New-York tribune. [volume], January 04, 1920, Page 10, Image 88

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

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Few Dealers, and
Those Satisfied, Is
Hupmobiler Idea
Hutchinson Says Merchan?
dising Methods of Larger
Automobile Makers Must
Surely Be Revised
i ? " i ... n i i
By O. C. Hutchinson
General Salea Manager, Hupp Motor
Car Company
It is not disclosing trade secrets to
state that the merchandising policy of
many of the larger automobile manu?
facturers will soon undergo radical re?
vision.
Emphasis has been given in past sea?
sons to the need for more and still
more dealers in the field. Now in such
organizations as the Hupmobile, where
scientific analysis has been made of
national distribution, the tendency is
to retain and not increase the present
number of dealers, but to advance the
efficiency and prosperity of those now
representing the "Comfort Car."
In deciding upon this policy, due re?
gard has been given by the Hupp Cor?
poration to the 100 per cent increase
in production to be got within three
years as a result of the building and
expansion program already commenced.
It is realized, however, that even such
nn expansion will fail to satisfy the
Mr. Hutchinson.
demand for Hupmobiles, and that it
would prove mutually profitab.e to
have a compact, not an unwieldy,
dealer organization, every member of
which has sufficient territory and
enough car deliveries to make the
Hupmobile account most profitable.
Such a policy will permit the logical
development of each distributor's busi?
ness, a development which will affect
the motorist through the more com?
plete and efficient service which he can
get. The automobile public generally is
realizing the practical advantages of
dealing with prosperous distributors.
Continuing this policy to a logical
conclusion, it will be found that the
character of representation wi.l im?
prove and that automatically the name
of the Hupmobile dealer in each city
will be synonymous with greatest effi?
ciency and most complete service to
owners.
>
Motor-Buying Public
Attitude Is Changed
Mechanical Perfection Now Is i
Preferred to Mechanical
Excellence I
By Ralph Kaye
Kissel Motor Car Company, Bart
ford, Wia.
While originally the automobile was
regarded and referred to as a machine,
it has come to be more and more re
garded as a amily carriage oY per- I
?onal carrier, exemplifying the taste
and ideas of quality, character and de?
sign held by the owner.
This change has become apparent of
late through the many conveniences
and comforts which the automobile
manufacturer has installed in his prod?
uct.
It was only a short time ago that
the automobile was a machine, built
and designed for merely machine pur?
poses. At that time practically all
of the manufacturer's attention was
concentrated on mechanical parts of
the automobile, devoting most of his
study and experiments to perfecting
the car as a speedy, reliable machine.
Very little thought was given to the
comfort of its occupants or even to its
appearance.
The type of car dependent entirely
upon its mechanical merits without re?
gard to style and appearance is giv?
ing way to the finished motor car, de?
signed and built for body comfort and
pleasing appearance.
To produce the type of automobile
wanted by critical motor car buyers
of to-day demands that the manufac?
turer not only install all the modern
conveniences, accoutrements and ap?
pointments especially designed for the
?urpose, but he must adopt those
eatures out of the usual which up to
a very short time ago were found only
on custom made motor cars.
That this is the type of car the
motor-buying public wants has been
proved ever since the superiority of
the custom-built job has become known
to the American public. Style and dis?
tinction, which has always been an
American characteristic, has been ex?
pected in the automobile, necessitating
the motor car passing from the field of
mechanical excellence to one of me?
chanical perfection.
? ?
Brougham Is New
Haynes Production
Coincident with the opening of it?
new factoey building, the Haynes Au?
tomobile Company, of Kokomo, Ind., in?
troduces the new series Haynes
Brougham. The two front seats of this
car are low slang end deep cushioned
and can be tilted forward. They can
be turned around to face the rear seat.
The rear seat is spacious and lounge?
like.
The drivel's seat Is upholstered in
leather. The other seat?, as well as the
re3tnainder ot tbe interior, are finished
1c woolen cloth. Mahogany, vanity and
?smoking ?eases, dome light and a car
heater for the winter months set off tbe
interior. B7 lowering the side glasses
and opening tbe side ventilators the
now brougham is readily adapted to
Journeys of any length during the sum
?taar weather.
.m .
y?H? Engine Fitted
With New Vaporizer
"Unusual results in flexibility, accel
?rration and mileage are claimed for
the new Velio motor," ?ays G, W. Gar?
land jr., metropolitan diatribuCor.
This is due to an internally heated
vaporizer. Tb? maker? assert that it
converts any jgrade of fuel into * hot,
?rj, pvrwtinX ?a*. The crankshaft,
pyamt?d hl six?, 4* htld hi ?ligament
I* Urn ??taring f?
