New-York tribune. [volume], May 26, 1918, Page 20, Image 20

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

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That Merchandising Adventure
?The Gimbel-Greenhut Sale,
Proves an Inspirational Success
truthful Advertising and Glean Merchan?
dising Attain for Gimbel Brothers the Big?
gest Retail Sale Ever-Held by a
Department Store
This is a remarkable tale, perhaps the most remarkable ever
printed concerning the achievement of any retail store?a story in
which cold facts and figures carry a most amazing inspiration. We
know of no parallel in the history of retail merchandising. It
should go down in history as a beacon light to those who doubt.
To the thousands of thrifty bargain seekers who have been
pouring into the Gimbel Brothers' store for more than a month
past, the Gimbel-Greenhut Sale has meant something more than
an opportunity for unusual bargains in every department of the
store. To the business world it has been an adventure in mer?
chandising, such an adventure as the merchandising world has
perhaps never seen. ,
Before the sale commenced, a member of the firm directed to
the selling force a card labelled "S. O. S." and headed: "A Warn?
ing and a Suggestion." The card said:
"The purchase of the Greenhut stocks is such an occasion for
genuine enthusiasm that the possibility of a misstatement in adver?
tising, on signs and elsewhere is more to be guarded against than
ever.
"It is the emphatic demand and the earnest desire of the firm
that not a single misstatement be made anywhere, written or
spoken, regarding the Greenhut store or its merchandise, and the
need as ever is rather to understate than to unwarrantedly em?
phasize or unnecessarily exaggerate any statement.
"Lack of time or help, carelessness, ignorance, nor any other
reason can ever justify even the slightest misstatement. If you
don't know for sure, find out, or don't say it."
The card also contained the following:
Beware of using copyrighted names of fabrics.
Beware of using "all wool," and absolutely do not
use it unless you make personal test. ?
Do not use the term "hand tailored."
Do not use any comparative prices in advertising,
on signs or on tickets. "?
Do not use quantities in any item or stock unless
the number is inspiring and the count true.
Be exceedingly careful regarding linen, as some of
the Greenhut stock had no pure linen in it.
Beware of "all silk" ribbons?the Greenhut stock
had many that were not all silk.
These were called "danger points." > ?;_. - _.
This information went forward to the employes as an indica?
tion of the character of the sale about to be conducted. It went
forward on stiff cardboard and each employe was obliged to sign
and return a coupon attached to the card, showing that he had
lead and would live up to its requirements. And he was also told
in plain English that his failure to so act would result in his being
treated as "wanting in loyalty."
Wise men in the merchandising world shook their heads
when the sale was proposed. It was pointed out that the war, with
its resultant retrenchments, made this a most perilous time in which
to attempt such a gigantic undertaking. It was said that never
before had retail stores faced such a chaotic market in the matter
of qualities, quantities and the possibility of deliveries. Gimbel
Brothers realized the truth of these statements. They stood a fair
chance of success and a most excellent chance of losing hundreds
of thousands of dollars in their undertaking.
Here was a great sale about to be conducted with no sale
features, but with added features which many merchants would
tell you would ruin any sale at any time. So you will readily under?
stand why it has been referred to as an adventure in merchandis?
ing. The Gimbel-Greenhut Sale is one of the biggest sales ever
held in the history of department stores; it has covered more stock
than is usually turned over in two or three average sales of this
kind; it has covered a long period of time; it has involved an im?
mense amount of money, the retail appraisal resting comfortably
around two million dollars.
And now as to the sale itself. It has been on for more than
a month. We have had every opportunity of observing its prog?
ress, and the sale can best be described by saying that it has been
conducted under the instructions given: it has been clean to the
last ditch. The Tribune has not received one single complaint
from a purchaser at the Gimbel-Greenhut sale, and this notwith?
standing the fact that the policy of The Tribune is a standing in?
vitation for complaints.
