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Strong on Promise Bui Promise and Performance Varied Wid< in Model 75, \\ hich Achieved the "Imposs hlc,'1 but Not in the Sense That the Wil lys-Ovcrland Go. Heralded Forth in Its ( ?ountry-Widc Advertising By C. E. T. SCHARPS ri, the size ol the Willys Overl ? o- v.-:! I .m1?- -Mit i tli. t ?ill ni have been hind the production ??i ?i new car, thr publi? has every righ . ??peel th.it ill?- .?ppr.,1 t<-> ii - onfidence so made will be met v .tr that is (it end Tca.ly m .til rr.pr. ts. 1 hese are the thing** V illy?-Overland <. ompany plrc!>*rd when it advertised it- M<? 75, Ii tg not fil and ready. It showed defects both manufacture and assembly I he WilU ?* Overland Company not make i its advertising repreeentatione. II,.. , ? the \^ illya Overland ( ompany sel forth in nati , rs in Maj when il proclaim "?but liefe it ir? "?the id-*al ? ? "?at the ideal price thai were imposable yeeterda) ere to-da) at . ??mphshrd <a? t? Somewhere in die world some one with special knowl rdge. special experience, special equipment, gets ready and ihen startles th<- world by accomplishing the seemingly im? possible. Almost every one said that a complete automobile of l"*auti?ul design, fine finish, the ideal small, light, economical <<ti. buill ?????lli quality materials and absolutely completely ould not be built to sell for $61 ?. And but lor Overland ?pte-ual knowledge, special ape nenre and special equipment, it probably would still be one of th>* impossibilities instead of an accomplished fact. Probably no other organization in the world can pro ? the quality and efficiency equal of this car to sell at any Where near so low a price. -rtam it is that no other organization is doing so." err is the story. Jne Willys-Overland Company has bu good ? nin m the* past. It still builds some good model*- But t n?|v er'isirig on ihr Mod?**) 7'"> was g?i] on *]iC keynotr of spec itie to produce a first rate car of quahtv materials, unusu perfonitance and economy. TTns was offered to prospects to i duce them to become buyers of Overland Model 75 cars. II rnrs did not ? ome up to the advertising claims. 1 "he confidence the public was abused. I fir? ?Tiibmie is emphatk that the printed word of salesma: .??iiip shall tell the truth. If advertising is to be trustworthy, it mu claim no mort than is so, and what it does claim must be s I hen- were more than 30.000 cars of the first series of the Mod ? ' ? ?eil ? hey were readily absorbed by a publi influent e without qu?*-stion bj ?the character and volume of th?- nA\ ei I ?sing ? the Willys-Overland Company. Ihr lanifold obligation upon a company like ll Y\ illy? Overland Lompany to keep the faith with the publi? . I m ol all, because of the insistence upon its special ability to perfon what is conceded by the Willys-Overland Company to have bee hitherto an impossibility; second, because the past reputation c i he company was an inference behind the advertising, and, thirc because a car of this price class appeals to those of limited capita and playing unfairly with them is not only defrauding confidence it i? mean and cruel. Perhaps the Willys-Overland Company did not set about dc liberately to accomplish these ends. But certain it is that n gre.? of these cars, not complete in a mechanical or a productio re, wer?