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Dishonor Roll of Tanlac's Loyal Legion McDuffie Ad-Club President Aids McDuffie Counsel for Atlanta Quack Eleven Newspapers Rush to Help When Shrcvcport's Vigilance Committee Fkyi Testimonials bv Dead and D\intf- .\lianta Ad-Club's Name l sed h\ Lawyer Who Sings a Song of Tanlac Dollars By SAMUEL HOPKINS ADAMS Shreveport, 1 ?? . April 24?Who are the true friends of a quack mrdn inr.' Not those who extol its benefits through testi? monial? in the public prints. Their eulogies are commonly the toll p.iid by ign?rame to flattery or trickery; sometimes the return for bribery In time the eulogists learn (if they live long enough) that the nostrums whi< h they commend have done them no good. But the behind the -scenes testimonial writers, those who lend their in? fluence and support . ?> quackery when it is on its defence, never supposing that they will be publicly held to account for their shameless name peddling?these are the patent medicine faker l Ituc friends. In this category are listed the newspapers and, in rare instances, the advertising club officials who. in exchange for the money of the frauds, deliver their impressive but worthless guar ire-- of pood faith, lor them the old. cynical slogan of the led ?. pt.nn and the purchased pen stands sufficient and expressive: "WhotC bread I eat. his song I sing." It is my pleasant privilege here to draw forth from their modest retreat in the shadows and to set out in the light of plain print the chorus of those who have been singing, with purchased voices, the song of that famous fake medicine. Tanlac. Here is the roll of dishonor: The Atlanta Constitution The Atlanta Journal The Birmingham Age-Herald The Birmingham News The Birmingham Ledger The Memphis Commercial Appeal The Memphis News Scimitar The Montgomery Advertiser The Montgomery Journal The Nashville Banner The Shreveport Times and - P. C. McDuffie, President of the Atlanta Ad-Men's Club. According to its claims. Tanlac is a "magic medicine." Its magic is derived from the great wizard. Alcohol. It's a disguised booze, and barely disguised at that, except on the label. It pur? ports to be the "discovery" of one L. T. Cooper. Cooper is a con? fessed and convicted fraud, having pleaded guilty to an indict? ment in Kentucky, three years ago. when he was nostrum-peddling in that state. Since then he has been doing a tremendous Tanlac business through the South, the principal outlet being G. F. Willis, the Southern distributing agent, with headquarters at Atlanta, Ga. The Tribune has already illuminated some of Willis's activities. It was he who put out a manufactured testimonial from a Chatta? nooga woman, upon whom Tanlac "wished" in print not only an assortment of ills from which she had never suffered but also a family of children which she never had! Subsequently he attempt? ed to impose a press censorship upon The Mobile Tribune, which was exposing Ins fake; and for a time succeeded in keeping real facts about I anlac out of print through an injunction, which, how? ever, was vacated by Judge Henry D. Clayton. Instead of suf? fering injury from the attack made upon it by the quack concern, I he- Mobil- I ribune gained such prestige from its courageous fight for freedom of the press that it shortly after blossomed out from a weekly into a daily paper. In the ?.ourse of time Tanlac, on its rounds through the coun? try, came to Shreveport, La. Shreveport is in every respect a live little city. It has a live and lively advertising club, which, in turn, has a Vigilance Committee worthy of its name. Ostensibly, the committee membership is secret. Since the Tanlac fight, however, the secret is ?in open one. From Shreveport hails Dr. Oscar Dow ling, president of the Louisiana State Board of Health, who i: not only one of the foremost sanitarians and hygienists in public health work but is also a notable fighter of medical quackery. When, last summer, advertisements began to appear in the Shreveport papers exploiting: the fraudulent Cooper, proprietor of