Gimbel Brothers set out conscientiously in this sale to con?
serve public confidence; they desired to tag goods with figures
which would spell real bargains, and then to advertise the goods
exactly as they were, without embellishment or ornament. They
did this. They indulged in no flights of fancy as to the quality of
the goods; they yielded to no temptation in the way of superla?
tives; they harked back to? no "former values" nor "comparative
values," although the reductions in the sale goods throughout ihe
store ranged from 10 to 50 per cent. Silk and cotton ribbons
were described as silk and cotton ribbons as the case might be;
broken lots of shoes were named and priced as broken lots of
shoes; machine tailored garments were called machine tailored
and sold on that basis; wool was called wool; silk was,silk; and
hnen was linen. This was told to the employes in a mass meeting
called before the opening, and they were further told to make no
Etalements about goods which they could not prove. Immediate
discharge was the promised reward for any employe who did not
think enough of the good will of the Gimbel house and the funda?
mental principles of successful business to follow out the instruc?
tions given to the letter.
And what was the result of this unusual sale, conducted in
this unusual fashion? Reputable merchants who passed upon the
figures tell us that in their opinion it is one of the biggest, if not
the biggest, retail sale ever held by any department store in the
country. It is the keenest answer ever given to the query, "Is hon?
esty the best policy?" Fortunately it proves in the cash drawer
r
'
that honesty ia-the best policy, and is a clinching argument to
the man who thinks that only money talks.
The men who constitute the Gimbel firm are the second and
third generation of the family which has owned and governed this
institution for over seventy-five years, and represent a long record
of substantial business enterprise. They are engaged in creating
a business institution of the first rank in both its magnitude and its
ambitions, and it has fully proved itself to be worthy of the con?
fidence of the New York public.
Above all else The Tribune tries to be constructive. If it is
right to criticise or question, it is equally right to commend or up?
hold, it is therefore with a sense, of pride that we are to-day
permitted to point to their wonderful achievement, which, in our
opinion, is a keen justification of tfuth in advertising and clean
merchandising, and one which will stir the hearts and inspire the
efforts of legitimate merchants throughout the country more than
any other single event of recent years.
Court Gets Briefs
In Hearst's Action
Against Mt. Vemon
Validity of Ordinance Ban?
ning Publications Not at
Stake, Declares Defence
The briefs in the application of "The
New York American" and "The New
York Evening Journal" for an injunc?
tion to restrain Mayor Brush and other
officials of Mount Vernon from enforc?
ing? a recently enacted ordinance mak?
ing it a punishable offence to sell the
Hearst publications in that city were
submitted yesterday to Justice Giege
rich of the Supreme Court, who heard
oral argument on the motion earlier in
the week.
Former Justice Francis M. Scott, of ?
the firm of Scott, Gerard & Bowers,
filed a brief in support of the applica?
tion in behalf of the Star Company,
the corporation publishing the two
banned newspapers, and J. Henry
Esser, Corporation Counsel of Mount
Vernon, presented the opposing argu?
ments for Mayor Brush and the mem?
bers of the Common Council.
Mr. Esser contended that the validity
of the ordinance against the Hearst
newspapers was not before the court
and is not to be considered although
much could be said in its defence. On
this point the Corporation Counsel
said:
"The determination of the validity
of an ordinance is purely a question
of law and not of equity and will not
be considered by a court of equity ex?
cept as incidental to the granting of
proper equitable relief. The complaints
do not allege facts constituting a cause
of action in equity and therefore vest
the court with no jurisdiction to con?
sider and determine the validity of
the ordinance in question upon this
motion."
Only Question Involved
The only question involved, Mr.
Esser argued, was. whether the peti
tioner_ is entitled to an injunction to
restrain the defendants from doing
something which they have not yet
done. He expressed the opinion that
the move of the Hearst newspapers was
premature, and that they should have
waited until an arrest had been made
under the ordinance, when a habeas
corpus proceedings could have been
brought which would have brought up
the question of validity.