-* iushed forth upon the motor buying public. Of th 0,000 or more cars of this series, possibly not every one showe? the full series of defects. But this is true: There were anywher I torn 1,000 to 30,000 of these cars that showed in greater or lea ?legree the imperfections of thr whole breed. Inere is no excus i or thi?. 1 he size and the pietensions of the VA illys Overlan? ( ompany make excuses impossible. It is impossible, I concede, that new models should be m ?il ? ts pcrlrit. But concerns that have the public interest a heart, whm they do discover things radically wrong with a nev ? ar, ease up on or discontinue production, until the engineering de partment has solved the troubles and haa ironed out the "bugs." I his costs money, to be sure, but without this policy there is i present gam that can mean a great eventual loss, and any company that so boasts it? special abilities should be the first to guard it future. I have no knowledge that the Willys Overland Comp.in* ?lid shut down on production to cure thr troubles. I have know! ? dge that cars d-Iivered in the latest months ?if production of thi Moiirl 75, with aerial numbers running up above 19,000 oi 20,000. showed still some of the very faults that developed in th? < ars that carne forth from the factory as far back as December when deliveries began on the new model. I was told not so Ion? ago by Mr. E> M. Lied, now assistan manager of the Willya-Overlrsnd Company branch in New Yorl ( ity, who was manager of the New York zone when the Model 7 ? lirst came on the market, that the troubles with thr ?. ar were nc more than other manufacturers experienced with theii new modelt .?nd that they were not mechanical fault?-, at moet, but ? hargeublr to die assembly. Mr. Lied was not speaking lor the Willys-Over ?.tnd factory when he made this statrment, but he undoubtedl] waa representing the factory ideaa with respect to the car. 1 do not think if ?this is the fatetory-thought that a case haa been made out at all. Not only were there me-chanical faults in the cars, but if "hasty assembly'" is the -excuse, how does this square with the .tdvertising of special equipment-and special facilities which waa designed to indu? e the publi? to become owners of Overland cars? 1 lie faults which matked these cars ol thr Model 7 ) line were . < r?t,tin!y such as did not bear out the claim of quality made by the Willys-Overland Company ?n more than one advertisement about the car. Leaky carburetors, which helped fill the cylinders with raw fas when the car was standing still and which dripped fuel down on the magneto below, were found on many of these cars. The factory men found it ntsceseary to provide drip troughs to at? tach to some of theee carburetors In order to get away from the trouble. filling the cylinders with raw gasolene ?made starting ?'ifficult at all times, and particularly when the engine was ?old. I urthermore, by what semir?! like poor engineering in thr fa? e ol such advertising as had been done, the placing ol die carburetor -ist above the magneto caused ignition troubles thtough the leaking . I the fueJ down on the platintun points. Many of those who bought the Model 7r> had trouble with boni/*f*)f They found their eparl^ ?pluga fouled orei-readib/. I Hi?- piston rin-*- wert not .-? K<>?>d fil 01 not of the right sort, th lettini the lubli Sting oil by in too great quantity, ihr substitute mothei typ? ol rii ,-* was 'nade subaequently in an attempt mi) with this im ' ?wnplained th - ,;, oth-t ??? foui the*? wer en'1 g?. tting ularl? '" ' '"* thing? m - hand to the oilii ultiness and on ti"* oth? to leaky - arburetori Othei cai-s showed trouble with the gaskets under die i movable cylinder head. I he gaskets "blew ?>ut." causing leakag in the water system, and had to be replaced. Oftentimes, befo (he gaskrts gave way entirely, the leaks started and it becan necessary to tighten down the cylinder heads. In many such cas? ituds in thr cylinder heads broke. [Sometimes thr cars ran through with crack? ! cylinder heads ?