The sun. [volume], January 12, 1917, Page 10, Image 10

About The sun. [volume] (New York [N.Y.]) 1916-1920

Image provided by: The New York Public Library, Astor, Lenox and Tilden Foundation

                
10
THE SUN, FRIDAY, JANUARY 12, 1917.
KING MADE 10,850
MILES IN 2 WEEKS
Giant Stewart Spark Plug.
Duriwr That Time Eight Av
priijjcd 31- Miles Per Hour
Excluding Stops.
In two week, beginning on .lune IS1
IMt, a KIiik clftlit tr.uc'lril 10.S50 mlle.
tn (1i8lHiice which the nvernse rnr Is
driven In two yours. Durlns thnt time
the King elsht cylinder motor wac kept
turning over enntlmiourly. oven when the
cAr Itself, stopped for Eiinlene or water.
TIio test was made without any special
equipment, of liny sort. The car wits n
rlster6(l stock machine and the tires,
wheels, &c. were those of the ordinary
King tou.rlns rnr. The KIiir shot past
the startltie tine at 1214 P. it. on June
15, according to the A. A, A. records, i
The route which It travelled was on the
RhMpshcnd Kay Speedway and over the
Ting Island roads. During all the time
the car was running officials of the A.
A. A. were, on watch, as well as numer
ous newspaper and automobile magazine
men, parts manufacturers and automo
bile enthusiasts.
All sorts of weather were encountered
during the fortnight In which the car
kept running, hut nciUier burnlng.sun nor
cold rain during the chilly nights com
pelled adjustment, or replacements of
anv sort. The nuto slopped IS hours
25 minutes and 41 seconds durlngithe en
tire 336 hours of the test.
These data, aecor'dlng'to.tlic company.
Indicate that the King eight requires
only nine minutes a week of the owner's
time for all set vice, gasolene) water and
oil fillings, tire change", battery care. &c.
The labor expense during ah entire-week-nan
less than J10.
The car was not nursed along care
fully during the test at low speeds along
perfect road surfaces ,ln order to save
the engine, springs and transmission.
On the contrary It was pushed so hard
that the average speed for the entire
fortnight, day and nlcht driving, not
counting the stops, was 34 miles an hour,
speed much In excess of the rate
usually attained by tourists during even
short runs. A weight equal to Ave pas
sengers of average size was carried dur
ing the test In order that touring condi
tions might be approximated. When the
car was flagged on June 19, exactly two
weeks after the start of the long endur
ance test. It. appeared to be In as good
running (rim est before the start.
An exhaustive examination of the en
gine, transmission and other parts, was
made to determine the extent of wear
and tear on the car. Kxperts pro
nounced Itready.to undergo another trial
of the Famo length without' any replace
ment ot parts. v' .
COLE CONTRACTS
FOR 10,000 MOTORS1
Uns Also Arranged for AlJ
Parts Necessary to Double
1910 Output.
Hupmobile Here After 19,000 Mile Trip.
The ftewnrt-Wnrner Corporation tin n "uolclm i-xhihit" nt the
nIiott. The models of the rnrlotift nrcos.orlrs made lir tills concern
nrr displayed most attractive! y In ttold trim In n lone row at rase,.
In addition to those shorm on dpinontrntlnn lionril are tiro In
nrlilrh charming; girls play a part. These demonstrations are attract
ing; a lot of attention. The pnrk pins;, which nrtnnllr "sparks," Is
a Riant 14 Inches In diameter. Victor Peterson, advertising man
ager of the Steirart-Warner Corporation, Oicnrr tbnt It a motor
were linllt .In proportion It nnnlil lie only 50 fret lonn rnime motor.
No one thing has contributed more to
the success of the Cole Motor Car Com
pany's Attainment of a S.000 car produc
tion during the year Just passed than
the ability of A. F. Knobloch and his
production organization to obtain an am
ple supply of parts with which to pro
duce the cars.
Eight months ago the Cole company
contracted for all he motors It would
need to build 10.000 Cole Elchts In 1917
pjlnce then not a moment has been lost
or an opportunity sacrificed to secure all
'of the other parts necessary.
