The sun. [volume], June 27, 1915, Second Section Sporting and Automobiles, Page 15, Image 15

About The sun. [volume] (New York [N.Y.]) 1833-1916

Image provided by: The New York Public Library, Astor, Lenox and Tilden Foundation

                
THE SUN, SUNDAY, JUNE 27, 1915.
16
SWITCH OFF YODR
. GLARING LIGHTS
Mnkp It Knsior for tlio Mnn
Who Is Coming Toward
Yon nt Night.
TWELVES A HE INCREASING
They have been making arrests of mn
ters's recently for having headlights
vMcri are loo jrlarlng to be used prop
erly within the limits 'of the city. It Is
the cause of a crent deal of ill-comfort
lo drlvlnc nt nleht th.it there Is so niuc'h
us of unnecessarily bright lights on
the roids. To drive ngnlnst a succes
sion of such light Is to finish the tup
ullrt n severe heid.iche, There always
lire rhsnces too of hclnc so dazzled ns
to run the risk of boiiib off the road Into
the rtUch,
Pome autnmohlHsts have hit upon n
plan of switching oft their llglits when
they meet another car. Thnt Is. they
switch off the big lights and use the
dimmers or the side lights. Those who
do this find thnt the motorists they en
counter act with like eourtety, or almost
1 do sm. There are of course cars with
out electric headlights which cannot ac-eo-rrpllsh
this feat, but most all the enrs
Out have electric llehtlnic go on the
SO-SO basli In the non-blinding act.
One atitomohlls compnny says "A
little Child Can Sell It," but has nil
frown folks on Its salesroom floor.
When John N. Willys said last winter
th-t he expected to see five twelve cylln
itered cats In the neit automobile show
It didn't look as If he were a true
prophet, necent events show that he
wis Krone only In underestimating the
number. The Facknrd lead has been
followed by many others. National has
a twelve, so has the Pa-thflnder. There
Is a Davis twelve too. The Continental
rrntnr manufacturers are turning out
twelve cylinder motors, so that It Is rea
sonable to expect there will b many
naktrs who will incorporate such a mo
tor Into their product.
There Is talk of the Stearns company
bringing out an eight or twelve cylinder
Knight motored oar. That ought to be
smooth and quiet.
The contest board of the American
Automobile Association has ruled that all
racing cars must be, registered annually
and that no racing car ahnll be men
tloned either In programmes or In ad
rsrrlslnc save as "special."
It will toe remembered that In the au
tomobile year of 1914, which ran from
February 1, 1DH, to January SI. 1015,
there were nbout 185,000 automobiles
registered In Now Tork State, Tims far,
from February 1 to June 13, or about
four and a half months, there have been
1SS.0JJ cars registered In the State, so
that a colossal! record breaking- ear la
tally to he expected. The State has re
ceived In fee a total of better than
ll.S80.O00 from cars and chauffeurs. It
!s wnrth while noting thnt in the like
period of 1DH there were nearly 50,010
less cars registered and nbout 10,000 less
chauffeurs. It seems to show that the
percentage of owner driven cars Is con
tinually Increasing because the propor
tionate gain In chauffeur Is not In keep
tnr with the growlnp number of auto
mobile. New Tork city la a very Important
contributor tn this total because the
New York bureau, which covers the
greater city, and besides It Nassau, Suf
folk, Westchester and llocklund coun
ties as welf as part of Ornnse, shows
nearly half tlw toul of fe paid In to
the State There are MO.AflO cars regis
tered from the New Tork office.
Has
i M s.iuiiia of the Maxwell
ill .iff in nil piolmlniii) has
miles in a motor car than
rt
. in. hi. Wlp ii Ii" was driving
'I ne was sli'inlor nml llii.lliuil Wi
" isi vvotk nn Hi" I -) agl'-'d
' 'id his lii.ilili improved wit i
j. Tii.'bo 1'" .' 1I-", b'n'il
e i r, ,1 and ,i veritnltle Jiii-llirt- of
, 1 atriiiK'li
' V.iii vr. Ii.iji kepi a careful rei or1
of ' worn ut the wheel lie look part
r viw ev'ery rella'hlllly and economy
r nagcd for many years under the
.tii-Mces of the American Automobile
Aodatlon. McNamara' diary con-
T "J WlsiioW 'M .bbbbWTI -e. i. stX. vT Vv ' . - - . 4sM. W. . , ' Vj&a. -t
Urge Employees
to Join Militia
tTOLLOWING tho lend of Sam
uel P. Colt, president of the
United States Rubber Company,
Ellsha S. Williams, president, has
instructed tho heads of the va
rlous departments of the United
States Tire Company to oncour-n-rc
all employees to join the mill
Ha of the States in which they
reside. This means that more
than Bfi,000 mon are to have tho
sanction of the comtmnv if thev
, choose to join the Siato militia
or naval forces.
