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The sun. [volume] (New York [N.Y.]) 1833-1916, November 28, 1905, Image 5

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y > < N CN r 1 J r 7 w 7 kV7 Tr TtFh7 pf 1IrR i 7f yn jp y t Iw JA i vTHE 1t 1 T sTth 0 I
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THE SUN TUESDAY NOVEMBER 28 1905 5n I
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P 18c c
I I A THANK t YouI
How It Relates to the Past Wh t It CIGARSfor IJ
4A14Promises
I Promises for the Future
I
PROGRESST
THANK you is what our salesmen say to youover
over our counters every day of the year because
cause M Thank you is as much a part of every transaction
tion in our stores as the right change back or value received
ceived in goodsA
A story goes with this Thank youSomehow
Somehow or ottttr we think the story worth tellingAnyway
Anyway we want to say U Thank youWe
We get a good deal of the publics money and whyshould
should not the public want to know something about thefolks
folks who are getting itIts
Its a short storyProgress
Progress is the text Thank you its spiritTo
To the good friends who now buy over 200000000cigars
cigars in our stores a year we today carry this oldtimemessage
message as a joyous echo of the Countrys acclaimOur
Our share in the National prosperity entitles us tolift
lift our voice as loud as anybodysOur
Our success has felt the mighty boost of rood timesat
° at no stage of our history more than now the proof ofit
it being business high tide with us in OctoberSUCCESS
I S SUCCESSBIGGER
I I BIGGER WE HOPE TO GROW but not asingle
single cents worth unless success is claimed by ceaselesseffort
j effort to improve along the fixed lines of our policyWe
We have no right to win onany other linesTo
g To measure our aim let us say we plan to open inGreater
Greater New York during the next year or eighteenmonths
months something like 100 new storesAnywhere
ft Anywhere but in New York this might sound audacious
daciousThe
The growth of this wonderful city makes our bigplan
plan no wonder at all On every hand New York breaksnew
new ground and with this resistless rush as an examplethe
the United Cigar Stores Company cannot lag behindOur
Our advance is timed to the quickstep of the townOne
One hundred stores or twice as many will be simplya
a tally oj the times our progress a moveon the big checkerboard
erboardWe
We cant limp when others runSERVICE
p
SERVICEWe
We have never discovered a better way of pushingahead
ahead than by giving good service over our countersGood
Good service of all kinds values in cigars and everything
S thing else happy painstaking cheerful courteous willing
ing salesmen stores bright clean and complete to thesmallest
8 smallest detail a square deal in every trade and everymans
mans money legal tenderWhen
When we fall short of service up to this level we gowrong
wrong But we keep trying to hit the bullseye all thetime
8 time and we think our marksmanship improves bypractice
o practiceTheres
i Theres a stray shot now and thenof coursebut
our aim is at the heart of thingsWhat
What the public wants is what we want to giveIts
Its a case of being commercially hearttoheartIf
If we hope to hold our position as the largest handlersof
a of agars tobaccos pipes etc in the world it must be byefforts
efforts as well designed bfcause we serve the people bestOUR
OUR SALESMENPerfect
Perfect service in a store is like perfect health neverquite
quite within reach but worth trying for with all our mightand
and mainWhich
o Which reminds uswe have an eye out for the lifeand
and health of our selling force
I
I k I
n H nOur
Our salesmen are the connecting link between ourcustomers
customers and ourselves We treat these men as we expect
pect them to treat youEvery
Every man is insured at our expense the benefits inthe
the event of death going to his heirs and if he falls sickhe
he is in our careVery 0Very
Very philanthropic I No not at alljust hardheadedbusiness
business foresightThe
The best asset we have is the loyalty and steadinessof
of our salesmen now a little army by themselvesWe
We pay insurance premiums and foot doctors billsfor
for exactly the same reason that we make salaries a fixedcharge
charge No philanthropy you observeHISTORY
HISTORYOctober
October 1901 one store on at No 84 NassauStreet
Street New York CitySalesmen
Salesmen employed not very busy 2First
First days sales 370 First months sales 9524316October
October 1905 let and odd stores in operation in 36cities
cities of the United States all under the United shieldSalesmen
Saesmen employed all on the firing tine 914Sales
Sales for the month 82798667 the rate of
10000000 a yearJust
Just to throw a side light on these illustrative figureslet
let us mention that the Diamond Match Co is selling us1B6400000