> with broken studs, l-eu deliver? Foi *-'>in<" ir,iso:i ,.i another,*the wheel* on many ol th ? ?? were nol ??cure In th? assembly the real wheel ere in ; r.ryc irely t.? the axle shafts. Many owners were l?..ilirrrd wil having wheels, aometimei Front sometimes rear, come o when the car was running, ["here wrre complaints that thr u ?teered haid. This appeared to be because tlir lionl wheels wei not always tnird up when the car came through. Ihr cars had lubricating oil gauges which did not alwa-, -rter. rhe qualitj * ndarda ol the factory apparently unde asr-,it a changi ' f?J I luges, ihe first ?ars had Hi tiller spoul on the dash, bul no fuel gau| es. 1 atei on thr g.uig? ?plied. M? n\ ? i ihem did nol r< istei properly th?* quai in the tank. \iM.ilir-i punit m which the standards underwent a chan-g was in thr mattn ol tunning boards and rear wheel hubs. I h tust cars of this model had rnrtal running boaids and no hub cap to the rear wheels. Subsequently both fealurea were chang?e But to my knowledge no provision was made by the factory fc ' bringing up to date Irre of cost to the owners ?ais thus mad obsolete before it had been more than a couple ol months in u by substituting the hub caps and linoleixm running boards. IT-ir front end of the car was particularly noisy m many case; 1 his was ? condition that, with those who complained of it, existe from thr -tart. The chain to the starter wasn't "silent," althoug of th** silent typr. Some owners experienced trouble with a ge?< in thr fiont rnd, which was very fiagilr. Ihe car was frequently spoken of as roomy, but that did nc ?lr?. ribe what many ownrt- and drivers discovered in the fror scat. 'ITiey found it was :.?mped for persons of only average le length. There may h,-i\?? been some justification fur this idea, toe for one of the ? hanges made when the new model was brought ou WBt t?i in? ir,i-r tli- leg nmiu in thr forward ? Otn| ><i l I m IC n I l>\ l*W< in? hes. Ihr favont'* appellation for the car was powerful, but lh motor did not seem to many of its user? to b ! quite up t<> the jol of hauling the i ?u. I hose who spoke of this tr.iturr tear! a sup port of thru contentions in the announcement when thr new car carne out of a motor ' 4-inch larger in borr, making it. thr adver tisements then said: "The World's Most Power In I I ow Price** Car." I have already touched on reasom why th? cai was not, it the hands of some ?f its users, found to be particularly ?conome al Hut economy as well ns au*ditv and *~ff?' ien? y were words found ii ' '\rrlaiid adverti-rni?*,. ?bing the < <" As I have said, changes were made in srvrral essential detaili in the model, when the n?*w ?.ar, the Mod?**! 75B, was announcec in July. Be*ndes increasing the size of the motor, eliminating th? fragile front g?**ar spoken of, and making the forward leg roon greater, the magneto was done away with. A system of coil an' distributer ignition was adopted. The Model 7'>B is a difieren car from the Model / > ??nd perhaps it is better right straigh through. I have heard reports ol < ertain motor trouble.*? es en Iron the new < ars. Hut thr ( ^t ought to be better, I >i the high-pVicOC dying out its predecessor had in the hands ol the pnl>h>. must havf shown the engineering department of the Willys-Overland Com pany a whole lot. But here is the point: I .ven if the new car is a veritable Pierce-Arrow, that does not absolve the Willys-Overland Company from the charge of not having made, good to the public with the other. Ihe troubles -should not have lieen lett to be discovered by thr public. Ihe company, by vaunting its spei ial facilities, equipment and knowied idvertising copy of large space in tii*- daily newspapers and other mediums, induced prospective automobile buyers to lie. <?me ( 'vrrland owners. The duty of the Willys-Overland Company was to see to it thai the performance squared with the promise. This was not done. It Is not enough to say that these are troubles that any new model might have. ?Such varied troubles, occurring as they did in a sufficiently large number ?if cases, are not such as any careful man \ila< turer of a thorough!*, tested model should have when he enters into production. Ihe fail conclusion seems to be that, if the advertising of the \\ i!!