The sun. [volume], January 12, 1917, Page 11, Image 11

About The sun. [volume] (New York [N.Y.]) 1916-1920

Image provided by: The New York Public Library, Astor, Lenox and Tilden Foundation

                
SPLENDID RUN
Pore rs DistAfico Between Chi
cago anil Minml, Flo., In
07 1-2 Hours.
v tim ihtif"tohfcB of conversation
.mmx mOtortiits along the 't)l'lo High
ly was tho recent record breaking run
'.fcy.nn-Klgln Bl from Chicago 'to
Jllunl. Fla m 8"-J " aciuai run--hr
lime. The trip was made over
ntdt In many places almost Impassable,
ndtr t,0 most difllcult and dangerous
nmilitlon. and over 13 hours of the time
2,s mado through heavy rains. The
Itiirdy Klfiln negotiated the steep, rocky
aountaln grades of Kentucky, and Ten
wsstf. the Iinvy mud and rough roatls
f (leorgla and the deep sands and slip
"... trearherous swamp trails of Flor
51 completing the trip 6f l.tJS Wiles
Jthout mishap and'ln perfect' ttlechaltl
a condition. Considering the unfaor
Sle'eaon and condition of tho Wads
ii performance of tho Chicago built enr
M noteworthy tribute to Ua'pdwe nhd
Trnlsamo car had prerlouely made a
Mrfect score In the fifth annual totfr of
the West Michigan Pike Association, a
iruelllng four days trip of 626 mllea,
vraglng 25.4 miles to the gallon of
ftiolenc and more than 20 miles to tho
mart ef lubricating oil.
Another notable performance of .the
Elfin Six was the'irlrinlng ofancxclllnr
rice aglnt 11 at express' train between
Minneapolis, Minn., and Fargo, N. D.,
nd return, rorerlng the dlstnnee of 552
llis without mechanical iidjusthient, mi
tabllihlng a recdnl for durability and
juatalned po4er seldom equalled for a
trip of that length.
Not content with, this showlnjr, the
niitln management ehtor'ed three Cara In
the annual contest of tho Chicago Motor
Club, between Chicago and Bass Iake,
Indiana, and return, a hard two days
ran. Competing against a 'big field of
can, many of them iriuch higher priced
than the Elgin, all three cars mado per
fect scores, ami the official report of the
contest committee showed that the Elgin
glxca had won atl economy honor by
averaging 25.6 miles per gallon of gaso
lene for the entire trip. Tho Elgin pco
l! claim this Is the most remarkable
economy record of the past season.
CHAOTIER ROADSTER POPULAR
Iicreated Output Fallrd to Supply
Dealers' Demands.
It Isn't often that a new model has to
U itself to the factory and dealer or
rmliailon. Tills Is practically What the
Chandler four passenger roadster had
tort).
When It was Hint produced every oho
thought It was attractive nhd would sell
u veil as any roadster had. Hut no one
poised that the public was going to
mm and take It away from them. In
fict, one distributer wrote In when he
heard that the company had planned to
Increase their production schedule on the
nafitrr that they needn't expect him to
tike a lot of roadsters Off their hands
when summer came.
But by mldseason there was hardly a
distributer able to fill half his roadster
triers from the allotments. Even the
distributer who "wrote the letter men
tioned above was etlll telegraphing as
lite as December trying to Increase his
allotment.
The Brady-Murray Company, New
Tork distributers for the Chandler, have
letn particularly successful with the
roadster.
THE S.UN,. FRIDAY, JANUARY 12, 1917.
Velie Sale Manager.
Meti Shown In Three Places.
Grneral Manager Itoacoe A. Pickens of the
IMI Company ta virtually conductlnr three
Ihowi In Nfw York this week. In Grand
Central Palace he has the Mela booth with
lh new Mctz lonrinz and roadster model
on VtMr. At the Motel Martinique the
btiutllul Victoria Mela model la belnr
Mrown. while at the New York sho-w rooms
it 140 Wrst Plfly-atxth alreet there are a
doicn eara hi different colors, torether with
tin ton iirtoed hlrt duty, one ton truck.
