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Every Yankee trader knew that his customers must be made to covet his wares not merely to look on with curiosity, amazement or Indifference And so it is today with all the great modern tribe of "retaii purchasers". ?? Advertising which helps to sell goods must appeal to f undamental human desires. It must hold the mirror up before the reader so that his imagination is stirred. He must see himself gratifying some worthwhile impulse ?- the fortunate possessor of the de sired article. Tell Mr. and Mrs. Consumer all the real news about your prod? uct. Tell them how your product will please or entertain them how it will help them in their work, how it will save them money! Link your product closely to their desires. But keep yourself and your splendid record in the background. Expert counsel can show you how to make every dollar's worth of advertising couut. Collin Armstrong, inc. General Advertising Agents 1463 Broadway at 42nd Street Toronto Montreal New York London Paris Towers to postpone the departure of the NC 'planes. The "less encouraging" weather coriditions were said to have been Teported over the eastern portion of the route, or over the part near the Azores. By the time" the 'planes could reach that regon, it was said, the unfayorable weather conditions probably would have passed away. The Navy Department's first dis patcli from Trepassey Bay to-day regarding weather conditions said: "Off-shore storm from Cape Cod eastward has passed north, leaving light, variable winds from Trepas? sey to the Azores, and the sea has subsided. Conditions, therefore, fair for a start this evening for the long hyr of the flight, but the arrival.of NO-4 probably will delay us untii to-morrow, when weather will be; e\en niaxe favorable between here arro the; A-ores." DirigZ'fyZe Nears St.jhnn 's Station ? Jf irel&ss Heports Airship Mahirig 58 Miles qzi Hour Passes Halifax The hig navd', dirigible C-5 left the Montauk naval *;ir station/'at 8 o'clock yesterday morniug on a hon-stop flight of 900 miles to 'pt. John's. N. F. Ac 6 Bell-anS Hot water Sure Relief RELL-ANS fc^FOR INDIGESTION "ording to the lates't wireless reports, the airship was making an average speed of fifty-eight miles an hour. She was expected to land in moonlight at St. John's early this morning. At 7:40 o'clock last night she was sighted abeam Liscomb, on the east coast of Nova Scotia, according to a wireless message from the steamship Lady Laurier to the Canadian Marine Department. Two hours earlier she was reported as passing over Halifax, N. S. When the C-5 passed over Halifax harbor it was travelling at high speed, reports from that city stated. From points of vantage the balloon was j plainly visible to many people on shore. j It did'not appear to be more than 500 feet ab'Ovc the water. If it kept up the same speed, experts in Halifax esti mated that it would reach the New? foundland coast about 2 a. m. Reports from St. John's stated the wind was blowing from the northeast, but the indications were that it would j veer around toward the south by night- j fall and materially assist the airship \ in its long flight. Eve'rything there I was in readiness to receive the C-5. j According to present arrangements, the ! crew will be given twelve hours' sleep j on arrival, so they will be ready for an early flight to the Azores. At 5 o'clock :,esterday morning the dirigible was hauled out of her hangar by 300 sailors attached to the lightci tfjan-air section of the Montauk sta-f lion. A'full crew had been working on her all night after her flight the pre vious day to New London, Conn., and back. Two hours later a big blast was ; blown from the siren, signalling all hands to the ropes. The mon piled out of the mess hall with a big sViout and rushed over to the dirigible. Ten thcrmos bottles containing cof- i fee and water, boxes of sandwiches and cans of beans were placed aboard to sustain the crew during the flight. By this time Lieutenant Commander [ E. W. Coil, commander of the craft, i and his crew of five men were in the I car susponded beneath the huge cn- j velope. "We will beat the seaplanes ! L gtbM?5 5IHAVE.AT46IHST. PARIS 1 NEW YORK Continue < their ' ReaHiustments * * * *{/ of Spring Fashions Offering values which are indeed * unusual considering the earliness of the