*.--Ov rrland Company had been written with a sense of solemn obligation to the public to deliver the goods promised, these troubles would not have been found. If all the things that the Willys Overland Company vaunted in its ; advertising really existed, and if they were blazoned forth in big copy to convince folks they were buying a thoroughly satis lactory car at $615, then the Willys-Overland Company ought to have made good on them lh- Tribune does not pretend to say that an automobile manufacture! rnust produce nothing but perfect cars and th.it all must be trouble ??root lor all time. Perfection U rather too much to expect in this finite human world. But when the Willys-Over? land Company says to the newspaper reading public in just so many words that it has accomplished the hitherto impossible in ?jiving to the world a car of the pictured efficiency and quality of the Overland 7 5 it assumes a definite moral and legal responsi? bility. When the company, by its advertised statements and promises, induces people to purchase 30,001) units of the vaunt tenes. Ihe 'Inbun- believes the Willys-Overland organization should first ?have tested the car so thoroughly and have been so ;!*ure of the materials in it that only th- inescapable minimum of I trouble could arise, and that the Willys-Overland should have been 'prepared to make good absolutely on the strong statements and ?pledges by which the motor car buying public was induced to be j come Overland Model 7"> owners. If any ?Tribune reader thinks the pledge of quality and effi? ciency was made good by these ?ars it Will not be one who owns a Model 7 ). It you care to put your opinion m words, The Tribune Bureau ol Investigation! w II welcome thr communication. Ihe interesting collection ol wrathful complaints < ..n doubtless be added to. though the - ?Se 1- fully proved by the evidence already in Ihe 1 nbune ?. possession. judged by every standar?! ol fair advertising, the Willya Overland Company, assisted by its reputetfion of the past and using the prestige of good models of other *M_es. abused the conh DROP RATING "HORSEPOWER" White Company Will Base Engines on Performance Hereafter lly Ft H. JOHNS'n\ Will the motor et\r industiy ?'up u?ii.i" horsepower e? .1 *?'sii<l?i?l in r?'. ;t.?* automobile engines'* probiere seems to confront the , ?lui?]?'- result? raors serl? . on? ilii-i any I '?i'- la tha peal a to the i of I ? ? i . ' ? ' ? o th? ,? 1 ba White i ompanj ? introdn . ' teen .?:??? foui cylinder motoi ol * i h ?*h ?.[iccil type, lie? ?i sees ! horsepower ratinga bacanas 'he word I "horsepower" haa he.cm? nif?aniii?*l?Hi in it? reference to Unit? earn, ?? ????r la? In ?ta application to etfcci motor j ear er? i ? ? A eleae ?tu?)*- of the spe.-ificstioiiS| lef the leailuijj; ?*ars in ail of the varions , I power '"?,? discloses thr? fael scares of r e'.op (><-?%?a r | fur i? th? ratings which the*** are p; . r? under the itanderd formula. j ,'n othi d there te a big d iff i ? ? \ ? .1 ?? hile I he ?Ii f ? - . 'li?in it there ia e dif fei ? n?*. . Hoe I he. f?rmala ?rorfca ,r> 'he ad , I arilaf-i- ol om? ? glitt and '?? ' ? ? I dieadvanta**c ol others is ii'usir-?t?d m WILL LEARN TO SELL CARS IN SOUTH AMERICA ? s Pan-Ai .-, ? H .?illi America ret \ ? in!?.)?, automobile products. i ha "tlier spi'sker ??f the ??.er? I ? ?ill he Ilovrard E l "ff n. ?>)i'< in? devoted ranch of hia time 11 i to service a? chairman of ?he Indus? trial Preparedness Committee ol tl - Natal Consulting Hoard. He I a men'lier of ?he AdvlsorY < ornrnl? ?Ion of ?l.i af National I) fence. I_I TRADE INFORMATION - : ? ? ? .. ? -. ???-?? .????I aatlliaa '.?-'r? al ' . ' BeM Mr !l?il<-> r.p'.rt? n ? ? un .leu,.m?! f.u thi? device, which convert? ? tanaauajat tat into ? eeo-teo tru.'k, ?nd ?La??