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Il -, _9L *__*_hi . , '' ??V && ^ ^VT^ .?as. '-^-a?XV-*a>a>, je^' -^JB-V Goldberg?a Story of Success How ;i Young Man Climbed in Nine Years from No Job to a Millionaire's Income II know who draw salarien <?f more Such .'is there arc air nor ortli te OW many youngsters of thirty-three do you than $50,000 a year? There aren't many of them anywhere. narilv found in newspaper offices. Hut? The ?alary of Reuben L. Goldberg The Evening Mail's artist-humorist, has iust been raised to a $50,000 minimum, with percentages worth proba? bly as much more. $100,000 a year! ?<\nd Goldberg won't be thirty-three un? til the Fourth of July. When Goldberg was a boy in San Francisco he wanted to be a newspaper artist. His father, a substantial, conservative bus;ness man, advised him to keep our of ir. "There is no money in the newspaper business/1 said the elder Goldberg. 1 le knows better now. To he sure, it has taken young Mr. Goldberg nearly twelve years to work up from an $8 a week job to a guar? anteed salary of $50,000 a year, with commissions and things on top of that which ought to he worth another ^0,000 annually. He didn't start right ont to cam a railroad president's salary as soon as he got through college. Outride of fiction and the movies things don't happen that way. But ever) cent Mr. Goldberg is paid he earns and nobody grudges him a dollar o? it. least of all his employers. The Evening Mail Syndicate. In signing a contract to pay him for the next three vears a little more than double the salary he has been receiving for the last three years they have merely recognized the increased value of his daily picture. due to his increased ilarity with all sorts and conditions of men and women. For Goldberg is popular. If anv one doubts ?t, watch the readers of The Evening Mail in the subway and the elevated; ask the next bank president or traffic cop or girl behind the counter that you happen to meet. Say "Goldberg" and see them grin. It isn't always easy to analyze the causes of popu? larity. In Goldberg's case it is perhaps less difficult than ordinarily. He i inter human, for one thing. For another, he is so genuinely humorous. I here is in his work the touch of burlesque that in itself is always funny, but his pictures are very far from being merely burlesques. Grotesque and impossible as are the curious caricatures of humanity which he draws, their actions are always governed by the same motives that dominate all human action, and the reader sees in them as in a mirror of satire a reflection of the frailties, the vanities ; the foibles of the entire race. It is because Goldberg lias this power of making us see ourselves ?is others see us that he is worth a $50,000 salary. Personally, being a \ erv mod, st and unspoiled young man. he sometimes has doubts as to whether he is earning his pay or not. When he was a student in the University of California 1m- drew the same sort of funny pictures for the fun of seeing them printed in the cpllege paner. The fun of seeing his own pictures in print is still almost as much of an incentive to Goldberg as his salary. He was graduated from the university in 1904 with the degree of Bachelor of Science, his parents having decided to make an engineer out of him. 1 lis first job was plotting sewers in the San Francisco city engineer's office at $roo a month. But there wasn't anything funny about pictures of sewers, so he threw up ??'^'?w.*;?.h.V'*?^ herg da ...a,.. ..^a;.V?**C, I la. GOLD ;! KG. his ?ob and went to work on a San Francisco paper at $8 a week. His work there was to draw a daily cartoon for the sport page, but even though they raised his pay to $ 12 a week the paper didn't publish his cartoons, so he quit and went to another paper where they paid him less money but let him do more work ?and published his pictures. A few months later he again threw up his job. this time with the purpose of trying to find something to do in New York. Noue of the first rfiree or four New York editors he applied to showed any interest, but finally The Evening Mail offered him a chance to do a daily cartoon for the sporting page. This was in 1907, and Goldberg has been a member of The Evening Mail staf? ever since. I le started in at $50 a week. Three months later this was increased to $65 a week. At the end o I six months his salan- was again raised, tin's time to $75 a week, a^t the end of his first year The Kvening Maii signed a contract with him guaranteeing him $100 a week for two years. It was during this contract that Mr. Goldberg's pictures began to be sold to other newspapers around the country. To-day more than 2,200.000 news? paper readers all over the I 'nited States laugh with ( iold ; daily. At the close of his