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J.·' J:..lK If yII've an iutinhlile], whetoer i be Onev w or l, Spring.s iOn.~l Io ithil andli . fi pe)ple hapopl hve s ur iil on An. l ,N-1 need somie ready unuuey. ,o1 wantI the d.Iurn lig so5h,. And are looking for a bargain in a jii.ity that wilt ri.. Youi will findI lIte quikest nehllod for to get s one coin aheal So get hop to those desirou's of a ear of steel or lil, Is to alverlise Ile tloo in' Ulting in a F .ler thalt i= rea . Aidl put yo i, nm oe before eni in the Ihriily lulleti n. c' r Q' (4 ;v "' ~I~Q-yC-~.ern 7< / 7' 7' o- I Cfr f, ,Jr $ý s, t W rY ,< )wý s9 o j' r. I Off. ?/ g ~'; " f 7 `a a k. 4', r , r1 X qt t ". 4i if s . i , , ' s,. \ A.: d~: '-:", I ( }` °7. .i.~f :c '\ - ! ý ' l,' 4 " iý " º`'. j.s~. 4)t . ..l` '. 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STORAGE AND REPAIRING PHONE 251 Vulcan Welding Works Welding Cast Iron, Steel, Brass, Bronze, Aluminum and Copper We Also Burn Carbon Flronm Auto Uylinders 116-118 S. Wyoming St. All Work Guaranteed. GIIAND) AVENUE REPAIR SHOPI Automobile Repairing, Lathe Work and Mill Work. All Work Cuaranteed. Storage. Phone 3031-.T. Corner Harrison and Orand. Butte Battery Co. EXIDlE DI)STRIBUTORS I Up-to-Date Auto Electrician. We Repair All Makes of Batteries. I'hone 918. 119 S. Montana St. LL o TIRE BARGAINS Two 34x4 Tires at a Bargain. SUPERIOR VULCANIZING Old Casings Bought and Sold. J. L. Mathiesen 40 E. Galena. PhoneO 5067-J. I12( Utlah Ave. Phone 2179. LACY Auto Service and Repair Shop Got a. spark intensilier attached to your Ford aol forget the worries of crauking it. WRECKING ('Al AT YOUR SEIRVICE. NOT ENOUGH AUTOS IN WORLD TO SATISFY DEMANDS WHEN SPRIN!G COMES, SAYS EXPERT Edward S. Jordan, President of Motor Company Speaks at Pueblo Convention on "Salesmanship and Adver tising." Is Great Optimist. "There will not be enough autoino bileu. in the world to s:atisfy the d, - mand after the first warm day of spring." This was the message Edward '. Jordan, presidept of the Jordan Mo tor Car conlmpany, and one of the clev erest platform speakers in the United States, brought to the convention ni tile Itocky Mountain Auto Trades as sociation at Denver this week., "I want to ash if there is a pessim ist in the room? If there is, will he please stand up? If there i:;, gentlle lmen, I would like to hit him on the head like the p.liceman hits the buli± in the movies. He has no businessh anywhere except as a sexton in some body's graveyard. He has no business with young men in this wonderful country at this stage of the game. Oh, Lord, if I can just smoke little enough, and drink little enough, a.nd think fast enough, we are going to have a wonderful time. Not making moIOnIey and spending it, but ill nlmat ilng somnle body haplpy-the children of the boys who work with me, an-i their wives. (IlV1";: MANY IDlEA, IN ORIIGINAL AI)EVIITISING. The subject of his address was "Salesmanship and Advertising." H. illustrated his remarks with a chart. With this chart he set forth many original ideas in advertising, and showed( why, in his opinion, many oi the leading automobiles in their class are leaders. "I want to sound the clarion call to (very man ill this 1room00111 who has any ability, any stamina in him, or anything in him that makes him want to succeed in this business. Ther won't be enough automobiles. \Vi can't buildt enough of them. You mIlay thinl there are a lot of thenm stored somlnewhere. If you do, wait until the first warm day of spring. "Gentlemen, I feel.,that this is big league stuff," he said, when il stepped to the platform to make his talk. "I amn quite a young mnan, and only hope that with sufficient experi ence, I will be able to think as intel ligently, as fundamentally, and ex pIress mly thotughts as successfully a,. George Graham does. 'There are four family factors which have a very important bearing upon every sale. Father thinks in terms of economy--the payroll; ths inventory. Mother thinks in terms: of success, for her children, their op portunities. Daughter thinks in terms of social prestige, the possi bility of a happy marriage. The boy thinks in terms of life, travel, speed, getup and go. "Now what is advertising? I asked Roy Pellitier of Detroit the other day to define it for me. This was a few days before the signing of ihei armistice. He said, 'advertising wa: a custom practiced extensively before the war, but now obselete.' AiDVEITSISING ('AlRIERI) ALL, THRIOUGH LI,'E "What is advertising? Is it a letter head, a blotter, a paper-weight, a campaign in a newspaper? Or is it the good things per.ple say about us? I will tell you; it is all these, and a thousand more. Advertising begins when the child first cries its wants to its mother, and it continues all through life and does not end until it reaches the point of the epitaph on the headstone. Advertising i. found in the bright plumage of birds, in the pong of the meadow-lark, cir cularizing the territory for its pro spective mate. Advertising is ex pressed in the spirit of accomimoda tion in the voice of your telephone operator. Advertising tells you when to get a haircut and a shave, and what kind of a necktie not to wear, and it tells your salesman how to make the customer put his name on the dotted line. "Now I am going to make some comments upon some thoughts that i have had in relation to what seem to be the three most important things. First we must have work or labor that is pleasant for us to do. Second ly. we must know how to do that work well, to enjoy it. Therefore, we must have education in doing that work well. Thirdly, when the work is completed we must transport it. from the point at