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BEFORE the Hotel Plaza on Fifth Avenue, and in other gathering places of Fashion in New York, may be seen the world's finest examples of fur art?created and worn in America, greatest producer and largest market for finished furs in the world ^^? _& ^%^W^JLV/J__Jl kJQtJLWjS ^__>\JM. L/^k/JL C&4-J_L^jXjL ? Quardians of a Wbrld Industry IHK fur industry is, today, a mighty indus? try. Furs have evolved from a mere utility to be worn as a winter protection to an all-year round essential of style art. In New York, the development of the Fur Industry has reached a height unattained by any other center in the world. Markets of primary importance in any industry are markets where not only raw materials collect, but also where they are sold, distributed and used in manufacture. * ? Fur Auction Sales Born of an Economic Need IT is here that the New York Fur Auction Sales were born?born of an American need? born in a market that is naturally the most attractive, the most powerful and most inter? national in scope. The New York Fur Auction Sales are the guardians of the world's fur interests. They have played a most important part in making it possible for the entire fur industry to satisfy this continuous demand for beautiful furs. They have given a concentrated outlet to the fur trade ?f the world. They have enabled manufacturing furriers to be assured of suffi? cient material with which to find expression for the creative genius of their art. They have helped make it possible for the American New York's Next Sale APRIL 19th and the days following SHIPMENTS accepted up to March 25th. Catalogs will be issued and the warehouses at 48-50-52 Great Jones Street opened for the inspection of merchandise beginning April 14th. woman of fashion to secure furs authentic in style and basic in value. A World-Market vrhere the Buyer and Seller Meet THREE times a year, New York's raw furs sales attract to the shores of America, through New York, the best furs the world offers. Three times a year, buyers from all over the world vie with each other in purchasing these furs to satisfy a world demand. Located as they are in a city of largest de? mand, ?f greatest consumption, of world-wide trade influence, the New York Fur Auction Sales are uniquely endowed with natural ad? vantages that have redounded to the benefit of the entire fur industry. The powerful influence of this mighty organ? ization in this world-center assures perpetual importance for America in the World of Furs.