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10 jajBfa4to.ljafci.i1 ii.i . EVENING LEDGER-PHILADELPHIA, THURSDAY, JUNE 29, 1916. mSWS AND GQSSIP OF THE BUSINESS AND SOCIAL ACTIVITIES OF THE WORLD'S AD MEN WOMEN OF THE VISITING ADVERTISING CLUBS ON THE STEPS OF THE CURTIS BUILDING S 1' ALL TOGETHER FOR GREAT AUTO RUN TO ATLANTIC CITY! More Than Hundred Machines Entered for Shore Run All Eager to Spend Day Beside Ocean HOTELS GIVE FINE PRIZES Only two more days left In which to nter the Ad Men's roadablylty run to At lantic City! Many of the out-of-town delegates who came to Philadelphia In automobiles, will nter their cars for the run. The entry list has now passed the century mark, the total last night having reached 124 ; and it Is safe to say that starter G. Hilton Gantert will send off more than ZOO cars on Friday morning. Many citizens who own cars, but who tor some reason do not care to have their names published In the list of starters, called upon Harry Harbach at Ledger Central today to notify the committee that they will suroly be on hand for the etart from tho Hotel Walton, Broad and Locust streets at 8:30 a. m. Friday morn tog. Members of the Poor Richard Atlantic City Committee, with the bright red olTlclal band on their arms, will be found, at various centres of activity today and to morrow to receive entries for tho run and register guesta who Intend making the trip to Atlantic City. The Poor Richard badge entitles the wearer to go by auto to the eeashore. At Ledger Central, Harry Har bach will receive entries and book guests. Mr. Wlngert will be found at the Bellevue Stratford; Mr. Rarlden at the Adelphla; Mr. Weiss at Houston Hall ; J. Archer Paul at tha Rltz-Carlton : Bert Crowhurst at the Walton, or entries can be made at any newspaper office up to 6 p. m. Thursday night Post entries will be received at me starting point on Friday morning. It was decided by the committee yester day to allow tradesmen to display trade pennants on their automobiles In the run.. For the convenience of guesta who take part In the run. arrangements have, been mads to check their baggage at the start, place It on a truck properly tagged and have It delivered at the hotel where the guest Is registered In Atlantic City. An official of the club will be put up at tha finish so there can be no dispute with Timer Paul B, Huyette. The prizes Include two beautiful silk parasols, offered by the Chalfonts and Had don Hall, and other attractive specials for the ladies who enter the run. Awarding of the prizes will take place Friday evening at .1 :20 o'clock on the Million-Dollar Pier. The prizes are: Pint prtis St. Charles Hotel Cup. Atlantic CUr; surllm stiver cup, 14 Inches high, wttli .liver seal of the A. A. C. of W. applied In CoM rtlttr. 214. and dedsiud by J. IT. C.Id wli A Co. ttecond prfxe Th MacDon.ld & Campbell tro phy i a terllng silver cup of Colonial deilrn, and mraaurta 0 Indus In height, with tha fol lowing; Inscription; "MacDonatd ft Campbell Trophr Poor lUchard Club readability run, .Philadelphia to Atlantis City. In conjunction with (ha convention of tha Associated Advertis ing; duos or tna woria. jrnaiy. June ou. luiu. won Dy ." it nag an app FOUNDER OF "MOTHERS' DAY" THANKS AD MEN FOR CO-OPERATION Miss Anna Jarvis Gives Ad vertising Men Credit for Plan The ' founder of Mother's Day and tho Mother's Day International Association wishes to thank with nlncero appreciation every member of the Associated Advertising Clubs who has ever helped for Mother's Day success. Mother's Day success. Mother's Day was first promoted by Philadelphia papers, and through the co operation of the press of this and other countries has been mado an International celebration. No movement of the century has obtained so wonderful a hold on the hearts of tho peoplo under such a multi tude of dinicultleH and limitations In estab lishing and promoting It. Tho press, how ever, has been the one stanch and good friend of Mother's Day since Its early days, Mother's Day Is for the honor of the home, especially Its motherhood, by older people as well as children, and by the na tion, that must look to the home as the fountain head of that which Is good and true. The celebration always occurs the second Sunday in May In homes and