-, tbel the Redden i.imp?n? h?? M . ol.]i2??d gre?tly to lave??? It? ou'pu' ' this deinaiid. I-la?-i??mar iiraon that ntfottatlon? ar? Badet way ?,1th big raen*** inter?-???, '.hi. h will pl?re the Redd?-' Met? - [*rne) ?ornpany at the head of thi? ladtl ' . M 1'? - ?I?, pl^ii? la?, r,?)? ." n<? im?.l ?hape en tj-n?t ?.h?v rnnv I * publilhed, I' Il rh.y ?ro hound te i Id I ' ? 1 Um Red'lT Ifueloinaker I? manufaetu ?"1 Ui . . ? . . ta K. beti ? ? end I " ? "? m automobil? importing. ? a fnnaet Breas? Mentenl Matters, In*., ' ?.>w V,?', an -? nf th? BitMla rar, m.t Philadelphia Th? Riddl.? folln?-, foreign Automobile Show Season Under Way This Week Greatest Ever Is Promised for* Leading American Makers National Exhibit in Grand Display at Annual "Salon" Central Palace -? Hotcl A??>r Sex' S?tiirdar afternoon ar _' o'cloci will nee the operiini* of ?he at.r.ual Na tlonal Automobil?? Show in l.ran.l ( efl j tral Palace. It will he lar*-er by fai ?rxl BOr? rompren?n?ive thai? any o! I prod irlas the la?' I ' ears of - ?or? ?'? i ??? 11 ? . from ? ? * ..? ..* $11..??on. a , ?seme u ? ? af ac< ?as? rios, - ipp MS and par', embrace?, all the latOSl ?n?J bei? ?renrthlng fron, eloood tar bodie? down to newfanclfH cotter pin Four hundred complete rar? will be shown Sa'urday, ami on the ear'.y day? of next week some of tno?e delayed in tranalt will be added. -fweh?-." "eights,*" "ais?e" and ''four?'' ?re th?* ??tiifine type- embodied ;n t'-ie des.gn of ? manufacturers, t ?. ' poopla '? - - ? ? - re, and there i? it ' h? atte .hrok'-n. Following tOl if 'ormer tears special day? have hooa arranged VOOk'l ra!en?lar. Thi? makes Locomobile Has an Elaborate E.\hibit I.<,r?tiii<)bilc Cajup** I. i mou ?in?* Will H<? One <>f the Iourte??*-. Car? <>f Thi? Marque on View Ore? siste?n-*-s%s "four" whi?*!i tl White. Company Is ?h<?win*- ?t the -\ toninbilt- .?-B'.on iri th? Hotel A?'??.-. I I ?r j.ri engiac ol compar?t! ? ?,/c, a :'; would ordinarily taha s la illy one of t'r ? "? employed . . r.ith? than ?? ,"? !??- lie? in tl method I -?power ra mg? ?r<- determined, Since the eari??*' daya of the indu trj ngineera of moti .'ar eompaniea bave clung to the orig nal formula, which Is baaed on th? boi of an engine, but which ?loos not. ?.!> Hus'ely take mt?. account the length ? the Ntroke. In this formula the tiiam? '.??r foi bora) is aa-aarad, then mult pi?*?i by the number- of cylinder?, an Anally ?i" :?i<*d by 2H, which i" a ror I taso.i I.?inn f.*,*t ?f pi?*on trat i n a f?rmala served its pnrpo? i | -,?"? were designed wll aboul th? me ratio between I ? ??!! engines ?how?? the same number of rev ? r.s per ra?ante. Hut when a fm rher development i'i d^<i?*n brought wide difference in dimensions, as wel ?s in engine speed, the engineers trie? to evolve a new formula which wonl? be more appliecable to the changing de signs. This new formula, however, ha never materialises!, e'-en though it i: greatly needed. Practically ?11 power raeesered in- the old out te formula. I thai natural to exyec ,-\ bi| ' .? per *"?? rrr. ? srry the to ... ,.?, buyer. When .??:? ??r se i rated at .".' and actually develops TO what is I he value of such a rating? Or when an engine i? rated at ;>?' am: ". '-'hat ?lues ihc rating se? ompliah '.' Horsepower should be Valued, not ar. cording to the rating nor the claim, bat lather according to the result it pro dttcea. Two engines of equal horse? power ?el?lo?n deliver the ?ame dri'.-'ng en? rgj n* tl S ie?r ??tie because of dit' '.??renews :n r'?ie weights of the car? nn.l pot ... losaos bt ' i aen the ? a .-! the driving wheels. V? lie. .-? ? "... ther dc ? t] tarai at rausl 1" Bclent and wasteful, with no bal? ance between power a-.ailable and * to be moved. In the absence af any formula which *? present practice in engine design and with the public thoroughly con? fused, the White Company regard? it a? a matter of duty to discard "horse? power"' and substitute "performance." Hal Car l'ri?es \d?.iiuc I Bal Mater Company lis? sn nounced an lacraaao of i he Ha! I ?? elve, to take laanary 1, ["he i.aw price on the touring car an?' ir i *.','iU0, an advan?