Tanlac. as one of the nations leading philanthropists (the Tanlac agent had "started things" by purchasing a batch of dress patterns and giving them to the poor through the local charities), some of those interested in vigilance work made quiet inquiries of their former townsman, Dr. Dowling. and learned some interesting facts. About the same time Mr. O. A. Wright (since become proprietor of The Shreveport Journal, which he at once subjected to a severe cleansing process, until it now ranks high for standards of advertising) called to the attention of the Shreveport Ad Club a Cincinnati testimonial for Tanlac published several days after the testimonial giver had died of the condition of which Tanlac had "cured" him. This was re? ferred by President Cowles to the Vigilance. Committee for investi Ration and report. The committee, headed by W. G. Hudson, a leading business man who is also prominent in the Prohibition movement, went to work in earnest collecting facts about Tanlac. it? report, turned in in August declared the advertising of Tanlac to be "misleading, deceptive and spurious." Though both the local papers were publishing huge advertisements of Tanlac, they were nevertheless honest and independent enough in their news columns to report the Ad Ciub meetings and the findings of the \ igilance Committee. Immediately Saenger Brothers, the local d'ug store having the Tanlac agency, sent an S O S call over .he wires to Distributing Agent Willis in Atlanta. Meantime, one of those obscure tragicomedies so common in i he lake cure trade had taken its rise from the Tanlac counter of Saenger Brothers. A young pharmacist named Reid had been sent to Atlanta by the Tanlac Company to handle the sales at the Saenger store and act as local agent. He overheard a woman to whom he had sold some of the stuff telling a friend at the counter of the serious illness of her neighbor. Mrs. T. W. Pipes, wife of a local Methodist minister. Reid is a hustler after business. "Tanlac. is just the thing for her." he said to his customer. "What's her address?" He not only got it. but actually sold a bottle to the neighbor for Mrs. Pipes. Nicely calculating the time when the booze in the medicine would have built up its deceptively stimu? lating effect, he jumped on a iar three days after the sale and railed on Mrs. Pipes. Wasn't she feeling better) Yes; she was feeling a little better. (The "kick" of the alcohol). Actually well. wasn't she} No; not well, hut more cheerful. Wouldn't the sign a little paper saying th.il -?lie felt better.? Reid \*m? persistent and plausible. 1 he paper appeared to be nothing mote than B list of questions. She signed her name at the bottom. I he "testimonial" thus obtained was forwarded to Atlanta, where Willi?, or his advertising agency or both handled it in true Tanlac fashion. This is the form which the Willis Tanlac literary ingenuity took, as published in the Shreveport advertisements ?if I anlac. purporting to be a signed statement by Mrs. Pipes. I was in bed fot weeks but I'm a well and happy woman to-day and I owe it all to your [anlac. It would be hard to describe all my dreadful sufferings for len years. No one seemed to understand my tase and no treatment or medicine helped me until I got 1 anlac.Ml my family and friends are delighted over my recovery." Wirt. Pipes had. earner of the breast at that yer\: tune. She knew her condition. A good surgeon had recently ad? vised operation, as a method not of saving her, for the case was hopeless, but of relief from her sufferings. 