The United States Tire Com
pany will continue the pay of
any employee who does military
duty, nnd the annual camping or
cruising tour of duty will not In
terfere with the regular vacations
given by the concern. The exec
utives feel that it is tho duty of
large corporations to aid in cre
ating nn effective military re
serve in the United States.
HOW ADVERTISING
SELLS CARS CHEAP
Willys Says He Spends Loss
Than 2 1-2 Tor Cent, on
Eadi Car in Publicity.
FAITH IN NEWSPAPERS
The Overland Is frequently referred
to iim the most advertised of all motor
cars. And this extensive publicity Is
declared by John N. Willys, president
of the Willys-Overland Company, to be
the principal reason why his company
Can marke the new Overlnnd Model
83 for so low n price as J7S0,
"I recently overheard a remark dur
ing a conversation In the smoker of n
I'ultmnn Indicating that the talker be
lieved Overland advertising must rol
about $200 a car," lie says, "Tills, of
course, Is preposterous, ljiet year our
advertising cost per car was a little
less than 2 '4 per cent ; this year It will
be a trllle less; next year materially
less due to greatly Increased produc
tion. "Tho quantity of our production
spreads nil overhead, so thnt the Item
per car Is so small that tho buyer paH
for but little more than the actunl ma
terial nnd labor plus a reasonable
profit, which, also because of qunntlty,
Is small per car.
"(liven two cars of equal mechani
cal and structural worth the one built
In large quantities can nlwnys sell for
n lower price than the one built In
limited numbers. The Inrger the pro
duction the greater the supply of ma
terials purchascJ. And the larger the
order for raw materials the lower tho
price to the manufacturer. The man
who buys by the ton can always get a
better price than he who buys by the
pound. This Is one of the foundation
stones 'of modern business and nt the
same time the greatest argument for
advertising.
"The price of nn article to the con
sumer can be made low In proportion
as the advertising produces quantity
sales. This principle Is not always gen
erally understood. Some buyers be
lieve that the purpose of extensive ad
vertising Is to obtain n higher price.
Inntmuch ns the results obtainable
from the ndvertlslng depend ho largely
upon the price It necessarily follows
that the price will be the lowest that
n reasonable profit will permit. The
entire plnn H predicated upon profit
from volume rather than profit per unit.
"There Is a benefit other than price
which the consumer gets from the nd-
Driven Half a Million
lalns lllll" but hi travel leronl Thi"
arc ,i f"W blank days, for In- kept ac
count of no trips less than twi nt -live
tiulis His vv.iiiili'i digs li.it h taken him
thrnuarli vlitli.illv t-vprj Hliitn 111 the
I'nion H" has crosi-ed the rntit lnc nt
n.ii" limes in a motor en II" pii 'led
' tit,, oieiin to ocean lour of lit 1 1 anil the
linlliina-I'oritli' null' f H'l'l H"
i ,,'oriil mill Wll" 'he tl'el to inollir ov r
he Nittona: "Id Tn.U on'" to the
l'n"ifp roast AmoiiK Ins vutinlni; per-
C,.e...nncr, allll nn llll rOi'OI'lls (tf tilt' COM
I test hoard was .1 iwenty-foul limn run
from Boston to New vorK nnu return ir.
a car provided with only a hlah gear.
All In all McNatnara's grand total Is
now well over 500,000 miles at the wheel
l'S
HERE IS
laaaaaaajl taaaaaaaaaaaaaaaaalaaaaaataa taaaaaaaaaaaataaaaaflaaflaaaaaaa
IIh VaaaajaaW
jBHslalalRfl
""""Baaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aPMKBBBBBBBBBBBBBHKf--liBn 1bW"
MT 'tmBaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaV VBaCgeMBtMaavl
rte'-iray-. -MSVj--Mfl--W---i lllllllBBljaBBBBBLBy ate. bHbSC&
9aHnBIEj3Pr MB-iPtPBMaaaaaaaaaaaaaatw "LaaaaaaaWaaaaaaaaar .ssaataaaaaaaaaaClaW -Laaaaaaaaaaml vY
The first of the nrr Stuilehuker slmes. At I be rrbrrl, .fame ft. Ilrnstrt, deilgner, llrslde hint. J, M. StndrbsUrr, nnr of the flvr
brothers nhn f minded thr business, Tn Mir left In the tonnenn, Kri'ilrrlrlc H, Klsh, prestdrn t, nml nrst htm, A, It, Krsblnr, first vlrf
prrslilrnt (if flip mlelinkrr ('orpnrntliiii.
r or 1916 a seven
ven passenger, forty
at 1SS5 and a seven
horse-nower six at
horse-power four
passenger, tlfty
11,050 are the new Studebaker cars, ,
Studebakrr has uut gone In for unusual ,
lines, and .ici-omIIiikIv In this year s cr '
has ndherrd to lis customary lines,
simply Improving thwn in some slight
details that ndd to effect. The line of ,
the hotxl melts Into the cowl and thelrcfr has been transferred to the left I pump nt ths end of the cam shaft In The wheel base of the four has been
cowl Itself has been made longer The ' side of the motor, lessening the ills- the oiling system not only gives a posl- j increased to 112 Inches. The seven pas
crown fenders ara of a deeper design ' tunre for the gas to travel and giving tlve feed but also eliminates noise , senger touring body Is to sell for $ss5.
and clln,- more clowely to tne curves
of the whirls.
