THE SUN. SUNDAY. OCTOBER 1. 1911.
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Cars for 1912
Same High QualityPrices Down
Ford Model T Touring Car
4 Cylinders Vanadium Steel Construction 8 paasenrers. Equipped
With Extension Top; Automatic Brut Windshield; Two 6-inoh 0i
Limps; uenerator; Speedometer; 3 Oil Lamps; Horn and Tools, e. Lamps; Generator; Speedometer; 3 Oil Lamps; Horn and Tools,
Ford Model T Runabout, 4 Cylinders, Vanadium Steel Construction, 2 Passengers, Fully Equipped, $590. Ford Model T Town Car, 4 Cylinders, 6 Passengers, $900.
Ford Model T Roadster
4 Cylinders Vanadium Steel Construction 3 Passengers. Equipped
With Extension Top; Automatic Brass Windshield; Two 6-inoh oas
FORD MODEL T for 1912 is the same high-priced quality car as it was in 1911; the
same scientifically accurate and simple design, the same heat-treated Vanadium Steel
There have been no mistakes to correct no experiments to try out- but conveniences
have been added and a marked reduction in price made possible through larger pro
duction and added factory facilities.
There are no "ifs", "anda", "buts", "bluffs", nor ."exceptions". 75,000 Ford Model T cars will be built and sold for 1912, because
there is a demand for 75,000 Ford Model T cars. We are not estimating, or guessing, or taking chances. We know.
With a selling organization composed of 3 large reserve warehouses, 30 Jbranches, and more than 3,500 Ford Dealers, our business
fingers are on the pulse of trade conditions. We know from the insistent demand that it will take at least 75,000 Ford Model T cars to
supply the wants of 1912. e
This demand exists only because Ford Model T has "made good" with more than 100,000 owners. You cannot get any better evi
dence of reliability. Ford Model T must be a high quality car it must be all we claim to give so very many individual owners such con
To build 75,000 Model T cars will not, in any sense, stretch or strain the producing capacity pf the great Ford factory. It simply
means a daily output of 250 cars. We have, during the past, frequently turned out 300 cars a day. In May, 1911, with 26 working days,
our production was 6013 cars. Thus, with present facilities and our ordinary working force, 75,000 cars are but a normal production.
The Ford factory is conceded by the most famous mechanical engineers
to be the most compact, concise and efficient automobile factory in the world,
being equipped with labor and time-saving machinery, designed by Mr. Henry
Ford specifically for the manufacture of Ford Model T Cars.
The Ford Motor Company devote all efforts to the building of one model,
thus assuring a degree of efficiency, (because of continued familiarity of the .
employees with their worjc) not pos ible where several models are being con
structed, and where the workmen are switched from one piece of work to
The Ford factory is running continuously twelve months in the year. The
workmen are never bothered with the troublesome thought of being "laid off"
for awhile. They know their employment is secure as long as they are effi
cient and industrious.
Still another fact lies in the simplicity of the design of Ford Model T. It
is a quidker car to build because there are few parts and nothing intricate. So
simple, that any ordinary individual understands it readily.
The Ford Motor Company have the financial strength to build 75,000 cars without bor
rowing a dollar. They will pay spot cash, take advantage of every discount and hence have
the market of supplies at their command. Think of the force tor low prices which the buyer
commands when he goes into the market for 300,000 wheels, 300,000 tires, 375,000 lamps,
75,000 speedometers- all of the same style, the same model and tens of thousands or tons of
steel When the seller knows he is going to get spot cash, he does business on a mighty
This all around manufacturing efficiency possessed by the Ford Motor Company assures
the highest standard of quality with the lowest standard of price. There is no occasion- to
lower quality, and every opportunity to lower price.
Ford Model T is the highest quality car made in the world, bar none. A striking
illustration of this fact was evidenced in a test made by the government of France in Decem
ber, 1910, when they pitted the materials of the Ford car against those of the best, highest
priced car made in France. The test was for "traction and shock." Ford Model T was
30 per cent, greater in elasticity, 50 per cent, stronger and 25 per cent, better under shock.
The very fact that there are now over 100,000 Ford cars in operation is the very best evidence of the
quality of materials used in ita contraction. Go where you will, you will find more than ten Ford cara to one
of any other make, and this could not be so if the quality was not in the materials used in Ford Model T.
We have the demand; we have the factory' facilities and capacity; we have the money; we have the
elling organization, and we are going to make and sell 75,000 Ford Model T cara for the year 19)2.
Is it not the motor you want? Prompt delivery assured.
FORD MODEL T DELIVERY CAR
Here is the long espected Business Car. Here is the answer to the demand of
business men for s motor car whose reliability and economy in operation has been estab
lished. A delivery car sold st s price within the possibility of every retail merchant in
every line of business.
This FORD Model T Delivery .Car it no experiment. Behind it is five years of
satisfactory service. The ssme chassis thst msde FOBD Model T world-famous. The
heat-treated Vanadium Steel chassis. The ssme chassis thst scaled Ben Nevis in Scot
land, that crossed the Continent, that climbed the steepest hills, that won in the keenest
races, that has traversed the roughest rosds, and over it a handsome, roomy delivery
car body, that will carry 750 pounds with convenience and speed. It is a Ford Delivery
Car, and that is the strongest Sssursnce of reliability that can be given. This is the
same car that John Wanamaker has tried out in New Tork and Philadelphia; that the
Bell Telephone Co. are using all over the country; that the New Tork Fire Department
are usini. A car time-tried, successful in every test s car that will save money because
it is easy to understand, simple to operste and cheap to maintain.
General Officrs and Main Factory,
Detroit, Michigan, U. S. A.
Ford Branches in all Principal Cities
Jackson Awe. &. Honeywell St.
Long Island City
NEW YORK BRANCH: 1723 BROADWAY
Telephone 6895 Columbus) t
Phone 1234 Astoria
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