season? Tailormade Suits An attractive range of models for immediate wear developed indesiredmaterial at $55_$75 & $95 Gowns and Dresses ror Street?afternoon and informal wear-^an ex? tensive colleetion of styles in tricotine, foulard, satin $65&$75 %Ured Georgette crcpe and chiffon * I Coats and Capes For Town or Country?a large assortment of smart SSeTi'" *2cot,ne'twiU and *love cloth * $65 $75 & $95. yet," aaid Commander Coil Just before the start. A few minutes before 8 Lieutenant Ralph Norris, who has charge of the dirigibles while they are moored, shout? ed to the sailors straining on the ropes holding the balloon: "Walk the ship bodily south." The men obeyed with a will. and the nose of the big craft was pulled out until it pointed in the direction of the wind. The officers of the station then gath ered round and shook hands with the crew. "Shake hands with the King for me," called out Lieutenant Robert Dona? hue, commander of the station, to Com? mander Coil. "Indeed I will, Donahue," replied Coil, with a laugh, "and I'll shake hands with the Queen too." Off to Beat NCs "Beat those NC fellows to it," was the final greeting of the Montauk men, as the big ship gracefully sailed away. In the early morning the parachute apparatus of the airship was tried out by James F. Costello, chief machinist's mate, who just missed landing in a swamp. The parachute opened almost immediately the leap was made from the airship. The test proved that both the parachute and harness were en? tirely satisfactory. At 8 o'clock sharp the dirigible rose in -the air, headed south directly into the wind. She circled round and then started out on a northerly course with the wind at her stern, flying at an altitude of about 500 feet. The C-5 had sufficient gasolene aboard to make a trip of 1,500 nauticai miles. She has two twelve cylinder Union motors of 120 horsepower each, both driving a two bladed propeller. Her crew consists of Lieutenant Commander ~Coil, navigator and com manding officer; coxswain, Lieutenant E. O.- Campbell; pilot, Lieutenant J. B. Lawrenee; radio operator, Ensign M. H. Esterley; engineers, Chief Ma chinists' Mates G. H. Blackburn and T. Jfj. Mooreman. U. S. Navy Detachment Waits to Aid Landing Of C-5 at St. John's ST. JOHN'S, N. F., May 14.-Tho United States naval detachment sent here tc establish an airdrome for the Naval Dirigible C-5 and make arranee ments for her possible overseas fligh-\ were without word from the l^g "Blimp" to-night. No anxietv for the dirigible was felt, however, and she is not expected to pass over the city to the mooring ground in the Quidividi Basin, northeast of here, until early to morrow morning. A guard of sailors will stand by : until the C-5 arrives, ready to catcii the anchor, which will be dropped from the dirigible when she descends over! the former cricket ground which has ! been prepared as a landing place. A shallow fog settled over Quidividi this afternoon, causing temporary con? cern among the naval officers in charge. The air over the landing place ! is somewhat "bumpy,"and landing will involve some export airmanship on the ! part of Lieutenant Commander E. W. ' Coil the ship's "skipper," even if the! fog hfts. If it remained it would blot ! out the distinguishing marks of the i landing place, known to him only by radio description. It has been arranged to send wire? less warnings if the fog persists, but] the mist was disappearing at dark and i the indications were that it probably i would be gone hy morning. Preparation of tho landing place was ' ^m-ilet.p'1 t-, th" b*?t detail this after noon, and the landing party of sailors returned to the cruiser Chicago. The Qingiole will lie in ,-.,i open field with- : out even part'ial sheltcr. Mechanics will "?o aboard the cr, immediately to ovcr haul thc engines and refill the onvei (>i?