One of the features of the cars ! .
the new nrrangenient of the seats The
drivers seat, for example, -a snaped so'
that both the driver nnd the passenger
riding with him have separate seats
The tnnnenu Is roomier and the nux-
lllnry seals nre of new desrgn. Instead,
of folding back ngalnst the sides of
the car or up against the b.ick of the
front sent they sink down Into recesses
In the floor, completely disappearing
when not In use. Bxtra room and rase
vertlslng n ruarnntee of quality, flood
advertising may sell a poor article for
a time, but w- doubt If It can do It
continuously on a profitable basis. Ex
tensive advertising to pay continuously
must be backed by a good article."
Mr. Willys states thnt the tulwrtts
Ing done by his company In tho news
papers has brought big results.
"I havo nil the faith In the world
In newspapers," he says. "The daily
newspaper Is the unlv'rslty of tho
masses. I'cople who read no other pub
lications read newspnpeis. They get
their news of the world and form their
opinions of people nnd things from
what they read in the dallies.
"And the Influence of tho newspaper
Is by no menns local. It extends for
n radius of many miles around the cen
tre of publication The grent bodv of
newspniter renders Is composed of mill
ions of city residents nnd hundreds of
thousands of people who live In neigh
boring cities nnd towns nnd In the
country. The vast army of travellers
which every city draws read the news-
papers
"Consequently we bring the Overland)
message to tne niifimou 01 tne puitiir
through the medium of these papers.
We Hud that our efforts In this direc
tion have met with much success, Our
newspaper ndvertlslng. together with
ndvertlslng In othr fields. Is, In a way,
a mcHsure of our success."
Miles
of a motor car. lie Is niateimlly In.
I'lciiHiii: t lis total this veal- by ex
tu 1 1 nidi t nig, wiiliii lie Is doing in a
.Mawiidl ear on the I'.iiilii' cimihI nml in
i ilesiui legions uf Um far Wist,
where illinallc rntnlltlons piimlt nf tests
mote rinuroiK than niiytlilng posallile In
or ii limit li'irull.
Vn ll mi h ll 1 1 feiitute nf Mi'Nh India's
I iiipeaiMiu e ,i hl rosy t'h'ekeii com-
' pli'XMti. utiliii nellher the torrid sun of
i i ilese t ,ioi the lei blasts of winter
n 'he It'JCkirs have ever beep able to
! hronxo McNamara seldom drives In
goggle and never useia spectacles, and
although he hns done a great ileal of
night driving his eyes have always, been
I perfect.
THE FIRST OF THE
if entrance Slid exit from the tonneuu 1
Is provldfd, I
Them Is erestlv Increased oower In i
tb now Sttidelinker motor,
. Ilrake trsts
1 41 H and on
This ridded
no til four have developed
the sl 54.5 horse-tiowiT
power has been secured In one way
bv enlarging the bore of the motor to
ai Inches, For -mother, the carbu-
it freer passage
The electrical system for starting and ,
lltclitlne the new cars Is the Warner
two unit type, which was developed four
tear ago exclusively for Studebaker
cars. The switches are rotury and
'have been placed on the Instrument,
board, with provision made for locking
the Ignition control All wiring Is car-
rled on the chassis, with connections In
n Junction box conveniently placed under
the tyod Wiring Is enclosed In metnl
conduits, proof acalnt water and me-
chanlcat Injury.
ii
SUN" READERS' TOURING QUERIES ANSWERED
(RetSets of THE SUNDAY SUN who desire any Information on roads or tours are invited to send these
questions in to the Automobile Editor, THE SUN, 170 Nassau street. It will facilitate answering if all
questions are in by Thursday evening. The Touring Bureau of the Automobile Club of America is
cooperating with THE SUN in furnishing this information. Suggestions and information will be welcomed.)
W fl. Htcks, 1034 Fulton street. Brook,
lyn. N T. -Aalde from detours that are
necmary st Tarrytown, Ossinlng and
Petkfklll, It la leported that the road from
here to Geneva is In good shape, belns
mostly hard macadam The first stare l
from New York to Albani. which Is about
ISO miles This road leads straight up
tha eist shore throuah Yonksrt. Dobb
Ferry. Tarrytown. draining, Harmon and
I'eektklll to Poughkeepsle. "1 mli.