11er daughter had been icnt for from California. Application had been made in her be? half for accommodations in the surgical department of the local hospital. She has since died of the cancer. And while her life was being eaten away by the dreadful tcourge the Tanlac ghouls in Atlanta were making capital out of her agony and writing in above her alcohol-wheedled signature references to her "recovery" and the assertion "I'm a well and happy woman to-day." The facts regarding the Pipes testimonial were learned by the Vigilance Committee after its original report. l"hey were held in reserve. In answer to the ? ry for help from Saenger Brothers a plan was laid out in Atlanta which bore strange fruit in the Shreveport papers of August 24. It is the fir?t instance, so far as I know, where an official advertising club, a member of the Associated Advert?s ing Clubs of the World, has been openly used, through the agency of its president, as a prop of quackery. A half-page advertisement in huge type was published in both Shreveport papers, as follows: IN ANSWER TO THE SHREVEPORT AD CLUB President of Atlanta Ad Men's Club Declares He Has Found Tanlac as Represented and Tanlac Testi? monials Bona Fide and Absolutely Genuine THE FOLLOWING TELEGRAMS TELL THEIR OWN CONVINCING STORY Shreveport, La., August 2.1, 191 b. President Atlanta Ad Men's Club. Atlanta, (ia.: Local Ad Club at their council think it proper to stop I anlac advertising. Please aire us attitude oi Atlanta Ad Men's Club tin Tanlac advertising, also product and methods. SAENGER BROTHERS. \tlanta, (ia.. August 2.1 ?9I6. Saenger Bros. I)run Co.. Shreveport, La.: Your telegram received. Atlanta is the Southern dis tr?bitting center for the product mentioned. I happen to he in personal touch with their management and I know something of their methods. Only recently I had occasion to Investigate a somewhat similar situation and found that the testimonials published were bona tide and absolute!} genuine, and that the product was as represented. In justice to Mr. H ill is, who is a respected citizen of \ liant a and a high class business man, if pttssible I wish j mi would have any action deferred until a fair and impartial hearing can be had. While this telegram Is not official in its nature, you can appreciate that I would not make the above state? ments if I did not have every confidence in Mr. \\ illis's ability to substantiate what I have said. You arc at liberty to show this tclcuram to any one who may he interested. I\ C. W DU FF IE, President Atlanta \tl lien's Club. _ Observe, now, how forgetful President M* Duffie is! It quite slipped his memory to mention that he was counsel for Willis, the Tanlac man. Me is ostensibly lending his efforts as an advertising man and president of an advertising club to 1 -nla?, and though he specifies that the telegram is "not official in iI > nature," it is a fair inference that he knew to what use it would be put. Of course, ihe Atlanta Ad Men's Club did not authorize the action. But it must share the responsibility and the disgrace, since McDuffie still remains its president and, so far as I could ascertain in Atlanta, without open protest. This remarkable exchange of telegrams was printed on August 24. Four days later Mr. McDuffie. with his principal, Mr. Willis, appeared before the Shreveport Ad Club, having made a demand upon the club for a rehearing on the rase. Bui Tins "ime it is not President McDuffie of the Atlanta Ad Meus ( ml? vo. indeed 1 It is Lawyer McDuffie. attorney for Willis and i ,,i la? I Ir solemn? ly explained that his telegram was never meant foi publication; that he was shocked at having been exploited as . t-sident of the ; Atlanta Ad Men's Club?and his audience laughed in his face. j Ibe meeting then pro? eeded to business. McDuffie demanded retraction and exoneration, then and there. His client was prepared, he said, to prove the truth of all the Tanlac advertising; and they had brought documents and tes timonials with them. I'p rose Mr. I Iudson. of the Vigilance Com? mittee, and asked: "Have you the testimonial of Mrs. T. \V. Pipes'" "We have." said McDuffie. "Will you be good enough to read it?" Mr. McDuffie obliged. Then another questioner popped up (indeed, from this time the queries were fired at McDuffie and Willis from all parts of the room) : "Who wrote that testimonial?" "It was handled in the Atlanta office of the Massingale Adver Using Agency." (St. Limo Massingale, head of the Massingale Agency, is a former president of the Atlanla Ad Men's Club, which, by the way. appears to be