ADVERTISEMENT ADVERTISEMENT. ADVERTISEMENT. ADVEKTISFMLNT. ADVERTISEMENT.
ADVERTISEMENT. | ADVERTISEMENT. _|_ADVERTISEMENT.
hh?s:u__:_._-_________:_:______.______^
POLL OF AUTOMOBILE OWNERS SHOWS
LEADERSHIP OF
NING MAIL
More Automobile Owners Read THE EVEN?
ING MAIL than any other Evening Paper,
AUTOMOBILE OWNERS HAVE MONEY TO SPEND
It is most profitable to advertise in THE
EVENING MAIL because its readers have
the Highest Purchasing Power. Many adver
tisers know this. That is why its advertising
volume is steadily growing.
All China's Four Hundred Millions with their
10-Cents-a-Day Wage Could Not Support the
Merchants of New York City Alone.
How fhe Poll Was Taken
reliable and weil-known firm which sells mailing lists waa
asked to address 5,000 envelopes to that number of a* iuto
mobile ownera in New York
TTieresuKfromthal ni
or 100.000 were sent out 1
ls.
There was mel.,.;...] in thi .
the reeipient to fill out the postcard,
shown:
TIIE EVENING MAIL:
I have ebeeked off belo- the New York Cv
newspnpcrs which I read regu.arly.
t
J
^
*?
.
THR EVENING MAIL
THF. EVENING POST
THE EVENING SUN
The make of my car is_
Signed_
the
AD Ll - ' READERS
C
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I 16 5 '19. ..
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10
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3G^l 27 5 10 73 !0 1 3
THE KVENIN MAL
' ' ' 31 :i. . 23
31
Address
There were 1,06(5 postals returned. This unusuallv high per
centage of returns indicated the interest whieh was taken in the
Import ' ? ?-....
Noi Iii ??? ove
Grand total
;Thi. include 73 make*. of SS "acr. or *S^^. P ' i f~ ' - 515 18 I 46 14 | 24
owned twoor more car.. nr" W ""* I f,~-v p fa!s, and a number of persons^ho
' 23 6 io
16 12
7 11 3 3
III
329 22; 54 156 72 [93 84 74
_3___&____! 5 ? __? 5 il5 1555
What the Poll Discloses
The Evening Mail lead.s all other evening
papers in the number of readors among automobile
owners.
This lead is definite, and demonstrates the tre?
mendous "pulling power" of automobile advertis
ing in The Evening Mail.
At the same time it clearly proves that The
Evening Mail has a greater purchasing power, per
reader, than any other New York evening news
oaper of the same or greater circulation.
K has a preater number of readers who read
it exe'usively than has any other New York news?
paper of the same or greater circulation among
the class papers.
The fact that The Evening Mail leads its com
petitors is due, in some degree, to the fact that its
circulation is concentrated in New York city, and
is distributed among peopie who have money to
spend The poll being restricted to automobile
owners in New York city, has naturally acted in
favor of The Evening Mail.
The 168M2^?ircmatmn ot THEJVENING MAIL has
behind it the purchaslng^o^eFoFa greaT
army ot loyal and exclusive readers