New-York tribune. [volume], July 29, 1917, Page 7, Image 33

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
HOOVERIZING THE AMERICAN HOUSEHOLD *
Xhe Woman
Who Sees Three
Thousand Mile
To Our Food Administrate
Heaven Help Him!?
We'll All Assist
ARE YOU the woman who say
"I might just as well wear th
aigrette; the bird is dead an
???ay. and some one else will wear it if
, u ???
dont.
If you are. probably you are also tl
woman who says : "Why shouldn't I e;
lamb and veal if I prefer them ar
wheat bread instead of corn, and 1
much butter as I like? I guess it won
?jet to Belgium and France if I refui
If
Or, perhaps, are you the woman wh
looks at the delicate misty plume, bi
sees the bleeding mother bird and th
aest of starving fledglings and turn
away?
If so, you have that inner visioi
which sees three thousand miles awa;
when you sit down to your own plenti
fully spread board ; which sees littli
children dying for milk and butter ant
wheat bread ; sees men fighting and lack
ing meat ; sees women whose portion is
want as well as loneliness and terroi
and dreadful loss.
This gift of vision does not mear
hysteria; it means a keen, sympathetic
perception which makes for farsight?
edness and in the end produces team
work. The war cannot be won without
it.
t a a ? a a
TBE FACT that there is also a pro?
duction and distribution problem
is no reason for ignoring the sav?
ing and conservation end of the ques?
tion. No woman who is honestly will?
ing to do her bit will ignore it/for this
a the woman's end of the log that all
ire (*arrying.
And we want to do it in a way to
pTove that our vision is world-wide in
its scope and that our efficiency keeps
pace with the vision. The person,
whether man or woman, who cannot
grasp the need for team work has no
chic conscience?is not a profitable
citizen.
It need? a martyr's spirit to serve the
American people. The man who knows
what should be done and tries to do it
knows also before he starts that his
best efforts will meet with misinterpre?
tation and petty criticism, to say noth?
ing of vigorous opposition from those
who disagree over some minor point.
Mr. Hoover has been heard to say
that no Food Administrator lasted long,
bot even in six months he could do a
??ood deal?if they didn't "get him" be?
fore that.
Mr. Hoover is not a food expert?we
disagree with him on several details.
Bat we are for him all the way ! He ?3
? big-hearted, clear-sighted, broad
minded, vigorous and amazingly effec?
tive executive !
Suppose he does make 2.5 per cent of
?Distakes ; it will be a wonderful record
?t that, and we would get a 75 per cent
deliver?'.
Suppo.se we all sit around and haggle
over the '?:> per cent of debatable points.
We shan't get anything. Score of zero.
If not a minus!
So let ua put on our housekeepers'
uniforms?and good looking, comforta
THE HOUSEWIVES' PLEDGE FOR FOOD CONSERVATION
TO THE POOD ADMINISTRATOR
WASHINGTON. D C
MY CIRCUMSTANCES PEKMIT
Nsme ?.??*.'
Address.v.
Number in Household. Do you employ a cook?...'.
Oecupst.on of. Bresdwinnef. ' **"
Will you tske part in authored neighborhood movements
for food conservstion?.?.
There sre no fees or due. to be paid. The Food Administration w.she. to have
ss members all of those sctuslly handling food in the home.
DIRECTIONS
U..I your pi...,. ,..-** to t%t Vac, *^?-^;'^-^ ^ '""
root tits* .r,e**uc*>-?na an-* ? bouaeholFj ttoio ****-**. '" *?* n ,ddr?.ae<l envelope the offvci.l but
toi i?n tanta *uh ftnit tA***t* "'i**'*'' '*[ "", "? Vocd Admaniatr.taon wall ?l.o
?,.e iTiSliaillfSain ?n<i .*> ?W?<*. ?h? ?hi?M in?ie;n,. o( ?he
Fhotos bsj Barns A Euing
Mrs. Thomas Watt Gregory, Wite of the Attorney General of
the United States, in the Uniform of the Food Administration.
