Newspaper Page Text
U. S. ACTS TO CURB
"AD" INCITING RIOTS
Plan Is Exposed to Use Sol
diers to Tear Down Red
Flags As Advertising
Washington, April 26.-Denial ol
the mails'and federal prosecution fox
inching to riot probably will be meted
oiiu to the editors of the Moving lic
tnre World, a New York magazine
for editorial recommendations in itn
ourrent issue on the production of
coming photoplay entitled "Bolshe
Virnt on Trial."
The Call last Tuezday.exposed the
inflani tatory advertising of this
magazine, quoting the. passage it.
full, and stamping it for its true
Slule---inciting to riot. The federal
authorities set im to have discoverer.
it shortly thereafter.
The magazine advises movie man
agiss who plan to run this thrillet
to surreptitiously plant big red flag
in conspicuou; places and then hire
American soldiers to tear theii down
in order to give publicity to the film
Managers are told to "work out tfl
liiit ol this, and you'll not out)
elsi i up. but profit by future busi
S crehary- of Labor Wilson today
v. rote to l'oetmaster General Burle
sion and Attorney General Palmer, re
,usting that immediate action bt
1: eon apsinst the Moving Pictiur
P i a sit against the Mayflowe
I']? oili5 orporation, Isaac Wolper
pro' d ot, which is producing "hol
s;ii'xto on Trial" as a prize coin
mi rial venture.
a'tlls It Dangerous Ad ice'.
ili his letter to Mr. Burleson thi
:ecretary of labor said that "next'
in all my life have I seen more dtan
ci rous editorial advice'' than tha
contained in the Moving Pictur
\',oorld. "It is calculated," he says
'to iroduce violenti disorder whit
(per the play may be adverthood is
the manner proposed."
'T1w current, April 19, issue of th
2iiviing Picture World devotes a ptg
of editorial suggestion and a'four
pare advertisement in flaming red o
the picture, which is nowtivailabbl
for bookings at all select picture e.
changes in the United States ant
In the editorial, the advice wa
n that motion picture manager
iml:, ittll use of newspapers b
SOME PEOPLE think THE HOME-TOWN merchants'
* * * * " *
ADVERTISING IS simply BID FOR their trade,
* s* * s *
SPENDING MONEY. AND THAT'S a good reason
* * s s s *
BU:T TIHE wise man knows FOR ADVERTISING
* * * * "
IT'S TIHE surest way to make IN A newspaper.
more. * * *
* * * AND NOT only that,
THE ONLY problem is, * * *
* * * BUT
WHAT MEDIUM to use. * S
* * * THE MERCHANT using hand
CIRCULARS AND hand-bills bills
* * * * * *
COST A LOT of money, AND CIRCULARS hopes
* * s * * *
BUT YOU give them away, FOR TEN READERS to the
* * * hundred bills
SO NOBODY wants them * * '
* * * IF WILLIE delivers the 100.
ON THEIR front porches, * * *
* * * WHEREAS the newspaper ad
NOR IN their morning mail. vertiser
THE MAN on the street IS SURE of at least four read
* * * ers
PAYS REAL money * * *
* * * TO EVERY copy of the paper.
FOR HIS newspaper, a*
* S s AND THEY all read and heed
* *" *
AND THAT'S why he values it IIS ADS.
s * " lSAS
MORE HIGIILY AND THAT'S why he always
s * " * * *
THAN A circular. LOOKS PLEASANT
HIlE BRINGS his paper home AND GROWS fat in the
SO THAT every member BNAC T
BETTER CALL PHONE 52
OF THE family * * *
* * * TODAY
CAN READ and enjoy its * * *
* * * AND HAVE
BREEZY, up - to - the - minute * * *
news OUR ADVERTISING manager
* * * * * *
AND PROFIT by heeding EXPLAIN.
The Butte Daily Bulletin
starting a local controversy ,on so
cialisni and giving the impression b:
anonymous letters that socialism ant
bolshevism are identical. Some 0
the suggestions are as follows:
"Let the management write
couple of letters to the press attack
.ng the socialistic story and linking
it up with bolshevism. There is al
most certain to be a reply from soma
local high thinker. The battle is on.
"'Work gradually to the contentiol
that socialism will not he possible it
ihis or the succeeding generation, be
pause people are not yet prepared fms
liberty such as socialism asims at. Al
if this should be worked under
"Then come out under your owr
signature and apparently git into thl
eontrovcrsy for the first time. If yoe
man write cleverly or can get some
ice to do it for you, you can run foi
a couple of weeks on the local daily
without ever suggesting that the dia
usaton has any advertising intent.
