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THE SUN, SUNDAY, FEBRUARY 24, 1918. 12 4 v- AMERICA NEEDS FACTORIES NOW MILL BASIN Brooklyn's Industrial Magnet ON JAMAICA BAY t FORTY MILLIONS per annum in manufactured prod ucts from MILL. BASIN'S plants in operation and in course of erection. Shipbuilding Oil and Gasoline PLANTS: Tin Smelting Sheet Lead Lead Pipe Die Castings TIDEWATER property is the prreatest income producer of any class of real estate. 350 Acres 12,000 feet of wharfage 18-foot channel at low water 8 miles from Manhattan, 5 cent fare Trolley service direct to factory floor Rail and water transportation Housing lacilities modern Tiomes Unlimited supply of skilled labor Every Public Utility and Convenience for the Manufacturer and h'is Employees "MILL BASIN," a descriptive booklet, sent upon request Atlantic, Gulf & Pacific Co. JAMAICA o kockaway f After BAy I 2 1 Park Row Building Room 2400 New York City FOR SALE New York City Water Front Property Ideal Site for Government, State or City use for Cantonment, Military Camp, Hospital, &c. A tract of two hundred and forty (240) acres now ripe for development in the Borough of Bronx, New York City, mostly high land and having 8,000 feet of water front on East River, within short distanccof Rapid Transit Subway line now under contract to be finished and it. operation within one year. Excellent location for shipbuilding or manufactur ing plants needing deep water facilities. Vast fortunes have been made in New York City real estate. Every four years this, city takes unto itself a city the size ot Boston or St. Louis. Endowed by nature with the finest harbor In the world, this wonderful city is now increasing in population at the rate of two hundred and fifty thousand yearly. Rare opportunity here for a svndicate operation in the development "of the above described property. Title clear ana guaranteed. For further particulars, address H. B. REED, 90 West Street, New York City. pJZ' JAY V ' DELAY IS UNWISE; SPACE IS LIMITED Renting Expert Advises Firms to Secure Offices Now Be fore It's Too Late. Movement of largo downtown concerns to the Grand Central zone has never tiem no great as during the present of fice renting season. Never before have bo many largo concerns leao space In the uptown office district which centres at Madlaon avenue and Forty-second 'Btreet Cusnman & Wakefield, who have fig ured largely In the renting of the Grand Central zone a latest skyscrapers, said testerday: "The leasing of large space from May 1 In that district commenced last October, earlier than ever before, and continue unabated nt-nn imtoumllnir jiace, with every Indication of contlnu mg. 'Ten or twelve years ago, when Twenty-third street was considered the up town limitation for an executive office of any large concern, the move from down town was considered even then In the light of an experiment by competitive business houses. To-day. however, the (situation Is greatly changed. The over crowded ofllces downtown, the filled to rapacity condition of buildings In the financial Uletrlrt, combined with the re cent completion of several up to tho inlnuto dkyarniperH In tho Grand Cen- ral zone, with tholr convenient prox imity to thf! Grand Central Terminal, 'ill Iran port tit Inn lines and New York's targert hotels, Is attracting old estab Mshicl downtown llnnx lo the newer I'lI'Mlnca uptown b the wore. Thero (s sit JrfHnt a decided uptown m'ltviuvm among tlie nun ard miner manufacturers of chemicals and Acreage and Improved Subdivision on JAMAICA BAY for Industrial Plants and Housing Development Basin 20 Feet Deep, 300 Feet Wide, 1 Mile Long JMew York City and the Federal Government are spending millions of dollars on the Improvement of Jamaica Bay to increase threefold the port facilities of New York and to establish here the largest harbor in the world. The Main Channel, already partially completed by the Government, will pass di rectly in front of the acreage and improved subdivision we offer. Shellbank Basin, of the above dimensions, will alone f urn ishio.ooo ftet of wharfage. Rail and motor road connec tions immediately available. Improved home-sites for workmen directly adjacent. Correspondence Invited HOWARD ESTATES DEVELOPMENT CO. 51 CHAMBERS ST., NEW YORK CITY By W. S. Gifford, Director of the Council of National- Defence. TUK Inevltublo effect of the demands of war is to force an Increase of in dustrial efficiency in two directions. It demands elimination of waste and at the samo thne demands nn Increase In production. In time of peace our country's Industrial plant and the producing facilities of the naUon are engaged In surplylng tho needs of tho civilian population. The efficient operation of Industry means a large production of commodities for consumption, or, in other words, a high standard of living for the public. Now over a million and a half of our men have been taken out of Industrial and productive pursuits and recruited Into tho army or navy, who are thus still consumers but no longer producers. Furthermore, many millions of those left at homo must produce munitions for our fighting forces Instead of producing commodities for civilian consumption. Reduction In civilian consumption by the elimination of unnecessary luxuries will help to mako it possible to supply our military needs. If the standard of living Is not to bo seriously lowered, however, It Is obvious that thoso engaged In the production of essentials for the support of tho civilian population must produce moro than ever, and In order that the number which must be taken from ordinary production to manufacture munitions nhall be as few as possible munition workers must produce their utmost. In other words, If we are to supply the men for our fighting forces, the men, machinery, raw materials and transportation needed for munitions, and at the same time enough necessities for civilian consumption to keep a fair standard of living, our Industries must become more efficient than ever before. Waste and