Newspaper Page Text
Atlanta, Where Hearst
Surpasses in Virtue Quack Devil for Billy Sunday to Cast Out of Southern City Poor as the Hearst Papers' Standards Arc, Thcv Seem Very Pure Beside Other Two?Local Merchants Making a Valiant Stand for Dcccncv With? out Support- An Ad-Club Which Con? cerns Itself with Almost Everything 1 \cept Advertising By SAMUEL HOPKINS ADAMS Atlanta. Ga.. April 1 7.?In Washington I found a city with? out an official advertising club, where, nevertheless, vigilance work ia effectively carried on and advertising standards are steadily im? proving. To this condition Atlanta presents a curious contrast. It boasts, in the Atlanta Ad-Men's Club, a large and prosperous organization. Yet vigilance work here is as dead as the proverbial aprat As for adverlising standards, they simply do not exist in any general sense; where found they are the expression solely of tome individual advertiser's sense of honesty and responsibility to, lus customers. Were Atlanta a slothful. unprogrer.?iv-\ ambitionless, tradi? tion-bound community living in the past and out of touch with present day movements this would be explicable. But it isn't. Coming into the city a stranger, one is immediately impressed by the sturdy and alert vitality of the place. Its great office build? ings, its handsome stores, its fine clubs, its many beautiful houses, its air of concentrated busy-ness, give it the atmosphere of a city of a quarter of a million inhabitants, and one is surprised to find it credited with less than three-fourths of that population. There is about it not so much the hustle and bustle characteristic of Middle Western cities as a certain confident effect of progress which some? how suggests a smooth-running, high-powered engine. And the pride in his city which the representative Atlantan exhibits is a pleasant thing. He is not of that pestiferous type of (ivic bore, the self-conscious, mechanically boastful 'booster ; but he will tell you, if encouraged to it, with a cheerful local patriot? ism, of the growing commerce of the town, of its status os a manu? facturing city, of the excellence of its stores, of its importance as a banking and insurance centre, of the fact that its nurseries furnish with flowers the big resort hotels in flowery Florida?"Perhaps you don't realize, sir, that we have one of the greatest greenhouse industries in the nation"?of its position as the logical metropolis of this part of the country; until you feel that here is personified the confident, courageous, optimistic spirit of the new South. Into a group of these enthusiasts I unwittingly cast a bomb. "What about your newspapers?" I asked. There was a pained silence. Presently one of the local pa? triots said a little stiffly: "It would not be fair, sir. to judge our city by the local press." It would not, indeed! Where industrial and financial Atlanta is modern and forward looking, journalistic Atlanta is living back in the dark ages of journalism. Judged on the basis of advertising. ;t is without honor, without responsibility, without standards or ethics that arc not for sale to any adveitiscr with a dollar. Imagine a city in which the nearest approach (a far one, indeed) to any advertising principle is found in the newspaper? of William R. i I learst! That is Atlanta. Now, a universally low standard of advertising in the news- i papers of a city usually indicates inertia on the part of the local ad I club. This is the case in Atlanta. The very title of the organiza? tion, "The Atlanta Ad-Men's Club," is misleading. In no genuine s-nse is it an ad-men's club. It is controlled and run by men who have only a remote interest in advertising. Its energies are dif- ! fused. It goes into civic movements, city "boosting," anti-tuber? culosis campaigns, social entertainments, and the like, all worthy ? I enterprises, but not vitally germane to advertising. Consequently it has no time to give to the crying local need for vigilance work. If it had. who would do the work? Not experts, for I was unable to discover a single man of prominence in the practice of adver? tising who is