churches. Schools, clubs, etc., celebrate during the week preceding. The Mother's Day badge la tho white carnation, emblem .of the beauty, truth and fidelity of mother love. The slogan of Mother's Day Is, "In honor of the best mother who ever lived, tho mother of my heart" As friends of this Mother's Day move ment, which so distinctly honors your own mothers, will you not help us to promote In our way a worldwide, simultaneous celc- MISS ANNA JARVIS brntlon of Mother's Day, with the white carnntlon as tho emblem to be worn, on the second Sunday of May, and letters or acts of affection to homes, etc., ns one of tho simple, easy ways of celebrating? ANNA JARVIS. Founder. g piled seal of the ead of lienlamln 'bo design was made Poor Itkbard Club, with tha Bead of lieniamln rangjin in ooia rouei, -jne oe Third prig Tha Jacob Heed's Bona Trophy, a, very handsome Colonial vase, measuring 18 Overland, C. jsasrs neftcutrj Ma Be th Poor Richard r?luh. trlth tha head of Itenta. Siln Franklin in bold relief. The design was toad by H, Kind A Bona. FblladelphTa. Fourth prtie Ifotel Trarmors cup. yUth prlxa Hotel 8trand Cup. Silver cup ccand handle 13 Inches high. Hixltl prize Hotel Walton Cup. eleventh to tenth prizes Newspaper trophies. Philadelphia Inquirer, sliver cup; Philadelphia Press, sliver cup; Philadelphia Itecord, silver cue; PPBllo Lxuigs, stiver cup. Other prices are as follows; Alaroao. um brella t lireskers, ladles' parasol) lirtihton, Thermo caraBe and classes) Chalfont, allW tiarasol) Chelsea, wicker automobile lunch sett liaddon Hall. ladles' parasols Koyal Palace, all. vr and mahogany serving cigar traf Heasldo. ladles- parasel. " Pstalls of the route and final Instructions will be given out by the. committee tomorrow. Entries received yesterday werei Butcsl Frank T. Kills. Raltlmorat Phalmra uther B. Martin. Baltimore; Chevrolet, Joseph . nil, Jr.. uauiaioro: locomobile, u. a. Uylock. Baltimore) Haynee, Richard II. O, rdner, Mew York city Cadillac, James H. , Biauner. norrigtowni edert. akland. limwntnv tW-jyoih, i2f if. A. nctabotd. llupmoblU.; ww x. fvirj srnptfan, u. j. urunfr WOMEN IN ADVERTISING IUm Jean Barnes yrhirika Field a Good QaetToffSex ' A profound etu4eho'ir ha psychology of WMaMutho4 1st Miss Tfean Dean Barnes, pf :New Yatk, ort of tha delegates (o the con vaiition t tn Aworiated Advertlalnr Club . tka Wwl4- Mies Etrcra has rUen rapidly to a. hJh Ucl In the profession, having lpiq. Jim- career a - solicitor for a tftvr TTfc iMpr' at a low salary, tflie l moir wi of tN two recognlied women ad er tteatsf aejfit in Ainerlcji. "wouaMt ny spienaia new in advet- U sm tl earn, - Because ins 0( this country do moat of the A fSttutB UftdwstauJa other S kw off i Ad tanufcturr who tu JbavHiN hU sha on tha feet , jftia tiwmtm m JWi!, Mfeet and, sm ai it mm wture n w oat tt iut of mm Bit1Mts, Ay HK um UHHw- U mit Jrm SST' .S t- S a lf' agtfff ffpyjf' BUGLE CALL WEDDING MARCH FOR THIS GALLANT AD MAN Alex Osborne, of Company I, Buffalo, N. Y., Answers Sum mons to His Flag and Will Go as Bridegroom MEXICANS MUST BEWARE There's an od man with us who does tho right thing nt the right time and knows how to please every one in the bargain, lie Is Alex Osborne, of Buffalo, and Is known as "Alex on the Job." After reach ing the convention Osborne received word that Troop I, of the Buffalo NatlonnI Guard, would go to the front. Being a true American, he Immediately flashed back word, "I'm with you." So tonight, after hearty good-by to tho convention, Alex will speed to Buffalo, grab his gun and Join tha throng which will take up tho argument with Mr. Car. ranza. But that la not all. Alex is engaged to be married, nnd for a few moments he Mood between love and duty. But he didn't stand long. lie de cided to serve his country and keep his agreement with the girl of his heart, too. Bo beforo starting for Mexico he will pause long enough for the ceremony which will make both himself and his sweetheart happy and their wedding march will be a bugle call. Company I will form tha wed ding party and Alex will have to take his honeymoon without the honey In a drab tent "somewhere in Mexico," But, In a cozy little home In Buffalo, not far from the murmur of Niagara Falls, a pretty girl will pray nightly for Ills safe return. Bo It