From PnuKhkeepsIa tha road ti throush
Ithlnebeek, Hudson and Ptuyvesant Fails
. - Tkl. I . - nt1a tnm tAti.
i,..n,i. Frum Aiban. 10 Ctlca Is a miles
Th rosil runs through Hchsncctadv. Am'
sterdam Fonda. Mttle Falls, Herkimer,
tllnn ant Frankfort to ftlra The next
s'nte Is from t'llca to rtyraeuse, which Is
Sfl 1 miiei. This road son through X'
Hartford. Klrkland. tinelda Cattle. Chit
tenanso and Kist Syracusa to yrtcii It
Is 11 t miles from Syracuse to (ieneva. the
road running through Camlllut. Auburn,
feneca Falla and Waterloo to Usneva.
llftmld Cohen, 10( Itutledge street.
IlrooklMt. N Y. The map. or rather maps,
tli In the detallt which you require ran
t.st i, mt from the t'nlled HtJtet Coatt
' nnd (leoiletlc Suney These mars are
erv complete and show by counties or h)
sc-lluns the road, mountain passes, rivers,
Ac To set them fur the entire ftate nf
Now Jersey would probably cost you about
110, berau'se they corns st 10 cenia apiece
for various sections,
ltoad mapt audi aa are used tn auto,
mublle touring would not have tha detail
which ion require If ou want a rnsd
map alons It can be u at low cott
from th bureau of toura of the Automo
bile Club of America
From New York to tha scene of the
boat races at I'oughkeepste to-morrow the
route follows llrosdw.iy nnrth alt tne way
tn 0tt fquare In Vonkers Here there
Is u choice of routes, via Warnurtun ttvenue ;
or atraJllll on phsi ins nnrsain nnu i mu
ami through llaatlngs tn PnlA,s Ferry
The direct route northward to O-slnlnir
proceedt through Irvlngton and Tarry
town, where a detuiir may ba necessary
uwliitr tu road construction being In
progress, a word nf caution that also ap
plies to the road north of Fcarboro, but a
pleasant nnd picturesque detour from
Dubtis Ferry proceeds via Ardtley, Rims
ford, Iasi View and HrlarcllfT Manor and
rejoins the main rovl nraln ut Osslning
Proceeding north through Harmon new
brtel; Is found In the village of croton,
where the road waa recently closed In
fuel It la not unlikely that a detour from
Harmon to the upper end of Croton village
may silll bs needed. Clear of Croton good
conditions prevail through Oscawanna,
'Montrose and Iluchanan at far as Peek.
skill but north of tha last named town
The price of the car
complete la $785
f.o.b. Detroit
NEW STUDEBAKER
S lenc.e In the operation of the car lias 1
been made another feature by various I
change!. The timing gears nnd ncces-1
sory urtve gears nave neeti rearrangtu.
giving more quietness and nddlmt to ,
accessibility. Changes In position Irave
Wen made In the generator nnd Ignl
tlun distributer, with the same purpose 1
In view The substitution of a gear
Lengthening the muffler tall pipe Is an-
other feature In producing quietness ami
greatly li'ssenlng vibration. Hubber
bumpers and secure fastenings every-
where there might be n discommoding
rattle show careful attention to detail
Toe bodies of the now models nre fin-
Ished In "the Studebaker blue" This
Ih set off with a pin stripe In while.
Ths hood, fenders nnd moldings are
enamelled In black. The spokes of the
wheels are blue, with blacg rims.
Another detail In the new cars Is the
rtm used on the wheels. This rim has
i
llonte tn ths llrKatta.
AnnsviUe HIP which haa for a Inng time
been In the handt of the rnad builders. Is
mu yei comiMie,i. i ne neiour turns rigni
and Is altnsethsr about five mllet long
11 JPP0y0HKECs8IC
tansabUl
Jj wspsssi
Mtufs y7 'ana
tiOj
yy
NCWBUROH j;
II 1 I USSSSI
lr u ? J) Os-s
sy"!" se
aaMSaeMRi)- '"olntJtt) I
Osel-alQL JJf I
VatiA 'elUr I
if MtMastcv '"-esaa
r iffy. .-..,
ruxroos us,a.stVH.
Os-sa
Sj-ia, u s I lit.
(n 1SSL W r 1
NTaCk?f,,fTSYTOWN
sirxxwooo "tl Ql
0na fYONKCRS
ITU AUTOMOBILE CMWiuiMm
L.W.AMEIUCA I
I puHtetu or tours f 1 1
ver umii.n, i-oor uut ruau nun ounierniia nv niiomeTer miieases une feature Js a
sharp turns and hlllv sections, hut under I list nf hotels in New England with com
pretsnt condition! It It the beat available plele dst as tn rates, capiclty opening
Hereafter the pool road Is all oren and , nnd closing dates and amusements
mostly In very fair condition through This Is one of the Motor Way Series of
Flshklll village nnd Wapplngers Pulls, , hioks which Mr MacNalr has set hlni
though tha village streets In the latter self m provide for the better Information
place are In the same dltgracsftil condl- I nf the nntnmnhtla traveller.