also prominent in the official advertising organiza? tion. Furthermore, in my inquiry as to what vigilance work was being done, I had to go to four of the club members before I could find one who knew whether or not such a thing as a vigilance com? mittee existed, and six before I discovered one who could tell me its chairman. I might as well not have found out. No work has been done in this line since the presidency of St. Fimo Massengale, a practical advertising man. and the head of a large agency, which, by the way, now handles that blatant medical fake, Tanlac. That mtaa lour jreara ago. Then some constructive work was done with the newspapers, in the way of influencing them to reject fake fire .nid bargain sales; also certain fly-by-night and "schlock" mer? chants were driven out of business. Since then the Ad-Men's Club has had two presidents, neither of them advertising men. One was an insurance official. The present incumbent is a lawyer with curious and interesting patent medicine connections. I lis activities ;.*. the realm of medical fakery will be described in a later article. The attitude of the several decent advertising men with whom I talked toward the local situation is one of complete discourage? ment. To one of thern I suggested that the remedy lay in the hands of men of his sort; that they resume control of the Ad-Men's Club and start upon real clean-up work. "What have we got to work with?" said he. "Look at our newspapers. Can we expect any help from them? About all that an agent can hope for here is not to have his beut class of copy published between a 'private disease' quack's dope on one side and a get-rich-quick swindle on the other." A second professional advertiser, an agency man this one, I found with a letter in front of him which had just come in. It i on ??rned an oil stock which carried the implication of fraud in every line. "Look at this stuff," said he, thrusting it before me. "It makes me aick to handle such bunk." To which I returned the natural reply: "Why do you do it then?"* "Because the newspapers here just holler for it," he retorted disgustedly. If there is any variety of advertising for which two out of the ihrre local newspaper managements do not "holler," I cannot imagine what it can be. The third is the I learst outfit, "The Geor? gian" and "I he American." Following the much boosted Hear M poHcy of refusing strongly alcoholic liquors or medicines, and prep arations containing habit-forming drugs, these two papers are ! entitled to the credit of maintaining a certain standard, in this c respect. That the standard bears no relation to honesty in adv tising is evident from the most cursory examination of the 1 lr? columns. Here one finds offers for the relief of "weak men." f vate disease specialists ("cure or no charge"), two thinly veil consumption cures, fit cures, asthma cures, drink cures, Sw.ir Root, the (quack) Doctor's Advice column; altogether, in I score of issues which I ran through, a round thirty different samp of quackery in the first degree. Yet Mr. 1 leant proudly sets foi these shining examples of his journalism as "The Newspapers of t Home and the South's Greatest Newspapers"; also, as to 'T Georgian," "A Clean. Wholesome Paper for Southern Home* Which sufficiently indicates Mr. Hearst's standards of cleanline and also his opinion of Southern homes 1 Bad as Hearst is, his competitors are worse. The Atlar Journal, of which James R. Gmy is president and editor, would the most degraded example of journalism I have recently encou tered, were it not for The Atlanta Constitution, for which Mr. Cla Howell is responsible. Besides a large assortment of the standa medical fakes, a number of dollar-traps, including the Ford Tra tor, several "men's specialists," and a choice line of matrimoni bids, The Journal proffers to its women readers through its clas fied columns "birth control drugs," which is one degree more oi spoken than the old-time advertisements of abortion pills. By w; of keeping up its end, The Constitution parades a device to cu tuberculosis "while you sleep"; acts as pedler in