- with hyarogen and the tanks with gasolene, NC-4 at Hfdifax; Flies Again To-day Speed of 99 Miles an Hour Is Made on Trip From Chatham, Mass. HALIFAX, N. S., May 14.?The Amer? ican naval seaplane NC-4 flew from Chatham, Mass., to this city in three hours and fifty-one minutes to-day. The NC-4 was obliged to alight at Chat? ham last Thursday, on the first leg of '?? ner journey, because of engine trou-i ble. To-day's flight of the huge craft waa I accomplished at an average speed of a fraction under nlnety-nine statutc j miles an hour, the total distance being ; 340 nauticai miles. Immediately on his arrival hero Lieutenant Commander A. C. Read, commander of the NC-4, announced : that the s;caplane would remain at Hal- ' ifax/over night and resume her flight to Trepassey Bay, N. F., at dawn to morrow. The intervening time will be utilized to go over every part of the machinery. To-day's performance matcrially en hances tbe chances of the NC-4 com mencing the transatlantic flight from Trepassey Bay to the Azores with her; mt* LVancs' lhe NC-1 ?nd NC-3. nf ,i? NrSr1*i.t00k ?ff from lhe w??-?s ! v.Jo oclock this morning. At 1-16 feftlff-vP aHghle<i on ^ waters "of; Hahtax Bay and a few minutes later was moored alongside the United States naval tender Baltimore. Direct Flight Abandoned While it had been thc original nlan ! sevBav,Cr fr?m Vhatham * Trepas ' "min?ry?nH0mmand-cr Read said that inlrt.^fr8' Pnncipelly the detay i th'isXn." ?m Chatham> 'had upset; undS* nefficf1'0"' CJlalham was ?d* I unaei perfect weather conditions" said Commander Read ?*V, ' ? ?feSTft Mt destroyer along the Sab[oCt&ee\ Cap<;, Cod ""1 Cap hhrh ?? L 0^8?vet? the seaplane's nign speed, which averaged nearlv ? elghty-six nauticai miles an hour Wc passed this station ship mVch sooncr ' than ] expected. At that time we were makmg e.ghty-four nauticai mi 10^,1 hour with a frosh southwesterly bree/' j 3J'^ th? drivin^ Powe/ofour You kmw ih Ume at C^tham bar. ?l,L tl 8 a 80rt of Jumping-otT place. It was 9:15 o'clock, Eastern ume, when we left the bar. Wc rose pom the water nino minutes before, but circled around for nine minutes testing our engines. Our official tinto "'. -n-ival in Halifax was 5:07, Green? wich mean time, in passing the Balti the water, which would be seven and eleven minutes past two, respectively, ft w.H#*thumwto the U>. S- S. Baltimore *Ha ?V/aX httrb?r wa8 J"8t three houro and nfty-one minutes. Best Speed for Type n,ni.haV? ?n0v w?Fked out our exact 2h?? ]?"' n A" yet l have not had a chanco to figuro Out our exact, apeod, but I took it twico during tho trip, Copyrlght, Underwood & Underwood Sailors dragging the C:5 across the field at Montauk Point, Long Island, yesterday morning at 8 o'clock to make the actual start on the first "hop" of the Atlantic flight to Newfoundland. Copyright, Underwood & Underwood Lieutenant Commander E. W. Coil and his crew on the actual start of the naval "blimp" C-5 for ^ewfoundland. The dirigible made the start from Montauk Point, Long Island, at 8 o'clock yesterday morning. and once it was cighty-four (statute) miles an hour and another time eighty live. 1 have flown at a much higher uate of speed, but this is tho best I have done in the NC-4 type of hydro airplane. "Most of the way we had a wind that was slightly off the port quarter at a height averaging between 500 and 1.000 feet. We kept this low alt.itudo be? cause the winds above would not have helped us along so much. The wind was almost. astern, just a hit to the west of south west, and it was of great assistance. "The trip was made absolutely with' "i.i incident. We picked up each de? stroyer on time, although, because of the stiong wind astern, which I had not calculated on, we passed tho first one a little before we had expected, I-Jowcver, r rcmedied this with rospect to the others. There were live of them. "One noteworthy event of the jour? ney was that we received a radio dis? patch from Acting Secretary Roosevelt at Washington. Tho message was one of congratulation and good wishes. The point is that we replied t othe mes? sage and received an answer in return within three minutes after the send ing of the initinl radio commnuication. This occurred just off Cape Sable, about twenty miles to the south, I think. Flight Postponed Until Dawn "It had been intended to make only a br;ef stop at Halifax and continue our flight reaching Trepassey this eve? ning by taking advantage of the moori light for night flying. This would havo been quite possible if we had been able to niake as early a start from Chatlmm as we had hoped. How-. ever, minor engine troubles cropped up at tho last moment and our departure was delayed by the ncccssity of some slight repairs. As matters stand now, we have come to the conclusion that it would bc un wise to proceed to Trepassey this aft? ernoon. .Several reasons have influ enced nio in that