the chrome vanadium springs
are self-lubricating
the full real leather upholstery
is stuffed with natural curled hair
Dodge-Brothers
MOTOR EAR
Colt-Stratton Company, Broadway at
SIXES
an Interlocking device that springs the
tire off nhen it Is dislred tu reinuw
n rasing The windshield Is of special
uesign, mini integral wmi tr.e nouy nnu
so fitted ns to make the front coin-
p.irtment rain and worm proof A
iiililltltiti to Sludebakur eUlpmeut Is the
Sparton electrically driven horn, the but-
ton In the centre of the steering wheel.
the three passenger roadster at fiaO
and tbf three passenger inndnu.road.ster
at Jl.lSo
The wheel b.tse of the six Is Increased
to 122 Inches. The seven passenger
touring body Is to sell at $l,05o. the
three passenger roadster at 11,0ml. the
three passenger landau-roadster at
J1.350, the four passenger coupe at
J1.550 and the seven passenger Union-
sine at J2.250
In addition to the pleasure cars Stude.
baker will alo manufacture three com-
mercJal cars.
-
tlon for a few Mocks they have been In
fur twn or three, tears. After Croeslnr 111
brldee the road turns right, following the the valves a one-fifth reciprocating motion,
troilei pist a monument straight along I The machine It manufactured and mar
Market street to Main street In l'ough- 1 kated by Knepper A Kntght of Detroit,
keeps),, completing the distance by the
direct mute nf teyenty-thres mllea from I "Thera Is no doubt In the mlnda of rhe
New York officials of the !ot!r .Motor Company
Motorists driving n P.itighkeepsio from regarding the market for hlrh grade auto.
Ith.t. 1 I oiher point In western New mobiles.' save Samuel Frank, g-neral
York w , find goo 1 routes via Cortland 1 manager of the I-oiler Motor Company
Cues end -he Mohiwk Va.ley to A.bany, ,"n Instance Is a reeent order si received
from when, either slJe of the Hudson 'from the New York branch for a trnlnload
mav be fo lowed south, as the roads at 0f cwrt It was possible to nil only a
present are In very fairly gnnd con lltlon. ' psrt of this order and we rushed through
From snuthern .New Jertf) nnd Penntvl- to New York eight freight cart with fours
vanle the rout via Trenton and New 1 as1 sixes.
llrunswltk Is sunaested. proceeding thence' Joaeph lloran. the formsr Iorler ran.
through Plalnneld, Summit. Peterson. 1 Ins driver, who haa charge of the new
Itldaennod. Suffern nnd Tuxedo n1 north t.orler branch at Uroadway and Hlxtv
to Newlnirgh. liars a good ferry ervlre firs! ttrest. hoe made a tplsndld start,
Is available acrots the Hudton tn lleacnn .inasmuch aa he has heen ordering cars for
and the road on the east bank of the , ward by express for some ttmt lusler
liver lesds north tn Poughkeepsle Motor- owners In and around New York and
lta wishing to crosi therlerma con- throughout the East have been provided
tlnus north st .New-burgh to Highlands on , with ,verv facility for quick service at
the west bank where the road otters one this station."
or two one points trom wnicn tne rice
can be viewed front the car. There Is also
a rerry between Highland and l'ough
keepe
New F.ngland motorists coming from
Huston. Providence nnd New London sen.
Hons will nnd an excellent route via
naternury, Dxnbury. Cnrmel and nver
S!i,rmvllte Mountain to Pnushkeep.l Thl
conlstt nf fair rnad surface all the way
with the exception of one rough stretch
on fiorini'ille -Mountain, whl, h Is. how
eyr of no great 'nth l'ou;hkepl
enn 1- reached most conveniently frum
northern .New Httglatnl over any of the
Ileal Tour routet through 'he lirkhlres
leing Island motorics who do not wish
In pass through New York city are ad-
led to cross Long Island Sound by the
ferrv fru!!t Hoi Cliff tn ItVS or New-
j ltn,Jiatr )nd then continue north through
tthtta Plains connecting with the Albany
posi man at rarryinwit.
A noie' touring viilume Is Just l-ii.-.l frum
tin- pris of Hinrv Mai'Nalr 3'4 Fifth
avenue It hre.iks awnv- fmm nil A.u.ri.
can road liouk tradition and It nut modelled .
after anything ever publlahed before Its
rincipiti opjei-t. it outlined in the prrfxee.
i to "answer tho numerous nttast.-inu
which constantlv occur to the tourist a
to the significance of monuments and
tablits. the lilcntttv of nramlnriit hullj.