print for Ho tetter's Bitters in a state where "booze" advertisements are pr< hibited by law, and shows its contempt for the Federal authoriti. by publishing what appeals to be an editorial column of medic counsel (The Doctor's Advice), but is really disguised exploitatir of various nostrums, without any "adv." sign or other indicatio as required by government regulations. These offences again public decency and the public health are found in the daily < Sunday editions of the two papers named, circulating in Atlant and cheek by jowl with the "copy" of honest mercantile and finai cial advertisers. Besides the regular editions, both The Journal and The Coi stitution get out special country issues, The Journal a semi-week! and The Constitution a tri-weekly. Not since the old days of ur bridled license in the field of the "mail order" magazines, whe everything went and the Postoffice Department had almost foi gotten its power to issue fraud orders, have I seen anything lik these special Atlanta editions, which go out into the rural con rnunities with their messages of bunco. In them are to be foun whole columns of small ads. not a single one of which is l?gitim?t? All kinds of agency lures for the money of the poor and uninstrucl ed; "free" offers of everything from dolls to automobiles, fak venereal remedies, and finally the advertisements of those vampire who live on human suffering, the cancer quacks. Not one new? paper in a hundred, perhaps not one in five hundred, will accep this class of business to-day. Yet here it is, spreading its deadl influence from this modern and enlightened city of Atlanta throug the complaisant agencies of James R. Gray and Chirk Howell. li Gray's Journal, the Boynton cancer cure, "Pay When Re moved." In Howell's Constitution, the advertisement of ai Indianapolis concern offering Liquid Laboratory Product, "one in jection" of which is declared to kill cancer. No wonder that prominent advertising man of whom I asked the question wha local standards prevailed in newspaper advertising answered: "Absolutely none." In such conditions the local merchant, seeing his own adver tisements surrounded on all ?ides with fraud and deceit, is unde .?trong temptation to enter into the rivalry of dishonesty. I o th credit of the business community be it "aid. the high class store play fair with the public. The average of department and specials store advertising is high, surprisingly high, when one considers it newspaper environment. To be sure, there is the familiar prie? juggler who makes a practice of selling "two articles for the prie? of one." Also the exponent of the "elsewhere" school of bargair offers: "Suits, elsewhere $15; here $10"; "Straw Hats, elsewhen $2.00; Our Price, $1.50." And at least one of the large depart ment stores pins its faith largely to value advertising. But sucl leading concerns as Chamberlin-Johnson-Dubose and Rich Bros 6c Co. are represented daily by newspaper "copy" which will beai comparison, for character rod honesty, with the best standards ol vew York and Chicago. Moreover, the general tendency of th< smaller stores is to follow the better rather than the worse example; among the large shops. This discrepancy between newspapei and mercantile standards cf advertising is one of the most surpris ing phenomena that I have encountered in my investigations. A? tactfully as might be, I endeavored to get from one of the depart? ment store men his rear-ons for maintaining a sound policy of ad? vertising. "Our people expect it of us," he explained. "We're an old store." "Don't the people expect anything of their newspapers in the way of honest standards?" "No," he said, simply. "At least ivc* don't," he amended. 'And we've been dealing with them for many years." But aren't you carrying a r\c,H\ weight in setting up your honest ads. against such a mass of fakes?" 