will be with the assurance of having done his duty by his friends, his sweetheart and his flag that Alex .Osborne will march away. Like all men of deeds ha doesn't talk much about what ha proposes to do. He is an American of the square-Jawed sort. He Is broad-shouldered, and Just as big as ha looks. If he Is a sample of the men of Company I, then It will make short work of tha sandsnlpera of the Mexican plains, who make a specialty of killing women and chil dren, j That Alex shall return from his strenu ous, honeymoon to continue, hi policy of fair play is the earnest wish not only of the Buffalo boys, but all who know him. CHALMERS AD MANAGER BOOSTS NEWSPAPERS Gives Record of Remarkably Successful Campaign Waged Through Daily Press Medium A striking Illustration of tho value of newspaper advertising nan given today by Gall Murphy, advertising manager of the Chalmers Motor Company, who came here with the ad men from Detroit. Mr. Murphy sold the Chalmers company started a campaign last November In which It invested 1, 000. 000. Of this amount, ha said, JD00.000 was expended In 1600 news papers throughout the country. When tho campaign started the firm had 18,000 cars. By June 1G the last of this lot was sold. Tha big sales. Mr. Murphy said, were due largely to newspaper advertising. Thera was an Increase In business of 702 per cont. over the previous year. PAGEANT ON SCHUYLKILL TONIGHT WILL INCLUDE RARE AQUATIC STUNTS Boats of Many Designs in Pa rade and Myriads of Lights Will Illuminate Route FLIGHT BY DIRIGIBLE Program of Events in Display on River Canoe races 7:30 Band barge, with 100 musicians starts 7:5G Procession of 250 decorated canoes 8:01 Boat races start. .' 8:41 Navy cutter race 9:11 Advertising barge procession. . 9:26 Fireworks display 9:60 Convention Sidelights On of the prettiest girls at the conven tion Is Mlu Mary Smith, of 4H4 North Artesian avenue, Chicago. She's so at tractive. In fact, that persona even stop her jn tha street and ask her name. Mary doesn't get peeved, but at the same time she'g not a flirt 8he wilt ba 11 years old next January. Advertising ' has Its disadvantages, ac cording to soma of tha newsies near Hous ton, Hall They were enjoying a little "erP'' gam yesterday when, news of tha thrilling "bon" reached the ears of near by policemen, Thera was. merry chase, but no arrests wera mad, J t, Mather. PhiiadslpbU rtpresantaUvt 6f JD-maa. Cost Co., accompanied by his bwtuttfwl wife, was one of those who h4 laW nm4 t tna SaUUnora fiaaarfet aftevt lalrffgir Ad Men's Chronicle The only thing that the Boston Ad Men are opposed to In Philadelphia is the way we cook beans. They say wo haven't the knack or the touch or the punch when It comes to getting beans Just right. Then, too, there's some thing wrong with the flavor. A bunch of the Hub delegates tried the beans in several of our leading hotels, but they wero far from satisfied. They met a New York ad man who lured them to a restaurant on Market street where, he said, they had "beans that was beans, and 'would make Boston Bit up and take notice." Off went the Bostonlans In a hurry. It was near midnight. They wera hungry. They gave an order which threatened a bean famine and waited in happy antici pation. Then the beans came. Each of the bean enthusiasts risked a forkful. Then Jim Hooley looked at the pyramid of beans mobilized before him In disgust. He called the boss aside and asked per mission to cook a feast of beans person- A vertlblo Arabian Nights scene will bo staged on tho Schuylkill ItlyeV tonight,' when amid a dazzling display of lights a regatta, and marine pageant will bo held under the auspices of the Poor Richard Club. Nearly 400 boats of all kinds will bo In the aqiiatlo parade. They will be decorated from stem to stern and will be outlined by myriads of electric lights. Soveral thou sand porsons will man theso vessels in their course between tho Glrard avenue bridge and the Fairmount dam. The water course will bo lighted by 314 large searchlights, with 14 naval reflectors on tho Glrard avenue bridge and 300 smaller searchlights along the banks. The pageant will start exactly at 7:30 o'clock with single and double canoe races, for which nine silver cups will be awnrdod. These, as' well as other boat raceB, will be