unnec essary processes must be eliminated from Industry. Industrial leaders must. more than ever before, glvo their time to serious study of the problem of In creasing production. Inefficient plantn must be made efficient. Plants producing commodities of a Icsj essential nature for civilian consumption must preparo intelligently against the possible need to convert their efforts to cither producing munitions of war or mortt etsi-ntlul articles for civilian use. Manifestly It will bo a more effective utilization of both man power and plant to convert existing facilities and existing industrial organizations to war work rather than to create entirely new plants and new organizations. It usually requires more time and expense to build anew than to remodel the old. It should be the duty of every Indus trial leader to give his thought to the problem as to how his own plant can be most effectively utilized In the winning of tho war. Not only patriotism but enlightened self-interest demands of Industry' that It exert every effort on Its own initiative to meet tho task effectively. No Industrial leader should wait for his plant to be drafted into the nation's service. He should realize that responsibility rests upon him to prepare, so that when a request Is made upon him by the Government to modify the operations of his plant he will be, as far as possible, prepared. Many of our Industrial plants have already joined the fighting Industries, Many more will have to do fo. Many working on less essentia! tasks may have to adjust themselves so that their production can be of n. nature vital to the country's needs. An Industrial Terminal In the Heart of New. York City The Home of Famous Manufacturers FACTORY SITES FOR SALE AT THE DEGNON TERMINAL OATEWAY TO WORLD'S GREATEST MARKETS tax I -frfm ti liilc. oil, machinery, munitions and arms manufacturers, concerns dealing In metals of every description, contractors and engineers, all users of largo space. "The extremely active office renting la exemplified by the large concerns who have leasd Hpnro through our firm In the new twenty-six story building at SO Hast Kortj-second street, southeast cor ner of Madison avenue and Korty-seco'id street and In tho new twenty story Kqultabln Trust IlulMIng and the twenty-three story building at 21 Hast r'nrtlcth wtreel, Although the latter buildings will nut !' ready for occu pancy until April they are now about 75 per cent rented, "It behooves the concern or Individual who cniiti'mplateH moving to emulate the early bird anil catch an ultlcu while thero are still enough to go round. With no office buildings going up and none con templated until the end of the war, and the Improbability of completing any for at least a year after tho war Is over, there Is every logical reason for quick action on tho part of those serklng larger space If they would bo comfortable- for the next few years." WAKKIIOUSK AT SANDY HOOK. The Amsterdam Hulldlng Company ot Manhattan has obtained a general con tract for tho construction of a one story hollow tile and frame warehouse, at Kandy Hook, N. J for the United States Government, The coat Is approximately 1300,000. Where already are located the Loose-Wiles "Sunshine" Biscuit Co. American Ever-Ready Works of National Carbon Co. Brett Lithographing Co. Studebakcf Co. Marcus Ward Co. Rome Metallic Bedstead Co. Kindcl Bed Co. Pittsburg Plate Class Co. Defender Mfg. Co. Paul Wissmach Glass Co. And others. LOWEST RATES FOR POWER AND INSURANCE TRUCKING ELIMINATED ABUNDANCE OF LIGHT UNEQUALLED TRANSPORTATION BY RAIL AND WATER Plants Served by Degnon Terminal Railroad. TWO DUAL SUBWAY AND ELEVATED STATIONS IMMEDIATELY ADJOIN DEGNON TERMINAL. For llluslrnlcd HooUct Call or Write Queens Subway Building, Long Island City. Jake Qufcnsboro Subuaij lo Hunters point Ave. Station) Thonc llunleiiKlut 4500. Build Your Plant In Brooklyn Unlimited Labor Market Lowest Land Values Easy Trucking to Wholesale and Retail Sec tionsSplendid Railroad and Shipping Facilities Three Remarkable Industrial Sites Offered for Immediate Use 1 Plot of 8J.500 square fe;t fronting on Irving Avenue, Suydam and Hart Streets; with siding of Long Wand Railroad connecting with N. Y. Connecting Railway: one block to station of luh Street Subway to Manhattan. Price $2,000 a lot. O Plot of 39,600 square feet fronting on Wyckoff Avenue, Suydam and " Hart Streets; with siding of Lour Island Railroad connecting with N. Y. Connecting Railway; one block to station of 14th Street Sub way to Manhattan. Price $2,000 a lot. .. . N,' rh,. tvn ."'.'"I "F? the only avallahlc, unrestricted sites In this rapidly growing unci ilcslrahlu Industrial cent r p. O Plot of MO.ooo square feet with brick buildings, including Refricera- tion Plant. on plot 2O0y2O0; near Wallabout Market; ready for im mediate occupancy. Diagrams and Detatlt can be had from Willitm P. Rae Company, 192 Montague St., Brooklyn GEO. A. FULLER COMPANY Fireproof Building Constructors offer the services of an organization fully qualified by equipment and experience to undertake the solution of the many dif ficult problems which the erection of buildings involves. Having completed in 19 17 contracts amounting to more than $20,000,000, the George A. Fuller .Company is now engaged in operations amounting to more than $25,000,000. These contracts call for the erection of important structures in nearly every part of the United States Factory Buildings, Residences, the two largest Fireproof Hotels in the World, Office Buildings, Military Cantonments and a great variety of buildings for special uses. Being in such close touch with the unusual conditions which confront the building industry throughout the United States because of its wide activity the George A. Fuller Company is prepared to offer to owners who contemplate building in any part of the country a service such as only a perfected organi zation can render. New York Boston Philadelphia OFFICES: Pittsburgh Kansas City Montreal, Can. Cleveland Washington Chicago Detroit