STANDARD '8' USED
. ON HUNTING TRIPS
Johnnie Johnson, Distributer,
Bays Car Takes Mountain
Trails on High.
f. e. nftAni-ifctD.
Some years ago, foVty. more or less,
to bo nearly exact, P. E; llradfteld was
ushered Into the world on Friday tho
13th Of November at Uuw'cll, Mich. Ac
cording to superstition the boy should
have been unlucky thrdugh life, but
this wns hot So. Ilia first cry was
fdr somettllrfg to do, nhd he has been do
ing things cer, since.
After completing grade school work In
LowHI, Mr. Brrtilflekl wns sent to Grand
Ilaplds, Mich., for a high school education,
and later fpcht four years nt tho Uni
versity of Michigan studying literature
and sciences.
Leaving Ann Arbor In 1896 he n'
gaged as 'an Inspector of railroad 'ties,
a rough and hardy work, which often
carried him on snowshoes through' the
woods of Michigan, Minnesota and Wis
consin and Into the very heart of the
timber region.
Here again the "thirteen hoodoo" fol
lowed him ; whenever he found a bunk
It wits usually No. IS he worked for
$13 a week and stood It for thirteen
months.
Returning to Grand rtaplda Mr.
Bradlleld engaged In the retail carriage
business. Ho prospered for several years.
As tho aujomobtlo came Into general
Use and high giado carrlago sales, de
clined ho went Into tile retail automobile
business and soon became a prominent
factor In the local trade.
In 1911 Mr. Bradfield gnve up Ills
own business to accept an offer made
him by the marager of the Chicago
Vcilo branch to liecome hla nsslstaitL
His executive and dales ability was
early rccognlxed by tho factory and the
following year he wns moved to Boston
us tho Velio "branch manager for New
England. Here again his work soon
demanded recognition, and In 1915 he
was given supervision of Velle sales In
the East. Mr. Brad field established his
headquarters at the Chicago Velle
braticn and had begun to. make things
hum lp the enormous task of agency
supervision assigned to him when he
was called to the Voile factory In Mollne,
III., as, general sales manager on Janu
ary 1. 1916.
The Increase In tho sales of .both
Velle "Blltwcl" Six pleasure cars and
motor (rucks under Mr. Bradfleld's di
rection this past year lias been remark
able. Aproductlon larger by 300 per
cent, hundreds of new Velle dealers
and a mote agresslve sales campaign
throughout Is 'but a partial result of
his enerirv nnd accomnllshment. To
day the Velle sales organization ts
recogniiea as one or ino strongest in
the automobile field.
Haxon fill Amphibious.
The Saxon KIT is being hailed ns sn am
phiblons motor car by people In southern
California. Utirlnc the heay spring floods
a Saxon was the nrst car over the flooded
area. Part of. the wr- It droe over bridges
formea of two planks for the nheela to
run on.
"At home on mountain, road or
crowded city street" la the tribute of
Johnnie Johnson, noted bicycle rider
and automobile dealer, to the Standard
Eight And he should know, for lie not
only uses the Standard ElrM but also
sells It to Vis friends.
"When I go hunting," the bike rider
says, "I go In a Standard Eight Wher
ever the gnmo Is. I go right up moun
tain roads In a Standard Eight The
car doesn't whecxe at any grade. Up or
down, she can take It on "high.
"She Is built that way. The etandard
Steel Car Company of Pltuburg Is In
a mountain region, and tho car was built
to go over any grade and then through
populous street without a change of
gear. These builders are engineers
trained In building noted railroad equip
ment, and alt their science and all their
manufacturing facilities have been
brought to making a flexible car, a car
In which a multimillionaire can't find a
slngio thing lacking, whether for hunting
or city uso or both.
"After a hunting trip like this last
orfe Ml I havo to do Is to throw the
garno Off the car so as not 16 scare the
children nnd horses, glvo the car a rub
bing down and then She goes Out In the
city streets ns perfectly at homo and as
distinguished appearing as she's been
on tho mountain trails. If there's such a
thing as a 'man of the world' certainly
tho Standard Eight Is the car of the
World.' " a
dobie Will hake 70 m. p. h.