Mr, Esser expressed surprise that the
proceedings should be brought in New
York County instead of Westchester
County, and repeated the remark of
former Justice Scott, made at the time
of the oral argument, that the peti?
tioner would not have "the proverbial
Chinaman's chance" in Westchester
County. Mr. Esser said that, so far as
he was concerned, the action could be
tried anywhere. Mr. Esser quoted nu?
merous authorities in support of his
case, and mentioned that Mr. Scott,
when a justice of the Appellate Di?
vision, took a conspicuous part in the
actions recorded, and which are now
usod by the respondents.
"The questions at issue in this liti?
gation," said Mr Esser, "are among the
most important which courts will have
to decide during the progress of this
great war. The freedom of the press
is not at stake, as claimed. The protec?
tion of constitutional rights is one
that will have to be determined, as
well in favor of the loyal Americans
who live in Mount Vernon as in favor
of those who are in the business of
publishing newspapers. Without any
intention to resort to the spectacular,
we believe that Jhe courts should ap?
ply no untried and unrecognized meth?
ods to interfere with local bodims in
dealing with the perplexing problems
which will confront them during the
present crisis."
Can't Decide Validity of Ordinance
Mr. Esser quoted in his brief the fol?
lowing from the opinion in the case
of Schultz against the city of Albany:
"The courts in this state have de?
nied the right to maintain an action
to restrain the enforcement of an al?
leged illegal ordinance by a munici?
pality . until after the illegality has
first been determined in an action at
law." He said that the only relief
sought by the petitioner is an injunc?
tion against the enforcement of the
criminal law through its natural and
orderly channels, and that in this pro?
ceeding the validity of the ordinance
cannot be passed upon.
Mr. Scott, in his brief asking for a
continuance of the temporary injunc?
tion, quited from Section 8, Article I, of
the Constitution of the United States
reading, "every citizen may freely
speak, write and publish his senti?
ments on all subjects."
Referring to this section, the Appel?
late Division is quoted as saying:
"The liberty of the press consists in
the right to publish with impunity
truth, with good motives and for jus?
tifiable ends, whether it respects gov?
ernment, magistracy or individual."
Quotes Court of Appeals
The Court of Appeals is quoted by
Judge Scott as saying of this section
that "it does not protect the'publisher
from the consequences of a crime com?
mitted by the publication of treasonable
and seditious .irticles." Mr. Scott con?
tinued: "But that qualification of the
right to print and publish has no bear?
ing upon the uresent application or
ujion the attempt of the Common Coun?
cil of Mount Vernon to inflict a summary
and permanent punishment or penalty
upon this plaintiff for such offence
of which it has had no notice and has
had no opportunity to defend itself.**
Mr. Scott contended that the Mount
Vernon ordinance condemns in ad?
vance any publication of the plaintiff
"however innocent it may be of any
manner of wrongdoing." He added
that prosecution may follow the publi
cation of treasonable or seditious arti?
cles, but that one cannot be punished
for acts to be in the future.
American Defence
Society Will Act
On Hearst Papers
The national executive committee of
the American Defence Society will con?
sider the question of organized oppo?
sition to the Hearst papers at a meet?
ing on Tuesday at the headquarters of
J the society, 44 East Twenty-third
i Street. A membership of more than
i 100,000 will be represented at the
I meeting. The society has 275 branches
j throughout the country. Practically
: every section of the country has a
branch headed ,by an executive com?
mittee.
It was stated at the offices of the
society yesterday that the discussion
by the Hoboken executive committee
on Friday concerning the Hearst pa?
pers had prompted the action by the
national body. A concentration of the
society's efforts on a national cam?
paign to obtain the disbarring of en?
emy language papers has delayed ac?
tion, temporarily, on other matters, it
was added.
A prominent official of the board of
trustees of the society, a professional
man of countrywide note, in speak?
ing of Tuesday's meeting, said:
"1 most assuredly welcome an inves?
tigation into the Hearst papers. I feel
that it is something which has long
been overdue and should be painstak?
ingly undertaken. For my own part,!
will push matters along until some
definite and effective action is taken."
