The sun. [volume], January 12, 1917, Page 9, Image 9

About The sun. [volume] (New York [N.Y.]) 1916-1920

Image provided by: The New York Public Library, Astor, Lenox and Tilden Foundation

                
J.
THE SUN, ' FRIDAY, JANUARY 12, 19i7.
9
DRIVING NOW MADE
SIMPLE FOR WOMEN
Elimination of Necessity for
Strength and Skill Is
Great Help.
nr joiix k. wim.vs.
ritaldtut of (he Wlllri-OTvrlana
C'onitHnr
Women liave played an Important part
In the development of tlio automobile.
Fiir people rcallie the fact that many
of the rcllnemcnta and conveniences that
io lo make up the modern motor car ot
to-day rc ue primarily to feminine re
quirements. The manufacturer who has
Sot Tfofcnl'etl the demand of women
In the designing of his product has over
looked otic of tho biggest selling features
In the business.
H Is an established fact that In many
cj.fa tho final selection of a car rests
th a mail's wife, ulster or sweetheart.
ot Ion ufter the Inception of the au
tomobile industry for a woman to drive u
motor car was considered absurd. The
complicated mechanism made It dldleult
for any but a mechanical expert to con
trol a car. Laborious hand cranhlnv,
Milt shift levers and other Inconveniences
militated against women drivers.
Motor car manufacturers have realised
that women caro to know little of auto
mobile mechanics. We have endeavored
14 to perfect tho operation of a car that
sK need hardly know what- Is roIiib on
under tho hood. Bho can drive safely
'tty after day without even a smattering
of ttchnli'dl knowledge
In designing the. Overland we have
endeavored to tncluda every Improve
ment and convenience which could In
tuy way add to tho simplicity of drlv
lig. Drake pedals have been given extra
leverage to make them easy to operate.
Gear shift levera have been placed where
they arc within easy rcacl). .Klectrlc
stlf-startcr has reduced what was man
ual labor to the mere pressing of a but
ton. Klectrlc lights have made unnec
essary puttering around ga tanks with
matches In order to drive after dark.
Tho electrical switch box on the steer
ing column, just below the wheel, Is an
Owland featuro that appeals to men as
well as women drivers. II placet the
controls for Ignition, electric horn, front,
side, tall and dash lamps within easy
reach of the driver's hand. These
switches can bo locked, preventing tam
pering while tho car Is standing unoc
cupied. The Indicating devices. Including speed
ometer, ammeter and oil sight feed as
well as the carbureter priming button,
art conveniently arranged within slgh
tf tho driver on the cowl dash Instru
ment board. .
With theso conveniences, driving an
Oierland Is rendered essentially simple
and easy for tho most untechnlcal. About
all thero Is left to do Is to sit at the
wheel and steer.
HARMON ADVANCES PRICES.
Ilcreair of $130 Per Car Made,
Startlna; January 1.
Ifanr.on 34 prices advanced on Janu
ary 1 1150 per car. due to the great
dranccs In raw material, and labor
eoits. This applies t'o chassis prices
u well as complete car prices and
sleets closed body types as well as open
body types.
The price of the seven passenger Mar
moa 34 touring car will be $1,100. the
Its passenger touring car will be $3,050,
while, the three or four passenger road
ster will be $3,100. Marmon 34 closed
ears will range In price, according' to
the various types and makes of bodies,
from (,500 to $3,800. The advance came
without surprise to car purchasers or
dialers, as such advances by leading
car manufacturers have been general
otinr to tho rising cost of raw material
agd labor.
The high quality of all material en
tering Into tho building of the Marmon
1) makes them hard to obtain, and In
coming material must bo scrutinized very
closely. The big demand for Marmon
II cars has mado orders upon raw
mattrlal furnishers heavier than ever
sad consequently harder to supply even
st advanced figures.
Graceful Liberty Five Passenger Model.
HUGE PRODUCTION
OF TRUCKS COMING
Business World Just Awaken
ing to Thoir Value, Says
Fulton President.
"The commercial world Is calling for
motor truck production as It has never
called before," said William V. Mel
hulah, Jr., president of tlip FuUqn Motor
Truck Company, y'eslcrday
"Since the beginning of the terrible
European war there has been, an. awak
ening lo the Importance of moof trans
portation so far reaching In Its effects
on motor production that even we In
the trade havo as yet been unable to
comprehend Its greatest significances.
