Evening public ledger. [volume], July 18, 1919, Night Extra Financial, Page 7, Image 7

About Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942

Image provided by: Penn State University Libraries; University Park, PA

                
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EVENING PUBLIC LEDGER HHIL'ADELPHIA, FRIDAY, JULY 18, 1919
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The Wanamaker Store Will Be Closed All Day Tomorrow
To Home-Makers Most of All But in Fact to Everybody
This Advertisement Is Dedicated by Wanamaker9 s
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Why
The Wanamaker Furniture
Sale Stands Pre-eminent
OF ALL sales that interest everybody, from the
bride to the hotelkeeper, from the family newly
refurnishing to meet the modern ideas of young
folks just home from college, to the stray boarder with
a comfortable rocker to buy
There's nothing like a sale of furniture.
Every one stopping to read this page has his own
ideas about the kind of bed he would like to sleep on, the
kind of dining-table, sideboard and china closet he
would like to meet at meal-times thrice a day, the kind
of lounging-chair he (or, fully as much she) would like
to drop into at the close of a busy day, and in fact, the
kind of furniture all over the house he would like to
introduce his friends to or himself live with in close
intimacy.
It is not necessarily the .kind of furniture he owns
at present.
Hence people read advertisements of furniture
sales.
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Hence they attend furniture sales.
No sales of furniture in the whole country are
attended by more people or are conducted upon a more
stupendous scale than the famous August Sales of
Furniture at Wanamaker's, which have become the
yearly events of the world of retail commerce, and a
by-word among all home-makers who desire
To Furnish-Well and at the
Same Time to Save Money!
Not only do people out of town think nothing of
taking the morning train to Philadelphia, in order to
share the good things offered in a Wanamaker Furni
ture Sale, and coming back by the night train well
satisfied with their purchases, but the rumors of these
opportunities reach the remote wildernesses of Maine,
even Canada. They cross the Rockies and bring folk
hither from the wonderful beaches of the Pacific. They
are heard of in South America and in Hawaii, and from
even those far places the message comes:
"Send us your catalogue of the August Furniture Sale"
or else the tourists from those (to us) remote points
include Philadelphia in their Summer travels,Jior the
purpose of purchasing in that famous Sale such furni
ture as they can't get elsewhere.
With people living right around here, in or near Philadel
phia, if 8 the same as with those living in queerly named places
in Arizona or Peru they can get furniture in the Wanamaker
August Sale that they cannot get elsewhere at such prices, or
even get at all. ,
A Woman's Wisdom
concerning
Furniture Sales
OH, the furniture sales that I have taken in !
And the sales of all sorts, conditions and standards
that have taken me in !
I've a philosophy of my own now about attending such
sales.
It's mostly to stay at home.
By this means I save large sums of money and keep my
house nicely furnished.
I've learned, you see, that not all that glistens is mahog
any, and that it's easy enough to claim that a price is a
reduction when nobody knows what it was before it was
reduced.
There are so many furniture sales nowadays, Summer
and Winter, down-street and up-street, that I've come to the
conclusion that there is nothing rare or unusual about a sale
in itself.
Didn't I myself help our Red Cross get up a rummage,
sale? and wasn't it a revelation to me how glad folks were to"
have all sorts of old junk, misiits,wcdding inflictions, etcetera,
taken off their hands?
It's good furniture that's rare!
Old trash and new trash that's what I've learned to
beware of in ordinary furniture sales.
There was a woman in our neighborhood who used to
run in to our butcher's and ask, "What have you got that's
good and cheap for boarders?"
I've often thought of her since I learned that there were
certain furniture maufacturers who specialized on meeting
the demand for "something good and cheap for sales."
I claim the same right to be wary as a man.
It's widely recognized that the girl who is most obviously
out to get a husband makes the worst wife.
Similarly, the flashy, specious, or clumsy and low-grade
furniture made up especially for sales is the kind that makes
the sale least worth one's time and one's money.
When the average sale is advertised as an opportunity I
never doubt it. Usually it's the seller's. But I want it to be
my opportunity as well as his.
I have but one rule, "sisteren," for determining whether
or not a sale is worth my time :
Simply Ask "Where Is It?"
If It Is at Wanamaker's I go.
Usually I buy.
Never do I repent
Except sometimes when I didn't buy.
Are Wanamaker's paying me to write this?
Of course
they are. But they couldn't do it if I didn't believe every word
of it, or if I weren't
A Real Woman
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How
It Happens That We All
Have Such "Luck"
HERE'S one familiar expression that we hope you
. dislike as much as we do. It is the saying:
"It's more by good luck than good management."
That proverb is loose-jointed as to its accuracy.
Dare you try it out on your own housekeeping or
business? We daren't.
Said an aged man to his sons:
"My children, I have had a great deal of trouble in
my life, and most of it never happened."
In our storekeeping, notably in our great Furniture
Sales, we've had a lot of good luck, and most of it hap
pened by good management.
In their buying in this coming August Furniture
Sale, thousands of folks will find thousands of dollars'
worth of good luck, in values obtained and in savings
achieved, and it will be all due to good management:
Our management in getting ready, such a fine and
serviceable sale, theirs in attending it and early.
Please Don't Forget That
Word "Early!"
The customers who will pour in on the first days of
the Sale (we include the four Courtesy days preceding
August first, when it formally opens) are not going
to leave the choicest suits and pieces at the lowest prices
for the folks who lag in on the last days.
The world doesn't wag that way.
Incidentally we will remark that getting good fur
niture is already almost the hardest thing in the world.
With prices on the ascent as they are, it's likely to
become before long one of the most expensive things in
the world.
Not by good luck, but by good management, we
have collected for this Sale what must unquestionably
be the largest stocks of finely made, new, handsome
furniture to be seen in any retail store in the world,
since they beat our own previous stocks in previous
sales, and our sales beat all others.
Prices naturally aren't the prices of twenty years
ago, but they are the lowest to be found anywhere in or
out of a Sale, on goods of such high grade.
Reductions will be 10 to 50 per cent below regular
prices.
Wanainaker service has undergone no change in this
important matter of filling the homes of the people with good
furniture, with the kind of furniture they want, and with the
kind they can afford to pay for.
The August Sale of Furniture
WILL OPEN AUGUST FIRST, BUT WILL BE PRECEDED BY FOUR COURTESY DAYS:
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Monday, July 28 Tuesday, July 29 Wednesday, July 30 Thursday, July 31
During these days the public will be at liberty to visit and inspect the display of furniture, and if desired, make selections, the transaction to date from August first.
JOHN WANAMAKER
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