, I.lkewlso the Cole company has made
It a point to contract for parts only with
companies which at the time the con
tracts were signed had more than enough
material on hand to build all and more
i than the Cole and all other companies
I dependent on them would require thin
! year.
I "The reasons we approach this enor-
EDWARD M. NOLEN AT SHOW.
Well Known Advertising; Man Now
Director of Advertising Firm.
One of the recent arrivals at the auto
show Is Edward M. Nolen, vice-president
a,nd director of merchandising of Van-,
derhoof, Condlct & Comrle, general ad
vertising agents of Chicago.
Mr. Xolen Is a well known writer of
motor car and accessory advertising,
having -planned and written advertising
campaigns for such cars as the Cole,
Stutz. Pathfinder, Briscoe, National,
Lozter and Holder. He has also written
copy for such accessories as Velvet
Shock Absorber, Smith Form-a-Truck,
Maxfer Truck. Uouk Wire Wheels and
Perry Auto Lock. ,
Mr. Nolen announced that his com
pany has Just opened an omce In Indian
apolis, which Is In charge of Harlow
Hyde, who was formerly advertising
manager of the Empire motor car.
HOWE SHOWS 3 SEARCHLIGHTS,
All Types Equipped With Coll
Spring; Controlled nrackrt.
The Howe Manufacturing Company of
Chicago Is showing three types of wind
shield spotlights the standard Howe
searchlight at $7.50, the same lamp with
4 Inch rear view mirror at SS and an
, entirely new production In a. single shell
lamp the llowo Junior, nt it.
All three have the distinctive coll
spring controlled bracket which enable
the Howe to be easily moved In all dl
rcctlons yet holds It firmly In any poel
IIUI1 111 WIIIUII 11 13 IJIllUCU. .
All How searchlights for U17 arc
made entirely from stampings no cast
Ings of any kind being used In their
construction. This given extreme light'
ncss In weight with great strength.
The on and off switch Is In the knob
and the wire Is contained In and pro
tected by the bracket. Seven different
shapes and sizes of Howe wind shield
clamps to fit all cars are shown with
the lamps on an attractive display
stanu.
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That New Reo Six
Is Certainly Popular
EVEN REO THE FIFTH feel the com petition of
the big, beautiful new Reo Six, in the Popularity
Contest at the show.
OF COURSE THE REOS are the center of attrac
tion the Reo exhibit it always the center of a
crowd. '
THAT HAS ALWAYS BEEN' the case since the
Tery first show. Why, without Reo it wouldn't
be an automobile show only pert of one I
THIS NEWEST REO has certainly taken buyers by
storm.
WHY IF WE WERE CERTAIN we could main
tain the present price, we could take enough
orders for spring delivery right here in New York
to absorb the entire factory output.
BUT CONDITIONS ARE SUCH are so uncer
tain that while, up to now, we have steadfastly
maintained the last season's price of $1250 f. o. b.
Lansing on this improved model, yet we cannot
be sure how long we can continue to do so.
WE MAY HAVE TO INCREASE the sale price at
any time for cost is constantly going up.
SO WE RESERVE THE RIOHT to Increase the
price of this or any Reo model at any time without
other notice than .this we are giving now.
AND WE CANNOT ACCEPT orders for far future
delivery at present list prices. Only orders for
immediate delivery.
WE HAVE INSTRUCTED ALL dealers that en
orders for future delivery, "the sale price shall be
the list price at time delivery is specified
or made."
HAVE YOU SEEN THIS SIX the refined, im
proved edition of that Reo model that was so pop
ular last season we were unable to supply the de
mand by several thousands?
IF YOU HAVEN'T then you cannot appreciate the
wonderful smoothness of the motor; the sturdt
ness of the chassis; the beauty of the new straight
line body in a word, the wonderful value this car
represents.
AND, IT ISN'T "a good car for the money," merely.
We Reo folk do not wont you to consider it in
that way.
IT IS A GOOD CAR, without a single reservation
a good car. It wasn't designed or made to meet
a pre-determined price. It was built just as well
as Reo experience and Reo engineering knew how
and the upholstering and finish are in keeping
with its mechanical excellence.