decision. There mav be slight repairs that need to ho made, and it would probably be inadvisable to attempt (o effoct a landing in unknown territory after darkness has fallen. Therefore we have put off our flight until dawn to-morrow." Asked as to the course he had fol? lowed, Read said it was the one scheduled and taken by his two prede cessors. He came across 220 miles of open water and then "hit Seal Island Square," as ho expressed it. After that he followed the Nova Scotia line, keeping continuously in sight of land and cutting across several rocky pro montories which jut out- into the At? lantic. He said it was an easy matter to land in Halifax harbor. Favoring Wind a Factor Lieutenant Commander Read said the flight had far exceeded his ex pectations. This was due in great part to the tail wind, which helped the NC-4 to make the quickegt speed with the least consumption of fuel. Asked as to the progress of the dirigible C-5, he said the NC-4 had been in radio communication with her forty minutes after leaving Chatham. Referring to the preparations being made in Newfoundland by British air? men to fly to EngUnd, Captain Clu venius, of the Baltimore, said: "If we get the NC-4 off on time I am sure we may consider that the navy has the edge on them." On board the Baltimore to-night every effort was concentrated upon making things ready so that the hydro airplane might get away on the second leg of the flight. at daybreak if weather conditions permitted. Four United States naval destroyers, Nos. 86, 87, 88 and 112, have pot to sea to take up their positions along the line of flight to Trepassey. Start Delayed by Gale Although repairs to the engines of the NC-4 were made almost immedi? ately after her landing at Chatham, a violent easterly gale sprung up which delayed her start until this morning Early tcday the wind veered round to the southwest, no stronger than a gentle zephyr. The sky was very clear, i although a slight haze settled over the ' horizon. Shortly after 8 o'clock Commander j Read and his crew went aboard their ; ! craft, which took off in a trial flight to I I test the air. Fifteen minutes later. I after circling around the bay, the NC-4 [ I returned to her starting point. Then I j followed another short flight. after! which Lieutenant Commander Read a?- j j nounced his intention to fly to Halifax.' He declared his huge craft was "work- j ing like a clock." The 'plane started on her course at j a moderate altitude. Immediately be Kind her were two smaller flying boats \ from the Chatham naval air station,' which followed the NC-4 until she straightened out upon her main course. Then they returned to their base. As the NC-4 rose from the water the crowd ashore gave a* terrific cheer which was heard above the roar of the motors of the seaplane It was just after 2 o'clock when the Camperdown wireless station reported that the NC-4 was in sight, but, al? though the news sproad quickly through the city, the seaplane was resting on the waters of the harbor before the majority of the citizens knew she was near. The noise of her powcrful engines drew crowds to the at the best retail shops is "A M1GEL SILK." The more careful your selection of sportswear the more con? vinced you'11 be that FAN-TA Sl is the only style note that has raised sportswear above the commonplace. The skirts illuslfltitcd are of satin block "Fan-T&SU" plain "Fan-Ta-Sir and satin plaid "Fan-Ta-Si," and are only three of the man\j delightful models oj fcred in all the desirable sports colors al the best Fifth Avenue shops. Look for the FAN-TA-S1 label^on the waistband; that'a for your a??urance. REO. US. WW OFF. "AMIGELSIUC ^ '/ Sole Maker aj, ncv yoIk. PALLMALlt ^ramoiti QgansU&i Atyour.Club ^BlainJE>ricli hills, roof tops, wharves and other vantage points. Progress of Seaplane Flashed Over Continent In 2 Minutes by Radio WASHINGTON, May 14.?The pro gress of the NC-4 in her flightto Hall* fax was reported by wireless by Com\j mander Read to the Navy Departmen|h here at every important stage of he?|i trip. The news was then aent broadi u east throughout the world by the hijd I power naval wireless stations slonjj] Continued on next page 3ttC 3IIC " i Dtt FUR STORAGE?Remodeling and Repairing Phone 6900 Grecley ftanblin Simon & Co. Fifth Avenue, 37th and 38th Sts. 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