conducted by the Schuylkill Navy, 250 ILLUMINATED CANOES. At 7:56 o'clock the first section of the pageant will move south from the bridge. It will consUt of 260 decorated nnd il luminated canoes, headed by the Immense band barge. On tho latter, decorated with bunting nnd electric lights nnd towed by a tug, will be the Poor Ittchnrd Band, augmented to 100 musicians. On reaching tho extreme Bouth end of the course the parading craft will move north again and line up along the eastern bank. The next event will bo boat races, start ing at 8:41 o'clock. In 'which will take part tho crews of four and elght-oared gigs and Bhells, octuple shells and big navy cutters from the battleships at the Philadelphia Navy Yard. Handsome prizes for these events will be awarded. At 9:28 will coma the parade of adver tising bargeB. magnificently decorated and lighted and towed In pairs by Illuminated tugs. At the same time the big Poor Richard-Ledgers dirigible balloon will fly ovor the course, the airship being Illum inated by searchlights. MESSAGE FROM "WILSON. As a climax will come, at 9:55 o'clock, the r.reworks display, made from the top of the bridge. Among the features will be a message from President Wilson, his handwriting being reproduced In fire against tho sky, the Poor Richard Club Beal, 60 feet square, and Niagara Falls, 00 feet high and several hundred feet long. The directors of the pageant, believing In safety first, have made extraordinary ar rangements to guard against accidents, and 60 lifeguards, all members of the Red Cross Life Saving Corps, will be stationed along tha course. On the river the 60-foot motor yacht' Anne' II., placed at the disposal of the physicians of the Northwestern Oeneral Hospital, will patrol the course. Aboard tho vessel will ba Professor J. Thompson Schell, Dr. Hugh McAnlff, Dr. Robert Boyer, Dr. Mulford .Fisher and Dr. Jacob, Marks, as .well as. 16 nurses with medical' supplies. ally n the kitchen. The request was granted qnd, donning a chef's hat and white coat, Hooley Invaded the kitchen. Ills pals waited. Tmo was no object. In a few minutes Hooley appeared with a heaping dish of smoking beans on a waiter and a column of coffee cups, Tha other patrons of the place looked on In ad miration, for Jim war thqrough In his work. His fellow townsmen attacked the, beans with confidence and declared they were the best things they had had slnca leaving Bos ton. Incidentally several pretty girls in the place gave Jim orders which he car ried without breaking a dish. The men from Boston and tha other cus tomers, too, tipped 'Hooley liberally. He took tha tlpa and himself ate several plates ot beans. In tha doorway Jim met' a new newsboy who said that business wag "on tha bum." Jim gave him the tips. Tha newsboy proved to ba an ad man from, New York. Tha boss wanted to ens-age Jim, as an ipert, but Hooley said ha bad- a, mora tariouf asgaxament la tha Hub' AD IESS0N FROM THE BOERS Gray Crane Praises Humor' Department of Evening Ledger Judge Repre sentative Striking Figure The only man at the convention' who speaks Boer or Zulu, who fought In the Boer war and. who la a humorist at the same time - rate's the Evening Ledger as the paper with a future, due to Its humor, true without being vulgar. This wiry, muscular delegate, dray Crane, now of Now York, is in a position to know. As special representative of Judge, comlo weekly, he has an analytical finger on the pulse of (ha people's foibles, "Tha coming publication Is the one with the right humpr without vulgarity;' eald Crane. "That's tha LEDGER, It Is to tha newspaper field what Judge la to the maga zine field." Crane became Interested In advertising first, so he. says, through the bushmen of the vast veldts Jn South Africa. On the expanses of rock ara painted sjiimaU In a clay that cannot now be found. Two or three hundred years old are these paintings In CalVe "That's tha connection," said' Crane. 