Hij, Soldiicts for Stunt.
"Have a special showing for choen
hildren. Work all of the crow
tunts. Put up red flags about towi
ond hire soldiers to tear theii down
f necessary, and hlen coie out will
t flaming hand bill, explaining tha.
he play is not an argument fot
narehy. IIave the bills ready printet
hat you may get them out quickly
n' the idea may boomerang."
The editorial further advises that
nanagera make special efforts to get
ninisters to sermonize on the films
lid suggests that factory owners hi
nduced to buy bllcks of seats fot
heir employes atid families. "There
s not a factory owner," it is stated
'who is not at least secretly afraid ot
he growth of bolhiheaism, and he ha:
pause for fear."
The editorial does not state, bti
he inference is easy, that with thi
iresent widespread utnemploymen.
liseharged soldiers might be hirct
cry cheaply for the job of pulli c
]own red ifags.
Stir!; ('lass fHatr ld.
The story of "Bolshevism on Trial'
s taken from Thomas Dixon's book
Comrades'" and advice is given b>
he Moving Picture World that "Thi
Bhirth of a Nation," filniid from an
ither of Dixon's books, and produe
ice of much race hatred, be used ir
idvertising. The idea apparently iy
hat class hatred can easily be stirrer
ip for commercial purposes by "oe
hevism on' Trial."
In his letter to the attorney gen
(ral urging prosecution of the glov
ing Picture World and the producers
of the film. Secretary Wilson w rote:
"At a time when our country is
struggling with the probl in (1f re
adjustment from a war to a peace
basis, when there is of necessity
great difficulty in making readjust
,ments and a consequent spirit of un
rest, this publication proposes by de
ceptive prethods of advertising to stir
every community in the United States
into riotous demonstrations for thi
purpose of making profits for the
moving picture business and the own
ers of this particular photoeisy. I
call this to your attention so that you
may take such action is you think
appropriate and legally possible.'
The Moving Picture World is is
sued by the Chalmers Publishing
company at 56 Fifth avenue, New
Today We Celebrate.
The Secret of a Iong Iife.
Do you want to live to pass the
century mark? If so, there are many
systems which pretend to offer to
their adhel'ents the boon of long
life, but one which has best stood the
test of time and experience is that
of Luigi Cornaro, a 16th century
Venetian who has been the inspira
tion of thousands of men and women.
Perhaps the most distinguished of
Cornaro's 20th century desciples is
Thomas A. Edison, who has repeated
ly stated that he expects to live to
be a hundred as a reward for his
adherence to the regimen of the fa
mious Italian. "If a community should
stop short and follow the teachings
of Cornaro," said Edison on one oc
casion, "there is no reason why the
life of the coming people should not
reach 150 years."
It was 353 years ago today that
Luigi Cornaro died at his ionme in
saiia. Italy. April 26, 1clit. He was
only 103 years old at the time of his
death, but in a treatise written short
ly before his taking off he explainedi
that, while he did not expect to live l
long after passing the century mark,
his untimely end would be due to
the fact that he was born with a
"poor constitution," and had not
lived correctly in the first 40 years
o Iis life.
Cornaro's wife, who survived him
a short time, was well past the cen
ury mark when she died. Their
only child, a daughter, was born
when both were past 40, yet they
lived to see her the mother of 11
children. Several of Cornaro's de
scendants adopted his doctrines, and
lived to be very old.
Cornaro came of a wealthy family,
and in his young manhood indulged
himself in all the luxuries and vices
common to that era. As a result he
found himself a physical wreck at 40,
and seemingly abost to die of a com
plication of ailments. It was then
that he determined to prolong his
life by adopting a temperate and or
derly mnde of living. This he did,
and at the age of 86 he wrote the
first of those pamphlets on longevity
which have been so widely translat
ed and read.
His first step was to confine him
self to the simplest and most easily
digested of foods, and to take these
only in small quantities. At the end
of a year he was rid of the ailments
which had threatened his life. After
that he began to experiment with
various foods, and quickly discovered
that the palate is a poor guide. Many
foods which tasted good were resent
ed by his stomach. Gradually he
eliminated from his diet everything
that disagreed with him. He chewed
his food thoroughly, and always made
it a point to leave the table before
his appetite was quite satisfied.
