New-York tribune. [volume], January 25, 1916, Image 5

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
BIG GUNS NEEDED
TO BRACE ARMY
.g j(S BiggtSl Mobile
Howitzer Croiler
Tolls House.
flPRJUANY, GENERAL
STA1 ! S MODEL
-t-j-tfcn-lffcfc Pieces Isked, but
i \pcrt-* Conflict end Garrl?
Will Decide.
ffaahingtc ?' ? '- ?'
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1 - NaT? (h?
? ?? men
eant 1
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- Naval
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J Hundred Thousand
Strong its the size of
?e arniv that pa ?es every
pr through the factory at
pagara Falls in which
-?redded Wheat is made ?
J army that inspects every
?tail in the manufacture of
y clean? : purest and best
'j; all cereal foods. These
r??> brown, delicious little
;'javes of baked whole wheat
??Jeverything in them the
;:'-*man body needs. Try
"?en* for breakfast with hot
J11? or cream. Made at
'^gara Falls, N. Y
WOMEN SET. NF.W CITY CITJB
\ antlerhilt Ktxinit In ape, teil, Hou?r
wsrmlnf? Will It,? on M.mtlnv.
iortnul housewarmlng of the
? ? a w omen's Citj I ub, In the Hotel
? rbllt, ?.?. 111 take place an Men
g, i ;! the rooms wtrs
1 . Impatlcnl mem
??-??'??? ?. ne doubt
be the
end of the long drau Ing room,
? ad a " dow. It
as if members would lune t.?
sad if they
bj ; I .: \t indow eigh
ra 1
room ii blue and buff
?
... room with i outh
.. hich the \\ ??tur!i cai
. ? ? ? . Sta1 ..? of i
. prob
? . bulletin board In the
bu1 it was peaceful
.
arl . ' ta en?
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tte?
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th? ?
i
1 ? ion i ...
?- the club Seal ! ?
'?'? arder
? ? Sing at a luni ?
\ .. arp?
. ? Kin '?? ?
, t of 1 >>:..'! at th. . ..
WILSON SPEEDS UP
MONEY MEASURES
Urges Action So Programme
May Be Completed Before
Political Conventions.
.i .. ?
Washinf .. k strong ap
peal to th? of the com? ttees
the 1 are handling ap
?, ? ? p wai
to-day by Prei ? ?? ??? ?on, who re?
. rmen ai the
Housr A i '
?
e.r.e c< set? the i tary and
tte? I ? Pr< idenl .;.?e
action on theae mea?
eairei to chai pe public
ngri ? such an e>
?r ; West 1 t will be
obtain favorable
to have at less!
So far
? .
?
.
?'. con
I
. mportant
.
? ? ?
? ' ? t r
become ]
ilou.-i til theii ige, to the ?
? . ? ? ?
nt'imal parliamentary
HOME RULE CALL
TO LIFT TAX LOAD
Conference of Legislators and
( ivic Representatives Planned.
May..- Mil etter yester?
day t.. e-.i-h member o? Legit ature
f i ? represen t ai
?. rg to attPtM
Hall on Fri
purpose of dis
i he
Mayor i 1
?
? the i now ii
-
ave al
... j
i have
? -
e organiza
? ? '
....
expi
? ' -
?y in a way
tak?
at th? hear
re leavi
t that then
?
?
ALIAN LINER HAS MISHAP
Pomeraaian Portead to Iteturn to
Qoeenatown bj Knj-ine Trouble.
? ; i|e.
Dg left
on January
12. Sh? not far out frotn
? ? ? ,rn voyag?
?., ?
p trai sport
(?hip ar. 1 I .-..ii . r of mun itli
MEN DEMAND FINISH
FIGHT WITH RAILROADS
No Arbitration This Time,
Brotherhoods' I eaders Declare.
? ?v,, ? ? ? .-, /' \. ,? the
. ? ?? g rail)
r brothel
a of d< mand
.
I railroads. Timothy Shea, n-,-.s!ant to i
F the Bi
1 .. mi ? 1 ?? nemen,
, ? :-to-a
? ide.
"I >.? Red to "?peak aii'l Ofl?
., but 1 ha? e had ? chai
per of the men, and it
: i mj l" ? enough of
?
?
... lubmitt? t been pro
hich it was
re go
' .' '
time. Fail
that we a il and i
: Ward j
-. :o;ij in the United ; tatas j
be affected.*1 1
Answers to Doubters
WE recently announced the sale of the new Encyclopaedia Britannica, I Ith edition (guaranteed, authorized and com?
plete), in a compact and convenient "HANDY VOLUME" form, at one-third the price of the Cambridge University
issue the only other issue of this great library the entire Encyclopaedia Britannica shipped under our sweeping
guarantee for a first payment of only $1.00 down.