The Unilorm Is of Silver-Blue Chamhray, with Collar, Cuffs
and Cap of White Pique, Bearing the Insignia of the Food
Administration
ble and suitable for work, they are! Le
us unbutton the crisp white cuffs, rol
up our sleeves and go to work?tending
to our end of the log, conserving th(
food supply by skilful, thoughtful
intelligent buying, serving, cooking
canning and preserving.
If the men let their end of the lop
drag we will mention it to them later.
We lament that we have no states?
men ; perhaps our political life does not
breed them. This is a "representative"'
government. Whose fault if we do not
like our representatives?
Let us prove what voters we would
beJ Here is a piece of national house?
keeping crying to be done. In an emer?
gency like this there is no time for hag?
gling over details?they are always mel?
ancholy. Let us go for the big issues
and necessities with every ounce of wis?
dom and devotion and energy we can
muster.
When the most learned Apostle of the
New Testament sought to describe the
Great Lawgiver and Prophet of the "Old
Dispensation" he said that "he endured
as seeing him who is invisible."
The woman who sees only her own
family tree and lot these days cannot
help much?the woman who looks
through and beyond the physical horror
of the war to the beauty of the invisi?
ble things that the Allies are fighting
for, the life of the spirit for which
those who really see have always sac?
rificed the life of the body, will be ready
to give herself and her services, her
brains and soldier-like obedience, to the
general of the food conservation work.
This page is to show you how to en?
list, what to do and how to do it.
The first ?tep is to write to us, or to
Washington, for the pledge card. You
will do it if you are with us and feel the
need for concerted action to protect the
food supply?for ourselves, for those In
the thick of the fray, and for those
whom the wave of war has left
??tranded. C"^***-**.
(XaaxA C?U^\?*Z*JL^ a
liirector, Tribune Institute.
The House Card of the Food Administration
Hanging in the Window of the White House
This Is the Way You Put On the
Uniform. It Is Really a Sort of
Coat Apron, with Interchange- <*'f '"" -
able Fronts. The Washable Cu?t ? \ \
Hut ton On, So That They Are %?f
Easlly Removable.
MEMBER,. OF
'EID STATES
Fd@PA10)MlllSTiMFI
Here Is a Reproduction ol the House Card
Which Is Being Sent Far and Wide to All
American Women Who Will Join In the
Campaign for Conservation of Food. The
Insignia Is Repeated Upon the Cap and Cuffs
ol the Unit or m
The House Card, the Uniform and Campaign News
MRS. WOODROW WILSON, wife of
P?? ident Wilson, has placed a bea?
con in a window of the; White House
as a guide for all American women.
Being the first to send in a siprned pledge to
Herbert Hoover for food conservation, Mrs.
Wilson received the first of the "house cards,"
which are b.ing sent out from the Washing?
ton baadqnartari of the Pood Administration to
placard the homes of women who pledge them?
selves.
All who pass by the White House notice
the bright red, white and blue card hanging in
the thir.l window from the right of the portico.
It was significant!*" hung in the dining room
window neat to the pantry.
It is azpactad by the Food Administration
that within a few days all of the homes in
Washington an.l all over the country will fol?
low the excellent example set at the Executive
Mansion.
? a? ? ? ?
TWO weeks ago patterns for the attractive
service costume of the food conserva?
tion scrtion of the Food Administra?
tion becan to flow over the country. They are
beinc mailed out from the headquarters to all
women intorestad in the campaign for f<x>d
consiTvation who have tient their dime for the
pattern.
The wom.an who has sent her money, but
who may not receive her pattern by return
mail, must he patient. Thousands of mail -ar?
dors may have gone in before hers. Each pat?
tern is mailed out in the order that the money
was received.
The embroidered insignia, showing the
United States shield and h wnath of wheat in
the natural colors, that marks the left sleeve
and the ran of the uniform, can be purchased
through the mail. Two insignias are to be
used for ench costume. They can easily be
applied by hand and are laundered without
detaching.
The address for the patterns and insignia is:
Food Administration, Washington, D. C.
The uniform pattern la simply cut, and the
adjustable garment is easily made. Each pat?
tern carries a complete chart and gives gen?
eral directions for cutting and making the
dress.
Thrifty women can make the service uni?
form at home in a short time and at little cost.