'What else is there to do? We've got to advertise." Haven't you any influence with the papers?" No more than the quacks and fakers." So there's the Atlanta situation. I can see but one solution; I for some public, spirited citizen to start a decent, honorable da?y and bar out the fakers. Such an example might spread. What could not sijch a p:iper as The Washington Star do in Atlanta to rlean up the Augean stables ni advertising! Or perhaps the Rev. Billy Sunday could start the job. I le is advertised to come to Atlanta soon. Some critics of ?he athletic exhorter point out that he never risks unpopulaiity by attacking any strongly intrenched local interest or evil: that he plays safe in Colorado by avoiding any reference to mining troubles, and steps softly in Paterson by forgetting to mention the industrial crisis there. But against the saloon and the vague "sins of society" he is stentorian and unrestrained. It takes no very reckless quality of daring to denounce the drink evil and the well dressed but anony? mous devil of bridge and dancing. In Atlanta the Rev. Billy will find no saloons, and very little dissipation of any sort. But if he really wants B fight in which to prove his courage?that courage which his supporters boast and his critics doubt?he will find in this city a very lively and powerful devil, solidly intrenched behind formidable newspaper columns; , the blood sucking devil of quackery, of relentless ?.'reed preying upon the poor, of chicanery large and small, and trickery and lies. That devil will fight back, if assailed. And his attendant spirits, the newspapers which live on his gold, will fight for him. The Rev. Billy will know, for once, that he has been in a battle if he elects | to tackle Atlanta's really formidable devil when he comes here. But he would have to do .t openly. "I he pursy-foot is no match | lor the cloven hoof. Atlanta doesn't particularly need ?Sunday for any Other work t does need him for this. And I believe that the Rev. Billy, with his tremendous power of moving men's minds and stirring their spirit, might make a winning f.-ht ol it. I hope he'll take off his coat and tackle it. Personally. I would go the length of the continent to occupy a ring side scat at the j^irformance. Depew, at 83, Says Banish Luxuries And Petty Cares "Happiness Depends on Number of Things You Can Do Without" Wants Army To Be Fit Will Tell of Civil War Mis? takes to Safeguard Our Soldiers of To-day the individual seeking happiness | I ?ny, banish from your life all en crvati;if* luxuries and petty worries. "To the nation I ?ay, train the Amer? ican soldier so thoroughly before he goes into buttle that he will not. ?lie from sheer inexperience, ns he did at the beginning of the Civil War." (hauneey If. Depew, as mentally ; alert, physically tit and genial ns of yore, yesterday drew from hi; three- t score years of active public life these ? two maxims as most opportune for; America on entering the European war. Mr. Depew will celebrate his eighty third birthday tomorrow. He and hi* wife plan to bave a good time at their home, 27 West Fifty-fourth Street. , Next Saturday nicht thl Montauk Club, in Brooklyn, will give him a birthday! banquet for the twenty-sixth cor.sccu- \ tive year. Sitting in his library, Mr. Depew pointed to a shelf on which lay eight volumes of his after dinner orations. j "I've ?lone a lot of talking in my ? lifetime," he said, "and I'm going to do some more now, for I think it is a : good thing that tome of us are still living who were born before the Civil War ami who knew Lincoln intimately. We may rave the nation from some of the errors that were committed then. One of them was sending the Northern troops into battle before they were prepared. The result was that they died oS lik? "Lack or sanitation killed more sol diert than bullets. Disease took them in swarms bcopnse they were unsea? soned. It whs not until two years i that the .North woke up. It realized that no soldier was efficient until he was physically trained to be :. soldier and then was safeguarded by sanitation. That maxim is true for our soldiers to-day. They should net In plunged into a battle with th" (Irr mans until they are made tit, no mat? ter ho.v long it take-, and when the] go nothing should be lucking to pro v m fi om sieknc "1 lie next thing in importance to the welfare of the nation Is the welfare of I never ha?i a programme of living and never read a book on 'How to Live a Hundred Years.' Hut I have learned a few things. At Yale | became an abolitionist. When I was graduated I found myself a Republican, in opposition to all my relatives. I took the stump in 1854 in the first Repub? lican campaign. I got to .