The speaker declared that while very
good reasons prompted him to with?
hold his identity for the present, he
will make a public statement at the
proper time.
"The movement against Hearst re?
ceived a most patriotic impetus at an
anti-disloyalty meeting in Carnegie
Hall in November," he continued. "At
the meeting, held under the auspices
of the American Defence Society and
other purely patriotic organizations,
James M. Beck made a denunciation of
Hearst which no patriotic American
can well ignore.
"The American Defence Society re?
printed Mr. Beck's address in pamphlet
form and has distributed thousands of
copies throughout the country."
Dr. Richter Arrested
As Loyal to Germany
"Royal Imperial Pharmacolo?
gist" WouIdTCeep Oath
as Teuton Reservist
Dr. August Richter, who advertised
himself as the royal high imperial
pharmacologist of the German army,
was arrested yesterday at his home at
Srub Oaks, near Peekskill, and brought
to the New York Enemy Alien Bureau
as a dangerous enemy alien. He was
committed to the Essex County jail
pending internment.
Dr. Richter came to this country
nine years igo and had an office at
1777 Broadwry. He is highly educated
and received a degree from a German
university. In 1915 he applied for
citizenship papers, which, he declared,
i he would not accept after the United
States entered the war. He said that
he was loyal to Germany, and that hid
conscience had adjusted itself after the
Federal government had announced
that no Germans would be naturalized
for the period of the war.
He explained that this had nullified
his declaration of intentions and left
him free to be in full sympathy with
the cause of the Teutonic powers.
"I am ever loyal to Germany," he
said to Captain Hull, "and if the in?
vading army of Germany landed in the
United States I would not forget my
oath as a true German reservist."
It is understood that his arrest was
I brought about by the authorities of
Westchester County because they
feared action by his neighbors. He
had bitterly opposed the war pro?
gramme, and, it was said, insulted Lib?
erty Loan workers when they asked
him to subscribe. He is thirty-eight
years old and has an office in the
Telegraph Building, at 253 Broadway.
Open Clearing Houses
For Slacker Suspects
Men Rounded Up Before 11
at Night To Be Exam?
ined at Once
The activities of the draft boards,
coupled with the recent raids made by
the police and Federal authorities on
poolrooms, Turkish bath and all
night lunch rooms in Manhattan and
Brooklyn, have resulted in the estab?
lishment of three "clearing houses"
in different parts of the city, where
the men rounded up as slackers will
be taken for questioning.
These places are situated as fol?
lows: Local Board 100, 490 Hudson
Street, for men arrested in Richmond
and lower Manhattan; Local Board 2,
307 East 140th Street, for men gath?
ered from upper Manhattan and The
Bronx, and Local Board 23, 158 Mon?
tague Street, Brooklyn, for men round?
ed up in Brooklyn and Queens.
Men arrested before 11 o'clock at
night will be taken to these "clearing
houses," where their cases will be dis?
posed of as quickly as possible.
Those arrested after that hour will
be held by the police until morning.
Early yesterday morning Turkish
baths, coffee houses and all-night
lunchrooms ?in Brooklyn, from Green
point to Williamsburg, were raid-d.
I About three hundred men were ques?
tioned and asked to produce final
classification cards. Those who failed
to do so were held until they could
prove they were not trying to evade
military service.
In Manhattan, where two Turkish
baths in the Harlem session were
visited, about one hundred men
were questioned. Sixteen were with?
out registration cards and were taken
i to the West 123d Street police station.
;
Alderman Denies
Tribune Urged Him
To Bar Out Hearst
Dawson, of Mount Vernon,
Acted on His Own
Initiative
William R. Hearst's complaint that
The Tribune and "other persons and
corporations" had conspired, to pre?
vent the sale of his newspapers in
Mount Vernon and other places was
investigated yesterday by District At?
torney Swann. Alderman Willia?i G.