Incs nnd the precise location of historical
points "
More than three years have betn spent fit
the compilation of this volume. In whl h
time the record nf New i:nv1aiid have
"been studied with care and the exact
, location of all Interesting points checked
57th Street
Notes of Live Interest to the
Motor Trade,
More thin 100 cars wss Ins record of
sates tli e first ufk of display of Hie now
1316 llupitiotillfl at the salrsrouins of
Charles !. Itless & Co.. Inc. The total I
nil the tnnrs rnmirkahlf tieriise of the
fart thnt Mr, ltless uss slile to place on
exhibition vnlv one of the ttvn cars that
enmprlia the line for next ye.nr Thla one
model the shorter wheeibase rarap-
reared to be all aumclsnt tn Indicate to
lupmoblle admirers the nnallty of 111
prcxluct that will be featuretl In tho next
twelve months to rome,
From present Indications deliveries of
the 1M1 llupiniiblle will liesln about July
1 The factory officials have thus far bean
unable to set the eiart dsta on which
shipments of the new product will berln.
Tlier have given assuranrea, however, that
once the output begins to move ahlpmente
In larie number will be made frequently
anil regularly.
Itl-ea'a Initial ordtr for llll modela Is
rVfty freliht carlo.idi.
George II, Itntiertaoii, whose early fa.me
tn the automobile Industry aa as n race
driver but who bitterly was Identified
with the Auto Supplv Company of New
York iJly, Imp bernme the Keilern district
minuter for the Honk Mnnufacturtng
Company of HufTnlo. N III heail
nisriera for the eile f Hunk wire wheels
.will he st the (ompativ's brnnch at Klfty
vlKhlh street nnd KroHitnny.
I Much of the expense and annoyance
that HiTiimp inlea mining an auto ton be
ilone awsy hi bv atiMylng the problem
luf liibrli'iit'on If perfect lubrication were
nli1alh.il, Is there Koulil be prnrtlcally no
eur nut tu lour inr Itv the use of
s!ecte,l tluke graphite frli'tlnn Is reduced
to inlnllnuril, nnlees are subillied gnd
retMlr iol l materiully rut down,
IilMin - rraphlte lubrlcnnis are now be
ing ueil io pretmt rultlng nnd selling
ami iiiiki nl ng.ilnst ru-i end corrosion.
As s retiuier of friction graphite has no
e, irf hh .t I- uu.iffei-teil uv letuper.'itiire
ilLinse and I Iniuitiue tn the s,ueer.ing
enVi I uf ,rpiire.
(niin.l,iMon arrangements nf the Hiker
Mulm Win,;. I'uinpauv is it , I the Ituiuh
1 'in if (Hrr!Ke Ciimpiiiv huve been torn-p.ei-,l
The Joining uf thee roinpinl-i
will eiinble the new rompany, which will
be lane,! the Hiker It, ft I, Compiiny, to
furnish e, client service rsillltles.
Tiie ne fouip.iny will hive n capital
ei," K ni . uuu I'nsries I t Wleber,
presiiUm of Mie liiich A 1-mn Carriage
1 0'"''",11' ' Vie b'it l'wi!i1ienlfl,,ii,h'ii "v
m,,,,,. . ,,i,.,' " in i. Sr.. ...'J.
pre-mnt i-iiri h i i.ang of the itucb
''"'! f',"",'", h'7,n,y. "v h,' '"'""! I
n'rae II Kelly ,',f the llaker rompany I
,vni i,.
ireasurer snu secrsiary, respec,
lively ami F w Treadway of tlis It.uich
"rr"" ' oinpan win o. gensrar
' loiinsvl.
Mrs Darlo Itest i, wife of ths race car
driver. Is using a Premier In Chli'agu.
The tirher's wife Is an ar-lent motorist
r mnr.
una often make, runs or a huti.lrej miles
In one day Hhe whs Mary
lter of ths Ute Sprncar
Wtsh.irt.
Wlslmrt.
Aiming word uf tnilurt-ment for red
rubber tir lumluic tu the F.inplte HuMier
and Tire Coiupiri) from users none are
"rfn.,,; . with .Mesmen. phvaleisns oan"
vesper's, collectors. c, ft is felt thai mith
1 motorists who depend on their cars for
"r'X"t orP'ro!!d.''but whu ,uly "Jtlder ill
'condition, must mak their rounds, are
, In the bet position to tell whether ths
' ''",Jtr"wrh1i h'e'r'lt'ls" dulabftVrtspuno.
1 1 i r v dues not heat rsnllly and nence
the tnlleiige on which ita makers argue
Its econumy
Many lttere from neh motorists are
on tile at the Trenton factory nf the Em
pire company, showing hlrh mileage.
undr adverse conilAilont.
A new machine for which It la claimed
that It will make It possible to grind all
the valves of either a four or six cylinder
car In half an hour and at the asms time
give a perfect seat for the valve la now
uut Th applUnre Is quickly litis, I tn the
motor and four spindles that resemMi a
screwdriver, or six. In caae It Is a ala
cylinder, are Inserted In the val open-
lni Tli rtti.l nf lit sftln! St Inln t.
.lots In the top of the valve and by tha
turnlnr nf u ,nll rmnlr th nln,H. !.
