New-York tribune. [volume], May 06, 1919, Page 7, Image 7

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
Ona family in fiv* in the
Chicago territory (Illi?
nois, Indiana, Iowa,
Michigan and Witcon
tin), read? Tha Chicago
Tribune.
EWSPAPER
A?#$w?of!^fo.
?S?&iJi'
Population of the
Chicago Territory
Stata Wbltt Population
Illinois .?. ? ?.. 6,024,942
Indiana ^.....^ . 2,754,042
Iowa ......B..^.?. 2,203,236
Michigan .......... 3,028,353
Wisconsin ,-*..^ 2,485,678
Total ...._....16,496;251
f?this is a total white population
twice as great as the population
of Canada.
f?twice that of the six states of
New England,
??approximately half that of Eng?
land, France, or Italy.
??more than the combined total of
Norway, Sweden, Denmark, and
Holland,
fc?more than the entire white pop?
ulation of the eleven southern
states from Virginia to Texas.
A conception of how great this pop?
ulation really is is gained from an
analysis of one of its component
parts?the city of Chicago, which
has a population half that of the
entire continent of Australia. With?
in the 200 square miles of Chicago
are to be found approximately
200,000 more people than dwell in
the 71,000 square miles of the fol?
lowing seven states which extend
two abreast from Canada to
Mexico :
Idaho, Montana, Wyoming,
Utah, Nevada, A rizona,
New Mexico.
Not only has nature showered
blessings richly on this territory, but
all natural advantages are being ful?
ly developed. It is also notable that
the development is being made by
those who live in this territory.
The tremendous volume of wealth
annually created by the soil and
the people of the Chicago territory
ia possessed or spent by those
people.
Thia means a high average pros?
perity, which was sharply evidenced
by subscriptions to Liberty Bonds.
The Seventh Federal Reserve Dis?
trict, of which Chicago is the cen?
ter, contains only 14% of the pop?
ulation o? the United States, but
furnished 19% of subscribers to
Liberty Bonds.
A group of millionaires does not
make a rich community, but hun?
dreds of counties, each one capable
of creating millions of dollars'
"worth of new wealth each year, do
make a truly rich community and
entirely desirable market,
uymg Jrower m
o Terri
These few big facts stand out when
considering the buying power of
The Chicago Territory.
Although The Chicago Ter?
ritory occupies only one
eleventh of the area of the
United States and has one
sixth of the population, it
produces one-fifth of the
crops, one-?fth of the manu?
factures and has onz-fifth of
the total loealth of the nation.
The buying power of The Chicago
Territory is due, primarily, to these
fundamental, enduring advantages:
Rich soil.
Ideal climate for crops.
Coaiy iron and copper mines.
Oil and gas wells.
Clay, granite, limestone, etc.
Lake and river fisheries.
A central location.
Wealth of the five states of The
Chicago Territory, as compared
with the total wealth of the United
States :
The Chicago Territory.$ 38,462,334,852
Remaining 43 states and Dis?
trict of Columbia. 139,276,736,238
Total for United Slates... . 187,739,071,090
Percentage in the Chicago
Territory. 20Va%
The increased prosperity of this
section during the past two years
is indicated by the following com?
parison of the 1916 crop with the
1918 crop, showing an increase of
almost 70%.
1916 Crop 1918 Crop
Iowa. $516,658,000 $821,920,000
Illinois_ 478,102,000 879,679,000
Indiana ... 285,384,000 507,563,000
Wisconsin.. 254,599,000 417,888,000
Michigan .. 233,748,000 336,669,000
Total ... .$1,768,491,000 $2,963,719,000
Chicago's pre-eminence as a food me?
tropolis of the world is quite generally
recognized, but the extent of general
manufacturing in Chicago and the sur?
rounding territory is sometimes not ap?
preciated. Products manufactured in
Chicago during the year 1918 approxi?
mated $4,000,000,000 in value, and an
even greater amount was produced by
the several thousand factories scattered
through the five states of The Chicago
Territory.
In 80 cities of more than 10,000 popula?
tion, all located within 200 miles of Chi?
cago, the census of manufactures of
1914 listed more than 10,000 factories.
The Chicago Tribune reaches two-fifths
of the total number of families in these
80 manufacturing oitica, and in each
one reaches the type of people indicated
by the circulation analysis of Mason
City, Iowa, given on this page.
Chicago as a
Jobbing Center
Chicago is unquestionably the most re?
markable distributing center in the
United States. From Chicago railroads
radiate like the spokes from the hub
of a wheel to every corner of the na?
tion. Under the direction of the Chi?
cago Association of Commerce the most
astonishing and efficient package car
system in the world has been instituted.
Freight is forwarded from all over the
Central West to Chicago to be sent
throughout the Union in these package
cars. By means of them Chicago whole?
salers and manufacturers are able to
reach cities distant from Chicago and
close to New York much quicker than
they can be reached from New York.
For hundreds of miles around Chicago
all business faces this city. No rail?
road runs through Chicago ; every one
that ?touches the city terminates here,
making it by far the greatest railroad
center in the whole world.
Chicago Tribune
Merchandising
vService
The keynote of the Merchandising
Service which has made The Chicago
Tribune famous as a pioneer in this line
is found in the following statement of
policy :
The Chicago Tribune consider? it a
waste of money to advertise a product
distributad through the retail and Job?
bing trade until that trade, has been sup?
plied with merclian?ise to take care of
the consumer demand when that demand
is created.
