New-York tribune. [volume], January 04, 1922, Page 7, Image 7

About New-York tribune. [volume] (New York [N.Y.]) 1866-1924

Image provided by: Library of Congress, Washington, DC

                
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SUCCE
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?*H@^^^ 2
s car j?
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kind |>f amw who rides in
thd ?n/.n who na^made a success.
e has ihraecurity of a north while bank
balancc, belojps to thc right clubs, knows where
othes9 and plans and plavs for thc
pride of acl^vcment.
To hiin^thc white diamond, lhoti<di it hc
smaller iu size, is preferable lo the veljow.
He Jikes this ear?the Wills Sain/e Claire?
because its spirit uieets his own. /
When he sits behind lhe wheel/for the first
time he has had an experieiicc, n is like look
iug for a really comfortablc ch/ir and al lasl
finding one.
As he opens she throtlle hc gets action, and
a kii.nl of action lhat is emphatic in its silencc.
There is no fuss, uoToar. li i> the khid of action
he iikes .5n business.
So instantaueous arc lhe results, so cpiick the
niovemenl ol' lhe car. lhat at once this scrvanl
endears itself to its master.
As he releases lhe cluJeh and slides ihvouirh
thc gears l.o h'vsU he is as uneonscious of thc
formalilv as when he is signing a lellor with his
favoritc pen.
Now he is on the open road and lhe dcals of
the business day fiJler through his mind. He
uieets problem with answer, one after another.
when all of a suddeit he glances al the speed
ometer dial.
Jle takes a second look aind automatieaiiy
down goes his foot on thc foot brake pedal. Al
once the car apparently points its tiose into thc
ground.
There is no sway, no slipping onc way or
another oi' rear wheels, no tossing forward of
passengers, no fjuiveriug of fenders, oo creaking
or rasping of brake drums.
rhis pleases hhn. For years he has been a
"rear seat driver% a manipniaior of imaginary
brakes. Seldom has he undeiiakcn a journey iu
a motor car that his uervous system did uoi. utter
a pro test,
But now here is a car that came to a stop as
quickly as hc asked it, that did not spread itself
over the road in slopping, that came to a stop in
a straight line, almost as if il ran ou rails. He
has eonfidence in his Wills Sainte Claire. He
knows now every miic is a safe mile.
So much has the action of the car fasciuated
him lhat hc has been a little oblivious of the
wav it rode.
Ahead is a stretch of bad road?femiliar bad road.
Over this many times has he been lossed out of his
seat. He therefore treats the car with gentleness.
One or two bad ruts the car makes without
passing the shocks on to him. Hc speeds m^ a
hllle and soon hc is sailtng over lhe bumps twice
fasler than he ever dared go in thc numcrous
cars hc has owned before.
The springs seeni to say to him, "That's our
task. We take the blows but wc don't pass them
on to you. And the blows don't hurt us. WeYe
made of JMo-lvb-den-um."
Hc thanks "Mo4yb-den-um", too, for a jarless
ride lo business cuhances his working day for him*
There is a sharp, right anglc turn ahcad and
hc is dclighted with the prospeet of taking ihe
turn because hc has a pet little notion that hc
can tell a car by the way it takes a turn.
He opens up to "30" and launches into thc
turn. The car holds lhe road and seems to flatten
itself against thc ground. There is no sway, no
leaning too much on one spring. Just a perfect
are exceuled in a short turuing radius.
A rcar seat passenger might casily have closed
his cyes and scarcely nolcd a turn, For the driver
it seemed as if lhe turn were banked.
And. so on to the office he drives along, pass?
ing car after car without breaking thc speed law,
making tiinc by even running, easy handling,
rapid acceleration, more than generous braking
power, and absence of superfluous whcclbase.
He arrives there?his nerves at case, his mind.
fresh, alcrt and stimulaled. for thc bi?j dav's work,
Vs he Jeaves the car the very click of thc door
lock seems to sayin parting: "Tm genuinc, too.''
??? ;$>? SUfUs Sc Compani', iHarp&biUe, JVliribigan
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WILLS SAINTE CLAIRE COMPANY
of New York, Incorporated
Edwiii B. jackson, Pres. Fisk Bldg., 57th Street at Broadway