Many manufacturers are making the Food
Administration uniform. It will be retailed in
the leading department stores of the country
at about S.'5 for the dress and cap.
It is estimated that the home seamstress can
make her uniform for as little as 98 cents to
$1.25. Any quality of plain blue material of
the regulation shade is authorized, with the
?ap and button-on sleeves of white piqu?.
* ? ? ? ?
PLEDGES from the women of America
to support the government's food
policy are raining in upon Dr. Ray
I.yman Wilbur, head of the food conservation
section of the United States Food Adminis?
tration, with the prospect of the rain turning
into a deluge.
In Delaware, South Dakota, Alaska, Maine
and Hawaii the pledges will be delivered
through the p<'stofnces, and every woman resi?
dent will receive one.
State chairmen report to the women's com?
mittee of the,Council of Defence that the dis?
tribution of the cards is being attended by
much enthusiasm on the part of the women.
Ohio reports that six thousand women have
signed in Canton already. A request has been
made for fiOO.OOO cards to distribute.
In Colorado the hea?ls of all the women's
organizations have accepted the plans of the
state commit te??.
Arkansas has asked for 10,000 cards. In
Baltimore 129,000 have been distributed
.4 Pos.ir Which, Unfortunately, Does Sot
Exaggerate Conditions In the War-Ridden
Countries. By Saving the Food We Sow
Waste He Can Help Immeasurably to Elim?
inate Such Misery as This
r
through the police, and throughout the coun?
ties of Maryland they have been distributed
by the women's committees.
House-to-house canvasses have been made
bv volunteers, and newspapers are civine
daily publicity reports.
Minnesota has asked for
250,000 cards, and Missou
ia, Mont, at the outset of
the campaign demanded 15,
000. Louisiana is distribut?
ing 100,000.
In New Mexico and North
Carolina the distribution is being attended with
enthusiasm.
In Philadelphia a "follow-up" campaign is
being undertaken by volunteers, and the dis?
tribution is being made through the police.
In Rhode Island the state is paying for the
cards, which are being distributed through the
National League. New Jersey is distributing
her cards through the mayors. Much en?
thusiasm is recorded from Dallas, Tex., where
a house-to-house campaign is being under
tak ..
Mobilization of Advertising Men
AN EXTENSIVE advertising campaign,
to be carried on by the United States
Food Administration, headed by Her?
bert Hoover, has been undertaken. Under di?
rection of the food conservation section, which
is in charge of Dr. Ray Lyman Wilbur, pleas
for the saving of food will be plastered from
ine tnd of the country to the other. Rright
?olored cards in railway stations will adjure
the traveller to conserve wheat for our allies.
Rillboarus will call to the passing public:
"Save Food! Save Food! Save Food!"
According to the plan of the campaign, the
country will be covered so thoroughly with
food conservation advertising that wherever
the eye of the American public lights it will
t'n-d reminders of the world food shortage and
meet injunctions to save food for ourselves,
our boys in khaki and our allies.
X1U
Tribune
Institute
In theWorld
of Women
"Message of Food Administrator
What Is the message of the Food Adminls
rator to the American p??opIe?
To save wheat, meat, fats, sugar, fuel and
milk.
To use perishable?.
How are we to get this message over, name?
ly: "Eat plenty, wisely, without waste"?
WHEAT
Eat less wheat broad.
Don't waste a single slice; make toast, pud?
dings, etc., of all stale bread.
Put the loaf on the table and slice as needed.
In place of wheat eat more corn bread, oat?
meal bread, rye bread, barley bread (and, in
the South, eat cottonseed bread), thus saving
wheat.
Eat oatmeal, barley and corn breakfast
foods, corn and buckwheat cakes.
In place of one slice of bread eat one extra
potato a day.
MEAT
Eat less beef, mutton and pork?only once a
day.
Do not order spring lamb, real or young pig.
Do not waste an ounce; utilize all left-over?.
Thus save the country's domestic animals;
the supply is running short.
In place of meat eat vegetables, salted and
fresh fish, cheese, milk, eggs, poultry and
game.
Eat peanut?, peanut butter, beans, dried
peas, nuts.
Eat ox tails, liver, sweetbreads.
FATS
Use one serving less of butter every day;
eat fewer fried foods.