Iita advlrsa Indicate that tha Packard
awards at the Panama-PaclHc Interna
tional Imposition are slgnincant The
grand prlxe, which was given to no other
Hiitomnblle company was awarded by the
superior Jury for qualMy of material and
worKinansnip. ingtnuity and sxtn in iir
sign and construction, the maanltude of
the business represented and the lensth
of time the exhibitor his been engaged In
iiianufucttirtng
In addition to the grand prU the
Paikard got the first of the three medals
of honor Among other exhibitors ware
distributed fifteen gold meilals. thirteen
el'ier medals nine hrom medals am two
certificates of honorable manttop The
awarding nf one of the nfteen joia niedals
In such a fanlti car aa th Hulls. 11 ,i,-
nf F.nglleh manufacture Is Ittiittratlvs of
the substantial character of tha ram-
.petition
0n of 'he placet where progrts In
motor car construction Is moil evident
tn ths user It III the top and curtain con-
"'ruction Fsw realize that only four
vesrs nxn not only top and curtains but
amBm m
-
"Setting there is one thing. .. Getting'
there without trouble is another. If
you want to avoid trouble on the
Journey go on Diamond Squeegee
Tread Tires."
-Mister Squeegee.
Diiiiiiiiiniiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Some people . think the import-
ance of their work is gauged i by I the
noise they make. ,
Other men do big things without
bluster or ostentatious effort.
If the noise he makes 'over it were the
true measure of the importance of a man's
work. Grant and Dewey '.would have v been
dismal failures.
Diamond Squeegee Tread d Tires rare
going right along about their business, giving
wonderful road service and justifying the wide
spread faith in them, without making it neces
sary to keep up a constant commotion regard
lng their merits.
If you wish to know how'to'secure
mileage economy and freedom from tire trou
bles just ask anybody who is using Diamonds.
You will not have to look far.
Diamond Squeegee Tread Tires are sold at these
" FAIR-LISTED " PRICES:
Diamond Diamond
Squtaeeo 8110 Squacgco'
30x3 9 0.45 34x4 J20.35
30x3! 12.20 36x4H 28.70
32x3, 14.00 37x5 33.90
33x4 20.00 3BxBjj 4C.00
PAY NO MORE
A
Local and Foreign
such essentials as nli.itshleld nnd nng-
lieto were nil rtfctifile.i n 'extras" Tf
day "one. man" top and "Jlfr" euriatns
are proving tbeniselvt s !h Insf word In
security, comfort and ee ot ueratlon,
i nr inmnnrp, no me .tmrinon ' ii u
tnkes Just tlve tnlnuies tu chiinsi from
the protected luxury of the llinmi-lne to
the open phaeton -bn'iny ernlng style.
This Is made poesWile parity by the con-
lenient one man lop, p.tttiy by tun neni
auspvtiilon of the curt ilns. on,; fiotti carh
bow and one Inside the front visor, 'and
partly the clever "lift iie il.it ffl!ners
which are ttiapped on uinl on ,is eislly ns
an olectrlc Hsht push button, but resist
t-ny other temlencv to lonscn them.
Another feature f that curtains enn alt
Ik lowartd or mini J from slthln.
It C. Mutip will simiii snnonnie I e com
plats personnel of the Moti.iri.Ji .Mo:or Car
Company board nf illicifora Inclildeil
among them will bo Henry I., .foyr. 'lli
lam It. Itnndall, A K fpittilillng and
(Jeorge It, Turner, uho Is -ecremry md
treasurer nf the rumpniiv Hupp Is presi
dent and general ni.in.'itftr. Henry 1. .Tayre
Is illrector of Um Co.il unci imn National
lliik, director uf the. llioi,li,ii mul Alan
hatinn ferry C'oitih.iiiv. pr, sMent of the
Truniortatloii lle.ijt) i.oiupkiiy, Vive pres.
lleltl of the (tlulie Itubber Tiro Compsnv,
tice president uf the Peopii-s Five Cent Hus
Cumpjiiiy, preslilsut nf Hie Iivckman atree.
anil Knglewooit Ferr t'ltrporatlon nnd
president of the ilollwini Corporation
Wllibllll II, Hun. 1.1,1 is iri",en' of t)l
Keiurltv Transfer nnd Iteui.tcr Company,
director of the C'ual Hint Irun National
llink, dlrietor of the Kie'frrt i'oirh Cor
poralVn, dlrei'tor or tho Fulrf.K Itealty
Coiitpiluy. director uf Hie ridr.PV Com
mirclnl and Tr.idlni; Couipnny. director of
the (leneral Acnttstti. 'ouip.tny, dbector of
the .Mount Vernon Trust Comp.iny and
director uf the Hiimherii Htntes Iumhsr
Company. A F .'pending le of the lirm
of i-pnnlilliig, .Mi l.o, m and Cmpany.
iiiembera of the Ni w York Clot k
ilianife.
