New-York tribune. [volume], May 12, 1919, Page 9, Image 9

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

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The nine MeGraw-Hill publications
upon whose experience and resource?
Ingenier?a Internacional is built.
Though no effort has been made to
extend their distribution beyond the
United States they are read by en?
gineers in every corner of the globe.
Established 1874; published weekly with an
average of 250 pages. The recognized x'oke
^f the industries in the field of civil engineer?
ing and construction.
Established 1877; published weekly with an
average cf 422 pages, and consulted whereva?
machines and tools are made or used.
Established 1884: published weekly with an
aver-ge of 128 pages; for the promotion of
progress and efficiency in electric railway
transportation.
Established 1907; published monthly with an
average of 133 pages. A marketing journal
for widening the use of electricity in home and
office, farm and factory.
Establish?-^ 1902: publish?? 1 semi-monthly
with an averajj* of 2r.O p?g??B. A leader of
'tci'ight and opinion in the application of
chemistry and metallurgy to 'he development
'jf naw products, r??w by-products, and new
industrias
HOME of the ten
McGraw-Hill
Publications, employ?
ing 1050 people, and
representing an invest?
ment of seven millions
of dollars.
McORAW.H??O. COMPANY. B?C ?bi'U, 1919 NEW TOWC. U. *. A.
El Ingeniero como el Precursor del Progreso Industrial
Un* .Serie de Entrevistas con Personas Caxacteri?ada, ?obre
el Desarrollo Futuro de los Recuno? N at?rale?
y Art?culo? Esp?ciatrs en todos los Ramos efe tngernr r?a
con un Resumen ] Ilustrado de sus Api?cocicn? *~~
?ndice completo?paffnaj?oakr~[ : "' ?. \
TkHE first issue of
?Ingenier?a Inter?
nacional was pub?
lished April 15, and
contains 232 pages
Ingenier?a Internacional?The Tenth McGraw-Hill
Publication?To Develop Industry In
Latin America and Spain
IF America helps the Latin-speaking
countries to develop, American business
will share in the fruits of their develop?
ment ;
The McGraw-Hill Company, Inc., has recog?
nized this fact The resources of the
organization, and of its nine engineering
publications, have been put behind a tenth
publication ?Ingenier?a Internacional
(International Engineering). It is pub?
lished in Spanish, and designed to promote
the best American engineering practice in
Central and South America, Cuba, Porto
Rico, the Philippines and Spain, as the
other nine publications have served Ameri?
can industry at home.
Fifty Years of Serving the Great
Engineering Industries
Before a nation can have great buying power it
must first have industries. Before it can have in?
dustries it must first have engineers. The engineer?
ing industries are the great service industries, the
pioneers, on whose broad foundations all subsequent
development is laid.
For more than half a century ? since the establish?
ment of the first McGraw-Hill publication in 1866
?the powerful publications that have been de?
veloped under this ideal of service have been min?
istering to the five fields of engineering industry.
Last year American manufacturers testified
to their faith in these nine publications by
placing in them 55,000 pages of advertising.
The World-Wide Circulation of the
McGraw-Hill Publications
The problem of foreign markets is not a new one
to the McGraw-Hill organization. It has its own
large foreign market. Thousands of copies of
its publications circulate outside the United States,
reaching literally into every corner of the world.
No effort has been made to recruit these readers.
They have voluntarily paid from $7 to $9 for one
of these publications, because it was vital to them
in their enterprises.
In answer to a similar demand the English edition
of the American Machinist published in London,
was established.
Ingenier?a^ Internacional represents merely an
extension of this service to 15,000 Spanish-speak?
ing and reading engineers and their associates.
These men for whom Ingenier?a. Internacional
is designed are the pioneers of industry in the Span?
ish speaking countries, men of the Herbert Hoover
and John Hays Hammond type; and their co-work?
ers. On the plans and foundations laid by this
group of men the future development of their
respective countries will largely be built.
Let McGraw-Hill Service Help You
To all American manufacturers who are interested
in foreign markets, the McGraw-Hill Company,
Inc., offers the service, not merely of Ingenier?a
Internacional, but of its whole organization.
If your product lies within the scope of these publi?
cations the Company has the information you want
or knows where it may be obtained. It stands
ready to help you or your advertising agency, in
analyzing your market, laying out your campaign
and preparing your advertising copy. A letter ad?
dressed to the McGraw-Hill Company, Inc., which
is on Tenth Avenue at Thirty-sixth Street, New
York; or to any branch office, will j?ut this service
entirely at your command.
WASHINGTON, D. C.
PHILADELPHIA
CLEVELAND
McGRAW-HILL COMPANY, Inc.
JAMES H. McGRAW, President
LONDON NEW YORK BUENOS AIRES
CHICAGO
SAN FRANCISCO
SALT LAKE CITY
Established 1866; published weekly with an
average of 144 pages. Records Mid leads
practice in metal mining, metallurgy, and
ataehJng, the world over. All American
copper is sold on its quotations.
Established 1871; published weekly with an
average of 196 pages. Recognized by the
engineers and business men of the electrical
industry as the leader of engineering and
industrial thought in its held.
Established. 1880; published weekly with an
average of ? 1? pages; and road wherever power
Is generated, whether by steam, electricity ot
water.
Established 1881; published weekly with an
average of 138 pages. The accepted represen?
tative of the coal industry which lies at th?
foundation of all industries.