-.
Pet tin at? i.now ft.ON
Whil ::bbon
.i!" point
have Val.
iace floun i how
deep .--.i nine rows
of lac
Combla iti. new I .i*s
W te I '' h -had"w lace yoke
d shoulder Pan.I- ? nished
with ribbon run net.
Combination?.l.OH
? m Van I1:
lare in ? ?'"ii
Bloomer? No? 1.9-1
! COOl many lace : ; ?I
elasl
ART LINENS
August Sale Reductions
Luncheon and Tea ?Cloth?
Hemstitched ? rate drawn
inee
' " ' 1.54
Siirts and >biin?
Pur" Linen ' ? ! or
-
embr- ? '.-piece __
Kv..?i.--.auco ,?carlo ng. .'JO.... ?77
MUSLINS, SHEETS, PILLOW CASES
at August Sale Reductions
Lowest Prices in the City for these well known brandi.
mi mail tin ncia-i'no.vc oodb-o
worth .11 ''a
53/4
MUSLINS
Pi n- of Loon. i
Lonodale.
Hill. *?
Limit 10 yd.?.
10-inch 1'nbleached Muslins
worth 9.Sale
Limit 30 yd?.
Vard-wide Muslins Bleached anc1
unbleached worth S.Sale
Limit 30 ?/do.
57,
4*4
SHEETS
Will W.i-h ???ovier. ?ki,
... .?ti
... U
. 4'.
... .Si
51x90.aro
S9x90.?roi
>'lx:?n.
r*h .74.
Bleached Muslins
worth 9',4.
Limit 30 yds.
12-inch Bleached Muslins
worth 9;vi.Sale 6'M
Limit 30 yds.
!_ Bleached Muslins _
worth .10H.Sale 7 ?
Limit 30 yds.
DIAMOND MILLS SHEETINGS
Well known for durability.
Dwiftht Anchor and t'tica.
54x90. ... .4?
?3x90. . ?V{
72x90.worth M.rM
Sale 57? -' ' ' .oral .t'i;
90x90.worth M.",'
PILLOW CASES
Will Wash I!, tsier. ?t?lc.
.worth .17.i'?
.WOli .1*1
S0x?M.worth :'1 .is
MxM.wort - .i:
BLEACHED.
Value.Sale.
12 inch.. .1?!
r.-4 .17
SO inch.. .19
6-4.'-'1
7 1.23
- i.a
9-4.27
10-4.29
.1 1
.!_
.1 4
.13
.1?
.18
-1
._;*.
INBLEA? BED.
Value Sale
5-4
6-4
7-4
8-4
9-4
10-4
.16
.19
.21
.23
.2.
Dwight \n?h?ir and I'tiei.
42x3?..worth ."..U
4..X36.worth 2:.U
50x3*?.worth .24.17
MxM.worth 27._i
Measurements before hemmir.fr.i
Hemstitched Sheet? and Pillow Cum
10 and 5 cts. more, respectiv?ly_
?18J Extra long Pillo- I . inch?
._.! Sheets to
.tl
.14
.10
Ifj
BLANKETS! BLANKETS!
AT AUGUST SALE REDUCTIONS
Reliable qualities specially priced to itimu?ate August I* ii the
part of wisdom to buy during this sale. Stocka are exceptionally larj* t'A
comprehensive, and prices are wonder ft:'.'." low, altl 0 m^aiii
i? very likely to keep on the upward trend...-No ma* M__?Ht
need is, we will supply it, and
BLANKETS.
Pure California Wool and Wool ?
filled -white, gray, scarlet
and Tartan and other plaids ?
- ribbon bound -all size beds ,
" | ?$6.49 and $7.98.?'
FOR OTHER NOTABLE
surprise you with the -, ?
BLANKETS.
Fine California and Pure Wool
White, colors an?'.
0 ?Jacquard Comfortable
Blanket?.
rog. S4.7.? to 15.50 .
BLANKET OFFERING 3
5.25
3.77
SEE HERALD, AMERICAN AND WORLD
O
TOWELS
August Sale Reduction?
Huck Towels 20x38 ? heavy
Union linen hemmed- red -
or white borders reg. .18... -
Turkish Towels 32 and 39 - -
soft and spongy bleache?!
hemmed or fringed plain -
white or fancy colored
centre? rcg. .12.
Linen Finish Huck Towels? .
21x45 bleached hemmed
red stripe borders reg. .14.
Turkish Towels 22x44 heavy
double thread bleached ?
hemmed white or colored
border.? and hem reg. .27..
Heavy Bleached Turkish Wash -
thi Jacquard border
11 ?n.-h reg. 6V .'? for_
Fine Bleached Turkish Tow,:
whne or colored stripe bor- -
der? 19x40 -reg. .10.
Turkish Bath Towels hcmme.1
spongy weave 25x45.
reg. .39.J
Turkish Hath Mats b-a-t-h
woven in centre aooortod
colors reg. .49.
Hemmed Turkish Bath Sh?4et>
white borders 50x70
reg. .M9.
CUTLERY and SILVERWARE
.14
.10
.20
.12
.14
.32
.37
.65
at August Sale Reduction!
Dinner Knives and For
Landers. Frary ?? Clark raaki ?