Dawson, who introduced the resolu?
tion by which Mount Vernon de?
nounced the Hearst newspapers as
"harmful to the best interests of the
nation in prosecuting the war" and de?
barred their sale in that city until the
end of the war, was the principal wit?
ness.
District Attorney Swann, after
questioning Alderman Dawson, said
the witness testified that no repre?
sentative of The Tribune or any other (,
person directly or indirectly ap?
proached him in regard to the resolu?
tion until after it had been adopted
by the Board of Aldermen in commit?
tee. Describing the testimony fur?
ther. Mr. Swann said:
"Mr. Dawson assured Mr. Dooling
and myself that he was moved to in?
troduce the resolution because he was ?
very much 'wrought up' by reading |
articles in The Tribune about Mr.
Hearst. He said he read several of
them, culminating in one on Sunday,
May 12. The more he read, he said,
the more determined he became to in?
troduce such a resolution, and the
Sunday article of May 12, he said, was
the last straw."
Some Aldermen Protested
Mr. Swann said Mr. Dawson de?
scribed how some of his. associates on
the board came to him arid told him
that they believed the resolution was
illegal and that they didn't want to
vote for it on that account, but that I
they would be obliged to do so be?
cause they didn't want to be regarded
as unpatriotic.
"Dawson said some of ?them even
asked him to withdraw the resolution,"
said Mr. Swann. "They said that on
account of the big gains which the
Germans had just made on the West
front the residents of Mount Vernon
were in a temper not to be trifled with,
and if they opposed the resolution they
would be regarded as unpatriotic by
those patriotic persons who wouldn't <
understand that they opposed it on ac?
count of the question of legality in?
volved."
Dawson also told Mr. Swann that he
replied to his confreres that any men
who felt the way they did ought to
resign from the board.
Mr. Swann said Dawson testified that
the day after the adoption of the res?
olution a reporter for The Tribune, to?
gether with representatievs of other
newspapers, talked with him about it.
That night the board formally passed
it by a vote of 7 to 3, and Mayor Brush
signed it. He said The Tribune re?
porter that day told him what had
been done in other places against the
Hearst newspapers, particularly in
Poughkeepsie, where a Gr-.nd Army
post had burned copies of "The Amer?
ican" and "Evening Journal."
Questioned Its Legality
"Dawson," said Mr.. Swann, "testified |
that the Corporation Counsel informed i
him two or three times that he could
not draw up a resolution such as Daw
son wanted that would be legal. Daw?
son finally told the Corporation Coun?
sel that if he didn't draw it up he
would get some one else to do it. He
also said he told the aldermen during
debate on the legality of the resolu?
tion that he had been told that Su?
preme Court Justice Mills had ex?
pressed the opinion that the thing to do
was to pasn the resolution anyway and
let Mr. Hearst come up to Mount Ver?
non and prove its unconstitutionally.
Dawson, however, admitted that he did
not hear Justice Mills make that re- !
mark and he couldn't tell us the name
of the person who told .him the ?justice
had made it."
Mr. Swann said Dawson testified that
he was born in Scotland and came to
the United States in 1906. He said
Dawson had three brothers in the Eng?
lish army, one of whom had been
killed.
"The aldermen," said Mr. Swann,
"who voted for the resolution werj
four Republicans and three Democrats.
Those who voted against it were Re?
publicans." ?
Mr. Swann said that Assistant Dis?
trict Attorney Dooling, who has charge
of the case, has arranged to subpoena
most of the aldermen for this week.
Broker Goes to Workhouse
Receives Five Days for Driv?
ing Auto When Intoxicated
Edward J. Materne, jr.. thirty-nine
yeads old, a member of the Consoli?
dated Stock Exchange, with offices at
26 Beaver Street, began a five days'
sentence in the Workhouse yesterday
after pleading guilty to driving an au?
tomobile while intoxicated. He also
paid a $100 fine.