Great Speed aad IIIH Clinking:
Ability Claimed for Steamer.
The Doble.eteam car, built by the Gen
eral Engineering Company of Detroit, Is
according to the company the nrst steam
propelled motor car ever built capable
of sustained high power and speed.
Steam cars proved so fast some ten
years ago that they were barred from
the big motor car racing meets In order
that true competition might exist, but
that, of course, was In the day of Bhort
races and before Hie Internal combustion
motor had been fully developed.
The Introduction of this new steam
car has provoked a tremendous number
of questions, prominent among which Is
that regarding the ability or a Doble to
maintain high speed or climb the long
steep hills encountered In some parts of
the count ry .
Abner Doble asserts without hesitation
that particularly In this respect will his
car prove a revelation to every man who
has ever ridden In or driven a steam car.
He said yesterday :
"Our stock cars will all be capable of
a sustained speed of at least 70 miles
an hour, and will do 30 miles an hour
Indefinitely on a 20 per cent grade. At
a low speed the ability of the rear wheels
to secure traction Is the only necessary
factor, whatever the grade.
"Of course It Is possible for u to use
steam more rapidly than we can make
It, and Wc therefore havetremendous re
serve power ready for temporary use,
but I would venture to say that there
fire very few drivers capable of so driv
ing a Doble as to bring the steam pres
sure much below normal.
hundred and fifty square feet of heating
ourface, while there Is always about
eight and one-half gallons of water
In it. With this generator and the pies
cnt combustion system we make steam
from cold water In forty seconds, have
a pressure of 200 pounds sixty-five sec
onds later and 600 In less than three
minutes."
Universal Wonderment
At All This Finger-Lever Does
C Visitors at the Automobile Show marvel at the simplicity
of the Owen Magnetic every day.
One little finger-lever on the steering wheel does all the
' work. You Btart and stop, increase or diminish and float
along at any speed, like coasting. No gear-shifting.
C Traffic dangers vanish because the full power of the Owen
Magnetic is your servant every second.
fl The brake is magnetic as well as the transmission, starting
and lighting-ALL under the same dependable magnetic unit
tt Classic triumphs of coach builders art on exhibition at the
Kfrtftt Show-or Booth B ,8.
Corporation, 5- fl. Demonstration by appointment. Phone 8g8 Circle.
SSS BAKER R. & L. CO., Inc., Broadway & 57th St., New York
t. G.n.rac OWEN MAGNETIC CAR CO. of N. J. , 12-14 William St, Newark, N. J.
tnc company.
' . . -1., l , I r- 1 '
Cole Eastern Sis. Mgr.
WILLIAM L. COLT.
William Ij. Colt, senior member of
Colt-Stratton Company, Now York deal
er In Dodge Bros.' and Cole motor
cars, became Interested In automobiles
through his early connection with the
bicycle Industry.
He was graduated from the mechan
ical engineering school of Cornell Uni
versity In 1894. From 1899. when the
American Bicycle Company was formod,
until 1901 Mr. Colt was general salos
manager of tho Federal Manufacturing
Company, which was one of the sub
sidiary companies of the American Bl
cyule Company. Ho then becamo presi
dent of tho Cleveland Motor Car Com
pany and for tlneo years marketed the
Cleveland car. Ho left tho motor car
business for n period nf two years, dur
ing which time ho was l.n tho advertis
ing held. Ho reentered the business In
1909, forming tho Colt-Stratton Com
pany, which became the general liistern
distributer for llm Coin Motor t'nr Com
pany of Indianapolis and which has rep
resented this company ever since
throughout the Eastern territory.
The colt-Stratton Company handled
tho Colo exclusively until tho fall of
1914. when It also became metronolltan
distributer for Dodge Bros. On July 1,
iaiB, nir. tlt, was appointed Eastern
sales manager for the Col, nnd now as
representative of that company Is lo
cated In the United States Tire Build
ing. 1790 nroadway. Tho active man
agement of Colt-Stratton Company.
