New-York tribune. [volume], January 04, 1920, Page 15, Image 93

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

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Uge of Motor Truck,
? W. Nash Declares
Hlgn?facturer Says Hardest
Straggle? of Industry to
Cafa Foothold in U, S.
Have Passed Successfully
The ?jwaprchensive exhibit of The
I .. k n0'ti.rs Company at the truck
h ? is ? composite reflection of those >
?JdfMed and practical poli-cies which |
1 ? b*4? possible the success of the
??Jetton headed by C. W. Nash.
Xh|.e*hibit consists of a two-ton'
bass!*, ? Na9h ^uad chassis ?quipped
*^k ? dump body, a two-ton rear?
aren chassis equipped with an oil
t ak for th? Texas Company, a two-ton
isini?Tcn truck purchased by Morris
- Co snd a one-ton rear-driven
chassis.? ?
.?fjirs is no doubt as tb the future
0f the "tru?k industry," said Mr. Nash, j
who with other officials of the Nash j
Motet? Company has arrived in New:
? York tot *?* anow' 4<It mignt almc*st ?
b? ?aid tb?t the motor truck is just be- !
cinninf to *?m* into its own> Trans" !
portation is perhaps the most impor- ;
tant f*?tor of commercial activity, and ;
within the last few years the motor;
truck has won for itself recognition as
an important unit in the matter of j
merchandise transport.
"In tie huger cities throughout the j
couofcf tito predominating position of j
the aotor truck is apparent; in these j
its field el operations has been steadily ;
extended until now the trucks are ir. |
actire e?d permanent service in almost ?
eve?; line of commercial enterprise.
?T?a satisfactory service which j
track? bato given in these large cen- j
ters has'not only helped to stabilize j
the industry as a whole, but because
of the confidence which the motor I
truck has gained for itself its field of :
; operation has become still broader. A j
few year? ago, for instance, the sug- ;
jrestion that the motor truck be used '
as a practical method of relief for i
'shdrt haul'?or intercity?traffic would
hav? bean regarded perhaps as vision?
ary and impractical. -
"Yet tp-day motor trucks are in a<v
emm??et?eeemm^^mmmmmmmmmm?mmmmammmm^m???Km
A. J. Whipple
President Diamond T. Motor Track Co.
Chairman Truck Show Committee
tive use in various sections throughout
the country in fast freight and ox
press, service. These intercity transit
companies, for the most part, are
headed by men who have made trans?
portation a life study; they have found
in the motor truck a flexible, econom?
ical and rapid means of transporting
merchandise from point to point, and
in manv instances the truck is used
as a 'feeder' to a main line railroad
or to a branch line.
"But what to mo is perhaps one of
tho most important phases of the
future use of the motor truck is that
which has to do with the farm. The
agricultural industry, taken as a whole,
is never slow to adopt uny method or
improvement that has been tested and
found to be sound. The farmer,
though, does insist on satisfying him?
self of the practicability of any imple?
ment or process before it receives ms
indorsement.
"In the year just closed thousands
of trucks were purchased by farmers,
and in my opinion the next few years
will see almost as great a demand m
the agricultural districts for the motor
truck as in the large industrial -.enters,
where practically all hauling now Is
done by motor vehicle."
*>?
2 Million Farmers Need Trucks
That there are over 2,500,000 truck
prospects among the farmers of the
country and that fully 90 per cent of
them require trucks of 1 */_ ton capacity
is the optimistic message recently 3ent
out to Maawell dealers and distributors
by T. J. Toner, director of sales of the
Maxwell Motor Company.
Nash Ofte-Ton Truck Has
Defied All Kinds of Road?
Automatic Locking Differential
Makes for Unusual Power
in Driving Wheels
Users of trucks, especially those who
must have a dependable service in
every season of the year, winter as
?well as summer, will be interested in
I the Nash One-Ton Truck, equipped with
pneumatic tir.s, on exhibition at the
Truck Show.
This truck has gained an enviable
reputation throughout the country for
its ability to master practically all road
difficulties?whether it be pulling
through deep sand or driving up steep
slippery hills.