Materne was arrested Wednesday
night at Tiebout Avenue and 188th
Street. He said he was on his way to
his home in Monroe, N. Y. Arraigned
before Magistrate Koenig on Thursday
morning, he pleaded guilty. He was
told it meant a term in the Workhouse.
Materne then asked for two days' leave
to arrange his business affairs. His
request was granted after he had de?
posited $500 bail. He surrendered him?
self yesterday morning.
Mrs. Stokes Reaches Home
Refuses to Comment on Her
Conviction in Kansas City
Mrs. Rose Pastor Stokes, accom?
panied by her husband. J. G. Phelps
Stokes, arrived here a.t four o'clock
yesterday afternoon. She came direct
from Kansas City, where she had been
convicted on Thursday of violating the
espionage act. She is out on $10,000
bail.
Mrs. Stokes went at once to her home
at 88 Grove Street. Many visitors
called during the afternoon and even
j ing, but they seemingly received the
j same message given to newspaper men,
"Mrs. Stokes was worn out by her long
trip and could see no one."
All efforts to induce Mr. Stokes to
talk were likewise fruitless. He sent
word ttikt-Jte had nothing to say and
that he could ^ee no one.
Capt. G. B. Zan? Heads
Spanish War Officers
CHICAGO, May 25.?Captain GeoTge
B. Zane, of Pennsylvania, was to-day
elected commander in chief -|f the
National Commandery of the Military
and Naval Order of the Spanish
American War, succeeding Colonel Tay?
lor E. Brown, of Chicago.
'?"?le order is composed of officer**
only, of whom there were 16,000 in the
late -war.
HE ARM
VourUentb 8tra*t
V.'Mt of Fifth _venua>
Offerings That Combine "Style and Thrif?
Affording Positive SAVINGS with No Sacrifice o?
Quality?Courteous and Prompt SERVICE in Every
Department?Complete SATISFACTION in Even
the Smallest Transaction.
Pre-Holiday Economy Events Planned Throughout the Store
THESE SPECIALS FOR BOTH MONDAY AND TUESDAY
A Presentation of Summer Styles
Dresses and Wraps that are
Coat-Dress of Cotton Gabardine ?
comes in coral, green, wistaria ?nd
white?cellar, cuffs and piping of
white?novelty patent leather
belt?Special.15.50
Checked Organdie Dress?frilled with
white organdie?smart taffeta coatee
?colors, melon pink, It. blue
or orchid?Special .17.50
Pongee' Cape?natural color?collar
an<T sash lining of rich silk in a new
shade of blue?fringe, natural
and blue.?32.74
Voile Dress?daintily made?an excep?
tionally quaint, graceful model in
turquoise, dove gray, flesh, sea-foam
blue and white
Special .8.44
suitable for vacation, all purpose and formal wear, at
special prices.
Tub Dresses?voile and gingham
variety of styles-may be had in
orchid pink, Lucil'e blue,
coral, polka dots and plaids..g.75
Satin Dresses tunic model w'th
wide belt?white satin vest?collar
of white georgette?colors, navy,
plum, new blue and gray; crepe ?Je
chine and foulard
dresses also .????18.75
New Taffeta and Crepe de Chine
Dresses?attractive styles?colors,
Lucille blue, gray, green,
mulberry, navy and black.. -22.50
Satin Dresses?new panel model?
draped bodice?fringed sash?col?
ors, navy blue and black; at this
price.also, taffeta, georgette
and foulard models .27.75
No Charge for Alterations.
Black Taffeta Coats sash belt, re- 1
vers and white si'k overlay coll*r
set-in belt, ?labor?t? shirrin?r a?i.
shawl collar; ai! sizes
reg. $23.74 and $24.74.
?rr*ng an*.
