Newspaper Page Text
f V '1 wi " , :? 11 V r -. 1 . lHiij!,i "F ,' 1 v -1 ft U' STSTEJOTWCf PtTBEtO LBDGEIt PfllfiADBLPHIA", FRIDAY, . JANUARY ' 10, 192 ' IT J? POORRiCHARDlTES ID ANNUAL FEIE i-Bo!!ovuo Ball Koom ttamaxas l With Advertising Contrivances 1 - I A J. nSMMAM 5 and sampios ui wi"i ,HAY0R GOES IN BUSINESS Wlmnks for tho ml," murmured the t ir2f Benjamin, as lie appeared for ri0 f last nl?l t in tho ballroom o , moment last nig , I'"9 t?J nnd Kuesta of tho Poor Kleh mbClub wrc gathered at their flf- ' td .? nnnnnl dinner, to show how well DlhSl on tho Ipirlt of tho Mus- . !"5wft Woopher and Printer. ler Wit, '', s liko n spien. ' ,, nrfvcrtisfolS campaign to put over S oof .S" a ' '"f'Sfiin Xrefu ly studied nnd deco li.dJb tho "copy" of the speakers was rat.!rfiT tho follow-up" of enter s' V? ' t was perfect, aud the slocan ' 'tToor Richard Forever The , Stjrrltwj of tho great : tT A Sf advertising ' Lc somehow to bo expected. The 8 r told of his plans for going in the ; jlayor torn oi 'V ' tisin j,js ncw com- " De dty of PMladelphja. He : Si'u was th" bc9t "Una of its kind ' Jn the markets the world. Senato Not on Business Basis Senator Walter 13. Edge, of Now , SS wild that ho used to be an ffiielnl man himself, and that 4iftev adveriioius . , y . months tn Kington, he wa3 glad to get back to hfJness-like atmosphere. He also " u hiit the place where ho works wid known ns tho United States &i kerned rather proud., of the What it was not 6n o business basis and was doing all it could to maintain Sh Procc-leut and tradition tociitcd Advertising Clubs of the World. Ttmt organization for the develop SfnPSf tho world'a business and of tfce Xsary ways in which to solve the business problems that are uppermost rntaln Bruce Bairnsfalhcr, whose teKSk, "The Batter 'Ole," is as well known as the name of any soap or automobile in the world, gave u brief "first-night" talk ho landed in New York yesterday afternoon which gnVc the diners a flash of the rarest wit of the war. "Ads" Ban Rampant As slated, it was an advertising eve ning The dinim? floor looked like the lack pages of nil pur great magi-zincs together. It was full of "ads." Post ers placards, pictures nnd electric jirns flared familiar names and slo gans en every side of the great room Ugh and low. Plionograplis aud newspapers, automobiles and liniments, ice cieam and shaving soap flashed nnd blinked their "household" names across the room, standing out in clear relief against the dark green of tho spruce decorations. When the glittering room was filled ttith the full blaze of its thousands of lights the bright lettering and pictures of. the printed signs caught the eye with well-known phrases. As the lights were dimmed to a smoke -gray dusk the flashing gold nnd red nnd green of thp electric displays ehot through the halt light with a bright insistency. Cheer ful and untiring, tho myriad "ads" of tho country answered tho rollcall of Poor Richard, . From the 'gallery tho wives nnd friends of tho diners looked down on the scene. Laughter nnd wonder, Interest nnd tho quick flash of pathos, played over tho diners ns the program went' on. Edward' J. Catlell mude a stirring toast to the patron saint of tho club, as his whlto figure appeared on tho stage at the beginning of the evening, Then . , "" Ji'".Vfcl ill 41.UVUI iiauiK, springing amazingly through table tops mm ovcrsurpnseu diners nnd singing of tho busiucss bubble that never bursts "I'm Forever Advertsing." Mayor Wins First Honors Mayor Moore received the ovation, ot the evening when he rose to pay his resnects in tho Pnnr THni,.,i:in "There was only one Franklin," said mi. luuurc, anu mere is only one Poor Iticharc I Ulub. Washington has its Gridiron Club, New York its great clubs, but this Philadelphia club of ad vertising men stands alone. "I am going to tell you advertising men right now that I am starting In to ndvertiso Philadelphia tho foremost American city." Among those at tho tnbln of the S resident of the club were former Inyor John Wenvcr, Cyrus IT, K. Curtis, E. J. Cattcll nnd E. Fusey Pnssmore. With dimmed lights a silent toast was given to those club members who had died during