The automatic locking differential
with which the Nash One-Ton truck u
equipped, is largely responsible for th<
unusual power imparted to the driv
ing wheels. Added to this mechanica
feature is the additional traction con
tributed by the set of pneumatic tires
which not only take care of the "un
sprung weight" of the truck but als?
afford a broader arid much more resili
ent surface with which to grip th
road. '..'-..". a
. Briefly, the automatic locking differ
ential prevents the spinning of eithe
rear wheel no matter what resistanc
its mate may. be encountering, an
gives the greatest power to the whec
with the greatest traction. On th
straightaway,, the instant one whec
starts to travel faster than the othe:
the differential locks automatically
The drive axle becomes, for all pra<
ticnl purposes, a solid one and th
power of tho motor is distributed t
the wheels in the exact proportion 1
the traction they are getting. Thu
when one wheel becomes mired _<
meets a slippery spot the other wh?i
with traction drives the truck forwar
?.. ?* ' ? - - '
Salesmen Using Trucks
For Territory in Soul
The Lexington I>ry Goods Compan
of Lexington, Ky., wholesale dealers
dry goods, have found White true
dependable allies of their salesme
One truck, purchased in 1911, h
joined the nonor roll of trucks with
record of more than 100,000 miles.
Two others 'closely approach it
total mileage. The salesmen usi
these trucks cover central Kentucl
and with the exception of two v.eel
vacation period are on the road all
the time. So dependable have t
trucks proved that the men have 1(
very little time on account of ropai
"The service from these trucks r
been splendid," says C. L. Thomps*
president of the company.
J. ' ?"'?.. J-'-?
See the Reos
?the New Reo Six
in the passenger?
and the famous
Speedwagon
in the truck
division?
and you
have seen the show
Reo Motor Car Co. of New York, Inc.
Manhattan Branch Broadway at 54th'St.
Brooklyn Branch 13150 Bedford Avenue
Newark Branch 37-39 William Street
New Rochelle Branch, 184 Main St.
Factory?Lansing, Michigan
SmaH Dealers Find Big
Boon in "Dependable" Truck
"The addition of the three-quarter
ton dependable delivery to the Beth?
lehem line," says Roy S. Davey, gen?
eral sales manager of the Bethlehem
Motors Corporation, Allentown, Pa
"gives every butcher, baker, retail
grocer, department store, florist, milk?
man, farmer?any one whose business
requires speedy, reliable delivery?an
edge on his competitor.
"This may seem a pretty broad state?
ment, but consider these proven facts
about the three-quarter-ton* Bethlehem
and its justice is evident. The depend?
able delivery is a real truck, built ac?
cording to truck requirements by truck
manufacturers for truck purposes. It
is not an adapted pleasure vehicle; nor
?is it overbuilt to justify a price or
underbuilt to meut a price. It is aimed
directly at an instantly responsive,
tangible, definite market.
"It has all the power, (strength and
endurance of the bigger Bethlehem
models. Its electric lighting and start
; ing system means safety and economy,
?for the use to which a light delivery
! truck is nut usually calls for nrameroua
stop3 and night work. If a driver can
slop, on a button instead of turning
over the motor by hand, he'li shut off
power whenever he stops. The advan?
tage of powerful headlights needs no
explanation."
Hurlburt Co. Consolidates
With Harrisburg Plant
A consolidation of interest? that has
attracted attention in the motor truek
manufacturing field was completed re?
cently when the Hurlburt Motors, Inc.,
of New York City, makers of high class
heavy duty trucks, completed negotia?
tions with the Harrisburg Manufactur?
ing and Boiler Company.
All of the excellent facilities of the
Harrisburg plant are now available for
the manufacture of Hurlburt motor
trucks, which means that the produc?
tion facilities for the latter are now
as extensive and complete as any other
truck in the country.
Lack of adequate production facili?
ties has been the one thing that has
hampered the rapid growth of ___e
Hurlburt company, and then the war
broke out just as the company's ex?
pansion plans were about to be real?
ized. The complete reorganization of
the Hurlburt company, after the decla?
ration of peace, and their consolidation
with the Harrisburg plant now place
them in a position to supply this popu?
lar truck in large quantities, and to
take advantage of a well developed de?
mand for this., truck.
Motor Truck Does Its Bit
To Keep Sugar Cost Down
A two-and-one-half-ton Republic
truck recently demonstrated, in strik?
ing mariner the value of motor haul?
age in handling sugar beets in Colo?
rado, The sugar making season is
short, lasting only a few weeks. When
the beets are ready ior the sugar fac?
tory it is necessary to get them from
the fields to the plant in the shortest
possible time. .