Truck makers have for several years
expressed the belief that the sun of
the greater motor movement had not
yet risen above the horizon. The com
mercial use of the motor has been
passing through tbp days of swaddling,
and as we stand to'day, looking the
future square In the face with our eyes
wide open, I say that the greatest minds
of the motor world do not grasp and can
not, analyze what tho next ten years will
show In the world, in the adoption of the
motor haul. Nor can any one of us es
timate tho billions that will bo created
in the' merchandising of the world not
only ri tho matter of saving, but also
In speed.' larger volume handled, and
concentration of greater territory cov
ered. "The commercial field has been, wait
ing for the popular priced truck. Just
as tho pleasure car field refused to
open Its arms until the masses were
offered the chance to swell the throng
with their number, so the average busi
ness man has waited to welcome a motor
truck priced wltTiln his means.
"For several years my energies were
devoted to the sale of what must now
be termed high priced motor trucks.
During fhese years, th,e cry ot tho ay;
erage buslnerg man. and by him I mean
the man carrying a, $10,000 to' $161000
business rating, waa constantly ringing
In' my ears. He wanted! trucks, but his
call was for the light or 1 to IM ton
units, and he wanted the price within
reach. ' ' " '
"Ills contention was soundly based on
the steady reduction In pleasure) car
prices, with constantly Increasing
elltclency. 'Why.' he asked, 'Is It not
possible In truck production?'
"It was possible. It Is possible, and
It will continue to be possible, not only
to reduce the price again and again but
to build better and give more for the
money hi we go along. We have proven
this Ip Pulton trucks.
"Tru'-ks are going to come down In
price, literally millions will be In use
within flvo more years, and tho popular
slie the ""tbnner" Ihat sells above a
thousand dollars will be hard to find."
BUYERS MUST BE SHOWS.
Visitors at fa Palaca Teat Car
Merits Themselves.
An amazing Incident occurred at the
Liberty booth yesterday. A serious
automoble wise man pushed his way
through the crdwd surrounding one of
the cars and delicately but with great
deliberation pushed the clutch pedal
with (fe Index finger of his right hand.
Ho "stopped." then did It again, with a
far away look In his eyes. After a min
ute's deliberation th. ame procedure
was followed wlh the emergency brake.
About fen feet away Percy Owen, the
firesldn( of the Liberty Motor Car Cqm
any. Was an Interested spectator of the
ncldenC and " as one of the salesmen
engaged the Intending buyer In earnest
conversation on the general merits, of
the car he turned to a friend and said,
"Isn't It remarkable the astuteness with
Which the automobile buying public are
now judging the value and merits of an
automobile? They are not accepting
broad statements as facts. They've got
to visualise every merit claimed for a
car. And this leads me to believe that
our advertising psychology, aimed at tho
conditions to be met with to-day, exactly
hits the bull's eye.
"As you know, we have foatured the
ease with which our gears are shifted,
and the ease wth which pur emergency
bralio Is engaged and we have been at
particular pains to state these facts In
our advertising simply and directly. And
when, lh.at map came to the Liberty booth
ne went qirecuy at our siaiemen,ia ana
proved them for himself. lie may buy
a Liberty car. or he may buy some other
car, but ho will never forget tho facts
he proved for himself. And I think It
It a great relief to the entire Industry
that our potential . customers have a,
sympathy wlla and a spirit of coopera
lion In our efforts to gle them what we,
say we have."
Tremler Motor Light.
Kiti Q. Oopn, the Amir can plenetr
builder a aluminum motors, tali rastttdkr
that th l'remler inotsr la 255 pounds
lighter than tha unit motor would ir
Its cylinder block vera built ot eat Iron.
PEERLESS TRUCK
DEMAND GROWING
New Space Now Availablo at
Factory to Manufacture More
Commercial Autos.
Although overshadowed during the
past two years by a spectacular war
truck business, the production of com
mercial motor trucks at the Teerless
Motor Cor factories has been steadily
Increasing since the first commercial ve
hicles were turned out at the Cleveland
plant nearv six years ago.