considerably tinged with Tanlac.) Was the questionnaire form filled out there?" Here Willis rose. "I personally edit and supervise the copy of every testimonial we put out." was his significant statement. "Did Mrs. Pipes write that she was 'well and happy.' as the testimonial states?" Neither McDuffie nor Willis would state that she wrote it. Indeed, they could not well do so. in view of the fact that the an swers to the form questions were not in her writing. "Was it written in Atlanta?" I? was edited in Atlanta." Where do you get that well and happy stuff?' McDuffie read what purported to be a statement of Mrs. -*?. Pipes's tase. If did not assert that she was well and happy, if it doesn't mean that, what does it mean?" he challenged "That lady." said a local physician, "is now at the C I lospital, where she was operated on by Dr. Sidney Williai > am er of long standing. Did you know thai '" But Mr. McDuffie didn't want to talk about that. I le de "Is it true." asked some one else, "that Mrs. Pipes's dai told your agent ?hat the testimonial was false and demande it be withdrawn?" "She said something to Mr. Reid about it lie said tl he could do was to < omnium? ate with us. "Did he do that?" "Yes." spoke up Willis. I got his letter." What have you done about it?" "Nothing up to the present. I saw no reason to withdra testimonial." Subsequently il was withdrawn. The testimonial in the cinnati papers from a dead man was then brought up for d sion. Mr. McDuffie explained that this was a regrettable mis After some ?irgument a motion was carried, against the heated test of McDuffie. to refer the whole matter back to the Vigil Committee. When a motion to adjourn followed the lawyer-p dent of the Atlanta Ad Men's Club hammered the table shouted: You _>hall not adjourn until you have exonerated "Exoneration" would have been worth a hundred thousand lars io Tanlac as advertising material. They didn't get it. But that wasn't for lack of a final api based upon newspaper support. McDuffie presented letters telegrams from various newspaper publishers, of which the fol ing is an example: "We wish there were more Willis and lanlac accounts. _ advertising is clean and the testimonials are genuine. We cai see how any one could question the genuineness of Tanlac adve ing. We could get you testimonials of a thousand citizens I who think Tanlac is a godsend. "BANNER PUBLISHING CO. (Nashville). The other newspapers which similarly prostituted themse and their profession for the Tanlac dollars are listed above. Shreveport Times was personally represented by Business Mam Goodwin, who warmly indorsed the fake. Of course, none of indorsing newspapers spoke from any actual knowledge. The c way they had ever taken Tanlac was through the counting room, Within a short time the Vigilance Committee again repor to the Shreveport Ad Club, recommending prosecution for vi< tlon of the honest advertising law and also of the state law agai misbranding drugs. Reid, the local agent, was arrested on a v. rant. I le was released on bail and has since left the state. Wi has since stated that if any one was to blame he was, and the w rant should have been issued for him. When he made this ass tion, however, he was safely out of Louisiana. Should he coi back, and the Louisiana Health authorities find it out and find tl his statement was true, he will probably be accommodated in t matter. Some other interesting Tanlac matter has since come to lig "Prominent" physicians who have given testimonials have be shown to be drug store counter practitioners. Heyder Barr, 1< fielder of the Shreveport nine, testified to .lis desperate conditio how he ran down until he was too weak to play ball, before I anl put him on his feet again. If he was too weak to play ball he co cealed it admirably, for neither the club physician nor the club pa roll ever found it out. John T. Llliott is another Shreveport m? who was supplied with some desperate symptoms by the Tanh testinioni.tl experts. Although his ailments had been terrifyir him for twenty years (according to the