We have received hundreds of letters I rom people who cannot believe what we said about this bargain in our announce?
ment. We want to answer everyone who has any doubts.
1 1?re are some of the questions we have received and our answers to them.
Questions
to i "Is it the genuine Britannica that you are soiling
at a reduction of 64f ; and on a first payment <>f only
$1.00 r
i b I "Do you really mean that you arc selling an issue
of the Britannica for ?>l', lena than the Cambridge
issue and thai it is u ?well-made book? I don't nee how
\'<>u can do it !"
' <? I "Do I correctly understand your advertisement of
the 'Handy Volume' issue of the Ilth Edition Britan?
nica to mean that this issue contains absolutely all of
the contents of the Cambridge University issue, word
for word the same? That seems too good to be true."
d i "I cannot believe that the type is legible. If you
have reduced the price and the size, isn't the type in the
'Handy Volume' Britannica so fine that one cannot
read it ?"
($) "I want the Britannica and always have wanted
it, but 1 never could afford it. Now the price you are
ring ?1 a1 i ? bo low thai I am afraid the print, paper.
binding and gel p don'1 suit .;" scholarship and
reputation o1 thi splendid encyclopaedia I've always
longed for "
if) "You guarantee that tho contents are the same
in the 'Hand) Volun ? as in the Cambridge issue
that costs three times as much. Does this mean texl
only -have you left out the hundreds of beautifully
colored maps and color pial
Answers
fa ) We guarantee that the "Handy Volume" issue is the d' nuine and most recrnt edition of the
Encyclopaedia Britannica. The Britannica is copyrighted in the United States and it Is Impossible for
any one to ? il or offer for sale anything called the Encyclopaedia Britannica unless it is the genuine
work. The "Handy Volume" issue Is manufactured by the same printers and binders as the more ex
pensive hook, for the Encyclopaedia Britannica Corporation, the American publishers of the "Handy
Volume" Issue and the Cambridge University issue.
ii>> How we can do it is a long story. Much too long and full of minute detail to tell in thisj>lace. It
was ih?' result of a long .-??ries of experiments?her?' one saving, there another, both small, then another
a little bigger, then a dozen others each bo small that by itself it hardly counted, but the dozen together
making an appreciable difference. We didn't see ourselves h<>v it could be done. But u?> kn ??'" it has
been done. We can prove that. If you like the product you need not bother over the proa r.
<c) Everything that is in the new Encyclopaedia Britannica issued by Cambridge University of Eng?
land is in the "Handy Volume'' issue; every page, every article, every line of text, every picture in black
and white outline or half-tone ; every illustration in just the same colors; every map?absolutely the
same contents. ]f we did not send out the complete Encyclopaedia Britannica, it would be as fraudulent
as if we delivered only the New Testament after advertising the Biblel
id) Professor Roscoe Pound of the Harvard Law School, a well-known authority on jurisprudence and
an eminent botanist, writes us as follows, after seeing and examining the "Handy Volume" issue:
Gentlemt ?: Cambridge, Mass., Nov. 17,1915.
The new form of thi eh venth edition of the Encyclopaedia Britannica is nothing ?ess thai) mar*
velous. T" /)'"* that great work in such ?mall com pats and in so useful a form is of itself an achieve"
meut ; tn th> so and .'/' ? mah a page which I can certify is no wore truing to <? bad eyes than the
original edition, isa landmark in bookmaking. You are doing a public servit Hing these indis?
pensable volumes within thi reach of everyone.
Yours very trul t,
I',.it., 0| Pot v. D
This is only on?' of many letters of the same tenor from pt-opio who purchased the higher-priced issue and
therefor?' know the Encyclopaedia Britannica, and who have examined tne "Handy Volume" ! ?sue
I r ) The following letter answers this better than we can. it was written by B professor of English at
Harvard who paid three times at much for his set of the Britannica as you will net d to pay.
Harva ? ' Ui rersity, Nov. 17. 1915.
As a i tbscriber to tin i :?? ai edition or' the /.'? c \clopaedia Brit toses
how thi problem would f>< sol ?</ of making the. vori: mort compact a ti rendering it
ill, <iih''. An examination of (At new issui proves '?"if the solut ? I though
. malU r, is no U clear than bt fort. tht illustrations and maps are in vo ? ? ??/. ?< appearance
thi rolu
i a.-:' an i' ttractii
'!n<! tiif n duction 11)
,-? .-? th> in in fit itchi ? asit r to handli. /
han set n no achievi ! the art "f bookmaking more surprising.