Fresh air and mild exercise were im
portant features in his system. He
avoided extremes of heat and cold,
never permitting himself to perspire
or freeze nor to become excessively
fatigued, and he had regular hours
In reply to those who scoffed at
his theories, and who stood for "a
short life and a merry one," Cornaro
said simply and convincingly:
"I never realized the world was to
beautiful until I reached old age."
Memorial Day in the South.
This is Memorial day in Alabama,
Florida, Georgia, and Mississippi,
and the people of those states will
pay homage not alone to the men who
ought ano died for the South's cause,
but also for those who fought for
freedom and for their country on the
battlefields of France. Other states
of Dixie will honor their soldier dead
in May and June. North Carolina and
South Carolina observe Memorial day
on May 10, while Tennessee cele
brate, the second Friday in May.
Louisiana combines Memorial day
with the observance of the birthday
of Jefferson Davis, the third of June,
which is also a legal holiday in Flor
ida, Georgia, Alabama, Mississippi,
Texas, and South Carolina, and a
school holiday in Virginia.
The Order of Odd Fellows.
The first lodge of the Order of
Odd Fellows was founded in Balti
more 100 years ago today. The or
ganizers were members of the Man
chester Unity of Odd Fellows, an l
English fraternal order dating from
1745. The affiliation of the Ameri
can branch with the parent body was
later broken off, but there are still a
considerable number of members of
the Manchester Unity in the United
States and Canada. The sovereign
grand lodge of the Independent Or- I
der of Odd Fellows and subsidiary
societies now have a total member
ship of a million and a half.
I HIGH SCHOOL NOTES
0- - o
The annual declamation contest of
the Central high school will be held
at the Butte high school auditorium,
Wednesday, April 30, at 8 o'clock.
Mrs. Frances Harte Parks' glee club,
accompanied by the orchestra, will
participate. All the friends.. parents,
and alumni are cordially invited to
One of the most enjoyable affairs
of the season was the athletic dance
Senliv mthe seniors of Central high,
It was held at the Knights of Colum
bus hall and about 175 couples
danced to the strains of Dillon's or
chestra. Another social event looked
forward to, is the Junior prom which
will be held the Iafrer part of May
at Columbia Gardens.
\JOUR firm name in this list will be seen and discussed by every merm
ber of the family. If you seek the patronage of the workers, make
sure of first getting their good-will by advertising in their paper-the
only paper in 8utte that is published in the interests of your customers.
NOT THE LARGEST CIRCULATION
BUT THE LARGEST PROVEN RESULTS
Wage-Earners' Shopping Guide
AUTO REPAIR CLOThING AND TAl- HABERDASHER POOL ROOMS
STIOPS LORING FOR MEN Lambro's Pool Hall,
Dollar Shirt Shop, 42 E. Park St.
Lacey Auto Repair and Service Rialto Theater Bldg.
Shop, Big 4 Tailor, RESTAURANTS
1126 Utah. 17 West Park Street. HATS FOR MEN
118Ua.411ru & DarnellH T O E Leland Cale,
Grand Avenue Repair Shop, D 72 East Park street.
Corner Harrison and 207 East Park. Nickerson, The Hatter, Spokane Cate.
Grand.112 W. Park street. 17 South Main St.
Grand.Shirley Clothes Shop,
Auto Repair Machine Shop 14 North Main. Moxon Catre,
M. G. SMITH, 401 S. Wyoming HARDWARE Crystal Cafe,
SootIs til Auo Ct a~s,________________________ 69 E+'ast. Park Street.
C. C DAhnt Mgr. CHIROPRACTIC Sewell's Hardware, Gold es Ca,
2124 Cohhan 221 East Park street. Ilandley's Cafe,
214Cba.Shiners, Furniture. 326 N. Wyoming.
Flora W. Emery 75 East Park Street. Shsamrck Cafe,
Room 9, Silver Bow Block. S Nortk Arizona.
AUTOS BOUGHT Savoy Care,
AND SOLD CHILI PARLOIS JEWELERS 84 East Park.
Montana Jewelry Co.,
Classic Chili Parlor, Opti7cia3n E P street. SHOES
E. H. Ruport, 210 North Main. Peoples Lo an Ostrce,
228 S. Ariicona St. _______________ 28 %1 East P'ark street. Chicago Shoe Store,
Brodie, the Jeweler, 7 S. Main street.
DAIR S 40 East Park street. Walkover Shoe Co.
BANowell__. Jewelry Co. 46 W. Park Street.
