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Newspaper Is a Member of the Audit Bureau of Circulations It submits all its circulation figures, books and records of every nature pertaining to circula? tion, to the rigid scrutiny of the auditors of the Audit Bureau of Circulations, and gives its unqualified support to the Audit Bureau of Circulations. We do this because the Audit Bureau of Cir? culations is the biggest forward step that has been taken in years, in either the newspaper or the advertising field. We want the advertisers who buy space in this paper to know exactly how much circula? tion they are paying for and where that cir? culation is. We want them to get this information from an authoritative and unbiased source ? in such standardized form as will enable them to make fair comparisons of this paper with other news? papers of the same class. We want our advertisers to pay us?not for the circulation we think we have or hope we have or guess we have?but for the circula? tion that the trained accountants of the Audit Bureau of Circulations FIND WE HAVE. ? As a result of the rigid audits of newspaper and perodical circulations made by the Audit Bureau of Circulations, every advertiser in America can now buy his advertising space with def?nite and detailed knowledge of just what circulation he is getting* The buying of advertising space has been raised at one stroke to a plane of efficiency never known before. Over a thousand of the leading Newspapers, Periodicals, National Advertisers, Retail Store Advertisers and Advertising Agents in Amer? ica comprise the membership of the Audit Bureau of Circulations, and this newspaper is proud to be one of them* The Audit Bureau of Circulations Board of Directors LOUIS BRUCH, President American Radiator Co., Chicago. CURTIS P. BRADY, 1st Vlce-Pre?. Woman'* World, Chieag o. A. W. EJHCKSON, 2nd Vke-Pre*. The Erickson Co., Inc., New York. M. F. HARRIS, .Secretary Armour & Co., Chicago. HOPEWELL L. ROGERS, Treasurer Chicago Daily News. BURRIDGE D. BUTLER, Prairie Farmer, Chicago. W. B. CHERRY, M err ell-Sou le Co., Syracuse, N. Y. STANLEY CLAGUE, Taylor-Crltchfield-Clague Agency, Chicago. F. R. DAVIS, General Electric Co., Schenectady. New York. F. C. GRANDIN, Postum Cereal Co., Battle Creek, Mich. O. G HARN, National Lead Co., New York. FRANK C, HOYT, The Outlook, New York. CHARLES F. JENKINS, Farm Journal, Philadelphia. EMERY MAPES, Cream of Wheat Co., Minneapolis. L. B. JONES, Eastman Kodak Co., Rochester, N.Y. S. C DOBBS, Coca Cola Co., Atlanta, G a. M. C. ROBBINS, Iron Age, New York. E. R. SHAW, Practical Engineer, Chicago. F. H. SQUIER, Pabat Brewing Co., Milwaukee. WM. WRIGLEY, JR., Wm, Wrigley, Jr. Co., Chicago. LAFE YOUNG. JR., Dea Moines Capital. RUSSELL R. WHITMAN, Managing Director, 15 East Washington Street, Chicago ?to'$0rli im?2sE! Hxibxint Member Audit Bureau of Circulations We Will Furnish Detailed A, B. C. Reports on the Circulation of This Newspaper to Any Advertiser at Any Time. All Other Newspapers Which You Use Should Do the Same.