T I'. C Forbes, dlrnior of sales, Ii a
man uf broad expertetue ftoin the earliest
,las of the lnduU. Ho ins formerly
sales manaser of tho Pope Manufacturing
Company, ttnd when the Iten Motor Car
Coinjmny was storied handlei the tales
uf thut company, later Jolrilng Johr N.
Vlll)a In tho marketing uf tho OverVand
cur Mr Forbes i in lurgo of tales.
"Since the annoim iint nn mads of
the new National lluhwuy inodela we
have been b!eg1 wl i iniiilrle ennosm
tng the tinrs. nml in r sales have been
made Uesplte the, fn t thnt we have not a
' " "r '"vv '
!h 'poenVr Mor Car,Mmn"nyn "In
n"m,l't xhrtr nrn rH" and twelve
cylinder typsa Highway models, tha 'Na
tional company hit upon u popular Idea.
This is preeminently u year of touting, as
u greater number at motorists are Inter
ested In croes-country tripe than ever' be
rore. 1 txpent to havs the lllchwayi Klx
model In New York the early purl of pest
month. As far at the Twe.ve Is concerned,
J do not look forward to receiving ona of
tutae modela until August or Heptember."
In tho opinion of W It. Chnndler there
art, many motor trucks being operated tn
this city which are not fitted with ade
quate horna or warning algnn.a. Mr.
chandler rnpresnts tho f.p:irton Kara
abouta and lie fi given much tlmsand
study to tile signal problem.
"itotor trucks and other heavy ve.
hides. If fitted with proper wsrnlng ,tlg
nala. IU do much tu decrenaa accidents
by ttiet vehiclet." says Mr Chindler
"The nolae of a motor truck often dntwns
ths sound of a horn, and with tn- aidd
nolast of elevated and straat car lines
jibout the only person who ..can hear a
truck horn It the driver It Is Just to
Important to rmve good wnrnlng algnula
on trucks as It la to hive good brakes"
'Sueh a deluge of ordera hat com? in
tha wake of the announcement of the, en
aattonal redaction In the price of ths ust
im model 4 Olds to l,il5 that for, tha
second time within tho past fortnight I
wsj forced this week to make another trip
to 1nnalng to srs tf It wot possible, re rln
anything to Inks ears of the business that
has poured In for cars for Irumedtate le.
llvary In the metropolitan dtvtrlct." save
C. 1L Laraun. president of the Oidsmabl'e,
Company of Now York. "For ths past ten
dayt we have been bonking from fifteen
to twenty-fjva ordera dally and tho sc.
cumulation threaten to swamp us evn It
ths three solid tmlntonda now ordered
from tha factory should enms through on
schedule tline, which tn view of Ita pres
ent pushed capacity production wlll.be a!
moat too good to be true. E-en then then
hlpmanta will only enable us to take cn-
of orders now booked and w will havo
to tavVa our ohancea on getting onotber
tralnhjaj or two to meet the need of
protpectlve purchaeers."
That' Ooodyear Tiro and Rubber Cnmpane
announces the conetruct'on of a new brick:
building that will aad 3T.3iiu square feet of
working space to the factory Tha new
building will house several processes con
nected with making cord tlrts, tn which
tha company's business haa xrown by leaps
and bound tho past year Iloom svlll nlso,
bs mode for the growth of the meihanti-al
goods department, to facilitate the miking
of asbettoa packing, balloon and aeronline
fabric, coated and u-aterproofsd fabrl.-; the
mixing of all cements, Ac
The Autocar Company of Ardmore.'I'o ,
hat developed e, field searehltght for ,mll
Itiry purpotas, which In a been demoti
stratad at tho 1eagua Island Niry Yarl,
Philadelphia, nml at Washington, r r
The electrical apparatua of thla eiiulpsint
Is mounted on a.specisl body on a stand
ard Autocar chassis. The body Is ilelg n !
su aa to furnish protection for ir.r pos-r
Plant and to support the fuur -e-i if
flexible calile and the spring mounted
tracks on which the two ictrchllrht hand
trucks rest
The power plant consist of i ttanlur I
Autocar gasolene mot r 4 In.Jt by t ,
lnrh cylinders, cuupled dlre-tto a
kilowatt Westlnghoue direct current gn
initur. This generator Is designed to, ru
nt 1.100 revolutions p-r minute, nt wh n
ieed It gives l?t, vnits and de.ivirs
nmperet Tho motor Is iqulppe.i with t
Tierce flybill governor renul.itlng 'Pe
speed within very uot" llml's
i:uch llsht carries 1.351) feet nf cai
divided Into two lena-ths of s;5 feet ea , t.
so that fsah l.4np enn be opcratetl in
dependently of tho othT n- it illst.c-e if
one. quarter ml,, from the ceneri' c
Plant Kach search islit I- 14 melius I ra
dlametsr and has mii .,r, or oon capi c
power, and Is iKccm,. qi o one and a
half mlhie on a clear nlyht