The Tearless Motor Car Company Is
rapidly completing plans to care for a
greatly enlarged domestlo business In
sale of motor trucks and has recently
added to Its national sa,les organisation
J. II. Ludlow and T. J. Fay, who are
widely known as expert In arranging
motor truck service. '
The company Is adhering to the policy
It established when It began to manu
facture motor trucks of ascertaining the
adaptability of Its product to the work
to be accomplished before completing
the tale. It has been found through a
period of more than five years that the
policy Is sound, a fact that Is shown In
the history ot Peerless motor trucks In
service.' Practically all of those first
manufactured are still at work for their
original bwners.
One of the first five trucks built was
delivered, to the Cleveland Builders Sim
ply Company of Cleveland early In the
year 1911 and has been working In al
most dally service for Its owners ever
since. Although more than fve years
old and on the customary basis of SO
per cent depreciation per annum has
more than paid, for Itself In depreciation
charges alone, the truck la still in com
mission and is doing Its work side by
slda with recently purchased vehicles.
The ' erection of three new factory
buildings, which will be used exclusively
for the manufacture ' of Its Model G6
passenger' car," will make available more
space In the Peerless factory for the
manufacture of rnotor trucks. This addi
tion to llie plant' has been made ncc
cessary not only by the growing demand
for Peerless passenger cars, but by the
steadily Increasing needs of the domes
tic truck business. " "
Does your clutch push
hard? Try the easy
clutch of the
LIBERTY
at the Show, 3rd Floor, and
think how it saves fatigue
in a day's motoring.
Standard
oftheWorlc
"VOU may have ex
perienced what
you believed to be the
acme of travel comfort.
But when you come
to the Cadillac, you
know that ypu fraye
found what travel
comfort really is.
At the Automobile Show
See These High Grade Cars Which Carry .
Sparton Motorhorns
r m i art
as Standard Equipment
Packard
Chalmers
Winton
Stiitz
Kissel
Mercer
Peerless
Hudson
Studebaker
White
Marmon
Cple
Jordan
Briscoe
Haynes
Pathfinder
Owen Magnetic
Jackson
Marion-Handley
National
And 22 others
Spartan Vacuum
Gatollnt Sytttm
Sparton Quality Products
Sparton radiator fans, Sparton honeycomb radiators used by a
majority of high-grade motor car manufacturers.
The Sparton Vacuum Gasoline System
Introduced at the show the most efljeient device of its kind produced-uncjer
evry condition supplies the carburetor with plenty of
gasoline.
The Sparks-Withington Co., Jackson, Mich., U, S, A.
Sparton llontt'
Comb Jiailator
1 1
-aaalBaaH
All Sparton quality
products exhibited in
Spaces C 81.82-r99.100.
Spartan Badiittr
r
a
i I
BAUD HAY
Attn.
FEEft
Smith
Formaihicli
The
Motor Car
Accessory
That
Brought
Hauling
Costs
to their
Lowest
Point
$350
F. O. B. CHICAGO
AUTOMOBILE SHOW
FOURTH FLOOR 61 & 63
TAKE your hauling costs out of the
profit wasting class put your
delivery work on a money earning basis.
That is what 10,000 owners of Smith
Form-a-Truck have already done what
you can do when you buy tnis attachment
that converts any Ford, Overland, Buick,
Dodge, Maxwell or Chevrolet car into
a fully guaranteed one-ton truck.
Your used chassis can be turned into a
delivery vehicle of remarkable service
that will do the work of from three to
four horses faster better than any
other form of hauling you can employ.
And the conversion can be made in a few
hours by two men. The completed truck
is sturdy permanent as well built
as the highest priced truck you can buy.
See Smith Form-a-Truck at the Automobile
Show see how it has been used by the biggest
corporations in the United States. The actual
service figures are staggering in the new con
ception of economy they bring to motor hauling.
Dealers call at our New York
Branch for big dealer proposition.
Smith Motor Truck Corporation
Manufacturers of Smith Form-a-Trucks
Executlra Office and Salesroom, Suite 925 Smith Form-a-Truck Building
1470 South Michigan Boulevard, Chicago
oirmj Branch
1S75 Broadwyr Nw York
Pacific Caatt Branch
Pico land Hill StrcU, Los Angel
Southtrn Branch
1 SO Marietta Street, Atlanta
(I
71
t.
r