Best Yet utterN Main St. moGolden Rule Shioe Store,
BetYtBttrSo,1 Simon, PtrIrng 9E ak
322 S. Main St. 21 North Main. Peter lrinig. 39 E. Park.
Yegen Bros., Bankers, Blue Bird Butter Shop,
Park and Dakota streets. iBu idBte hp
Pa__dD____r__ 209% W. Park St. LAGER BEER SECOND-HAND FUR
Crystal creamery,. EXTRACT NITURE
BATHS. 459 E. Park street.
Lager Beer Extract Charles Noland,
A. GRAF, 726 S. MONT. 106 West Galena St.
Steam Baths, DRUGGISTS
604 E. Broadway.
Jacques Drug Co., LADIES' TAILOR SPECIALISTS
BUTCHERS 1967 Harrison avenue. J. Durst, Dr. W. H. .1aviland,
Ladies' Tailor and habit 711 West Park St.
Phone 2764 Room 436
Schumacher Meat Co., DENTISTS Phoenix Bldg. SHOE REPAIRING
18 E6. Park St. 16. ZahI,
Western Meat Co., 504 W. Park
121 E. Park St. McManus Shoe Shop,
Independent Market, Third Ploor Rialto Bldg. LADIES' 5 s. wyomIng.
203 South Main. GARMENTS 1721 Harrison Ave.
BAKERIES FURNITURE Popular Ladies' Garment Store,
68 East Park Street. SECOND HAND
The International alStore, ,EODH N
Manhattan Bakery, 210 E. Park. LTIG
205 W. Park. Shiner's, Furniture, CLOTHING,
Dahi's Bakery, 75 E.Pakstet..
1071 N. M ontana Street. . Kpald Co, urniure, MEN'S OUTFITTERS JEWELRY, ETC.
Royal Bakery, 58 West Broadway. Emporium Clothes Sho. Un S.m ym ning
20 South Main. 34 16. Park.
Home Bakin~g Co., GROCERIES ah4o7 W.Tark.ng
Olympia St._______ ______________ Palace Clothing & Shoe Store, TAILORS
53-65 16. Park St. _____
BARBER SHIOPS Anger Grocery. Montana clothing and Jewelry Fashion Tailoring co.,
Harrison and Harvard. Company, 47 WV. Park St.
__________J-_R._Dock__,_103 5. Arizona. Bernard .Iacoby, Tailor,
Con.oneR.70 Beky 0t . K. Store, 19% 8 . Dakota street.
Con LoNey 270ElnSt 24 16. Park St. Montana Tailors,
Pastime Barber Shop and Pool 1204'~ 16 eond street. 27cn W. Park St. 2. N. Taiosr, et
Room, 'E al alr
210 North Main Bt. Kermode, Groceries, 604 W. Park street.
421 East Park street.
861.Park.Bre hp Poynter's Cash Store, MIEAT MARKETS Dundee Wole Mlklset
_______________________1864 Harrison. Ed's Market, Butte Tailoring Co.
BATTERIES S. F. T. A. Cash Grocery, 600 East Park. 116 5. Main St.
627 East Galena Street. W. Oertel,
RECIA RGED T. J. Mecarthy, P OORP Y s 4381', S. Arizona St.
64 E.Broaway.17 W. Park St.
Montana Battery Station, McCarthy-Bryant & Co., Thomson's Park Studio,
224 5. Arizona. 317-319 East 1Park Street. 217 East Park Street.UNETKR
Butte Battery Co.,UNETKR
119 5. Montana St. Bisho~p Brouts.,POLHAL
Larry Duggan, Undertaker,
CLOTES LEAING White oIloun tCear Golden Gate Pool Hall, 82NrhMi tet
272 East Park. Daniels & Bilboa, Undertakers,
AND PR ESSING 125 East Park street.
Bernar dJacohy tetGENTS' FURNISH- no PTanO IAN
4h . lttri ii.Opticians. 3E tc., kSt J. L.4Mathiesen, Vulcanising.
Murphy Money Back Store, Powel Jewelr Co. Butte Volcanizing Works,
TOBAU(T AND 6l5 E. Park St. 11 .Mi t 19-12 Harrison Ave.
CONFE( TIONS hOME FL PNISHIERS OUTFITTERS WELDING
Pat McKenna, .National Suppldy Co.. Francis J. Earsy, Vuican Welding Works,
314 North Main. 10 W. Mercury. .716-719 16, Front St. 116-118 5. Wyoming