Search America's historic newspaper pages from 1756-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the National Endowment for the Humanities external link and the Library of Congress. Learn more
Image provided by: Library of Congress, Washington, DC
Newspaper Page Text
WOMAN'S DRESS of navy wool tricotine, handsomely embroidered in grape design. Red silk shows through the grapes. The large sash is black satin. $79.75 MISS'S SUIT of navy wool trico? tine in a new collarless model piped with silk braid. Finished with a gold brocade plastron. $89.75 WOMAN'S SUIT of navy Poiret twill, copied from an itnportcd model. The collar and long vestee are of fancy satin. $149.00 WOMAN'S CAPE of navy trico lette, handsomely beaded and heav ily tasseled. It is lined in Copen hagen blue. $139.00 GIRL'S CAPE of wool velbur in two-color combination. It is shirred to a circular yoke. Thc collar may be worn open or closed. $24.74 MISS'S DRESS with upper part of ribbed silk tricolette and lower part of tricotine. The large smart but tons are fashioned of the two ma terials. $49.75 EASTEM EASTER, the formal Spring opening of the fashion world. is but a week away. And every woman wants to be attired to attend Spring's own glad festivity, the baster Parade. It is only a woman who uderstands how many parts there are to a woman's costume, how many accessories constitutc smartness after the suit or dress or wrap is chosen. It is only a woman who understands how much thought must be spent upon the selection of the more important articles in order that they may form a fitting background for the smart ensemble. For Women SUITS with grace and dignity of line, no matter what tho fabric. Of tricotine, finc scrgc, oxford cloth, velour checks, tricolettc?of all the fabrics that are identified with smartness, in styles as diversified as women's personalities. $23.74 to $224.00 DRESSES which prove bcyond a doubt that simplicity is the keynote of smartness, if the style is right to start with. Man-tailored dresses of serge, tricotine or Poiret twill, many handsomely embroidered. Dresses of Georgette crepe, of tricolette, of satin, silk, taffeta, moire?a collcc tion that leaves no taste unsatisfied. * $14.74 to $179.00 COATS AND WRAPS runawide range from severely tailored belted coats to handsomely draped capes or ' aftemoon wraps. There are no less than twenty-five fabrics represented ?n our Spring collection. Bolivia, evora cloth, duvet de laine, trico? tine, silvertone, tricolette, moire silk brocade s.lk duvetyn, faile and many more of both silk and wool. $14.74 to $224.00 CHILD'S DRESS of or.andiewith dear little pleated ruffle, and trim rntng of two-tone ribbon. Sites 2, J and 4 years. $7.94 ORLG^TDJE TURBAN trimmed with Val. lace and baby ribbon. $4.69 ere THE HAT is of black liscre straw with a graceful glycerined ostrich fancy. It is faccd with black sikk. $28.50 Millinery Accessories She may be a yourig debutante, a smart miss, ,or a woman of maturer years?somewhere there is *a hat that is exactly expressive of her personality, and that somewhere is our Millinery Salon. In the Freneh model hats themselves, in their faithful copics made with Freneh materials, among the American made and American designed hats in models as varied as the flowers in a Spring garden, there is just the hat for you. $f.96 to $59.50 These may make or mar. If you choose them at this store and choose them wisely, the chances are that they will "make." For we are showing veils that will make a hat more flattcring, neckwear that will give new pos sibilities for smartness to a dress or suit, gloves to com plete every style of costume, shoe?, hosiery, umbrellas, jewelry and even handkerchiefs to lend bcauty to the ensemble. F/jT/'E have seen from a woman's own point of view. In the Fashion Sections of this store you will find costumes selected with unerring judgment in style. The qualities and tailoring are such that will make the garments retain their .smartness throughout the season, long after the Easter holiday is past. The selections are so large that every woman may find clothes particularly suited to her individual self, as if they were custom designed. And so, when the time grows short, we propose this store as the place where you may select your Easter costume with all its accessories?with no regrets. For Misses SUITS that express the mode in a .youthful manner, by clever subtle ties of style that distinguish the miss from the maturer woman, not by the size of her clothes, but by their fash lonmg and skilful design'. There are clever collarless suits, severery tai? lored modes, and others that feature sport lines. $23.74 to $94.75 CAPES lead in fashionable wraps for misses. Some flare in almost cir cular fashion; others are wide at the shoulders and taper smartly at the ankles. There are capes of every appropriate silk and wool fabric. Coats and wraps, too, for misses who prefer them. $19.74 to $109.00 FROCKS which unfold a lovely secret?nthat youth is beauty. For in the plastic medium of this sea son's manifold fashions, misses' dresses have moulded a style that will prove becoming to every young woman. The materials are almost as many in variety of^color ar>d de? sign as the styles.' $14.14 to $98.75 HERALD SQUARE NEW YORK CHILD'S COAT of tan taffeta with narroiv shirred ruffles and deep circular collar. ' $27.75 HAT of taffeta and silk stratv com bined. ^oj^