The sun. [volume], January 11, 1920, Page 3, Image 3

About The sun. [volume] (New York [N.Y.]) 1916-1920

Image provided by: The New York Public Library, Astor, Lenox and Tilden Foundation

                
THE SUN, SUNDAY, JANUARY 11, 1920.
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1111811 The Authorized Med
w indeed a matter of the most
serious importance to an artist to de
termine the selection of an instru
ment which, through the means of a
recorded roll of paper, will reproduce
his playing and carry it all-over the
world.
In fidelity of production, in bril
liancy, power, delicacy, quality and
variety of tone the vast superiority of
the Duo -Art over all similar instru
ments is now definitely established.
IANOLA
rium of the Great Pianists
Grd!n$tT
jHE illustration at the top of
this page reproduces in part
the label on a Duo -Art
music-roll. The statement
this label contains is signed
S T TTTf .1 r.
Dy josei noimann, ana is oi
exceptional and two-fold' significance.
The first part of the statement: "This
music -roll is my interpretation,"
chronicles a new and revolutionary de
velopment in musical art.
The statement is without qualification.
"My interpretation" embraces the tal
ent and genius in pianism, for which
Josef Hofmann is world famous. It
means that this roll, when played upon
the Duo-Art Pianola, reproduces Hof
mann at the pianoforte reproduces his
technique, his rhythms, his dynamics, his
pedaling, and as he has stated elsewhere
in a published letter, his "very person
ality with all that implies."
Hofmann lias made many such Duo
Art music-rolls. Each is his interpreta
tion of some particular composition.
Every owner of a Duo-Art Pianola has
access to these rolls access to the mag
nificent piano playing of one of the
greatest pianists that ever lived. What
such a privilege means in enjoyment for
the music -lover, in education for the
music-student, is beyond computation.
And when is added the further fact
that every musician whose picture is
shown on this page and scores of others
as well have also made music-rolls for
the Duo-Art, which are their interpreta
tions, some conception of the sensational
value to music and the world of this
great new invention can be grasped.
Authorized and Exclusive
Performances
The second part of the statement ap
pearing on Duo-Art music-rolls is also
of exceptional importance.
"It was recorded by me for the Duo
Art and I hereby authorize its use with
that instrument."
Hofmann, as well as many other great
pianists, some of whom appear in this
announcement, makes rolls exclusively
for the Duo-Art Pianola.
The Duo-Art Pianola is not the only
instrument of its kind upon the market.
It is the only instrument of its kind, how-1
ever, in the world, which reproduces with
absolute fidelity the playing of a great
pianist.
Because of this fact these pianists have
made contracts to play and record their
interpretations exclusively for the Duo-
Art. And because of the further fact that
every roll listed in the immense Duo-Art
Catalog was made for use solely with that
instrument, they sign the authorization
appearing on the genuine Duo-Art Rolls.
The Piano of Today
The Duo-Art Pianola offers more to the
music-lover than any instrument ever
before created. It offers him the satisfac
tion of owning the finest Gfand or Upright
Piano that the market provides a Stein
way, a Steck, a Wheelock, a Stroud, or
famous Weber.
It offers him in its Pianola action, a
means of playing the piano himself which
will enable him to artistically express his
own ideas in music.
And it offers him the inestimable priv
ilege of bringing the greatest pianists in
the world to his own home and fireside
and there hearing them play whenever
he desires.
This last feature this great new privilege that
the Duo-Art offers, involves the pianists them
selves. It requires their actual labor to furnishjt,
their personal corroboration to establish its au
thenticity. This labor they undertake when they
make the rolls. And this corroboration they pro
vide by signing the authorization on Duo-Art
Rolls, as reproduced above.
Foremost Manufacturers of cMusical
Instruments in the World
COMPANY JSM
3
Hofmann
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