'The right kind of advertising never fades Just like tha clay palntlpgs." Crane waa n' Interpreter between Gen eral French nd "P.ete" CronJe.Boei- leaden who wm captured at Magersfpntfla .near tha d? of Uw Poet wr, PRESIDENT'S BROTHER VISITS CITY AND INDORSES WOODROW'S VIEWS Joseph R. Wilson Lauds Ad Men and Quaker City Hospitality Joseph R. Wilson, brother of the Presi dent, Is In town with the Baltimore delega tion to tho advertising convention, and ho said today he was In entire accord with all that the President was doing toward solving our foreign difficulties. That was tho closest tho President's brother came to discussing anything akin to governmental problems or politics. Ho said slnco ho quit writing politics for a Nashville paper somo years ago and moved to Baltimore, to take chargo of tho promo tion and development work of tho United States Fidelity and Guarantee Company ho hnd "been out of politics entirely." Mr. Wilson looks not unlike his distin guished brother nnd has a good many of the lattcr's mannerisms. He said this was the first national convention ho had over attended, and characterized the visiting ad men ns a "splendid body of men." Ho liked their actions, their speeches, their discussions, their parade, tholr hosts, nota bly tho Poor Richards, their reception, their treatment In fact, he liked everything In Philadelphia, and salt! the reception hero would be hnrd to duplicate anywhere and any time. On questions of the day Mr. Wilson was averse from expressing himself, Just ns he had been in reference to his brother's poll- ..A....f...... --vir, ( i T'n i i i.i i .n iT ) 'in 1'hoto by Staff Photographer. JOSEPH R. WILSON clcs; for example, ns to woman suffrage, he said he was still on tho fence. In Mexico ho hopes for the best Among his other beliefs are these: Preparedness, Peace with honor. BOSTON CITY PLANNHt PRAISES PHILADELPHIA George B. Gallup Thinks Strefet . Traffic Well Handled Ad mires Commercial Museum Residents of Philadelphia have every reason to feel proud of their 'city In lh ; opinion of Georgo B. Gallup, who Is a mem-! ber of the City Planning Bureau of Boj- ton. Ho camo to tho convention with thi ' Pilgrim Publicity Association of the Hubi nnd was nt onco Impressed with the rei ul.irlty of everything which met his eye. Tho city Is especially to be congratulated, , he said, In tho way the street car traffic U handled. With tho thousands of vilton; in addition to tho ad men themselves' he' said Philadelphia deserved especial com mendation for handling the many car linn nnd other trafilo In such efficient manner. Similar comment wns made by J, H. Lynch, editor of Pilgrim Publicity. He w: much Impressed with tho various indu-i trial and business Institutions of this city nnd especially tho Commercial Muse'np.1 Ho said tho establishment of such an lmfi-p-tutlon was n great step forward. f j - To Chain Wifc-beatcrs on Street KANSAS CITY, Mo., June 29.-Iuile'j, H. Brady, Police Judgo of Kansas City. Kan., has received permission to erect a post on a corner of tho. main buslneu dls-, trlct to which men convicted of beating their! wives could be chnlned, Tor any number of days tho Court fixed. m I sj? New Crew Le vick Stations If III crsooZ$ " 1 cxyw IX hlmim lii " y- lis-p ))) AWAHrAYI. Now 12 in Philadelphia Vicinity Ad Men in the "Reliability Run" At theso stations you will And courteous attendants ready to add to the pleasure of your trip by RiviriB aid. with our compli ments, in various ways, such as free air. free water, maps, and 'to provide with gratifying dis patch any Crew Levlck product which you may wish, Watch for the Crew Levlck sign. I -' f B ""'",i"a"lsaa Four new Crew Levick service stations have been established on the route to the shore; the first on White Horse Pike, near Haddon Avenue; the second at Glassboro, N. J on. State Road; the third at Texas and Atlantic Avenues, and the fourth at Albany Avenue and the Boulevard, Atlantic City. These complete a chain between Camden and Atlantic City, and make a total of twelve in Phila delphia vicinity. This increase in stations is just one more evidence of the increasing demand for Crew Levick products .and i3 only a step toward still further expansion in (ho future. The high quality of PENNSYLVANIA Gasoline, Crew Levick Oils and Greases, and other Crew Levick products, has been recognized for over half a century, t. .. ?rt iw.nte"i -free air and courteous attention can always be had of these stations special literature on various products can also be obtained by communicating; with tho general offices. Crew Levick Company , Land Title Bldg., Philadelphia n F :rA VI if.