Which Is now the second largest of
Dodge Bros, dealers In the country.
Is In the hands of Harry 1a Stratton.
Vice-president of tho company.
MANY WOMEN AT SHOW.
Ontnnmlicr Men nt ftnmp Honrs of
the Dny.
While yesterday was military and
naval rtay at tho National Automobile
Show .It Urand Central I'atace, one
would have Imagined that It wns "ladles'.
day," Judging from tho large throngs
of women nho visited the exposition.
At certain hours of the day there were
more women present than men, clearly
Indicating, as many manufacturers have
discovered, that women are tho Impor
tant factor to be considered In the ma
jority of rar sales. "The Ladles Be
Pleased ' Is the slogan to which manu
factures are paying more attention than
ever before.
A new condition has arisen In con
nection with the many retail sales at
the show this season. Whereas In the
past buyers have requested April deliv
eries, as a rule the present show Is
finding a majority requesting Immediate
or February deliveries. The reason for
this unquestionably Is, duo to the fine
sprlng-Uke weather which has greeted
the show so far this season. There was
considerable disappointment Saturday
and yesterday when prospective pur
chasers ascertained that they could not
securo new models of their favored
makes for at least two monthH or so.
The exhibitors generally declared that
prospective buyers aro making their de
cisions more quickly than heretofore, for
tbey realize the brisk demand for 1917
models means that unless orders are
placed at once a number of makers will
not be able to deliver until late In May
or June.
Not only arc the gasolene cars attract
ing attention this year, but the electric
vehicles as well aro making their nppealto
a great many. Ono of the most interesting
of these Is tho new Dey Klectrlo which
weighs less than tho Ford and has Its
entire power plant mounted In the rear
axle, the invention of Herman A. Steln
metz. Among tho other elcctricals that
are meeting with popular approval are
tho Baker, the It and L the Detroit
Electric, the Mllburn And tho Waverly.
Saion Company Rhlpa ISO Cars Dally.
It 1 not nultn thren r.nn .tnp tl.n cann
Motor Car Corporation shipped its first u- '
PAIGE GARS ARB
ADMIRED BY ALL
Thoir Bcanty 18 Not Skin Deep
and That Is What
Attracts.
"I'll admit 'the Tatge Is a stunning
looking car," remarked a well known
motorist tho othor day to tho president
of tho Falge-Dotrott Motor Car Company,
Harry M. Jewett, whom he found at tho
automobile show, "but really now, Mr.
Jewett, aren't you Just a bit arrogant, a
little bit boastful In flatly announcing
your new models as 'the most beautiful
car In America' 7"
"Just what do you mean?" asked Mr.
Jewett.
"Well," said the motorist, "you might
expect a manufacturer of cars In the
$3,000 or (5,000 class to adopt such u
slogan. Ho must put an excess of
beauty, reflnomcnt, luxury and all that
sort of thing Into his car If he Is to get
by with his price. But the I'algo Is In a
much lower price olass ai,d I would think
therefore that you would have' a much
harder task to carry conviction wjth your
slogan, 'the most beautiful car In Amer
ica.1 "
"Slogans," Mr. Jowett replied, "are of
several kinds, or rather they como from
various sources. Sometimes the manu
facturer deliberately manufactures his
slogan and then hopes his car will lhc
up to It Tho conscientious ones will re
gard It as an Ideal to live up to, a goal to
reaoh and thus It beeotnw air Incentive
to greater things.
'"But while sotne slogans are made,
others aro thrust upon us. The most
beautiful car In America' is not a phrase
conjured up In our advertising or sales
departments. It was presented to us by
the publlb. Wo havo been Impressed with
the fact that I'algo owners have so de
scribed our car. The phrase was current
beforo wo ever adopted It. So we camo
to tho conclusion that If people were
calling tho I'algo 'tho most beautiful car
In America' It was no breach of modesty
for us to uso It ourselves. Tho publlo
made the slogan. Wo had nothing to
do with It."