advertisement) he forgi all about them when he was examined for life insurance, and ? examining physicu.n found no trace of them. Then there is?c was?Mrs. Jacquet, who gave public thanks for Tanlac. in prin and died last week. Whether the case against Reid will be tried is doubtful. Cei tainly it won't while he is ou,t of the State of Louisiana. Byt Reii is unimportant. He is a small cog in the Tanlac wheel, of whicl Willis is th/** hub. and of which the supporting spokes are the news papers indorsing the fake, P. C. McDuffie and, whether by its owi act or not. the Atlanta Ad Men's Club. By the incumbency o McDuffie as president the Atlanta organization is put in the sam. class with the Columbus Advertising Club, while Advertising manager Hershey of Pe-ru-na was its leader. The Columbus club, however, was not a member of the Associated Advertising Clubs of the World as long as Mr. Hershey retained its presidency. The Atlanta Club is. as I have said, a member of the A. A. C. W., and that organization ha? no power to expel it simply because of its president's alliance with fake advertising. I violate no secret, however, in stating that the Atlanta club's prestige in the organiza? tion is not enhanced by Mr. McDuffie". action in the Shreveport Tanlac investigation. Perhaps the Atlanta Ad Men s Club doesn't know how to rid itself of President McDuffie. Perhaps it doesn't wish to get rid of him. Possibly he fairly represents it. Since there seems to have heen no resentment over his employment of the club's name to bolster one of the most shameless <md notorious fakes in the whole held of advertising, I may cite for the benefit of its mem? bers a quotation from Kipling's 'Cleared," which, with a slight alteration, would be found admirably appli? able to their present status: the learned court perpends We are not ruled by charlatans, but only by?their friends." What Is Going on To-Day \ ? A1 W * Win Um .-Ar WH . - Al rslulll S ? W S'il. If I? lllfl? > I ? til. l, il? Un br Ed. *? h-. B - , i . ? ' v" PnsbrtsTUn ? '??,- h 11 ? ? . ?x<M?*iili!f Fulfilment ?' I'*' . ?:?* ? 1 ' . _s_SMM Tli?r? is* a talM MrpuM?..- " t j? pj A.M.ms b| ii ? M.M-?l ' is.'i luiltslv" Chun i? ??? ? ? \i~.i.i. 11 _, . ? V>.V (??<? UsvM-iti - Ernest II Shi Iff ?? of ?hs : V? I ' . i . ? . In im ... I - . p ro Ai|? ? I's'rl ?HI Arsr. Iij in , k_*l_pfi '? M .rrl- II . I>. m . . t a sa Wm ??iv ? ItUfaaa ??( See Tart Uu?i? MmmtUI I Zlon ?.Ti'ir. h. ? Wad i Wh fur??. I p m A ses i*t Um n?. Dr ? bai-ts* \ EaUb on *m?rl'_i st ?? ? ?,? - . '?' i M ? ??in.?IUn A< l p ni . ' (. ? M -.??? v? . i imttw I foUri . ? i p m 'in .?r |_M ?mri ?? ef lh?< '.' ' i ? ? MMiUM fnr S's.sl Rf?njlll'T| Ml raps Kl ??;--? H? m* I . I ' Ws<* ??niT-? plasj ?vf ||m Sor.? "? -? ? .-?.-? . . rimsllsi . ?'?!-? ... ? r satIMh ?T,?? ? p m > ? Tir N'atkanWI KrsM m fie ? ? -. ?**.-? **..m><lr hall i ? - 14. ?il? ? m ?> li- ? khi., s I MxaUnf <*f ihs Sttlantl Rouni Tir ? ? I p m '? - - . . > ,r..< H SI . ras " Admi'ir? ? rirnMM Hsll ? p n , i -t i.r Ktvaii lmijht mini ? Th? National Tat? : i "iv ? !> Ill \ . W. M M??i.i r?i -Win . ' . i rear?" ? alear v and l:.-tt \ an "St* |.??!y m a Tea M ? " ? luir! ,.r i|?. \ ? ? I? ni Randal I.. Tim? of War Pra****** r??r 1'iar-*.' Coopci in. Publia leetur?, nndaf tli? aaaatcM nf ?he liiirl ?' l.t-i atlon by Proimv-r H??<*?M 1. M.-Hal'i i . r> !.. ? ix.tr^l Urlni v; LU. U'.th ?-tr-?H unl m Piirill.- i Kt-erl J MrCann ras "Fat-llr.! a N'allai ?? "ai Waala." Puhll?- H.-l.ool K'ad itattna and UM Street. 8:15 P in ? r II - IU? I" ? -rant on [?>? I 15 p IB l*ulM- ?t?lr-? l?y Wi - - H-?ltaw no ?Ttia ? ? i |*. p. ? Kute ' ? i ! i ?-, w?- " ,?. i it Dr. iv ? "?". ?'I I'm? 'em, ??" aUnf n* Hi? Br??aiMi ' "i'iir? Br?>4 * IS p. m Publli* nri?ii rarita?. u -.|?r tha ?'u.*"??""* of tha Baal b? W A T?h<vS. \| .rr(, lllfh >.i-ho.,l I,.?-.?. n?.?.| an?* t-iCth SlrNl. Thi- |tr?