18.50
A Special Value
in Tub Skirts
weather. The models .ncludJFf
this group have all the style?!
smart lines of expensive mot?
and are made of good ouality pi??!
and gabardine. Novelty noc?tT
shirred backs, detachable belts ?5
button tnmminc tre used in *tri_
ingly individual effects. V
Special . *>*M
The Vogue of Georgette Hats
.3.77
Three pictured types interpret becoming phases of this charming mode
Whatever one's costume, your suit color is always to be found in
Georgette, or, if a contrast is desired, it is equally available. Sheer
and cool Georgette hats are ideal for Summer time. Your choice of a
sailor, a mushroom shape, a Hindoo turban and many others, all new
and lovely designs, awaits you in our millinery department
value $5.00 .,.
A Becoming Sailor
Just the Hat for the Holiday Trip
Specially Priced
There are so many occasions for which its trig simplicity is so perfectlv
suited, and the price is so low that it does not conflict with the pur?
chase of other hats. This model is of rough straw, with a smart 1 ir t
fancy scarf for trimming?our reg. $1.95. Special l.O/
What Tiny Tots
Are Wearing
A collection of daintv models for little
wearers.
Silk Sweater Coats?These miniatarej
of "real" sweaters are truly adorable,
with their cunning tailor collar; and
girdles. Since any pretty color, tit
comes the rose-leaf complexion oftbfe
youthful age. it is natural to fin?
them in all these sweaters. There ii
rose, baby blue, copen, pink or greet,
all in plain colors or in combinatiat
with white. Sizes to 3 years?
Reg. $6.90.5.?**
Silk Toques to match ?he sweater? naj
be had, trimmed with tassel and
button?Our reg. $1.9.?.71.3t)
White Dresses-Little frocks oi-nity
5<5ok. lawn and dotted Swiss Of tM
quality?come in dainty empire, jnfc
or fitted stvles?Sizes to 6 yea.'s-V?
Our reg. $2.97 .?$t
White Suits for Baby Boy*-~01jj|r
Twist, middy puits or fitted modele,i)
white?are well mnde and em$e _
sizes to three years ??
Our reg. $1.87. ...-(.?ff.
Tab Dresses -Gingrum or c Matte*/et
excellent quality is fashioned in mitty
pretty youthful ways and may be ?d
in a number of colors Sizes 6 te
12 yrs.?our reg. $2.9-1.1.98
Rain Coats?These ae of rubberiat
canton or poplin, in navy blue or tat,
and have attractive brim cap?' il
match. Sizes 8 to 14 yrs.?
our rcg. $3.94....3,2t
A Pre-Holiday offering of
Palm Beach Suits
(with extra trousers)
For Boys^-7 to 17 years.
Special-... :......7*47
This is a very soecial price, and the
assortment is most generous, v Solid
colors and stripes; gray, tan ?ad
olive.
Single-breasted trench model, with
characteristic buckle; large patch
pockets with flaps.
Boys' Wash Suifs, 3.50
Practical, sturdy, good looking suits,
in semi-Norfolk models; white duck,
tan and gray craih and khaki; an
unusually good value.
Young Men's Suits
Sale, $16.85
Reg. 319.50
Newest sack models, just recently
arrived; style, that is distinctive
and individual, is readily recognized
in these latest-pattern suits.
Many novelties and excellent worst?
eds to select from.
Boys* "Dressy" Suits
$10.25
Regular Price, $13.60
Sizes 6 to 19 years.
The superior quality of materials?
the patterns and colors, the excep?
tionally good tailoring, fit and finish
are worthy of every parent's careful
attention. Choice of worsteds,
tweeds, cassimeres, wool crash and
light weight cheviot.
Special Values in Envelope Chemises
These are finished'bits ofy loveliness in silk or lingerie which will utterly
delight a discriminating feminine taste.
