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IT'S TIME TO BUY BEACH HCKS THE REALLY SATISFACTORY BATHING SHOES A bathing shoe is only as good as its sole. Beach Kick's soles are all in one piece-no layers to fall apart-stitched fast to the uppers just like the soles of your street shoes. These uppers-by the way are smart as possible in designs and eolors, and all but the least ex oensive are made over lasts to be sure of a true shoe shape. Beach Kicks have comfortable heels, too, which help them to keep their shape through any amount of swimming and sand strolling. Beach Kicks' soles are on to stay, and you can tell real Beach Kicks when you buy them by the name on the soles, and by their smartness and durability when you wear them. Start your beach seaon right-with a smart pair of Beach Kicks that match or contrast effectively with your bathing costume. L?ook especially at the new variations in oxfords and strap pumps, which many women are finding so practical and comfortable. You will find Beach Kicks in most good stores--if not at the first place you inquire-try again-- theyVe worth it! WILLIAM GRHLICH & SONS 47 West 34? Street. Nev York Pacttory in BroaWyri Look for the name on the Sole The SOLES are on to STAY <?>