1
The picture shows C A. Pfeffer, vice-president of the Saxon Motor Car Corporation, returning from a SOO-mlle
two-day ran in the new Saxon, a radically different car. He was accompanied on the test run by C. L. Fox.
sales manager of the company.
New Plant at
South Bend To
Be Elaborate
Pioneer Spirit: Governed
Studebaker in Building
It for Car Merely
Projected, Says Biggs
By H. A. Biggs
General Salea Manager, Studebaker
Corporation
When the Studebaker Corporation
decided to invest $15,000,000 in a
great, modern automobile plant for
manufacturing the new Light-Six, it
upset a tradition in the motor car in?
dustry. Tradition would have sug?
gested the erection of a small plant or
of devoting a part of our present fac?
tory equipment to the manufacture of
this new model, expanding our facili?
ties as the demand for the car in?
creased. That, in fact, was the way it
used to be done in the younger days of
the automobile industry.
However, the only tradition which
Studebaker has recognized is the
making of its own traditions. This
policy has held true not only of engi?
neering, but also jas regards construc?
tion work, manufacturing, selling and
service methods. This spirit has been
the chief factor in the progress of the
company.
There is an interesting parallel be?
tween the story of the $15,000,000 plant
in South Bend and the new Light-Six.
When the idea of this lightweight qual?
ity six-cylinder car of perfect balance
was first conceived our construction de- '
partment began to work on plans for
its home. About the time the design
was completed plans for a great fac?
tory were ready. Then came the sever?
est kind of tests for the new car over
the mountains of Pennsylvania, across
the continent over the Lincoln High?
way and finally, as a climax, the hard,
racking trials all over the State of
California. Those tests satisfied our,
executives and engineers. I
After the test car had proved itself
Mr. Biggs.
in actual service construction work on
the new plants went ahead with re?
doubled energy, and, to continue this
story of parallels, a steady stream of
these new cars will soon be pouring
out of the great new factory at South
Bend. Production plans call for an ul?
timate capacity of 150,000 cars annu?
ally. The other Studebaker models,
the Series 20 Special-Six and Big-Six
j cars, will continue to be built in the
Detroit plants of the corporation. /
In the new plant will be producea
all castings, forgings and stampings
for the new Light-Six. The new plant
1 covers eighty-five acres, and the build?
ings represent more than 3,000,000
; square feet of active floor space. That
means the addition of 12,000 new em?
ployees within a few months, with
thousands of additional workmen to be
added as production is increased.
The completed plant is made up of
ten major buildings. The principal
machine shop, 1,100x500 feet, and one
story in height, will alone employ 3,500
men, a majority of whom will be skilled
workmen. The foundry, 500x130 feet,
and two stories high, will require 1,500
men. The carbonizing and spring de?
partment, a building, 1,000x100 feet,
will employ 750 men. In the forge
shop, 1,000x159 feet, the services of
1,000 men will bo needed. These fig?
ures serve merely to indicate the mag?
nitude of the undertaking.
Race Drivers in Aero-Eights
Two of the world's most renowned
automobile race drivers have selected
the Cole Aero-Eight for their personal
use. One of these is Jules Goux, the
first foreign driver to compete in the
500 mile race at the Indianapolis Motor
Speedway. The other is Howard Wil
cox, who won the Liberty Sweepstakes
at the Indianapolis track last year.
n Pier ce-Arrow
In the 38-horsepower touring model portrayed here, the Pierce engineers have
farther developed the dual valve engine which was announced last year.
'I ' ' ! I I l|
Four-Passenger
H. C. S. Special .20* ?hccl
-<_._, Weidely bull'dog type
motor designed and built
especially for and used ex?
clusively in H. C, S. motor
tors?Lanchester vibra
ihn dampener ? four
cylinder, valve in
head, y>/% bore x
51/2 ?fr?-?? horse
potter more than
double S. A. E.
rating.
THIS latest creation of Harry C.
Stutz represents his maturest engi?
neering judgment, and embodies every
practical conclusion he has reached dur?
ing twenty-one years devoted entirely
to automotive engineering and building.
iThe H. C. S. Special Motor Car will
wear well, run economically and satisfy.
The assurance that it is, in every re?
spect, a good, beautiful and economical
car is the fact that it is designed by and
built under the personal supervision of
Harry C. Stutz.
ON
DISPLAY
I N
THE
Hotel Astor Lobby
Mo C* 8. MOT?R CAK, COMPANY
INDIANAPOLIS, U. S. A.