--niokiiig strong cigars. They stimulated my mind. When I wanted to mai speech I had to smoke. They kept me awake, anil I could see they wen ing up my energy. One time in Al? bany on the eve of an important, trial I ? remained awake half the night be I bail smoked too much. The next morning, feeling horrible. I rushed after another cigar. Halfway to th? court 1 impulsively pulled the cigar out of my mouth, threw it at a s'reetcar and never smoked again. That wa I thirty years ago. "Another evil prevailed among young lawyers. The story got out that Dan? iel Webster was a gr?at orator tx he drank brandy. I am sure that story : sent scores of ambitious lawyers to un? timely graves. I tried the brand. teni for ? while, but finally gave that up. As I grew older I found happiness depended upon health largely, an?l health depended upon the number of things you eould do without. "That's why I say life is made better and finer by the elimination of the su? perfluous. It has worked well with me. I feel as lit as a tiddle. I like life and am glad I've had a whack at it." Queens Celebrates "L" Road's Opening Bands Greet First Regular Train Over Corona Exten? sion?Towns Decorated With every station draped with flags and church bells and factory whistles saluting Ita appearance, ti? to be iu:i ?m regular schedule sped o.er the Corona elevated txtt yesterday from the Quecnsboro Bridge. Mayor Mitchel, Controller Prcndergast, the presidents O? the live boroughs and other city officials ?ere on the train. The trip took twenty-live minutes. Along Queens Boulevard the elevated Structure is of concrete, and for a mile all stations are of the same material. The elevated line crosses the Sunnyside yard* of the Pennsylvania Railroad on a long viaduct, an engineering achieve? ment that i* considered remarkable. Bands welcomed the train a' every and ' orona the city official.? were . s band to the park on Grand Avenue, when I ? ?? were a Maurice E. ? !on? ?Ugh President of Queens, gueeta the others were, acted as r of ceremoniea. In the evening there were celebra? tions at Corona, Klmhurst, Winfield and Wood-vie. The line is the fourth of the five elevated extensions to be put into op? eration in Queens under the dual sub? way plan. The fifth, which traverses Jamaica Avenue to .lamaica. is searing completion. Eventually the Coroi will join tbe north .bore division of ? ,ig Island ' I Flush? ing Meadows, a mile b< terminus at Alburtit Avenue. Trains will then be run over the Long I tracks to (?reat N Mrs. Colgate 100 Years Old Mi ? Bums s "'?igate, of i: Avenue. Yonket 0 ycara old iday. She ?s ?n invalid, and there was no formal celebratioi le is the widow of James R. ?'. who died in 1894, and the daughter of Anthony Colby, one-tin*.* < loi ? rnor of Vermont. Jewish Daily Aids Relief Jewish "Forward." the i I daily organ of the Jews of thi^ vill lo-dnj celebrate its twentieth .in nivernary by pending1 $.10.000 wee from the sale of a special julil? number to Europe to aid Jfv.i.-h war suffer?". roortMolh Blrttl w??t of nria _-?_?_. ECONOMICAL SHOPPERS SAY:^ There's No ,Place Like Hearn's for Value! THE EXPLANATION?An Absolute "Cash Buying" Policy and ? "Moderate Profit Selling" Policy. "A Nimble Sixpence Is Better Than a Slow Shilling." KIMONOS and NEGLIGER EXTRA URGE SCDB Sprint? and Summer light tad <__?*_ weight maton?!* developed ?.^* as dainty and ehanning _s tfca?2 SUITS?Unusual Prices ALL DECIDEDLY CUT SHOPPERS have disent ercd our regular prices to be lower than elsewhere?Our cash buying and moderate profit policy always make them tower?So our Special I'rices mean values most unusual?Here arc u i.triety of ttytat?of course, not every size in every model, hut all sizes in the wanted materials?all newest style*, with smart tcattiics of the moment?grouped AT THRBE SPECIAL PRICES ? ?Aonian wars. Extra Bit? < repe Kirnoao*-. including some black and whit? straight modeU with large sailor collar? ? sizes in, ,',n, 52. .our rcf. $1.3: ? .. Extra Si/e S-?iss HimoMtv-, with embroidered dot nbbet ; bolt in<< rtcd in hutton hoi???, silk linings in pink and light blue sizes 4H, 60, 62.aa* Extra Size Striped ( repe ?"'