Motor Roack
ISearByArem
Fair Condition
Iaf01 mation for Automobil
ists as to Hiulnvays in
Tliis Territory W h i c h
Are Much Travelled Xoav
Open W i n t er Help*
Has Prevented Freezing and
Cracking,. ^hough Heavy
Traftie Ha? Wbrn Surfaces
Tl the A A. \
Metro: 501 Fifth
Aver.uo. bas prep
following burun.;.: .
ditions:
New York to Washington
It is now
tire trip
thar.
road I
The 01
tion as regards tl
in thi
.
from '
K ; .....
avoiding the oid road
ton, which caused
the pa
proper roads to
-
the ?X(
\. -?? 1 .II'' t" V.
T ?
there ,
at tl
It
/
the .'
mile
the ;;
I
jfew ^ork to B'
rou tf
bet'
?
nrimai
snd '
er cra
:? ' . .
tart
-
ageci ?
truck
Jv'ew ^ ork to Bo iton
nm\ i rovidence
-,. .
eor.
h -
par.- " r- Another
fitvore ;
Xew I
]
] md Groti
^ald :
Conneo' -
to hav
frrat
?
whic .
?pojr.t.
New York to the Berkshlres
At ?
il
far a^
cause it can be i the
? ?
I'r.der Mo mta
bnry ar.d Egi
line bet1
Stockbri
is almi
Lee, sd
the Bi ?
the All
dack C
eaat ?
tae :...
I i ng -!and
Prn"
Lor.g Island,
Jericv.
Btead T i n
"used connei
ditii :
isfac-.. :
Bostott Post
; '.ir: :? ??;;
?
\(
12.960,000 Magneto
Sparkg in Oeean Flight
A "fact-fiend," who is also an
aeronautical enthasiast, submits the
following:
The twelve-cylinder Rolls-R-oyce
engine used on Harry G. Hawker's
Sopwith biplane.with which he hopes
to fly acrosa the Atlantic Ocean
Halifax to England, is fitted
with. four magnetos for ignition.en
nt of any batteries.
Only * vo magnetos will be used, one
for each six cylindera. The extra
two magnetos are for emergency
nly. All twelve cyli'nders
- compressed gas once
every second revolution of the pro
peller, thus slx cylinders fire every
:'. o n.
normal revolutions of th-is
? are 1,800 each r.unute, or
? l 0 an hour. For u journev of
::?,, " mil< :- ; "<:< mile.a an hour
?n* *?* each turn
I m< an 12,960 000
Parks from the two magnetos
"" :' '" '?' 648.000 an hour.
? two twelve-cylinder enginea
be used the total number of sparks
I wlU then be 25,920,000.
Coupe Demand Is Now
Becoming More General
De Bear Reports Calls For ChaL
mers Model Away Bcyond
Ranks of Professionals
: roduction of
1 ? can I] irdly n -
? e i : on
ny.professions," said tla r
? x v York brancli manager
1 halm? rs Motor Car Company,
'"?'"' ?? looktng forward to the time
be able to supply tne
? ' ?? ndividuals who ar .
- ' ' realizi the adatftabiljty of
;pe to all motoring purposes. I-n
very far off past, when some
dy ? ere stru^gling on the
itreet I ... ,f f),,-. ,->?riv
itomobile ?:>'-?
' " ! f 'Gei a llovse,' and
; i avs, with raotbr
car devi pn t to thi poii I v I en i ars
I nec< ssity, there
ned to bs u :eling tl i! cabr-iqlets
to bi uti ized by
phas of til'e aiui
. tion.
oubt tl ? . partly due to the
' ? and tho people
wit
;ar I; ont
of. weather and reeuired a car
I .;:f-ni! prol ? .tion from the
well mi comfort. Ir
i ? ' . ? ? closed
tsigna were regai led bi nany-as
because of thi i ticr< ased eos!
te 1 s.
'?in this connection it is remarkable
o t race th% tread
rcha es. V ith the ever iiV
creasing number of women motorist;:
tho demand for bhe (.'iialrr.ei;? etnipe.