the year, including Nor man O. Picket, who gavo his llfo in tho service. And Then Cnmo Samples" At this point began nu influx of souvenirs from dozens of firms, which continued throughout tho evening. Pretty girls and uniformed youug men passed out samples of everything from cough drops to pieces of indestructible class. And In addition to these few events were scores of others. President Wil son uppearcd with a squad ot secret service men. but turned out to bo James McCnbe, of Brooklyn, the famous double of the President. Oirls, music and dancing followed in quick changes on tho stage at- tho end of- tho ball room, Tho whole Poor Itlchard show was something, somewhere, between .a five ring circus nnd a mummers narndo on n windy January 1st. It was Just as bewildering nnd kaleidoscopic, and wltu pcrjinps a touch more snap. Senator Edge caught the serious at tention of tho crowd when he said: "Congress owes It to the business of (he nation to establish n definite policy for the future. It must supply that not of confidence necessary to meet the grent problems of the day." Tho ltcv. Professor John Robertson, of the City Temple, Glasgow, who served with the Scots In tho war, brought roars of laughter from tho audi ence with his simple, abundant humor, nnd (failed forth tho most profound hush of nttcntlon of tho evening when lie told, simply und unaffectedy, of the other sido of tho war. Edwin S. Stuart, who presided, ad dressed the club as president. William T. Ellis, lecturer and writer, spoko of his observations during a trip around the world during tho wur. Among tho most notable entertain ments wcro tho dances from the Char ity Ball last; December nnd tho nets from tho different theatres In tho city. Well-known actors and actresses from Keith's, "Nptblng But Lovo," "The Rose of Chlnu" nnd "Breakfast in Bed" delighted the crowd nt tho closo of tho evening. Florence Moore nnd Oscar Shaw seemed especially accepta ble to the audience. Karl Bloomlngdnle wns director gen eral of the dinner. Associated with him were Irvine P. rnschall, Howard O. Storey, Jerome Taft, Harry T. Jordan, E. L. Lewis, Frank Goldncr nnd other "willing workers." When everything wns over and tho members and guests were staggering out under loads of souvenirs, everybody began to figure It out that this was tho most Inventive nnd original and thor oughly delightful dinner ever given by the club. j Crushed In Elevator Shaft Howard J. Oluncy, eighteen ywfcK 01(1 North Thirty-sixth 'street, WW probably fatnlly injured early this motf, ing. while repairing machinery In a elevator shnft pit In tno uoinmcrcwi Trust Building, Fifteenth nnd Mnrki;' streets. He was taken to the nnhnr mnnn Hospital, suffering from internal injuries nml fractures of both legs ami arms. Through n misunderstood signal tho elevator was lowered, crushlM Cluney. "J - gl! BLOOD and STOMACH TROUBLES Why Suffer Longer? Drink Mountain Valley Water The famous curative water from Hot Springs. Endorsed by Physicians. Mountain Valley Water Co., 718 Cherinut St. rhone Wnlant 8107 Served at leadlne Clubi, Hotels. Cafes and P. B. n. dlnlnc cara. Sold by flrst-clasa crocera. drucglsti. etc.. or direct by ua. 833-35 Market Street Pencils will be given tomorrow, on the Fourth Floor, to all Kiddies accompanied by adults. Blauner r jkTT 1 (u mTHi fill it Hi Hfii it if 111 Brush Wool Scarfs the very smart sort soft, fluffy, light but warm. Navy or that stylish brown and blue mixture. And the price i3 just $5.00 10 08 Ch&sinui Street IS r nniversary Goat 833-35 Market Street earance Great Reductions! Our fine Stocks of stunning Winter Goats have been taken from the regular racks and sweepingly reduced to give wonderful bargains for this extraordinary Coat Event. These Coat Values can not be surpassed anywhere. Come, get your fine Coat for this season and next in this Sale. Resinol ready to soothe baby's chafed skin. Have you noticed that baby's scalp looks rough and scaly, or possibly that a little spot of trouble which ucnes ana maKes mm treuui, nas ap peared on his body? Or maybe the soft little folds of his flesh have be come chafed and irritated. For all these discomforts use Resinol