Basing every bit of advice and every
exercise of judgment upon a vast ac?
cumulation of intensive and practical
information, The Chicago Tribune is
prepared to guide, to direct, to super?
vise every detail of an advertising and
sales campaign in the Chicago territory.
Chicago Tribune advertising plus this
service constitutes a selling force prac?
tically irresistible.
Your Most
Desirable Market
1. Rich in agriculture, manufactures,
mining.
2. With a high average prosperity.
3. Extraordinarily prosperous right
now.
4. Slightly affected by the end of
the war because of ?mall muni
lions contracts.
6. A logical unit for merchandising
purposes ? a dominant jobbing
center.
6. Made accessible by the most re?
markable merchandising service
in the world.
7. Swayed as to buying habits by
one great advertising medium?
TKm China on Tribun?.
Building a good name is one of the most difficult tasks in the world. Reputa?
tion for high character is, as a rule, achieved but slowly. Fortunate, indeed,
is the stranger who enters a community with the commendation of one of its
most respected citizens?with the support of its leader.
Imagine, if you can, a personage whose foundation in public confidence rests
on three generations of intimate association with the public as a leader
?who has established direct and personal connection with hundreds of
thousands of people, including practically all the more important in his
community?whose messages are read every day by citizens o? five great
commonwealths, and have been read daily three score and ten years.
ig you wij
his friends.
sonage lending his mighty
his hard won prestige to
to your business ?
your good name with
That is what The Chicago Tribune offers to worthy advertisers. Chicago
and its surrounding territory constitute the most prosperous section in
the United States?and therefore in the world. Within three hundred
miles of Chicago is an economic entity, a logical unit for merchandising
purposes, which has no peer on earth. In this favored region (rich in
manufactures, agriculture, stock raising, mining, commerce) The Chicago
Tribune wields an amazing influence reaches one family in five ---sways
public opinion not only politically but also in daily buying habits.
.w
Chrisrnao, Illinois
150 Miles South of Chicago
Population 1,200?
Chicago Tribune Circulation
120 Daily, 83 Sunday
An analysis of 119 subscribers to The Chicago Daily
Tribune showed their occupations as follows :
BarberShops......... 2
Garages .. . ... 2
Contractor ........ ......
Publisher.^
Cattle Dealer.
Telegraph Supt.........
Boarding House.
Hotel.
Insurance Man...
Farmers.?..>. 73
Professional ........?. 9
Merchants.^. 8
Retired..? 6
Mechanics..... ... 4
Bankers ...*.......__ 3
Grain Elevators. .^.... 3
Clerks.-..-..-. 2
Chrisman is in Edgar County?one of the richest
counties in the world agriculturally. Land is worth
from $200 per acre up. Of the nonfarmers, 12 were
owners of farm land ? some of them possessing
thousands of acres in many states.
All the above people buy The Chicago Tribune only
because they want to read it. The entire subscrip?
tion list of The Chicago Daily Tribune is volunteer,
paid in advance, absolutely unsolicited in any way.
There are thousands of towns and cities like Chris
man where staunch partisans of The Chicago Trib?
une dominate highly desirable markets.
The economy of Chicago Tribune advertising is indi?
cated by the fact that the 120 leading families in
this prosperous, desirable community can be reached
through The Chicago Daily Tribune with a 20,000
line campaign at a proportionate cost of $2.35.
Mason City, Iowa
358 Miles West of Chicago??
Population 17,000?
Chicago Tribune Circulation
240 Daily, 955 Sunday
An analysis of 145 names qn the mail subscription
list of The Chicago Daily Tribune revealed occupa?
tions as follows :
Merchants._39
Professional.23
Manufacturers and
Executives.15
Clerical ....15
Bankers .13
Libraries-, Restaurants,
Barber Shops, etc.. .11
Retired. 7
Wholesalers and Their
Salesmen. 7
Capitalists . .. ?
City Officials. 3
Newspapers. 2
Mechanics. 2
c u rse, a es >'
; in 7 he Tril une
t i k e
m : ?
uni
Located in a fertile farming section, Mason City
boasts jobbing and manufacturing activities that have
increased population 50% during the past five years.
There is one auto to every eig/it people in this sec?
tion. The average for the United States is one to
seventeen.
"Inquiries among 52 Chicago Tribune readers in Mason I
elicited the information that 39 of them visit Chicago -
a year or oftener. Thirty-eight of them had bought wem
clothing in Chicago; 33 men's clothing; 25 shoes; 23 fur?
niture; 9 musical instruments; 7 automobiles or trucks
of?ce equipment. Out of the 52, 32 stated that th
'accustomed to read' clothing advertising in The Tribune;
25 book advertising; 24 furniture advertising; 23 financial
advertising; 2i automobile advertising."
The Chicago Tribune dominates a market made up of a
multitude of prosperous "Mason Cities."
BREAK INTO THIS BIG RICH MARKET NOW-DOM1NATE IT WITH
SWIFT SHATTERING BLOWS OF CHICAGO TRIBUNE ADVERTISING
?MHMHMMBMIM^^^^ hhmm i?ii??????l"|ff"*~*~""*~~"^**"*"'*~'~'~*'~~~~~~l 1?tgMM I |i| m?|?T~ ^w*Mi?*>?^mnmMMWMi.????^*'" ???????????????????? ^^*^MnWHHnM^M>MMM"HHHlMM-l*M^MKBBaAinVl**MMMH^ ???????????????^?- ?__??^^^
Eastern Advertising Offices, 25 1 Fifth Avenue, New York City ~ "~ *