?set of six each reg, $298'
I-'ine ?
H. Bok.-r k Co.'i make - ;
full nickel flnisl
Impo I ?
3% to 5 inch ? ... ? ?
'-.
known mah
of 6 aaeh a rth $119 *
3?Pieee far? ing S< ti
English Ste? i han- -
-in line?! r:i
Rogers Silver PI it! i Te?.
Spoons bright and
gr.-y ? ?
Rogers Table
Forks br:;_h'
iah pre:
reg.
Rogoti Sill ? : :>:nner i
Knives on ?
fancy handle?
reg. $1 39 hal t ':
Roger? Berry -j
Spoon?. Gn i, Cold -
Me.i? !
Roger? Soup I
gfX '. ? I'?
reg |] 19
2.35
.50
.23
.77
1.55
.38
.75
.93
.36
;
MORNING SPECIALS?Tomorrow, Monday. Until 1 P. M.
To prevent
/
lealers buying, quantities rootrieted. No M ?,??.? Ordtrl
Il et. Mercerized Damasks.-Il
a hita ... pal I
TABLE LINEN'S MAIN FLOOR.
11 et. Huck Towel's. 7
18x36 bleached soft finish
hemmed white borders.
TOWELS MAIN FLOOR.
$3.98 Marseilles Spreads.2.841
Full si." satin finish hemmed,
scalloped or cut net corners.
SPREADS BASEMENT.
|1 . .'? e.?liters?by pound. .117
Fil t - ' a ii ?te goo ie feathers.
PILLOWS t FEATHERS Basement.
29 to 39 ct. New Cretonnes.I S
Also Art Taffetas 36 inch ehintX,
Oriental, floral, stripe and geo?
metrical patterns in handsome col?
ors; also black and white effect;
with florals manv stvle-,
CRETONNES BASEMENT.
$17.98 Rugs?9x12 ft.11.50
Alex. Smith's Sons' Axminsters;
0 new velvet.? light and dark
many designe.
RUGS THIRD FLOOR.
$1.19 Radium Taffetas?I? inch .*7
Especially tine for new gown.
luatroui light and dark colors.
SILKS MAIN FLOOR.
39 ct. Mohair Siciliennea..._?
?r)0-inch firm weave silk lustre
cream, grav, brown, navy, black.
DRESS HOODS MAIN FLOOR.
29 ct. Silk Mised Pongee?.IS
35 inch highly lustrous light ami
dark colors also black.
WASH DRESS FABRICS Basement
12'.- ct. Fancy Voile?. s1..
3 --n..-h white with pink, blue, helio
und black stripes or check?.
WAS'! DRESS FABRICS Basement.
Men's Baodkerrhiefi .IaS
S,., , ' quslltl?
- i ? V:nchh?iB?
HANDKERCHIEFS MAIN FLOOR
$2.69 Women'? Tab I". ' ''
Gingl .?urn?*
colors a!.??i a ?
ore.) or
'op and f.
WOMEN'S DRE
.nodili
34 to *?
FLOOR
9 ct. White Cambrics?.16 inch.. ?>*?*?
Fine quality for underwear and
baby clothes.
1 HITE GOODS MAIN FLOOR.
<??. ?t. I'm?? relia? 26 and 28 inch .<??
. i American taffeta plain
and trimmed handles.
1 MBRELLAS MAIN FLOOR.
<t N ???. M.M W.inteir-. .
Bathing Belt? ?'"*'
Moh.-nr B| na blies ?n?
slip-on and blou?? netws
go red ?OUBf*"
wit'. nbinatieno.
WOMEN'S SIMS SECOND HOOX
$1.98 Crepe de Chine Blouse?.. I***
Black and white tucked front?
low collar
WAIS rs .<? BL< ?1 "'? F1
98 ct. Women? Kimonos ?. ??
Floral law:-, s and erepei r-?P"
and loo?- ? ,;,d. "r
?tr h in V??
S'EGLIGI >D r',-'uR'
m?
79 et Nainsook Nighl l?re?*?es ? ?
Round a- iCf'
broidery and ribbon trim. rtrt?,
MUSLIN UNDERWEAR t? FLOOR
I 1!?
ILN Girls' Beach Suits .VT"
a ... to drill or pop?in
rla:n and Norfolk oiiddl b!oOK^
plaited ?kirts. nne
GIRLS' DEPT. SECOND FLOOR.^
s^?tiMf^s'Ws^?A^si^
New Rui '' "?.tea
other styles repp. ??-??? iS
?r bloom
treuaers ? ?,. ct.iOl
BOYS' CLOTHING 1HIKP FLO?-'?
49 ct. Boys' Bl??u?e? *_? ^j
Madras .? I percaler ;tnr;a or
f-.-ures else i?!a:n white ban?
attached collar o '?' ?_' >'r| ?,,,,?.
BOYS' Fl'KNISHINGS Third H<^
49 ct. Little Tots* l.re??e?. ???-,?,
To 6 v.- g tigh?*" ?nd l?rri?.
?tty colors favorito e*e*n^
BABIES' DEPT. SECOND rU,
Clock Signs Denote Morning Sp?ciale.
Look for the Clockei Look ior lhe Clockol