"My Idea," said the motorist, "was
merely that beauty might be associated
In the public mind with a costly luxury
and that therefore people would think
only In this connection of cars of a much
higher price."
"Beauty," Mr. Jewett answered, "de
pends on lino nnd design and not on su
perfluous fixing. It Is Independent of
luxury. Wo, do not say 'the most luxuri
ous car.' but 'tho most beautiful car.'
From tho first moment the Falge design
was Introduced It was conceded to be the
most beautiful on the market and It ex
erted a very, potent Influence on tho de
sign of all high class cars. In looking
at the Falge the publlo said, 'Aside from
all questions of price, this Is the most
beautiful car In America,' So thero you
arc."
Cnrtalns Open Willi Doers.
Passengers In the new seven passenger
touring roadster manufactured by the
Pathfinder Company do not have to
freeze their fingers undoing curtains
when getting In or out of this modern
car on cold days. The construction Is
such that the curtains open with the
door, thus doing away with much con
fusion and annoyance.
THE NEW CHEVROLET
The Chevrolet valve-in-head eight is not
merely another eight cylinder model. There
is just as much distinction and intensified
efficiency in this new car as possessed by
Chevrolet four cylinder types.
The new eight is as outstanding in com
parison with other eights on the market, as
are the four cylinder Chevrolet models.
The Chevrolet complete line consists of the
famous Model "Four-Ninety" touring car
and roadster; "Baby Grand" touring car and
"Royal Mail" roadster; and eight cylinder
four and five passenger models.
CHEVROLET MOTOR COMPANY
OV NKW TORK
. NEW YORK BROOKLYN
1651 Broadway 1S05 Bedford Ave.
NEWARK
309 Central Avenue
Detroit Electric
m
o
Now a Detroit Electric for $1775
Automobile Show Exhibit Booth B Second Floor.
That line wilt bear repetition. Read It again
Now a Detroit Electric for $1775.
For ten year the Detroit Electrlchas borne the rep
utation of being the finest enclosed car built It is
matchless among all-year cart in design, In quality
of construction, and in modern refinements.
And the world of enclosed car purchasers knows
this. Though there' are cars of higher, price and
cars of lower price, far rriore Detroit Electrics art
bought than -any other enclosed car either of
gasoline or electric type.
"Oils model 68, at $1775, in every feature, every
refinement, .every detail is typically Detroit Elec
tric in quality and workmanship,
It is a car we are proud to give the name Detroit
Electric.
The Economical Car
This cat cart Be -garageM washed -poHatted-ol ed
pdcharged with Electricity on the beat electric Qaraga
la ;New York City for $40.00 per month and delivwtd
to and' from yosfr-Tiome for $1,50 per week.
.Think oF the Econdniy Think of the Convenience.
If used in Suburban territory you can charge the car
in your own Garage at from $7.50 to $11.50 per month.
Make this decision to-day-See
the DETROIT ELECTRIC
Compare its comfort with the costliest can.
Figure, -it-modest upkeep,
Learn its ease of operation,
And then you will appreciate what joy-thfs (treat car
will bring into yourvmotdr life.
ANDERSON ELECTRIC CAR CO.,
Telephone Columbus 3725-8.
342 Flatbush Are., Brooklyn.
9 HH1 St., Newark, N.
20 Central Park West, N. V.
318 Main St., New Rochello, N. Y.
1043 Broad St., Bridgeport, Conn.
toniobllc. To-day the company Is thlnnlne
n ISO cars a day.
more than
66
The Car of the Hour"
For five days hundreds of Motor Thorough
breds have had fixed upon them the searchlight
of the buying public's most critical examination.
Already the verdict has been rendered.
One car stands out so clearly in the lead in
beauty, style and mechanical excellence that it
Ask for "Elgin Win
nings" the remark
able story of Elgin
triumphs during 1916
has proven itself to be "THE CAR OF THE HOUR."
Visit Space C-22 and see for yourself why
the beautiful Elgin Six has been generally con
ceded to be the biggest value at the Big Show.
And you too will join the multitude who are
asking "How can they do it at
Elgin Six
CHICAGO