-e r.f $216 ? ? i-iiif. On lire touring ?sedan the pi ?? ? iacraaaed from ?."'.'.'.in *.. $3 tSS, and on tne limousine I ?n?l brangnam from $4,250 to $1,500. prartic? ,|,i ?I. in it? four cylinder enfin??, lion and ?he hand finish where production i ?Imite?*. Du1, one "stuck" Bi-Jdie model i type ele ad bodlo* a . illt. Hoi ta r . ai ?? i In ? .?ic? \- ill be ??I H .|,lr lala ?"ill ?.? on vier? ? ? i ????ep ? .. e||a;i tele to ?hom aited pr..d'ii ?fi-'M. in? elf,"'. - HI t>? made |o int-rest th? . proapeel "Automobilea Btddle" rill l.e ??.Mbited a' Um Morel ?Vstor Salon from January 2 to 1?*> Sevrai of the apee lei hoi ? h ? ill be shown there for the flr?t time. Th? nee o ,">?? la Bis will he ?ho<vn for ? ?? Si ?t time at t] ?? V it? ill? 81 ? -, lina? heoti t av.. aenr preparing thi? rar fe IT." sr. top. '? ? ' .i-l I.?,?liar,I Iv ? h iiithtin/ syateaa i? ',ureter ? ipeeially to u.?.> I,.?- i ,???? ?eat gasolene. 1 II? ,-ailuret.'- i? Beod h-aa:-? of the belief ..t the Col-Oiabla SI? maker?, that the paao !ene th? motorist will be force.! to tek? iu the future -.til become continually heavier. The Columbia official? ar? building only * hi? on? model l'tve-pa'.M'n?r.er car. J. G. He.'.erlir.?. president of the Columbia, for nierlj ??a? p ?e?i.!?n-. of the Kir.* M>>t,?r la ."mpany. II?' started ".?iili th? Old? Motor a'"! ?at... -a:,, identiSed ??-itli the Hudson Motor i :i- gempe****, William K. Metayer, ?iee-pr, of the founders of the i'-"i 'Cor ??.. Ho w?.? I.** A. T. 0 ? Car . neip? Walt? l. Daly, ???>?? manager, ???? ?ale? n-ansfa,- ni? Moto- Car i T, \ Bellinger, i-iee^reeUeal In eh? manufacturttiir, ??;.? ?iperin'end?!?? Kin?: Motor car Compeer, In'er-State ?utom"hiles will b? -ir ?ugly <h? played at the New York show, a-.-ording to a ?!??? re?-eiv?d b* the (?arland Auto torn pen?, local distributer for Inter-State cara Special attention a? ill be paid to color ce,m ations A fo*ar-pe???ngsr roadster ?ill be fir.iaheil in canary >?l!-?w and black lui?re Vatlier Fhero ?a ill t.e a broad white ?tripe around the top et tue bodj and on th? '. r ,|e."? *i i! ? ? an gra ? In tbie Job I b? ma B feat State display ?- ill be a i.a-?'? so roaetracted that the main p?'in-? of tfc.' i can h? ?e??n ? n motion. Ihe painting of *ru? unit will br musuai. The frame \t i i 1 I,.- la ender, in gold, witn the inmuV channel enamelled in white The ?pringa and many other park will be dona in gold The I- A. P. Mo?ors Company, of ISM Bedford Avenue. Brooklyn have been ap ? i agent? for the Peige-Oetroit in King? and Que? n? ,-ountie-. In th? I A. D *.|.,r i| . Company in fleorg? ( , I.? ?vie. J. \:,1 ; ar. ? I ,.-o-K? I. Donal ? ? ???:v Hirer Motor Com ' "The Detroit** Motor Car Company ?t rnbit at New York." ?-?>? hlttai O. D ? re.dent of th>- en ? ill 1. i.ui ? what diff. rent from o?. ? previo?! 1 ftj?el sure it will give the public ?orrnrthing .to talk about ?.omething which w ill l?e a pleasing surprise." ' dence of the public. Such abuse is painfully frequent and the cost to the? public is painfully hi?!.. There are automobile makers, true leaders of the industiV. who shun such practices. AU automobil? manufacturer*, for thr interest ol the public which buys their goods, ?hotild have th?- -ame hi*-h standards. It can be done. I he tribune purposes "giving names, facts and ligures, with out lear or favor, until such time as all follow the practices of the real leaders. Lrging this is not mere newspaper theory, as some of the reactionaries will insist. It is cold common sense, based on what is best for the public, and therefore best for the eventual in? terest of the automobile manufacturers who serve the public. * possible for ??.?nous interests t meet their associates more convenient s respective day?. |*he csl ? ? ? Hitar**/ ?ihv; T*aee .' day; Wednes J .??. ?