A team with a load of &,000 pounds
averaged forty minutes for a two-mile
haul from the beet field to the factory.
The t-A-^-and-one-half-ton Republic car?
ried (.'?,000 pounds, averaging twelve
minutes for the samo trip, and made
seve-if'miles to the gallon of gasoline.
The time saved both in the actual
transportation of the beets and in the
excess ioad carried by the truck re?
duced the cost of handling the beets
appreciably, and as a result of this
demonstration there are excellent
.prospects for Republic, trucks replac?
ing horses altogether in that, particular
sectipn of Colorado next season.
Speed Is Economy
In Trucks, Says Akers
"Speed is economy," says P. H. Akiy"B,
sales manager of the Reo Motor Car
Company, manufacturers of the Reo
speed wagon.
"Speed meets present-day needs in
?transportation. Speed in a truck means
that cue driver covers more miles in a
day. The speedy truck does more work
in a day. Speed means that goods can
be placed on distant market? when de?
sired and supplies secured from a dis?
tance when necessary. ,
"It means that the delivery radius
may be increased. Speed means th'at
the goods arrivo in better condition?
better service to a customer.
"The manufacturer, the merchant,
the farmer, who have hnu"u:?' to do,
have an increased need .or modern
transportation. This means fast mpv
ing, fully equipped, thoroughly'reliaple
mjits traveling on pneumatic tires."
Dort Building Stands?
On Flint's Beginning
The cite of the executive offices of
the Dort Motor Car Company, in Flint,
Mich., was the origii.sl site upon which
Ar.gus Smith, tho founder of the city,
erected the first trading post in that
?art of the country. Years later J.
Dallas Dort, now president of the Dort
Motor Car Company, and William C.
Durant, now ? preside, nt of General
Motors, formed a carriage company
from which,' in later years, the big
enterprise o? Flint, developed.
Lights Defy Road Shocks
Rapid strides have been mrfde during
the last few years in electrical equip?
ment for motor trucks, many features
coming ;._ a result of long experience.
Probably the first motor trucks
equipped with electric lights which
were not affected by road shocks were
the Hurlburt trucks, as they were so
equipped nearly eight years ago, and
they still retain unusually durable elec?
trical equipment.
Trailer Adds to Truck
With a semi-trailer attachment the
Maxwell >* able to solve most of the
heavier tonnage problems that con?
front tho average owner asserts Will?
iam Kelley, chief engineer for the
Ma .well Motor Company. With the
trailer from four to six tons can be
easily handled, which triples the truck's
; capacity._
Heaslet Heads Signal
James G. Heaslet has been elected
' president '>( the Signal Motor Truck
Company, of Detroit, to fill the unex
pircd term of W. K. Hoagland, resigned.
' Mr. Heaslet has acquired a substantial
I interest in the Signal company.
! Earns Its Cost in One Year
"A Maxwell 1 Mi-ton truck you buy
this month will make vou a present of
, itB total cost in one year." is the boast
1 of the truck solos department of the
: Maxwell Motor Company. Carefully
conipiled cost ' of operation statistics
' received hy the factory prove this
: statement.
Furriers Use Trucks
The most recent addition of Federal.-?
:, has been to the Deutsch Brothers' fur
; house in Brooklyn?a two-ton and a
otic and onc-hnlf ton Federal.
? ? ' m i _.
143 Industries Use Maxwell
The Maxwell truck is used in 143
! different kinds of industries in the
i United States, according to T. J. Toner,
director of sales of the Maxwell Motor
' Company. Cartage and haulage takes
j first, placo, with the farmers running
I n close second.
y Plying From Newark
A familiar sight between Newark,
N. J., and outlving.idStrict? h tho
large two-ton Fcdersl labeled the
- unciicttn Bus Comj-iaaj.. >
Millions for New Roads j
Big Benefit to Farmer
Federal Truck Company Official
Explains How Rural District?
Will Be Benefited ::
Probably the announcement that th?
proposed expenditures in the United
States for the next year for hard
surfaced highways will be $633,000,000
as compared with the $125,000,000 ex?
penditures of the closing year for the
! same purpose should mean more to the
\ farmers of this country than any other
i class,
It is a significant fact that nearly ?0
per cent of the trucks of the United
? States work in the country, though a
? large percentage of them may be
j housed in the city. Though about 20
i per cent of them are actually Owned
Mr.Pulcher.
by J2?mers, which represents 10,000
more than are used by any other class
of producers, the manufacturers
come next in line in the use of trucks.