? ? ? i product ion plan
our pai ?. ties' oi
the woman of to*daj are foTeing up
popularization of a type until now
regardi i I li ctor's' car."
Premier Dealers Feel
An Awakened Demand
"If ever you dreamed thal there
hortage of motor cars
? a tr:j> up to our salesrooms
>k at the Roor," esays
;- ' Kaufmann-Stow.ers.
"Try to placc an order ar.d get deliv
posi ible.
spring days have cleaned our
floor and our factories have not beeiv
;eep up with the riemands.
We have shipments arriving daily,
ivered a:- fasl as
they reach New York. \Ve have
oi I for all or more
upply us this sea
"The Premier Company is getting
?".to production, but the demand
territory is greatex than the
factory anticipated. Ma'ny new Prem
ii r ci rs are now enroute to New York."
All You Demand in Quality?
And a Big Saving in Price
Briscoe price is out of all proportion to Brjscoe quality.
Go where you will among cars that even approach tjhc
Irttcoe in desirability, and you'll find it in many cases
% much higher price?the difference amounting in sorne
cases to several hundred dollars.
That'a because the Briscoe Motor Corporation?-big,
tfficient and resourceful?never shared in the panic
stricken idea of big prices that assailed so many makers.
BrLseoe priec roprescnts tho aetual modcrate dollar
talue of the* car?not \vorry or doubt over the futurc.
That.'s v/hv voa are able to get this wonderful family
car for
at Jhe Factory
Come in and look it over.
Garland Automobile Co.
Metropolltan Distributor
1888 Broadway at 62nd St.
Telephonc Columbus 5596
P10 You BVER CET
-4LL CL?AU?D UP
ANl> 5HAVEQ 4
TlLL THlTr OP?N.UP"
yyt-> <ieT OC5TV AHP
D)?TY AMO T/'F IA//MP
ANp v3TA(?T OUT 7V?
A'EFT 4 rffiE/Vp AT
(NvrT-f y<5u TO Rl{??"
DfilVN WTtf 7KFM
AHO YOV &TAQ.T Off
NlCf?Lr IN A HAPPY
MCOO ?
AHO yourcsuaken
A&CUT -
TlLL TKE-V PiVAiXY PfcP
>W AT 7>ir MOTFL?
/(N9-?
YOU jriup >VOR?
W0R5E" Tf4AW MvAE"A/
YOU 3rAHT?"C?- AKJO
SPBhiO AU HOVfZ. IhJ
CIEANIN6 CP A6A(Ci ?
Develojrihg Efii?:ieno
Is Mamifaeturer'r Aiiu
Frederick CdVrn, p'rifsldenj of th<
? Motor Corpoi'attoi
lo.ng. agp on "Mod-M-ri Mfethpds I ?
Motor < 'ar Indusi rj ."
Ii ist seems absurd t j talk of
. -. an ndusl dj I
is not ; ? quarti of a i ntliv; old;
but i;; that quarter of a centji ey ? ; i
made advances which htcVja 1 ????'
epochal, and-'^hat ;::akes the p i
? seem crude. In fac?, tho les
of motor car developnteini have
??'??..ii;,- afi'ccted practicall} e'vcjij otl r
motal m&nufacture,'' said hc.
"T ? origrinal Briscoe plants were
'. fjcatcerpd about the city of J'ackson,
? invo-lvfng long'hauls between the de
tached jdepartments. Each pojrtion of
: tho' ulahtK. h'fbreo'-cr. was Hfte those
df pracfically every other buainoes of
rapid gn - ? ?? erei ted al mc ??
?!? ir of thi moi lent to meel a pn - ? -
? ? ? '. or : epre sented thi
over <>:' an older edirii rhe first ? ?
?
? '? in one
great serii buildings, and the
(irs step ii thi pro :es - was the
acquisition of thi i forty-three
acre site.
"The present Briscoe plants differ
from niost of thu ?:?? automobile
plants in that they were designed and
in a large measure built and ready
for operation beforc the demand for
the car had reach | ropurtions to
keej) them busy. With practically no
exceptions, the great automobile
plants of to-day, even those which are
regerded as most efficient, have been
built up unit by unit as the business
g-vew. No matter how closoiy the
various units of such a plant ir,ay be
in opei'ation, they cannot func
tion as efficiently as if they had been
: gi ed as parts u-* a compi
sive whole.