SO FORGET THE PRICE while you study the
quality of this Reo thousands of buyers have
paid four times as much in past years (and
been satisfied) for cars that couldn't compare in
quality with this Six.
IT REPRESENTS oil that is better and surer in the
advance of the science of automobile building and
of body craft. It is the very epitome of Reo
experience and that the oldest, the ripest, in
this industry.
Reo Motor Car Company
Lansing-, Michiran
Motor Car Co. of N. Y.
Broadway at 54th St.
New York City, N. Y.
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do a great deal of work In our own plant
this year we were formerly forced toroly
on others to do for us. Many dangerous
delays are caused becauso after parts
are moulded their finishing Is held up.
' We will do practically all of our ma
chining now and thus save a vast
amount of time and money. And this
saving will go Into the car to make It a
better Job than ever before.
"So we arc approaching the 10,000 car
production for 1017 with added nssur
ancc. Wo nro sure of our ability to ac
complish our purpose, nud building only
the Cole Eight this year, wo will devote
all of our time and attention to the one
chassis. ThU we feel will be a big Item
In contributing to Its success."
mously enlarged production .with such
assurance," said A. V, Knobloch, general
manager ot the Cole organization, yes
terday, "Is because we know that our
sourcen of supply will be able to come
through. We could make all the plans
wo pleased, but If the people who supply
us with materials could not produce we
would be helpless.
"For that reason w have not de
pended on promises conditions In Uic
material markets are too prccarloui for
that. We have acted like Mlssourlans
we have made our parts makers show us
the raw materials heforo we have con
tracted for the finished parts.
"In our own plant wo have taken
steps to accelerate every operation.
Thousands of dollars worth of new ma
chinery has been added to enable us to
"MOTOR" NOW INCORRECT.
"Engine" Is Proper Term for
Power Plant of Anto.
William Ouy Wall, chief engineer of
the builders of National twelve and six
cylinder cars, say It will bo a hard Job
to get the public to say "englno" In
stead of "motor".
Hut the Society of Automobile En
gineers haa Issued an edict declaring
thnt the term motor haa been errone
ously applied to the power plant of nn
automobile and that It should be called
engine.
"Literally a motor Is merely a means
of transforming a certain type of energy
Into power, and thus a steam engine
might as aptly be termed a motor as
machine operated by electricity," said
Mr. Wall. '
STAL$ARD
a .aasBV 'sssM
' BasasaSBsV. BsaaBsV-i
AS finished in looks as it Is In
performance. The quiet
vigor of distinctive color-
schemes matches the silent vigor
of its 80 H. K motor.
Exhibit In Booth C 21
at Grand Central Palace
Automobile Nhow
Duffy Motors Corporation
1895 Broadway Col. 2563
PHI
The Beauty-Car
a Year Ahead
An ideal Made Real In Our Four -Million' Dollar Factories
Bright issMii Isaag grain; French mm uyhobtary.
Luxuriantly Impsaml aaat cushions and backs.
Moulding ftnUh eacesals all upholstery fattening.
Navarlaak fast-oalar top, black outside, tan Inside.
Tonnasw Sjuartar curtains, cut integral with the top.
Front and rear adgaa of top finished with moulding.
Bow spiaaslafs to carry top whan folded.
Now "Lift-tba-Det" fasteners for aide curtains.
Door-ourtabi saurian fold with curtains, and drop
Into place) Instantly.
Tonnaau carpet fastened with snap fasteners. Ton
nssu sills carpeted. Entire tonneau finish improved.
Satlnftnlsh Instrument plate. Ammeter supplied
to show rate of battery charge and discharge.
Hand grip-pada en doors. Improred door handle.
Larger door pockets, with weighted flaps.
Bodies, Hupmobile bluei hood and fenders black.
Mora paint and varnish, handsomer finish.
New type demountable rims. New type rim carrier.
Adjustable foot pedals. Clutch action very light.
New carburetor air control. One switch for Ignition
and lighting.
New dimming device graduates brilliance of head
lights.
Tall lamp operate Independently of other lamps.