186400000 matches a year to be burned by our customers
tomersA
A lot of lights surely but service has made them asmuch
much a necessity as sunshine itselfThank
Thank you IEXCLUSIVE
EXCLUSIVE BRANDSAfter
After service our exclusive brands of cigars havebeen
been our big stickThe
The American Cigar Co makes most of thembecause
because a gigantic concern like the American Cgar Cois
is alone able to execute our contracts Only by combining
bining its vast resources could we get the cigars in thequantities
quantities and of the quality that we must have themScores
Scores of factories skillfully conducted modernlvequipped
equipped working by exact rule with tobacco harvestedon
on the same plantations and blended as carefully asgolJsmiths
golJsmiths alloy precious metals meet our immenserequirements
requirementsUniformity
Uniformity of quality as well as of size and shapemust
must be wrought into every brandSo
So the American Cigar Cos trademark A theTriangle
It Triangle A on a box of cigars takes rank withthe
the sterling mark on a piece of Gorham plate or 18kon
on a jewel of Tiffany manufactureIt
It means somethingIMPORTED
IMPORTED CIGARSTime
Time was when our sales of Imported cigars didnot
not amount to a pinch of snuffBut
But this was before we were ready to take this tradein
in hand and give it the attention it deserved It had tobe
be treated as a separate proposition and we let it takecare
care of itself until our other problems were out of the wayThis
This was caution not delayToday
Today we are importing and selling more Importedcigars
cigars than any one else in the worldAll
All the standard brands are on our list and one LaRosa
Rosa de Santiago is solely within our control in AmericaLa
La Rosa was our choice for this distinction because old
8est
est in fame of all the precious products Cuba sends tothese
these shoresImported
Imported cigars bought of us are special selectionsfuller
fuller weights and more elegant shapes that are placedin
in customers hands under of tineness
a positive guarantee genuineness
ineness as valid as a Government bondEvery
Every cigar in a box of Rosas Bocks GarciasCabanas
Cabanas Carolinas Henry Clays or whatever brand isgenuine
genuine as sure as minted eagles are made of goldWe
We are making cigar box stuffing as odious as ballotbox
box stuffingPIPES
PIPES AND TOBACCOSAiming
Aiming at the same high mark we are devotingearnest
earnest effort to building up our business in pipes andtobaccos I
tobaccosNothing ° I
Nothing short of the best grades will do Suchbrands
brands of tobacco as Beau Brummel and Three States nowin
in great favor are being added to by our taking overmany
many of the famous imported mixtuiesAnd
And pipes to smoke these tobaccos inthe wide worldis
is our source of supplyCIGARETTES
CIGARETTESThis
This is another branch of the business in which weclaim
claim to have done thingsThe
The catchpenny price of a Turkish cigarette hasbeen
been made a thing of the past by settling on the lowestpossible
possible figure for highest quality and sticking thereMore
More than that daily consignments to us from thefactories ° 3factories
factories of brands like Egyptian Deities Naturals MogulsTurkish
Turkish Trophies and Beau Brummels insure qualityunsurpassed
unsurpassed to our customersWe
We think this arrangement of sufficient advantage tosmokers
smokers to justify its expense because the fresher cigarettes
rettes are the more satisfaction there is in smoking themPROFITSHARING
PROFITSHARINGWhat U
What follows in this paragraph is the first word inthe
the shape of an advertisement which this Company hasever U
ever printed in respect to its profitsharing plan under theoperation goperation
operation of which it distributes Coupons and Certificatesas
as a rebate allowed for cash transactions and continuouspatronage
patronageEven
Even now we would omit reference to the subjectwere
were it not inseparable from a very important announcementthat
mentthat of the permanent lease of the south end of theFlatiron
Flatiron Building Broadway 23d Street and 5th Avenueto I
to be occupied as a Premium Station by us for a long g
term of yearsThere
There was a public call for it to which we couldnot
not turn a deaf earThe
The ladies our good friends and the children may
their tribe increase said we must have this show placefor i
for our premiums and at the Flatiron Premium Stationyou
you will find proof that money spent in tobacco does notall
all go up in smokeTHANK
THANK YOUAnd
And this is our little storyIts
Its been on our tongues end for a long time waiting Iing
ing for an excuse for its tellingthe excuse now foundin
in our October businessNow
Now its off our mind and nothing remains to besaid
said except to end as we began with a Thank you t
8
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