"K;c!: of the many buildings which
make up the Briscoe plant was di ?
signed not only to do a certain work,
'?? ' ' i do it with the highest possible
degree of coopera tion v, ith evei y ot h e v
branch of the factory. In other words,
the basic idea waa to have as little
lost motion as possible in the various
steps connected with the manufacture
and assembling of the car.
"A natural accompaniment of this
idea was the realization that greaiest
efficiency c-ould only be obtained if
the greatest. possible portion of the
car was actually manufactured by the
Briscoe Corporation itself. The fac?
tory has been steadily working toward
a completely H riscoe-built car. For
the fewer parts that come from out
side sources, tl - basis there v:as
for fi ?? on, lelaj or other interfer
ei ci with the smooth running of the
assembly plants. There was, t;:io. a
lerabh saving in costs, due to
? ?? i n i v oi of intermediary prof
its. And a much greater uniformity
in quality was made possible. This
involved the designing er" much spe?
cial machinery necessary to make cer?
tain parts, with specific aiterations
to fit the design of the Briscoe ciir.
How They Praise
They Compare the New Light Weight Car
to High Powered, High Priced Automobiles
Essex Performance
Essex performance is now talked of so generally among motorists
that you should know what they are saying.
Hundreds of thousands have seen the Essex.
They have admired its costly car appearance. They speak of its
? "' , ? complcteness in appointment and how it differs from other light
weight, moderate priced cars.
But they grow enthusiastic over Essex performance. A car at its
price and of its weight was never expected to posscss such hill climb
mg and accelcration capacity. The standard it scts has been known
only in the large high priced field.
And 'in speed and easy riding qualities it also matches the cars
which sell at tw and three times its price.
You hear on every side how steadily it holds the road at speeds
? difficult to maintain even with some larger cars. And as for ease
of rrding there seems no standard known to motor cars that the
Essex does not surpass.
i Remember these are not our claims. They are the frank and
voluntary praise of tens of thousands. You can find Essex friends
whefever you go.
\Ve advertise merelv to induce you to ask about Eseex and to
arrange to take an early ride in it. You will surely become one of
its friends. Perhaps you will want to own an Essex, and if that is
6o the sooner you learn to know it the better.
Sales alrcady are far in excess of production. If you delay you
might have to wait a long time to get your car.
The price is 31395 for a five-passenger model at Detroit.
HUDSON MOTOR CAR COMPANY of NEW YORK, Inc.
Broadway at 61st Street, Circle Building
BROOKLYN, N. Y.
1422 Bedford Ave.
NEW ROCHELLE, N. Y.
291 Main Street
WHITE PLAINS
.186-188 Martine Ave.
BRONX, N. Y.
2460 Crand Concoune
PLA1NFIELD, N. J.
190-192 Ea?t Front Street
NEVVARK, N. J.
S66 Broad St.
Doii't Tinker; Doirt Neglect;
Then Your Car Wili Go Right
Details Must Always Be Covered, Because Only
by Unremitting Attention Can Indications of
Trouble Be Avoided: Sound Advice to Owners
In order that you may get the maxi-1
raum of et.joymer.t and comfort'out of
your car you must be as considerate
and thoughtful about it as you
of a rine horse that is as fine and
costly as your car.
Therefore:
Do not race the motor unnecessarily.
Be warned by every abnormal noise:
if a a squeak locate it and lubricate the
part. If it is some other noise locate
tlie loose parts that cause it and tight
en the bolts.
Don't tinker. Half the abiiiiy to
make an adjustment or repairs is the
ability to discover its necessity.
Some motorists are Baid to
"luck"' with their cars. There never
seems to bc any troubie, eve.y
is trim ar.d neat, the motor always
atarts when wanted and runs a
as it is needed without any o
exasperating breakdowns on tl
with whicn the unfortunate one thinks
himself cursed through the careless
ness of the manufacturer. Wi(
adjustments carefully ma
reeded. every bearing ard working part
well lubricated. the whole car will
work very sweetly and will continue
to do so with only a very small fr
of the attention tiiat would be
lutely necessary care of :.
