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The City that was 1890 ff**imrmi* 0 pr t!Q. Growing Pressure on a Small Area AQUARTER of a century has transformed lower Manhat tan. In this short period has sprung into existence New York's characteristic sky-line of tall office buildings. Ex panding business demanded the change. The war has immensely accelerated this process of busi? ness growth. America has become the creditor nation of the world. She has become the leading manufacturing nation. She has become the greatest provider of world necessities. The leadership of American enterprise in these fields? in banking, foreign trade, shipping, insurance?is concentrated in an area limited by the few narrow blocks of downtown New York below Fulton Street. Forces are here centered that are making of this small area the heart of the world of commerce and finance. Under growing pressure every foot of space has been absorbed. A space shortage has been created which presents a serious problem to firms and corporations whose business of necessity lies in this section. It is a problem in many instances calling for prompt action to main tain a foothold in this locality. A Fight for Space In the 25-year period from 1890 to 1914 practicaUy all the large buildings in New York were built. In the lower part of the city they now occupy almost all the available desirable area and all are filled to capacity. They measure the business growth of that period. Many tenants have already been forced to go to uptown sections, with inconvenience to themselves and disadvantage to their business, and more must follow. Toda7 tenants are virrually fighting each otner for space and bidding up rents. Ten? ants m many instances have actually been lorceri out of buildings. Space restrictions are pressing, partly be? cause of the lack of sites, partly because of vheimpossibiliry of builciing higher than the nmits set by the zoning laws. Only two plots, as a matter of fact, are left in the financial section for the erection of a building of any consid erable size. Virtually every business concern downtown has grown. Hundreds of incidents could be cited of impressive growth. The National City Company is a case in point. Starting four years ago with 27 employes, it now has over 1,300, and has recently purchased a building on Wall Street for its partial accommodation. Like this company, many houscs that started in a comparatively small way have expanded bcyond available space facilities. They have been forced into the prcdica ment of having to scatter their staffs through several buildings?some of them at a dis? tance and outside the district?at a loss in efficiency and at a higher cost. Attractive Opportunities To Corporations: Solve the Leasing Problem. Buy Your Own Corporate Home. The shaded portions show approximately wheic new buildings have been crected since 1890, or purchases made for improvements. Many of the unshaded plots are occupied by the owners. A fevv are still available. Wm. A. White & Sons will be glad to supply to inquircrs a working copy of this map, with further information. Future Growth to Outstrip the Past THE growth of the past suggests the possibilities of the future. Competent observers estimate that while the growth cf the city as a business, commercial and finan? cial center in these last twenty-five years was tremendous, it will be much more rapid in the next twenty-five years. This, of cqurse, means a corresponding demand for space and in? crease in real estate values in the district where big business concentrates. Now Is the Time to Buy Now, at the beginning of this period, is the logical time for investment. It is, too, the right time to purchase for occu pancy. Large business concerns neglecting the present oppor* tunity to buy are running a risk. , If the prediction of coming development based on past experience is justiiied, any large concern downtown that does not secure a permanent location may, in the not distant fu? ture, be unable to find any quarters whatever in this*section. Corporations Buying Their Own Homes The pressure for space, resulting in the tendency of corporations to secure their own homes, is well shown by the experience of recent months. During the last two years there have been no less than two hundred sales in or near the financial district to concerns which will use their property for their own individual business. What has been happening in the last two years is bound to happen increas ingly in the next few years. The action of these. grcat corporations, noted for the foresight of their management, points the way to those who want to rnake sure at this time of a permanent home and secure a good investment as well. Among conspicuous instances have been: Purchase by the United States Steel Corporation of the Empire Building, at 71 Broadway, for its permanent ofnce home. Purchase by the Sinclair Oil Company of 55 Liberty Street. Purchase by the Royal Bank of Canada of G3 William Street. to make sure of necessary space for its future requirernents. A Business Suggestion We have made an intensive study of the downtown section and are fa miliar with every part of it in detail. We have confidential inside information regarding many properties, and are thoroughly equipped to advise in the solu tion of your particular problem. An opportunity to discuss it with you will be welcomed, and will entail no oblieation. 3 Cedar Street Tel. John 5700 The City that is 1919