-m, ? ?y embroidered in ??!( ts,sr ??ilk designs ribbon belt to ?attli wistana, copon. r?;nk, light blue sizes 48, 50, 62.?ja? Extra Size Dressing Sacqaeo? flowered lawns, gcalloped edg??, bel'od also striped mod?! with collar sizes 48 to 62... f_ .??1 Other Extra Size Dressing Sacque? including fancy Swtau. 1.17 1. :t*l ..1.1?VI.. 1.84 !ji 1U? BLOUSES I \l I KIA SI ITS 21.50 our rag $1 Style illustrated is in iihv; l.luo ? top collar of cold moire. Various other stylos in this group in both navy and black. All sita? for women and mines. \ BLOUR and BSBGE 34.00 Our reg. $42.7.'.. Suit illustrated is of wool valour in black and white checks. Serges are made in a variety of smart, simple styles in best Spring shades. BERGES, also TWEEDS 27.50 Our reg. $:!'.."? Suit illustrated il of fine, heavy serge in Spring green. Pleated .skirt. Other designs in rookie, navy and black. Tweed? .smartly tailored in various tOBCS. PIPING ROCK SUITS Our Specialized Price.? ? . 24.50 All suits thai you are amaard to see marked at this price?sorgos and poplina in nav) and black- and ? variety of Spring shades In strictly tailored or more elaborate style?- All ibea for women and misses ALL ALTERATIOSS FREE OF CHARGE. **__ Colored Silks! Black Silks! Symbols of Patriotism In Our Jewelry Department. lied. White and Blue Curdles? <ilk or metal, to harmonize White Silks! w,,honc'*^ar:..s,lk . 1.17 EndU ' ?ding Spring and Siimnior weaves and designi very mod : priced. ."l.Vinrh Taffetas Chiffon finish, high Titment of street and evening shades suitable for all dress purposes.1.47 10-inrh ( rope Meteor? light and ?lark colors, dull finish .1 .Oi> 10-inch ''ilk Foulards navy and black grounds, various si/.e : poti and dots . I lag Pins and Shield Pias? Btai Imp silver.??7 . I'.l (iold plate . 7 to Sterling Silver Hag Kings? flag hand enamelled on white. ... Patriotic Fans imitation ivory, perforated, in pretty designs with hand painted crossed flags in centre, .?-mailer flag decorating the end. i:*. Not one Sports model at on? ptm,iw many new mode!? at each prit?. :;.!>7 Our reg. $4.94- Striped Ttnmn Sport* Silk Blouse? Wid? atny? combinations in green and wkit? coral and white, gold and whit? vit? stunning white collars, tam-Wc, ? cuffs and flap pocket At the same price heavy its ttk Blouses white with strip-id ten. blue and white collar and tas\ hairline or narrow ?tripe? ?? m. ender and white, blue and white, p_? and white. \ Silk Blouses in dark color isen gray and black, green and black,4ut browns, greens. S.fM Our reg. $15.86 Heavy Tif?u Sports Blouses plaid.? in pastel mi brilliant coloring -tripe? bra?4 u< brilliant. Rose, yellow, black, white, orange, brown ftuggest the tttiti. White collar and cuff?. I.-?7 Special Value Middy S(wti Blouses white, khaki. roM wal pod. Hand -niorkingandititt_a| on majority. Colored collar aadnfi on whitf bio :,.r?0 Special White Voile RI-mm Very dainty Ingerie model?-??? with tilet collar and filet tnaael cuffs and full Jabot effeei-?_in embroidered with Venise or Skt in? sertions and edgings. At I.K.*? Our Specialized jriw Blouse* for outdoors, a? ?vil M drsaasa and tailored style?. A Special Price in the Much Wanted Metal Girdles (|uirk rash buying?a ?peri?l purchase rushed through?that'? why just ?hen every on* weal' them hi re you find metal |irdle? For .67 Value to $1.50. For the pattern- are numero?! in all the newest Spring eelon and most effective contrasta*! tones Japanese designs. 1.27 10-inch (rope de Chine? full crepe ,- ??rtment of street and evening shades.1 .*_."? 