Yours very truly,
W. A. Nf.u.son.
(f) The maps and color plates are all there and ali in the same colors. Not one of them is left out.
Most oi them are from new color blocks so that the colors are brighter, clearer, better and more accurate
than the last printing- of the color plates in the big books. Color-printing and all other details of
manufacture are supt rvi ed by the publishers and are done for them, not for us, under the same strict
rules of "the best, no matter what the cost." that governed the maim facture of the Cambridge issue.
ig) "Is there anj time limit on this offer? In ?ither
words, could 1 gel this si; in s year or two, at the cam?'
price and ?mi the same terms as now?"
(h) "What will you do if T order an<l don't like the
book.? and send them bacl, and they come to you in bad
condition? Won't I have to pay for them?"
(g) We advise you to order now orders can be filled promptly fr i ?w on hand. But there
will be a long waiting list when the first supply of sets is exhausted; tl pply will come in
slowly, because the man i facture of these fine books cannot be rushed. The offer is limited. We can't
iay when it will be withdrawn. But you can be sure that you cannot "gi Bet In a year or two at
the same price and on the same terms as now."
i li > We take all the risk. We expect you to be satisfied. We know the qua!:';, of the work that is in
the "Handy x olumes" and we know how useful and valuable the En - a Britannica I -. We want
?.,,?? to test the set. If you arenot satisfied, we want the b?ooks back and v.e '.-.-ill return your money.
If the books come back showing no signs oi use. we should not fi had given them a fair
test. Under no circu? i will you be asked to pay for a age.
(Note: We pay all shipping charges on any set returned because it is nol
(i) The "Handj Volumes" are well made and well bound. What Is simple fact and not
"brag." They are made from the game grade of Fa v. materials, paper, cloth and !>-<r'ri.?v. a-? are use?l
for the more expensive Cambridge issue. The two issues are manu fa? I in d I j the iame paper makers,
leather manufacturers, pr??tew and binders. The saving in price dot me from any skim] ing In
quality of materials or of manufacture. There is no skimping.
(k) We will send you a booklet with reproductions in colorofthedifferent b^dr-i---.- and samplepages;
like : Or both.
?r a
'
(i) "Are the 'Handy Volumes' well bound and solidly
made? I have often been disappointed in the quality
of materials and the workmanship of books that I've
bought from glowing descriptions in circulars and ad?
vertisements."
(k) "I don't like to doubt what you say in your adver?
tisements, ? have had dealings with you and know
other people w ho have bought from j ou. I have alwa* e
been satisfied and I have never heard of anybody who
thought you treated them unfair, bul I want to be sure
before I order. How car, I see for myself the printing,
paper and bindings of the 'Handy Volumes'?*
WE sfend back oj everything we sav in this and all other advertisemenl o? the Encyclopaedia Britannica. We have a reputation for honest and
fair dealing, for understatement instead of any "advertiser's exaggeration or bluster"? a reputation we have worked hard to earn and that we
can modestly say we really deserve.
We know that no one advertisement and no number of advertisements can tell all we know and want you to know about the "Handy Volume"
issue. Remember that we stand back of what we say in these advertisements and besides
We stand back of the whole "Handy Volume" issue. We know that all the details of manufacture, of piic\ of terms, etc., in this off?<?r are
all right. You need have no doubt about them.
Seeing ?s Believing
Se? actual sett In the different style* of bindings; examine print, pictures and paper;
leave your order for a eet at the business offices of
Gimbel's Book Department, Broadway and 33d St.
Charles Scribner's Sons, Fifth Avenue at 48th St.
Henry Malkan's, 42 Broadway
Or you need pay only $1.00 down to secure the shipment of a complet ! set. Look ?t over in your horn-- at your 1
your own judgment decide if the set is what we claim and what you want. You can send it back
my time within three weeks if you're not satisfied for any reason; and we will refund you all you
have paid?not only the dollar you send for first payment but all you spend for shipping charges.
If you want samples of type and illustrations, ask for our booklet of information.
If you want to know about bindings?color, material, cost?ask for this same booklet It has
colored reproductions O? the different covers, and lists, prices and- terms for sets in the different
bindings. .
I ?et your own eyes,
SEARS, ROEBUCK \ S'D I ? l
1 igo Dot*.
Sim
_Send irv. fr. -? | ? ?? m,? under iny l)ll|lg?f|***Ml
l. "i our book I? I of -mi pin of lypi
?.?. un ! ' ru and pictures of binding! of the
"Hand ' the Britani k i
i 2 < ird.r form which I >? II ? _"i on receipt Restrta on?
i_ let i >i dm. fl end - ' payment,
.V M . *
Sears, Roebuck and Co.
CHICAGO
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