Oint ment, aided by Resinol Soap. See how quickly these gentle, soothing prep arationsfilled with healing Resinol balsams will relieve baby'a torment and bring refreshing sleep. At all druggists. SEMI-ANNUAL SALE A Real Opportunity to Purchase FRENCH, SHRINER & URNER MEN'S SHOES At Greatly Reduced Prices 1340 Chestnut Street Stores Also in Ncw York, Brooklyn, Chicago, Kansas Cilg and St. Paul Founded in 1865 The Hou se that Heppe bo m 0. J. Heppo & Son Downtown 1117-1119 Chestnut Street Uptown 6th and Thompson Streets Mason & Hamlin, Weber, Heppe Pianos, Aeolian Player-Pianos, Pianolas, Duo-Art Pianolas Victrolns Buy your Heppe piano NOW! This year the shortage of pianos will be greater than ever. With a scarcity ot workmen, with Btrikea, with a shortage of raw materials and with difficulties in transportation, the production of pianos is' far below normal. In addition to this the demand for pianos is greater than it has ever been in the history of our business. There will not be half enough pianos to supply the demand. It behooves you to buy your piano NOW! Heppe Pianos are the Best value in Philadelphia! Heppe Pianos" are unsurpassed for tone quality. They have throe sounding boards, whereas other pianos have only one. In design they are rich and artistic Settlement may bo made by cash or charge account or by the Heppe Rental Payment Plan, which applies all rent to ward the purchase price Price, $395 and upward Call, phone or write for catalog. maSrsa& a C J. HEPPE & SON Pound) to, 1 . ., Uptown 6th and Thompson Stmt Reduced ! Our exclusive Coats formerly priced 55.00 65.00 to 79.75. Most of these are luxuriously fur-trimmed models. Coats of suede velour, silvertone, tinseltone, velour de laine and Bolivia ; fur trimmings of French Seal Nutria. Also tailored models. A wonder ful selection of handsome Coats. Sports Coats 19.75-29.75-49-75 . Extra values in these smart Coats of polo cloth, camel's hair, suede velour, chinchilla and ftir fabrics. Some richly trimmed with Australian opossum, raccoon and skunk-dyed opossum. maimer's Second Floor Anniversary Values! Long and short Winter Coats plush and fur fabric Coats ! Formerly 29.7539.75. Silvertone, silvertone velour, all-Avool velour, broadcloth, plaid silvertone, Bolivia and pompom Coats. Short crushed plush, Korami and black plush Coats trimmed with beaver plush. Fur Trimmed Coats 28.00 A wonderful group of 300 Coats Full-length models of all wool velours and silvertone. fur trimmed! Also Sports Coals fur trimmed. Beautifully lined. Their former prices were ;)9.75 15.00. Blauncr's Doivnstairs Store Newest Spring Hats 2.96 to 8.50 Smart Hats of straw, satin and straw Georgette in chic turban, mushroom and poke modes. Also novelty fabi ic Hats. Individual Modes. 15.00 to 25.00 Exclusive Hats of haircloth, cola jihone braid, Batavia cloth, raflin, ot-. Gorgeous colorings. Blauner's Third Floor CLEARANCE! GLOVE SALE Anniversary Special in Gloves! Value 2.503.00 Pino k I ti gloves, mask able capes and iluoaklns In liitp, bliiclt ami Pearl. No mall or phono orders. Nu cxnnajiges. manner's Main Floor 1.15 Anniversary Value SPORTS SKIRTS Value 1 .".7." JL Jsd Q- - Value 15.75 Vrip Sports and tailored Skirls.' Spe cially priced for the Anniversary Sale! Lightweight novelty plaido in i-mait color combinations. Spring tweed.- in chic straight-line model.-. Al ,o swagger broadcloths. Blauncr'N Third Floor Great Fur VAT V 1 J Save 40 on Furs! These Furs were secured in an immense Pur chaseat 60c on the Dollar! A manufacturer's Samples and surplus scock.' Conev Coats 49.50 Taupe sports models; capo col lar. Seal Coats 95.00 Australian seal belted models; cape collar. Coatees 99.50 Jap mink, Hudson seal, mole, taupe and natural nutria. 12950 JO Fur Coals, Refu larlij 195.00 225.00 Values Handsome Australian seal coats, shawl collars and Hare bell cuffs. Plain or taupe und kolinsky marmot trimmed. Blauner's Second Floor Seal Coals 175.00 l;'ur and Australian cal full length coats also Dolmans. Muskral Coats 175.00 SC-in. length belted models; striped borders. .lap Mink Mulls 9.95 Melon, ball, canteen nnd fancy shapes. -i 'm I i 1 t 1 t'J '41 ,i tl c tiif 4a wh ii '