New-York tribune. [volume], October 23, 1921, Page 8, Image 72

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
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92|
the sa* Mseed leaves tap gently on
the shores of a quiet ooant?no ietn
pests or vHtaneee there. The coffees
grown in that region have a tem?
perate character and the artUt has
carefully brought this charaoter into
Franco-American Coffee.
TO*
fARANTEE
ttW}m"m*Mt$;
m
?1
"'.y??'? ota
It Was an i4r/i^ Who Discovered the
to Make Coffee Taste Better
^^ BRAND
Before the dawn of modern art, all phases of
life and work were untouched by the guiding
hands of artistic genius hut with the birth of art
all conditions took to themselves parts of this
artistic influence. Before art began its refining
process, we were content with average results
in everything, but then ART caused different
ideals to be realized, and it has only been recent?
ly that the influence of art on coffee blending
was even thought of.
Hut now comes this new secret of coffee
blending that is amazing in its difference and
that is being tested by millions of coffee
drinkers.
The Secret is a Matter of Art!
How does an artist blend color? He takes
first a touch of red, then a touch of blue and
blends them. Then he adds some yellow, per?
haps?then back for another very little red and
so on?a bit of this?a bit of that?letting his
sense of artistic values determine whether the
blend of color is right. You never saw an artist
measure out his paints. You never heard of a
masterpiece being painted by rule or formula.
A masterpiece is composed of just the right de?
gree of light i.nd shade as well as color.
The Artist who Mixed Coffee Like Color!
It naturally follows that it was an artist who
discovered the secret of this new coffee. He
suggested it to a coffee expert and they experi?
mented together. They discovered that different
coffees had individual characters, as different as
color in paint, and that these characters varied
in accordance with the part of the world they
came from. With a coffee expert's highh
developed sense of taste and with an artist's
conception of tone quality?in coffee they har?
monized these characters.
// Took Months to Achieve the Result!
But the final creation was worth this patient
effort. At last a coffee had been created that
was as near perfection as possible?not with
scales and recipes, but with Art! This Franco
American Coffee does not have that dark taste
nor has it an insipid taste but i: does have that
tone of coffee character and flavor that makes
you want mure than one cup.
The Difference is Amazing!
You will never be satisfied with ordinary
coffee after you have tried Franco-American,
"blended by an artist."
You can have this New Kind of Coffee in
Your Own Home!
All Quality Service Stores in New York Cit\
sell Franco-American Coffee. Ask for it to-dav.
A Masterpiece for you?Use coupon
Cut out the coupon in the ?nicer left hand
turner of this advertisement und mail to its.
Without cost ice will send you a masterpiece of
ours entitled "The Luxury of Art." This
folder tells the true story of luxury and art.
Young & Griffin Coffee Company, Inc.
97 Water Street
New York, N. Y.
.-.-.. :*?'#$.
He*
?
<-.<S!
-^mamaMt
U,
BUtkded by An ArHui"
Franco-American Coffee, "Blended by an
Anlal"??*n b* o?rtaitwt? at th? $w?t?r
8*irvtce t?Wraa?et- n*w sump of independ?
ent retail smeary merehant?. The?*
dealer? display th* epmem pictured here. ;
Vou van he sure M aacvtitm aatvUx ana
HWllty &t the duality ?wvtee marea.
"Let thv Quality Service Meat be uauf buying Outdo.*
Younf
& Griffin
Coffee Company,
97 Water Street,
New York, N. Y.
V
(.eut Innen :~Sinil me,
out com?, your folder, Tiie
Luxury of Art. telling II
Ntory of true luxury ?nil
Xante.
Add re*?.
* City....'.
Your Ueuler'H Xttnie.
Aridre NH.
Coffee
ALCO-GRAVURE. INC . NEW YORK. BALTIMORE. ST C