which it was pro duced to some point at which there is a market. "We are doing work that is pleas ant for us to do. Let's seiý how we can increase the product of that la bor. Let's see what method we casn discover to educate the men to do with greater pleasure, and greater ef. liciency. Now, let's sell ourselces on our own business, which is the great est business in the world, that of transportation. IROMANCE IS FOUND IN TRUI'('K . SINESS. "A man is either proud or he is not proud of the work of his hands and brain. We must inspire in men the desire to do something a little bet ter each time. "Now we are in the business ot 'transportation. Transportation begin, when the child starts to crawl acrose the floor. The horse gave civilization its next great impetus. then the sail boat, the locomotive and the train of cars and now the truck and the air plane. There is just as much ro mance in the truck business, there is just as much romance in the child crawling across the floor, as there is in anything you can possibly think of in life. It is perfectly human; peo, ple love to m:grate, to travel. They love to carry goods to market. One of the most intertsting things that can happen in a Iman's life is when he goes to market with his goods. "There are a great many peopl in this world who feel that a great deal of money has been made in the automobile industry, and that at some time or another, a point will be reached, when everyone has a car and none ever wears out. Because, if you are a married man, and you are dom. inated by some woman, as every nor mal, n.an is, you will find that jusi as, long a: a neighbor drives by your window with a car, and there is one woman and a child left at home with out an automobile; there is still one pots ntial prosplect for some live Eah.suman. 3MolL I ENTHISIASM N S DII;)Il) FOR I .'('('E1SS. "Hfow are we going to educate oun men to enjoy their work more? If we can inject into the men the feeling that they are the members of a team, member:, of an organization that is trying to win a pennant, we will in still in them that magical something that makes them put into the thing they are trying to do.all the best that is in them. When a man has enthu siasnm; when he is sold on his busi ness; when lie knows it is a serious business, and he wants to mnake this salesman and that salesman and the other salesman feel his potential power' in the community, he . wit spruce up, and he will stand in this state of mind toward the boys on the row: 'I can lick any salesman on Broadway; I can beat any salesman in this town, in a gentle, courteous, fine, high-spirited, good-sportsmann like way.' " He made a number of interesting psychological comments on the best way to sell automobiles to women. H, declared the best way to sell to a woman is by appealing to her senses. "'Men buy cars, but women choose them," he said. With regard to the iimmed!ate out look for the automobile industry, he said: "There are 15,000,000 people whose incomes enable them to be con sidered, as prospects for cars costing from $300 up to $1,500. ,There are 3,000,000 people who may be con sidered prospects for cars costing from $700 to $1,000. There are 2, 000,000 people in the class between $1,100 and $1,400; 600,000 people in the class ranging from $1,500 to $2,000. There are 100,000 people who can buy anything they want. I understand there are probably 250, 000 pieople in this country Who make more than $5,000 a year. MARKET FOR AUTOS N EVEi'., AS GOOD. "There is a tremendous market for automobiles. Isn't it peculiar that there should ever enter into any body's mind any doubt as to that? Why does it enter? For the same reason that the groundhog crawls into his hole Nov 15 and comes out Feb. 15 and looks to see whether the sun is shining. We are all intro spective in the winter. The produc tion of the last three months of 13L18 was 109,000 cars short of the samin period of 1917. There are about 78, 000 cars produced in the last quarter. The four quarters of that production would mean in the neighborhood of 300,000 cars produced as against 1, WAN1 N1 TRA States Prov to Teach t Steel Shall the man, operates a trace tractorator, a tr tioneer? That i swer to which ulbll)ers of stud. schools now biel rious parts (of Tractor operatiol on in a somewh-i thus far, but mt, ing stabilized, ir of expression aii in its relationls parently beei t si years by the ,vi tion has out:'lri operators. 1,:ver brought up to to this big tt(el Ii: ill lquite a differ,, tor schools pro\ turni ngl out tri l ver thI y ali r to 1 Science MOloiltoui. 181S AUTO NIILBE THIR Estimated I Year Is Mac Production Ii.i car makersl of .1 show that alppr'ox songer cars 1i\( i' uary, \even 1hotur.t helow normal pt were not in protld ing to Motor Agg "The figures a and show that. i On reconlltrctiol will curtail the per cent," says tl. Had normal c the inumbler of trii't would hia\' 00(0 mark, aitd n ed :,5100,1100 !, lii:: Delay ill (coillt 'O a shlifting thi bit peace time basi.i edi production I )000.(i0 inachinli detmands leerc:;esii overtime sclldt: plants. Thirty have submitted 700,000 in thi1 1 a normal year. "Think it ovin wonderful boy, 000,0010 wlmoner think there will June? Think it The question as to whelher 1 half of the radlia. and whether to d or the Olutsid('. is cooler, it :.lieu pIreferably frel large pieceof outside of t !l r pleasing to the e endured for the( In cases whlr the radiator is water in mnakiing axle and spatters eral, it is an ez( the edge of Ia fI valve in sllh ; rect the flow of parts of the car i I R I Wa I In U4 I a Reo, G I Dodge [ Velie: a used, five r * Also Cadil Chevrolets. STRUCKS- I ranging in i U U I 228 S. AR S.