- ? ? ?. daj : I hur5 ?? obi' 1'r ?in;. i . aai I! ?Tub I tu I da\ Janua Not only will The ^how tel! what th car? of 1917 hold for US, but It will re still 'urgT choice in ?napes am colors in bodies. The ein,er leal* o compact trice or four- pas.-enger bod; with an aisle between the fror. : trance will be iii evidence mor? than ever. Inclosed and convertibl? : he more numerou?. and th? .-. for the com foi t and re?.is o the users i greater luxur; ? - ? -.ears. g rrra'r.. - ?? :' .? in ?rill b? t, \ lea, Am? ? icaii Six Appcr oi \ ii??. . \ . . ?aieman ',' ? Hur. Bour-Davis, Knscoe, Buick se, i Rae. Chalmers, chandler Chevrolet, Cale, Columbia, Craw-Elk hart, Cunninghsm, Davis, Detroit Elec trie, Detroiter, Dey Klertric. Doble Dodge Brother?. Dort, Drexe!, Elgin Elcar, Fmerson, Kmpire, Knger. Frank Iin, Pint, ('rant, Hal, Halladay, Har roun, Haynes, Rolller. HudsOB, Hup mobile, Ingram-Hatch Motor Car Com pany, Inter-Stat?'. Jaek?on, Jordan. ,Ief fry. Km'. King, K? K te, laex Mi I'a Hand on, Hendley, Maim?n, Majestic '? Klec ? ' ?-. *?' I '.i. Moline-Knight Monroe. Moon National. Oakland, nhi? Electr mobile. Owen Magnetic Pi hard, Pa .:? Detroit, Paterson, Path Pierce-Arraw, Pilgrim I'renner, Prince.-?.;?. Pullman, Regal, Reo Roamer, Saxon. Sc nppa-Booth, Stand ard, Stearns-Knight, Sun, Sterling "'?taker. Stutz. Velis, Westcott Willys-Overland, Willys-Knight one Winton. WILL SELL HEAVILY ABROAD AFTER WAR ? Europe will n.ean a tre nfriuou?. impetus to the automobil? industry," said r. R. Anderberg. presi den*, of the Ben-Hur Motor Company recently. "For some months past there ha" ited an embargo on the importation of automobiles both ? in England and France. This embargo was not placed in order to protect the domestic auto ' mobile industries in then? countrien but to secure better transatiai.tic ?hip? ping; facilities for war materials. "With the coming- of peace these ?re? trill be more than anxious * this embargo in order that the ?Ons reconstructive work in fron: ??m may have the help of all the notar vehicles that it is possible for ?hem to secure. ' ?he problem of rehabilitating the broken down industries and commerce of these countries is largely a matter of transportation a problem the motor vehicle answer? more satisfac torrly than any other medium. "To-day ?very motor vehicla hss been commandeered for use of the armie?. Horse? there are practically none. It there were, the life l hor?e is even le*. *nar: that of a motor car unde- | seditions ?? ? ? .-i- i ? know-i '?'? ?r fall ? -u t't r- load, a i.niimori occuiance With fsrit night driving, ".ithiut any light whatcer "It will be many years before the automobile factories of Kurop? art? ! back on their former basis, und even i then their aggregate output never ! eqaala th? production of one of ouf I mediara sised plants " The automobile show ?eaaon fer .Ve-> York comas? T j-sday evea sg a opening at the Hot?! A?tor ?f the thirteenth arir.-ul Aqte ?ok le Sa Oi .' '.ally thi? was eg exhibition of fore.gn-made chassis ?er Imported or A_,? %_ ' '?'"? *"? ?' ' " " ''-dition? hsra Kren -,er. al turr.ga ed Am ? ike a? the ?.ralt, tr? r-a?-ce a?.. hi? most pro?!. .? ?? ' - exhibitors a < rather a eeeeh work exh , -rely an au tomobile ? The HuW* Koyce. F. I. A T., Ieette Praachini a.-.d Lancia are the foreign cars f??r the Salon Ihe Amerlear maker? ar? H ddle, Kr?w?ter, Daniels Loeomobllo, Murray, Novara, Phies-a] Hoamer. S-S r. h, ** ngtr and Whit? s aver? - ? gf th?, " a? ?hen?? ' st f)i( -"d'tie-a. ? "imong the A s par ticuii? I '? t: of th? i '?jrteen sees Tee work op th;* exhibition ?as started month? ago. The bodies -?ere pleas?? by J. F. de < a-aise and executed a* a number of different body maker?. Th? cars are of all tvpe?, c'oied ?ad ?ser., . and the grites range from $5.0*80 le ? *9,000. None of the cars srl bs an able for purchase before spring, a? the exhibit is *o be k?pt the-. \? -at ia called ' ?stil ? which ta bot? ? ? ? . .. i? ? 