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La bandera americana. [volume] : (Albuquerque, Nuevo México) 1895-1938
Place of publication:
Albuquerque, Nuevo México
Geographic coverage:
  • Albuquerque, Bernalillo, New Mexico  |  View more titles from this: City County, State
M. Salazar y Otero
Dates of publication:
  • -v. 43, no. 33 (dic. 16, 1938).
  • Began in May 1895.
  • Spanish
  • Albuquerque (N.M.)--Newspapers.
  • Bernalillo County (N.M.)--Newspapers.
  • Hispanic Americans--New Mexico--Newspapers.
  • Hispanic Americans.--fast--(OCoLC)fst00957523
  • New Mexico--Albuquerque.--fast--(OCoLC)fst01205799
  • New Mexico--Bernalillo County.--fast--(OCoLC)fst01218455
  • New Mexico.--fast--(OCoLC)fst01204269
  • Absorbed Nuevo mundo (Albuquerque, N.M.) in July 1901. Cf. Grove, Pearce S. /New Mexico newspapers.
  • Also on microfilm: Santa Fe, N.M. : New Mexico State Records Center and Archives.
  • Description based on: T. 5, no. 2 (18 de mayo de 1895).
  • In Spanish.
  • Issues for May 1895-<July 1901> continue the volume numbering of Sol de mayo (Las Vegas, N.M. : 1894). Issues for Aug. 3, 1901-Dec. 16, 1938 called v. 1-43.
  • Microfilm published by BMI Imaging Systems; issued in series: Chicano serials collection.
sn 83045030
Preceding Titles:
View complete holdings information

La bandera Americana

La Bandera Americana (“The American Flag”) was published weekly between 1895 and 1938 in Albuquerque, New Mexico. Since its establishment in 1706, Albuquerque had remained a small farming and trading community on the banks of the Rio Grande River. However, the arrival of the railroad in 1880 converted the city into a center for the railway business and mercantile shops. By 1900, Albuquerque had grown to become New Mexico’s largest territorial community.

On May 6, 1895, Manuel Salazar y Otero founded the La Bandera Americana. Title variants include La Bandera and Albuquerque Bandera Americana. On August 3, 1901, Salazar sold the paper to Frank A. Hubbell. This same year La Bandera Americana absorbed the Spanish-language weekly El Nuevo Mundo (“The New World”). A. J. Craig bought La Bandera Americana on October 27, 1930, and continued to publish it until December of 1938.

Nestor Montoya served as the paper’s editor and secretary from 1901 until his death in 1923. Montoya’s previous journalism experience included his partnership with Enrique H. Salazar at La Voz del Pueblo (“The Voice of the People”) from 1888 until 1890. In 1903, Montoya served as president of the Hispano-American Press Association. In addition to his journalistic activities, Montoya served in the territorial House of Representatives and was elected to the U.S. Congress as a Republican representative in 1920.

During the years 1901 through 1905, the paper strongly supported the Republican Party. By the 1930s, La Bandera Americana’s partisan nature changed. This may have occurred after the sale to A. J. Craig. The 40th anniversary edition of May 2, 1935, stated the paper had no political affiliation.

La Bandera Americana was published every Friday from 1901 until 1905, with the exception of the August 10, 1901, issue published on a Saturday. By the 1930s, the paper appeared every Thursday. Issues were 4 pages long. All the articles and advertisements were written in Spanish with bilingual legal notices. Advertisements often covered over half the page. Starting July 24, 1903, issues carried the following two English subtitles on the second and third pages, respectively:

-          If You want to Sell Goods Amongst the Spanish Speaking People in New Mexico, Texas and Arizona, Advertise in LA    BANDERA AMERICANA.

-          It Reaches all Sheep Raisers, Farmers, Merchants, Miners and Professional men in New Mexico.

Although the first subtitle claims that La Bandera Americana circulated far beyond Albuquerque, no evidence supports this claim.

For the period 1901 through 1905, La Bandera Americana covered some international developments, such as the Russo-Japanese War (1904-05). Most news, however, concerned local politics, the push for statehood, obituaries of famous New Mexicans, and water issues. Many issues included a family section. The paper also included literary texts, such as local poetry. Some literature, however, originated from works published in Spain, such as the poem, La Cajita de Conchas or The Little Box of Shells, which appears in the March 13, 1903 issue.

Subscription rates for the La Bandera Americana in 1901 were as follows: $2.50 for one year; $1.50 for six months; and $1.00 for four months. N.W. Ayer & Sons American Newspaper Annual lists a circulation of 2,500 for 1904.

Provided by: University of New Mexico