>tn. i I. p m British Union Is Weatlhy i.nr.flon. April It, The treasury bal? ance of the British Sseisty of Locomo? tive Kngineor?, the ?irlio-it of the big* Knt-li-h trail.? unions, ?mounts to about member. Timber Census for Britain f.ondni?, April 'J? Timber stock* in Kn eland are to be subject to a monthly Masas, bejrinnini*' next month. All merchants and lar**?? consumer? mu?? ?pi-.l flu? jrovernment a monthly return ?if ?tock on hand. Fw_r.aan._i Stras. Wtat of rift* Aaem OWflNG TO THE DEATH OF MRS. GEORGE A. HEARN Widow o? the Late GEORGE A. HEARN j O URSTORE8 WILL BE CLOSED UNTIL WEDNESDAY MORNINQ JAMES A. H EARN & SON, INC. Persia or Arabia Expected to Get Bagdad After War Britain Not Likely to Keep City When Peace Is Re stored h rom Th? Tribune Bur-?... Washington, April 28.- There?i8 much gossip here in diplomatic circles as to the future of Bagdad. Now in the hands of the British, Bagdad may at the end of the war be awarded to Persia or Arabia. There is no reason, commercially or sentimentally, in the opinion of En? tente diplomats, why Bagdad should go to England or Russia. The Persians or the Arabians would consider the ac? quisition of this city as one of the great events of their history. Bagdad was the seat of the Caliphate during the splendor of the Arabians' rmpire and religion, and later it be? longed to Persia, from which it was taken by the Turks in the seventeenth century. When the British captured Bagdad they issued a proclamation informing the inhabitants that they were to achieve the freedom already enjoyed by their brother Arabians. To the Arabians, especially, the possession of Bagdad would be of tremendoua senti? mental and practical value, and to be? stow it upon either Persia or Arabia would be in line with the policy odvo eated by Pr?sident "W linn a us*\ pendente for the small natiotwlitHsj, It Is behaved In Was h ?rift?? t*a ?II that -Britain probably ?*?. a Mesopotamia is th? region jut ***t of the Persian Gulf, ????n'Ui.j '??, Kownt to Batra. Britain ??* tsij ti feel that the control of this t*rr!t_r by her is necessary in order Uyrteta another country from securing ? ?Jo??' nant position on the Persian Gttf.&ti. threatening India. It is not etaiacr?: likely by diplomats her? that Irttat. would he willing to support A eaaatrj so far in the interior ??? Bagdad. _?t* over, thev sav, Bagdad belongs aat urally to neither Britain tor P.osm but to either Persia or Arabia. The final settlement of th? N'aai Kantern question very probably willfc fruitful of more freedom of action-fa Persia, which country has b??.a i:*iin into two sphere? for several ?ttstm Kngland controlling the southern aal Russia the northern half of the caw to*. The withdrawal of the polities' influence from Persia's interna! afTaia would be expected to r*sult it, the **? litical rehabilitation of Persia, antt question of expediency mi-rht am? ? to whether Bagdad should be givta ti Arabia or to Persia. a Old South Church Site Purchased for $400,000 Justice Erlanger yesterday signada? order permitting the sale of tht Sorjtfc Church, at Mac;i_on A.enue aadTTurty eighth Street, to Augi st HeckKher fir $400.000. ThiM will pi.-.bably mark th 'passing of the old con negation, for '-.'. is no longer possible to obtain ne? members or sufficient l-inda. The congregation was formed in Uli It will pay off a mort, 'ff?* of Wttm and interest of ? 14.825 Mr H'UiC-M will erect a?; apartmen __<R_f^V Court of Appeals having ?lee :*4 Uli Um Murray Hill restr.?' own?. ?Joes not forbid such a >tructj-e iiitf ?rea? The GOLDEN GLADES TO-NIGHT?See the sensational "Bell Kick" m th-: DINNER SHOW AT 7 r M AM> THE MIDNIGHT PARADE tha '?"? watt r ka n? Witt remain or en six m-.i-.i--i II? Ulliaw MlJ'-h I??? tw-T! mad? f.ir M?t 1 ?Hl Bat Im if I?* Performtnc?-?111 ?i?n [-?tin ?' 11 :'l I' I*. iLef Us Serve Your Dinner Tonighlj We will prepare your favorite dishes for you with a skill that will leave nothing to be desired, for the Shanley cuisine is unexcelled. The special concert of twenty numbers is decidedly worth seeing?evenings from 7 to 1. A splendid luncheon seven courses 85c (Mueic) From 12 to 2:30 P. M. 3r^Jvr<p^43rdfo 44uSt \\m ?0" Street vN^x ..Pans*: ^ \r\r\r\tir\j\jxjx.t\ryxrtj\f.a HHHHIIHiHiPI/i*