Planned for a year, this Year
Ahead Beauty-Car.
Issued from new factories whose
added facilities cost over $750,000
in 1916.
A year ahead in beauty. In all
that makes for value, too.
The world's best Four in the setting
its brilliant performance merits.
The most beautiful Hupmobile you
have ever seen.
The most luxurious in its appoint
ments. The most appealing in appearance,
in convenience.
25 Improvements
That Captivate
Twenty-five worth-while improve
ments to make Hupmobile capti
vation complete.
Sixteen that set style for a year
from now.
Nine to make the world's best Four
still better.
In the net, the Year-Ahead Beauty
Car. No car supplies all individual wants.
None ever can meet them all.
But the New Hupmobile comes
closest to doing so.
New York Wholesale Branch
Dealer interested lit Hupmobile
territory adjacent to New York In
cluding New Jersey, Connecticut and
Northeastern Pennsylvania, ahould
see our representative at the show, at
room 635 Biltmore Hotel, or at the
wholesale branch Hupmobile Com
pany of New York, 1764 Broadway,
Corner 57th Street, Telephone Circle
10S3.
Many of its features are ahead of
the times.
That is why you, too, will call it
the Year-Ahead Beauty-Car.
The World's Best Four
Now The Beauty-Car
The Hupmobile has always been a
quality car.
It stands, also, at the pinnacle of.
performance.
It is, in very fact, the world's best
Four. That needs no further proof
than the testimony ofl7,000 owners.
In our four-million-dollar factories,
with nearly $1,000,000 of recent
improvements, it now receives the
outer dress befitting its famous
inner virtues.
Many tell us we build the car too
good. That we pay too much for
things people never see.
If We Build Too Good:
Why We Build Too Good
We could not be content to give
Hupmobile owners less.
Quality and performance these
long have been our ideal.
Surely we have reached our goal
irr a car fit to stand as the world's
best Four.
So we studied people's style-wants.
Hupmobile Exhibit Entering the Palaoa
from Lexington Avenue turn right to last
aisle, then left to second exhibit on right
Fhi Tut. Turk Co. $1185 tu&tcr. . . . J118S
rr'RasTiriaCtr,$l38S Ycir ttoi bast. $1370
Sms-fai. Tiriu Cir, $1340 Stiu, .... $173
Uk. Detretl
We prepared for them by building
new factories.
In The New Hupmobile, see how
we have met them. How we have
gone a year ahead.
Note the new upholstery. The
gloss, the softness of the leather.
The depth of the cushions. The
stylish French seam.
Note the finish and fittings of the
tonneau and the front compart
ment, too.
Be Guided By Your
Own Style-Sense
You see the rear quarter curtains
on few other cars unless costlier.
A top fashioned in our own fac
tories, on Hupmobile design.
Dim the headlights. See how the
light is graduated down to a dull
pin-point glow.
Drop the side curtains Into place.
See the ease of placing the supports
in the doors. They convince in
stantly that here, at last, is an open
car which quickly avails the perfect
bad-weather comfort of a closed car.
Let your own style-sense guide you
as you go over the car.
Do this, and you can have no doubt
that The New Hupmobile is indeed
the Year-Ahead Beauty-Car.
Hupp Motor Car Corporation, Detroit, Mich.
Th Utrk
ot Supttior
Veror Car
Serrice
Capital -to -Capital Car Here
The Capltal-to-Capltal Hupmobile
haa finished at the Show Its 20,000
mile tour to oil the State capitals. See
It now at the Hupmobile Exhibit. It
has crowded three years of ordinary
service Into four grinding months.
Get the story of this greatest motor
car endurance test, at our exhibit
pictures oj all State Capitols absorb
ing adventure 1 human interest.
CHARLES E. RIESS & COMPANY, Inc., Telephone Circle 1616 1741 Broadway, at 56th Street
Nw Location Thaaimnd mf foot of floor space, moJtrn anaf tfHcUnt
Brooklyn DIUGUID BROTHERS
1215 Bedford Ave., Telephone Decatur 1200
Newark DeCOZEN & RIESS
20 Branford Place, Telephone Market 9909