Chemises?Nainsook and batiste ?
white and flesh?pretty trimming-of
lace embroidery and ribbon.. .04
Chemises
Crepe ? empire style
shirring and ribbon bows, or batiste
with novelty silk striped yoke front
and back .1 .28
Step-i? Chemises?Sheer batiste?
fine embroidered edge?ribbon run
?elastic and -shirring at
knees .,-..1.48
Envelope Chemises?Crepe de Chine
and satin?shirred and hemstitched
ortrimed in fancy Val. lace
special .,.2.i>4
Black Satin Envelope Chemises -
hemstitched?ribbon straps?
washable?special _.3.IS
Envelope Chemises?Batiste or noveltjr
material- large assortmer.t of mod?-Ji
in elaborate designs?yokes of tir?
Swiss embroidery and lane or ?atia
yokes embroidered in silks.l.M
Envelope Chemises- Crepe He Chine
lace or ribbon straps?rich trimming)
?special. .1.84
Envelope Chemises- Fine batiste?elab?
orate, exquisite desiens in great ?/*?
riety of beautiful laces and ein
i broideries.2,<S8
Holiday Necessities
at Great Savings
Women's Two Clasp Milanese
Silk Gloves
Black and white?two-tone
embroidered stitching?
our reg. .78.65
Thrift Veils ?
Shetland, black and
colors?our reg. .47.38
Mesh Veils
Large variety of pr.ttems in
black and colors?
our reg. .22 .17
Hand Bags
Variety of new styles?leather
or silk?our reg. .92.SO
Nexc Ribbons
Satin and moire?suitable for hat
trimming, sash or hair bows?
special, yd.28
Women's and Children's Crepe
de Chine Handkerchiefs
Solid color, or white?
Special .12 ea., .?5 half doz.
Men's Japonette Handkerchiefs
Initialed?large size?
our reg. .12"& and .19 ea.,
9c ea., .50 half doz.
Parasols
Striped, plain or Dresden effects,
also pongee?Jap tops and regula?
tion styles?our reg. $1.97-1.56
- Parasols
Rain or shine?srsen, blue and
purple?our reg, $2,97.2.66
Appealing to the Woman
Who Wishes an Artistic
COIFFURE
Wavy Switches
All shades, including gray
very exceptional value?
our re?-. $1.50.
Third Floor.
1.00
Toilet Articles
For "going away" time and ?iterwiri
underpriced!
Florida Water-Large bottles
value 30c.Special .23
30c Bottle Witch Hazel?
"Star" quality .Special ?A
Hearn's Peroxide Soap?
10c cake for. 6*4
Wyeth's Sulphur and Sage?
$1.00 size for .tM
Bathing Dresses of Course!
No vacation wardrobe is complete without one, and new nad?is are smart*
than ever. Here are two, reasonably priced:
Taffeta Bathing Dress?black, with | Bathing Pumps?BUck satin with ?
white, purple or open collar and pip i rubber sole .!?***!
ings?sash belt? novelty
pockets?Special .7.?)4 ? Bathing Shoes black satin?
Venetian Bathing Dress -black with! smart- hiSh moc*el .*
colored stitching and button I Bathing Caps- many?new styles ? ,
trimming.4.?4 i and colors. .18 to 2*1
$10,000 TO THE RED CROSS
"Helping Others to Contribute"
MANY who were unable to buy Liberty Bonds, b??
longed to do something, bought their necessities here?
knowing that 10% of what they spent went to the
Red Cross.
When the suggestion was first made that 10'?' of oW
day's sales was to be given to the Red Cross, it was5?
cepted by this concern as an excellent way not only to h?^
but to Help Others in Helping.
By cutting prices of many articles, it was made possi**
for patrons to give to the Red Cross, and still buy reaso*
ably* jf
A gift to the Red Cross is an investment in IdeaHsrt, j*-;
which the dividends are courage, gratitude, love and ?*
preservation of those who are dear to us. ^
We were glad to add to the amount and to be one ?*J*7
thousands of stores which, at the request of the Red Cr*****|
indorsed the Profit Sharing Day method.
See today's World and American, for twenty.one (21) Morning Special? on Sale Monday end Tuesday **"?*