1 c rs< .
By neglect ing deta
yourself .-ome. time ai I
ng on your way; but thj
reckonin to ci me.
have ; a\ ed will be sp%nl in expi
le repairs.
N'ever drive your car a1 high spe?d
over any road. much ..gh or
slippery one rhe slig
saved will not offset the . al
an accident nor
ing to which the car ;
Usually the time saved is unimportant
when figured in dollars and cents. rhe
resulting repair bills, which
sure to follow, are never
lt has be< :i <;> strated t hat the
motorist who dri .'es h Is car
speeds of from twenty-five to :
five miles per hour over all -
roads paj s m ach more oi
ga - I ? . ? I and t ires thi i 1 .
is more conservative ai
eighteen to twenty m
fn addition a car which is
at : gh speeds all the I
repair :rhop at frequent int< ?
adds ? o the cost ni.lile of o
1 is nol ' lesl ii
miles are covered in a givi
counts but the number of miles of use
ful travel that can be obtained
least cost for fuel oil, lire.- an-d n pairs.
In times of emergency, when to stop
sudder.ly is absolutejy r.eeessarv, ce
c the speed at* which vou ere
ng combined with the road sur
face m aafety or disaster tor
you. the oeeapants and your car. One
ly road sur
feces when travelling at high speed:
of ttratcning the road far
So avoid excessive
speed is a rule to be observed.
? "rulea of the road." Have
due respect ior ihose who are usingthe
same highway, rememberlng that rourt
raiion to othen will
alwaya
Durii [ ,.r vou
receive your car drive slowly; avoid
ng." and watch carefully for any
al noise8. Every bearing and
rtg part haa been "set up" tight
before Ifeavjng the factory to inaure
long jife, consequently the liability of
. than it will
be later when the parts have "run in."
The best method of uaing the brakes
iure on them
rward move
menl of the car and rotation of the
e to a stop at the aame mo
?
; ^peetacular stops; they are not
only annecessary but indicate c desire
to"show off," which is so disgusting
to the average motorist. There may
also come a t me when. thrugh con
stant " the brakes will fail.
will be u bad
luent uanger to
ver shuts hia power off
? stopping poinr.
snd p : :ar to carry him a'.ong
ig it, with a
gradual brakes, *.o ?
exact tpot where it is de
evrolet Ke
-?
Track Riding Bad
For Truck Tire.?. Too
^o v ?? conscieptipus and
of g motor truck may
nt. skidding
or faulty wl ? and t'ie like,
the te . dov n co r
?? of the big
i to whicl
..
roodrich
' ? ith thr
etcar track-.
certain
ain on a
? the track
? ??! on a
?
3&<? FRANKLIN
LIMOUSINE
A CAR IN WHICH FINENESS
LEVIES NO TAX ON SERVICE
The constant return on the investment, insured by unlimited
usefulness, is a feature of the light Franklin Limousine. Neither the
extremes of temperature, the limitations of heavy weight, or rough
road conditions, regulate its capacity for service.
Having no water to boil or freeze, the Franklin Limousine is
free of troubles that even the best chaufreurs cannot prevent m watdr
cooled cars.
?
Its year-around adaptability, restful riding, andcasycontrol, give
it a practical value which detracts nothing from its ritness to periorm
every limousine function in a fine vvay.
In addition to askin.- no consideration in service merely be
cause it is a limousine, this Franklin enclosed car avemges in generaj
use
18-20 miles to the gallon of gasoiine
10,000 miles to the set of tirts
50% slower yearly depreciation
Wc will be plcascd to show you by inspection and demonstra
tion the ability of the Franklin Limousine to give exceptional service.
Franklin Motor Car Co. of New York
GLENN A. TISDALE, President
1830 Broadway at 60th St. Teiephone Coiumbu* 7556
Brooklyn Braneh: 1416 BEDFORD AVENUE
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