"A simple study of these figures will
bring home to the residents of the rural
communities," declares M. L. Pulcher,
vice-president and general manager of
the Federal Motor Truck Company, De?
troit, "the tremendous advantage that
will accrue to them through the targe
appropriation for new roads the next
year.
"Thirty per cent of the people for
whom 60 per cent of the trucks of this
country work will certainly receive
their share of new highways. It means'
that their 60 per cent of the trucks
will have just that many more and
better road facilities for the transpor?
tation of the goods they are accustomed
to transport.
"But it means even more than that.
It means that more roadways, the fore?
runner of the truck and civilization,
will.enable them to use the trucks for
transporting an even greater variety
of ?.'jmmodjties, with a consequent sav?
ing of money and time.
"The possibilities of the truck for
carrying commodities between farms
and cities have only been touched. The
newer and better roads will give the
impetus needed to bring out all its
possibilities."
?
*4100 Per Cent" Republic
Truck Is Shown Here
Machine That Won Honors in
3,200 Mile Development Tour
Is on Exhibition
Featured at the New York truck
i show this year is the 2%-ton? Republic
?truck which covered more than 3,200
miles in the sixty-day National truck
development t ?ur out ??f Chica i? va
I cently, and was awarded an officiai
I rating of 100 per cent for utility valuq
and low operating cost.
This particular Republic, a stock job
of the Model 19, was fitted with the
Republic all-purpose farm body. It
. was one of eighteen trucks entered in
the tour, which started from Chicago
! August 4 and traveled more than 3?200
miles into the very heart of the great
! mid-West farming section.
j Several trucks that took part in this
! tour were equipped with various com?
bination bodies to fit the several needs
I of the farmer. In this connection the
j Republic all-purpose farm body re
j ceived marked attention, because of its
? rugged construction and its general
I adaptability to, a number of uses when
put to actual test in the field and on
j the ron?!
' The official rating of 100 per cent was
?awarded to.the Republic for its excol
; lent dcAionstrations in doing the very
! work that the farmer would want a
: motor truck to do, saving man power,
! moving goods quickly to and from
! market, transporting labor from village
j to farm or from one part of the farm
I to another, and for many other prac
| tical illustrations of the way it added
! to the farmer's efficiency at a low in
i vestment and upkeep cost.
G. M. C. Exhibits To Be
Seen at Factory Only
Lack of Space at Show Forces
Company to Invite Public
to Its Own Rooms
During the New York show G. M. C.
I trucks will be displayed onlv at the
j factory branch, Fifty-seventh Street
? and Eleventh Avenue.
"The reason for this is the fact that
we can exhibit a more complete line
' and talk business without interruption,
which is what the truck buyer wants,"
', explains Otto Stol!, manager of the
' New York branch.
"And not only have we an assortment
i ' of models and bodies it would be im?
possible to crowd into show space, but
' we are able to discuss the vital topic
? of service and show to the visitors just
'. how we take care of those who buy G.
! M. t?. trucks.
"Service is ono of the items which
i has to do with the remarkable growth
i of the demind for G. M. C. trucks.
I With us it is not a matter of a sa'e
? and letting it end there; we want every
. customer to set 100 per cent efficiency
! out of his truck, and we are here to co?
operate with him to the very limit if
I necessary.
"Our New York headquarters are
ideal in annointments and permit of
i the closest'relation between dealer and
. user. Trucks for every need are em
: braced in the line and bodies for any
i business are tje^vided. Sales engineers
'know trs?nsportalfcior requirements and
i prescribe accordingly. It would not be
! possible to cover all angles of th^ best
truck for an individual case as well at
the show as in our own branch."
"Third Degree" for; Finish
The "third degree" is given to every
Essex body when it comes from the
paint shop. The sunlign't pouring
i through the windows i? not enough.
? An electric torch is used to reveal any
h;dden blemishes. If any are fonnd
: 1 the body is returned to be ?finished.
: ; The body is inspected again when the
, ; car comes to the shipping dock.
; Maxwell Interchangeable Bodies
All Maxwell truck bodies are inter
! changeable with the samo platform, nc
| cording to L, C. Freeman, executive
engineer for the Maxwell Motor Com"
panv. The Maxwell has a 10-foot load?
ing ?pace, and tho bodien aie ndapt.ihln
to many different uses both in the city
, und cuuutry.
