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The Sun and the New York herald. [volume] (New York [N.Y.]) 1920-1920, February 17, 1920, Image 7

Image and text provided by The New York Public Library, Astor, Lenox and Tilden Foundation

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83030273/1920-02-17/ed-1/seq-7/

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THE SUN AND NEW YORK HffitAED, TUESDAY, FEBRUARY 1492&
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mHIHIiilKl v 1 ! I I I lllIH Will II I I IB I I HUH III M Hill 11 I IBB
An editorial secret for
inspiring action in men
EVERY, man who lises printer's ink to sell the public an article or
r an idea, knows that the hardest job his message hts is to
overcome that human inertia which keeps men from act&igevcn
after they are convinced. 1
"Onany given day," said William James, "there are energies
slumbering in us which the incitements of that day do not c&ll forth.
v Compared witljt what we ought to be, we are only half awake."
Hpw to make a message quicken these hidden energies of men, so
that they not only will know what we want them to know, but do .
what we want them to do, is the problem every editor faces.
Is there an editorial form that
-
Here on FARM & FIRESIDE we have learned that there isone form
to give a message which always increases the responsiveness 'of our
readers to it.
Examine a current copy of FARM & FIRESIDE and you will see
that it might be called "The Magazine About People Who Have
Made a Success of Farm Life."
Whether the subject be crops or cattle, babies or buildings, FARM &
FIRESIDE tells not what ought to be done but what has been done.
Out into the farm' homes and fields go the FARM & FIRESIDE
reporters, gathering the stories of men and women everywhere who
have solved or are solving this tr that problem of farm life. ;
, Stories not only of technical factsbut of human facts of discourage
ments overcome by persistent effort, of obstacles surmounted by
' ingenuity, of handicaps offset by resourcefulness.
v .
Stories full of 'Ts" and "You's," as chatty as prossroails gossip, as
, warm and friendly as a neighbor's greeting, as inspiring as the fact
that a manyou know has done something you would liketo do.
"Precept is slow, 'v said the prophet "There must be line upon line,
precept upon precept"
But example is quick. I wasinspired by his example to go and do
AndUiere is the secret- like-all very old and 'simple ones,?too-roften
overlooked.
But from FARM FIRESIDE'S more than 700,000 homes comes
increasing evidence of its power of that desire to do more and be
more which is so valuable to editor and advertiser alik
The Crowell Publishing Company
, 38,1 Fourth Avenue, New York City
Farnvfis -Fireside ' ' - Woman's Home Companion
.. ThesAmericarf Magazine .; . , Collier's,. -The National, Weekly
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