New-York tribune. [volume], September 09, 1915, Image 3

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
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aANNOUNCEMENT )
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IT has been brought to our attention that un- \.
scrupulous dealers have been selling as \?
"Standard Gasoline," an inferior product not of I
our manufacture, the dealers using the words ?
Standard Gasoline" as a catch phrase. %
i
We feel it our duty both to the motoring public and to our- |
selves to make known this unfair business method. I
In order to meet it, we have taken the following steps: 1
1. We have given our Gasoline the copyrighted brand name %
SOGONY (Standard Oil Company of New York). I
2. All dealers carrying our gasoline have been supplied >
with Red, White and Blue Metal Signs, displaying the words ?
ISOCON Y MOTOR GASOLINE, to serve as an identifica- 0
tion mark for motorists. ? y
3. This SOCONY Gasoline sign, as shown below, will ?S
be featured in a series of advertisements to appear in the f\
principal newspapers of this City. In these advertisements H
we will try to make plain the importance of the Gasoline H
question, and of the difference between SOCONY and fig
inferior products substituted for it. j*j
I We believe that you as a motorist are interested |
I in stamping out this substitution evil, and with I
I that end in view, we would appreciate your I
co-operation. \
\a>jM
I Look for the SOCONY Bulletins in this paper. I
Buy your gasoline where you see the Red, |
I White and Blue SOGONY Sign. g
I STANDARD OIL CO. OF NEW YORK ' S
Principal Stationi V*
New; York Albany .Buffalo Boston jgj
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