10-inch lieorgette Crepe large assortment of colors much in demand for frocks and trimmings Special .1.19 Natural and Tan Shantung? Suit? able for Simimer Dresse?, Sports Motoi Coats, ,7S.. .117.. I.35 ? in. h Black Satins Rich High Lustre our reg. $1.2."). .ss .'Ifi-inrli All Silk Failles Fine Round Silk Cord, Beautiful Quality For Suits and Frocks in Street Shades Only - ou f rag. 11.85 . I.If Yard Wide Chiffon Poplin? High l.uatre Largo Assortment of Colors, si to Whil 1 Ivory and . SMaeh White Pongees Sttitable for Blou 1 - sad Summer Dn - 1 .77 and RUGS Thia department is living up to an en- . viable reputation of best values to be' Filet ?nd Square Mesh Nets found anywhere. Axminstor Bug? of I?'*'-* grade made, iiiee?) price- h. cause of 1 ?trht imptrftetioni scarcely noticeable 1 in weaving ? ft. our reg. 142.00.81.80 _7.."?0 ,22M.16.80 ! W ilion Bug? higher grade America designs ft our reg. JS.I.OO.117.04 CURTAINS and DRAPERIES For CITY or COUNTRY HOME or BUNGALOW .Many Special Purchases are included in the following offer.ng?. One reas*??* ?he departmeit is so popular Is because of our ability to show auch huge ??"/?<?? ments no matter what your ideas may be, you are sure to find what y??v?* here. Every day customers tell us how superior our assortment*) are, whitM** ?ether with our moderate profit po!ic>, makes shopping for your home a I*-?* i.leasui 0. Special Purchase Vestibule Panel? in tape or I?let effects mounted on Not Mx<** Special, each. ?* Imported Marie Antoinette PsaaV I dainty 22-inch motifs of Marie An'oinette and Renaissance , Special, I?1' Two-in-One Scrims are particular!; effective Cretonne and Serin , ??onibined elsewhere .38 Specia.. ??? l.i:i Irnpoi ed Colored Madras-douhle borders of exquisite rose ?esit** in daintiest tinting? with just enough green foliage . ' Special Purchase of Sunfast Draser* plain and iridescent tintings about a dozen colorines rich ?K*1 . blue, rose and wood ?*??**? etc. ? ? ffeetiv? Summa drarcnes made to sell at $11? if perfect because of ?lif?< ininerfections ? -* Monday ?nd Tuesday . H.H. you een ?iur splendid it**"" Curtain Nets? ranging in P"***,* .12* . (??V*4*? ??BOUT 1,400 PAIRS MADRAS CURTAINS A Special Purchase plain cream or cream and white with ro:?e light blue or gold floral overlay very dainty and effective Summer drapes. Plain Cream value $126.96.36.199 Figured Cream value $1 .SO.I . I I Colorad with Valance elsewhere $2.10 . Special Purchase Scrim and Marquisette Curt?is- lace inserts hand drawn woi with and without Marie Antoinette motifs value it/?* .."..il I double width Colonial. Mexican. Filet and other desirable designs value M .w Blip Cover? to order ."<-pe. suit allowing 26 yds? of material and binding workm-.t guaranteed .Special. ???. Ill , 1.3x104 ft. our rr~. |78.00 Alexander Smith'? Seamlens VeUet Rug?? our rog. $2?*.50. . . :. our reg. |t] I r,7.i>7 ?_1.1?7 17.117 DRESS GOODS Parsiai Velvet Hall Rugs? 12 ft. Special 8.08 Cret ar.d Deltnx Cra<*s Bugs newest 1 band bat all co!' ? 0vl2 ft.M.I7I Mx72 inch. 1.17 0 ft.11.17 30x60 inch... l.O? ... 1.38 27_M inch.. . .88 j 4.'?\T.?'. tt..J3tJ*>-J IS_M inch. . ..*t7 The New Laces for Sports' Clothe? '..'(?.-inch Sport Ratina Lace Flouncing?* rose, blue, gold, d, in varioti patter? rog $1 ?"?">. I ..V h Sport Patina I arP Pleanriags our rtg ? ? .al. per yd .1 ,%*fl See Herald, World, American and N. Fabric? Thai Cut Well, in Suit??Skirt?? 40-in. \ll->iool Shepherd (heck and No?city Baitings Hlack. whit" and tan miNtures small and medium sits chi-cks our re-.- - : . 12-in. All-Wool Storm Serges Sponged and shrunk brown, tan, cadet, garnet, navy and black... ?88 St-ln. Sport Velour? Btl checks and plaids mustard. Spring g'?en. gold and he-t tones w. r. $2.1H and $2.6K.I .?I7 Drape Well, Tailor Well. Wear W?H -Top Coat??One-Piece Frock?. IH.in. Mi-Wool Plaid? Krench \\ ??..',?? navj ?nd *?r?*J grounds, *-*. ith green and ***** ons medium ?nd l?n? ir senarate skirt ot ( (^ suit reg. $1 Si. .H. M-in. Ml-Wool Popllsa 1 weave in n?vy . ^ ?nd black . 50-in. All-Wool < rea? -*>r^TZ^ _. Storm weave hmited quanUT^ **} cannot be duplicated . COMING SALES THIS WEEK:? CRETONNES, NOTIONS, WHITE DRESS LINENS, PORCH DRESSES? ?- ? " -?? , . *a*aa\m\ Y. Timea for Twenty-evem (27) Morrung Special? o? 5ale *?-**? Tueaday until 1 P. M.