Don't waste any butter, lard or drippings.
Use vegetable fats in rooking; use vegetable
oils in cooking.
Use the following animal fat??: Suet, beef
drippings, goose oil, chicken fats, pork fati
from cooking.
Make your soap for rough cleaning at home,
since soaps contain fats.
SUGAR
Eat less candy, drink fewer sweet drinks.
Omit frosting from your cakes.
Can your fruit juices; turn into Jellies as
needed.
Use honey, molasses, syrups.
FUEL
Burn less coal; turn out electric lights; turn
down the heat in radiators on leaving rooms.
Use tireless cookers, wood, oil and gas
wherever you can.
MILK
Wast? no milk.
Turn all left-over milk Into cottage cheese
or use In cooking. U?e less cream and more
whole milk and cheese.
PERISHABLES
Use more fruits and vegetables; they are
abundant.
Store potatoes and other roots properly and
they will keep.
Dry fruits by the sun's heat. Dry vegetables
also. . '
UNITED STATES FOOD ADMINISTRATION
WIN THE WAR BY GIVING VOI.'P OWN DAILY SERVICE
SAVE THE WHEAT.?nne wheatles* meal a dav. Use corn, oatmeal, rye or harlev
bread snd non-wheel breakfast foods. Order bread twenty-four hours in advance so your
baker will not bake beyond Ml needs. Cut the losf on the table and only as required. Use
stale bread for cooking, toast, etc. Eat less cake aid pastry.
Our wheat harvest is far below normal. If etch person weekly suve? one pound of
wheat flaiur that means i5n.ooo.orio more bushels of wheat for the Allies to mix In their
bread. This will help them to save DEMOCRACY.
SAVE THE MEAT.?Beef, mutton or pork not more than once daily. Use freely
vegetables and tish. At the meat meal serve smaller portions, and stews Instead of
steaks. Make made-dishes of all left-overs. Do this and there will be meat enough for
every one at a reasonable price.
We are today killing the dairv cows and female calves as the result of high price.
Therefore, eat le*.*- and eat no young meat. If we save an ounce of meat each day per
person, we will have additional supply equal to 2,200,000 cattle.
SAVE THE MILK.?The children must have milk. Use every drop. Use buttermilk
and sour milk tor cooking and making cottage cheese. Use less crean.
SAVE THE FATS.?We are the world's greatest fat wasters. Fat is food. Butter is
essential for the grcrwtB and health of children. I'se better on the table as usual but not
in cooking. ' )th?*r fats are as good Reduce use nf fri*?d foods. Soap contains fats. Do
not waste it. Make your own washing soap at home out of the saved fats.
Use one-third ounce less per day of animal fat and 3 7 5,000 tons will be saved yearlv.
SAVE THE SUGAR.?Su?ar is scarcer. We use today three times as much per person
as our Allies. So there may be enough for all at reasonable price use less candy and sweet
drinks. Do not stint sugar in putting up fruit and Jams. They will save butter.
If every one in America saves one ounce of sugar daily, it means 1,100,000 tons for
the year.
SAVE THE FUEL.?Coal comes from a distance and our rallwavs are overburdened
hauling war material. Help relieve them by burning fewer fires Use wood when you
can get it.
USE THE PERISHABLE FOODS.?Fruits and vegetables we have in abundance As a
nation we eat too little green stuffs. Double their use and improve vour health. Store
potatoes and other roots properly and they ?ill keep. Begin now to can or dry all surplus
garden products.
USE LOCAL SUPPLIES.?Patronize your local producer. Distance means money.
Buy perishable food from the neighborhood nearest you and thus save transportation
GENERAL RULES
Buy less, serve smaller portions.
Preach the "Gospel of the Clean Plate."
Don't eat a fourth meal.
Don't limit the plain food of (-rowing children.
Wate!* out for the wastes in the Community.
Full garbage pails in America mean empty dinner pails in America and Europe.
If the more fortunate of our people will avoid waste and eat no more than thev need,
the high cost of living problem of the less fortunate will be solved.
wnV1F fARn HFPBhRT HOOVER.
HUiMt ^Mr-aU Uni,ed S|ttt| Food Admlnl$lrItor