HARRY C. STUTZ? Pre.Idem
Warns Against
Use of Kerosene
In Touring Car
Chief Engineer oC Dodge
Brothers Tells Why This
Fnel Works Ont Unsatis?
factorily for Road Use
s ' By R?ssel Huff
Chief Engineer, Dodge Brothera
Motor car owners here and there are
considering the use of kerosene as a
substitute for gasoline. At the very
outset I consider it advisable to warn
any owner of a Dodge Brothers motor ;
car that the chances arc that any at?
tempt to substitute kerosene as fuel
will prove disastrous. He may possibly
go along nicely for fifteen or twenty
miles on a long, uninterrupted stretch
of country road, provided his speed is
high enough to call for the maximum
power of the engine, with a resultant
maximum generation of heat.
But the minute he stops long enough
to let the engine cool, or tries to oper?
ate in traffic, he will encounter trouble.
In order to burn kerosene in an en?
gine it is necessary to have a great
abundance of heat. Otherwise the
kerosene, which is heavier than gaso?
line, will not vaporize. Instead, part
of it burns and the other part, in the
form of small globules, collects on the
piston head and walls of the cylinder.
These globules might work past the
rings and down into the crank case,
thereby diluting the oil so quickly that
frequent changes of the oil would be
necessary to avoid burned-out bearings
and scored cylinders.
The change would have to he made so
often, in fact, that the additional ex?
pense of cylinder oil would more than
offset the saving obtained by the sub?
stitution of kerosene for gasoline.
There is about a 20 per cent reduc?
tion of power with the use of kerosene,
which would be a vital consideration
with any one attempting to use the
same device for road purposes. More?
over, as is always true in the case of
kerosene consumption, even in en?
gines designed for its use, it is neces?
sary to start with gasoline and run for
several minutes to arrive at the proper
temperature. This means that a motor?
ist would have to equip his car with
an extra tank, one for gasoline and one
for kerosene, not to speak of the
equally necessary extra pipe line to the
carburetor and the extra shut-off valve.
The great objection to kerosene for
road use is its non-flexibility. It is
entirely too troublesome in starting and
stopping. From the fact that ordinary
city driving requires only from five to
twelve horsepower, it may be readily
seen how difficult it would be to main?
tain a temperature sufficient to insure
complete vaporization. Until the proper
temperature had been attained in the
carburetor there would invariably be
a profusion of smoke and an endVass
amount of "missing." This trouble
would be experienced to a great extent
even in the extreme South, where the
natural high temperature would aug?
ment th? special heating devices I have
mentioned.
Reserve Supply of Fuel
For the.benefit of forgetful driven
especially, an auxiliary gasoline tank
is built into the regalar gasoline tank
of the new National Sextet. The auxil?
iary tank has a capacity of one and
one-half gallons and is automatically
Ox? first to fill. The t??-?,
of fuel 1? released by oJ?\**r
located on the heel d?^^^S
Lafayette
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%
Those who have anticipated
the appearance of the new
LaFayette duringthe Auto?
mobile Show may view the
car, this week, in the main
lobby of Hotfel Commodore
Lafayette motors company
at uMars Hill, Indianapolis
This business has not;grown just
because the automobile business
has grown.
It has grown because there has
grown up in America, and all over
the world, a demand for the kind
of a motor car Dodge Brothers
build.
It has grown because the users of
these cars have given Dodge"
Brothers a good name as careful,
conscientious manufacturers.
The result is that wherever these
two words?Dodge Brothers?are
seeij, they stand as a symbol of
exceptional motor car value.
Even when they appear, all alone,
on a window, or a wall, or a bul?
letin board, they instantly mean
something* special and significant
to the passer-by.
They call up a picture of a par?
ticular kind of a motor car.
Or, to be exact, a particular kind of
motor car workmanship, which
people have come to associate with
the name Dodge Brothers.
The two words?Dodge Brothers
?are an advertisement in them?
selves, not merely in America, but
the wide world over. _*?
The first thought that follows;
wherever they are seen, is the
thought of a car that is reliable. \
The name has come to suggest
integrity?integrity in the car, and
integrity in the manufacturing and
business methods of the men who
build it.
Such a good name is, of course,
almost priceless in value. ,
Dodge Brothers are keenly alive
to that fact. ?
They realize that the permanence
of their business rests upon the
continuance of that good name, i
They realize that such a name is a
perpetual promise to the people,
which must be perpetually fulfilled
by a finer and finer product.
As long as the name is attached to
their motor car, Dodge Brothers
- may be depended upon to safeguard
and protect it.
As long as they build motor cars
they -will be the best motor cars
Dodge Brothers can build.
COLT-STRATTON COMPANY
1847 Broadway
Newark Brooklyn
BONNELL MOTOR COMPANY BISHOP, MCCORMICK & BISHOP, INC.
39-47 Suuex Street 18 HaUey Street
SPACE A-20 GRAND CENTRAL PALACE SPACE L-3 EIGHTH COAST ARTILLERY