'ca'ure .ir the?? laucomobtie.? Another poir* ? *?? ef the bodie?. Ihe running h-a-d !?rel is beirr,? ' ? gres ?ntranc. g *i re?-?ne?. i ? r "T> u- t mad? >'?r. a ?? ?"*?? ? h? Henri i.aboutdet'e. 1*1 e [\ ?? of th? back a.-e - ? a ?nee, he marine ef aid? lights, wh cl *> f* r?-m ?f little bulb? ere ? i ? ? ? I The .? ? ' b"3'i o?. -?? up a four-pass? ig ?ad grajr. I * ne* i artet 'ruh m hit- ten i? a lie pean -.tyle. rho touring - ?? p?rtlr conve | tmt ti -??? a>t p?ak'nr a larg? body appear much SOU * This i? ? cr??i - t" ge, th? -ntertor ais* -ere i? a eompletel) ? af (Mi a?*ni %'**r There ;? a limousine ,f..r??? deep??- bin*?. ?? arranged Vl Mis? Klsic de W ' ? <: ) ? mobil.- >>J?o ha?, on c.hibition t-to ca-s ? ha bodie i of tel lesigned an*V bu.!f by Ifolbrook t. < ?? arid s:e?howa in the;r ?.pao-', (?ne i? a cabriolet ?f the collap?'b!e va* - pail ?H in pongee h'oui!. He?,de * is a icx-pa? len^er touring body mounted on th? 4.? ?I. P. chas.?.!?, satin finished in gray, deep blue li der t? Harmon:, e Locomobile exhibit ueii ?! the Rubay stand, the r... . . ?,? gi ed and bu I i coach,. ? )ne car .,?? g?r ?edan, ?,1k green end ? Thoro ?sa - tour passengers. One of th.- moal s*traeti-? of the Locoinobile? is a n?s? sporting c;-.br:i . n rj? partment and built b7 Lecke S <"?. CARL H. PAGE TAKES ON JORDAN CAR AGENCY Carl H Page has reen-ered the retail automobile je'.lmg Seid a? the Metro? politan n ?tributar for ?'?? !'?rda-i car and ?? I ? ho ? ? pe? i e?:oom? t*r the disf.lay of the line. Mi. 1'aj-,- aaa t'o? a i umber of jam 'he ( halmera di?'rtbi,'er In ''e? Y?rfc and '.'? hen the ' h?l?-*er? people bought him out and established a branch. Mr. Page, b- the terme of his agreement with the ? haime-a Cea pany, reined from butiiness for a ??? ber of mon*),?. Subsequently he took on th? Mitchell line, and under his g-uidenre th? car became a factor not only In th? M?t r.teoohtat'. territory, bu? in New Jersey, part of the New England i-ta'es, Pess ?v:-. an:a, Maryland and Dele??"**? a itii branch offices in New Yelh Newark, New Haven, Brooklyn sai Philadelphia. !' was Mr. Page ??hi established ttr the Mitchell Company the ?ter? ?s /'Columbus Circle, facing So?th. j which he designated "A Place in th? Sun." Mr. Page later withdrew fron th? handling of the retail end of the JtyV chell business, devoting himself en? tirely to the further develop*-???! ?j th? "dealer organisation which h? ata built op in hi? wholesale territory.JP ' will continue to look after th? a?' , chall wholesale husmeas in the tern ! torv from Altoona, Penn , to Wore??***. Maae. Mr. Page announces that the natil of Jordan cars tor thi? - tea? 1 limited and 'ha' demaai ? dealer? ar.d "ne otder? already ? hand for retail ?ale?, he and hiiJS sociates are not greatlv coneereej with the proposition of disposing ** the allotment he will receive. In the showro<>ma of the W. *?? Beam* Motor Corporation, which ?a h-nd.lag _J Kline Kar In New York, tie ran (?*** aea.?on are beiiuf diapl?yed. There are Un* open modela, toe ?ewett on? being S>'*"""*" paaienger. call?d th? >hamr<?-'.. at f}-Jl_ lie regular IhTOQ P???IH >? t *' J '?"a tad ?he Ive-peaeeager touring lists ?t ?'?':! The re* , ? ?>?? ?? ! t?r mm ? ? - *am 9 tween. ?"??"*? *_B - '" *_?r . ,,: : ... ii, b-a v h?.-[ i.a?? ?ith a <e*_ tiental -l\yti, motor tStted with WtetPl houa? electrical e?|Uipmeii* <)? ?' ''??*,**? are dry dia? clutch and three-ape??d r*?r ** !'.'0-inch wheel ba?e and 3lx? tire?. REPAIR-*?OV_RHAUUNC Automobile Owners Have Your LUBRICATION INSURED ?i The Gremse crease spot Spot 204 W. 7*? H Pii.m ????lar IM*'