R^rdBi^drin?Yearl? |
Predicted in Auto World
"The year 1920 promises to be one
of record-breaking activity in motor
manufacturing, and, if proper care is
used, should yield large profits both
to the direct" maxurfacturers and to
those whose business ia indirectly d??
pendent upen them," says G. D. Wilcox,
of the Commerce Motor Car Company.
"The financial barometer peints in such
direction and in the same bireath the
warning is given that financial sound?
ness should be absolutely the first con?
sideration in selecting the companies
to do business with.
"The year 19T!> ne? been preeminent?
ly a 'motor year' in the business world.
Other lines,'such aafbuilding, textiles?
etc., have shown activity which com?
pares favorably with the immediate
. past, but in no other industry has the
demand . so , decidedly surpassed all
previous records."
, ?? ,, - ?
Kissel Truck Exhibit
Includes All Models
?Public Is Given Opportunity to
Examine All Classes ?and
Sizes of Cars
I "It make?, no difference what youi
[line of business?manufacturer, whole
Staler, retailer, jobber, contractor?ot
the kind of good*, supplies and ma?
terials you haul or deliver, there is
the right sized motor truck on exhibi?
tion at the National Motor Truck Show
this week in the 8th Coast Artillery
Regiment Armory? 14&th Street and
Jerome Avenue,,", says Sidney B. Bow?
man, New York Kijiel distributor.
"If there-is piift thing that the motor
truck ?shew impresses visitors with it
ia the business like atmosphere tha
invade? the entire armory and th?
completeness of each manufacturer'!
display, arranged so that the busineai
man can make- hi? corapariaona and bj
talking with transportation experts ii
attendance can gain a complete idei
of how tha motor truck can be adapt?e
to his line.
"In making up the Kissel truck dis
play for the shew we asked ourselves
'What is going to make the busines
man attend the motor track show
what would be his object in attendu*!
?what would he Want to find out?'
"We decided that our exhibit shoul
prove of interest from an adaptabilit;
standpoint, which called for our dis
playing our entire line of trucks."
H UR L B UR T
MOTOR TRUCKS
QUBSTANTIALLY the
same today as when
first designed eight years
ago?a vindication of Hurl?
burt excellence of design
and manufacture. The first
Hurlburt made is still
doing a full da^'s work.
HURLBURT MOTORS, Inc.
10 East 39th St., New York City
HURLBURT
SPACE
C 6
Eighth
Coast
j Artillery
j Armory
193d St. sad JarosM Ave.
The JVat?oris Freight Car
An Invitation?Opportunity
This
Message is
for Live,
Foresighted
Dealers
WJ*IE NATION'S FREIGHT CAR"' is today one ?f
a. America's foremost motor trueks. A full five-model
line will be available tomorrow and all week for the
inspection of America's foremost dealers. Tins general mes?
sage via printer's ink should not be interpr<-te.l as a mere
invitatipn; it is an opportunity, not easily duplicated, for the
live Automotive Dealer to verify in Diamond T design, con?
struction, performance, institutional history and service rec?
ords, his own notions of! a motor truck that will win lasting
dividends from his territory.
THE DIAMOND T SALES POLICY is radically upbuilding.
The Diamond T factory has been called, because of its old
fashioned completeness and new-fashioned methods, "A Mann
rnen ? to Transportation." Fifteen years of successful holi?
ness expansion have bui?t a correspondingly successful experi?
ence into every Diamond T model. t
THE HANDWRITING ON THE WALL for 1920 spells mort
successful and continuous truck sales than the past lias ever
known. Diamond T trucks offer the MEDIUM for such sale?
backed by Co-operation. Advertising, Repeat Orders and
Unique Local Promotion Campaigns that challenge superiority
anywhere in the entire industry. Make it a point tomorrow,
"therefore, to get the personal details of this statement M It
applies to YOU. from our representatives at Space C 6, Eighth
Coast Artillery Armory, 193d*-Street and Jerome Avenue.
DIAMOND T MOTOR CAR CO.
CHICAGO, ILLINOIS
Dlatrf*>ut?d *toy
Diamond T Motor Truck Company of Now York, Inc.,
64? Wo_t 131st St? Now York City.