third year with The Evening Mail a new three years' contract at $300 a week was signed with Goldberg. When this expired another contract, also running three years, was entered into, this one at $450 a week, which is the artist's present salary. His new contract, which takes effect on July 1st, provides for a salan* of $50,000 a year and royalties on the ?Goldberg Animated Cartoons, which may amount to as much more. These Goldberg Animated Cartoons, by the way, are the funniest pictures that have ever been shown on the screen. The public hasn't had an opportunity to see them yet, but within a few weeks they will be shown in movie theatres in every city and village in America. There is a popular theory that great artists dash oft their work on the inspiration of the moment. Gold? berg's theory is thai perspiration is more important than inspiration. There isn't a truck driver or bank clerk in New York who works harder or longer hours than this same R. L. Goldberg. If is tins ability to take infinite pains with his work ami sfu'k to each picture until he has got it in exactly the form that he wants ir that gives to Goldberg's work its enduring qualities. For, as every reader of The Evening Mail knows, the quality of Gold? berg's work never lets down. Dealing with an infinite variety of subjects, h" maintains in every new picture the wme keen edge of wit, the same laugh-provoking mirth that have made him famous. And he is still modest about his own achievements. Not long ago. at a dinner i)\ the Soeicty of Illustrators, he met Charles Dana Gibson. The famous painter of beauti? ful women expressed his admiration for the newspaper artist's work. "I will admit that perhaps my pictures are funnier than yours," said Goldberg, "but 1 wish I could draw like you can." "Don't let anybody tell you you can't draw." said Gibson. 'T cerfainlv can't draw any better than you can, if as well. The best I can do is to make pictures of people as they really are. You can draw pictures of people as they never were and still have them human." WHAT NEWSPAPER KDITORS THINK OF GOLDBERG'S WORK W. ?T. ?KTPElf, Mnnaaciiiif 1 ?Hut Grand RapMa Wane ? i mea gro I ei an I -area nverted a ?lana A : tlio beet thing- abo .' him la that he geta ? ' ne. JOHN S HUH V. Mhh.ikIii?t 1 <Mtor Atlanta ?lotinial ? Gol?' ? - ? ? ' ' hlmeeli rlth e real . ? ?'?> var Miiiiii*rin-a, I ilil.T stiiu-iiii lli-i.ilit Goldberg gets gobs of grins .1 1' MM I 1 l?. !?abUta>a>ini I (lltor S'ttlimiali MiirrilliK \rm of thei .III ?aMPBl I I.. *?' ii?.ia?.(?>K lt!ll?>r lliiiii.ii -li.ain Ve-wi? e et the k< . .-i ut i;.-, i.- . a peopla of the day. .1 .'. McAl i n ? E, Managing Fxlll .,? -. i ,,,,,, oiobe?I>esii? <.i-i.ii? Goldberg- hae II Units tatea ?' ? rtJ ? -?.?-r amile ige to look pleaaant when they leek at th< ?oidben i . ream ?t wit an.I h .? OEOR?il e VEWMAN, M inactnic Padlto* UM?avtlle Evening l'u-i Gold ??? enefactora o? I ?? afforda it al picture? tee an I ...body ti les Man? i iii.ir i afayette < ?mrlrr Goldberg is men . ? JOIIS I'M \<?ii t i STI8, Maatataglng KOntnt ?nmaiart-nlile Inqnlrei rg'e carl - re thi beat ai 1 n eel ?papular ?feature ] ? ed :?. tha United State* J K. IMI'l, Manajrtng Iilltor lltlalnirg leader UoM ??'??riT'B originality in wit. i?i??ai and ?!rawing, combined with th* lateneaa of hi? ?jufeitectB, the whole literally peaked in ' ? ' .?, make hla <*wt.Jo.?ji the most enjoyanlo seen in thi f nlt?M f-'tatea ?'.-?-'lay II IV BAhl/n. Mj?ia?g?T rirt-tilatlon ReadliiK THrtrratn runes Goldberg, -<y ht* extreme caricatur?e or the fiaiiri?. of h ?man net ira ce il I ir... ka a lur.atio grasp Mtua.tiui.3 where a akllletl phyeiclai ?routa ?Sal?. J. M. (OU II'. AX, IUmU Islai.il \rgus < .o.itl,.?? g la .?ric? in* he I? fui ??? he la i g-r-at art-let, and eu) this wny are enjoy hla work Immensely. MAUMIAl.r. rVAIaiaAJU). Manning KOHot \>w Orleans iN-rn Goldberg in on? of u,# rnost popularly Intelligent and i-enerjwy affective aatiriarta of our i oMenipom : y f, , la foiblaa und inslncerltlee ' Onoyi i'\i h usos, -tr-ttng Mauagtam editor Toledo ?""'?' ?.and self pereonally, are v.>ry . for Goldberg. We think It la a great * ,?,-?!' F ?F^?.!.f8TO!f' VAU"r ******** msm?aa? ,rir" Iberg one s-eH reflected In .? gn taeqi i ?yery ?ti .- i ? ? - -, ae of tha n eel tad the a ' ? '-'.' led. Rtcv tata-aax f tha I gheet Thackerey of contemporary / ?rlcai ??? ?" ? ? ? . Mami^uu; r.lit.ir S;?ilira,,,,?.,, BmUet**- Rnb# < ? -, ?' ! '?- ' it? and evar h";\." ? Ha la a I aver pa le. i M H?"i t^ord .? : , itaaf . . r, ...-Vt, , TAYLOR KINMItM, Mana*,,,.; |.(tlt?r _____,, ___f_^r, ? - i ??? t?*-r?-?_*"Z. .5 1 " Iberg Is 4fr?-.-.' ?very ?lay. mi.-r? but aii..-.-^ "GOLDBERG ?SEES THE FUN IN HUMAN NATURE Every Day on the Back Page of VENING MA k!-^??ala-'- -?.