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i;-'sr:'Vj,'vT'f w1".') ' f iWM?w -vrt ;r!B7rtT,;e!.' n-(jv v"""ij';ifvi"j $, Tfs 7rirM " v'-ni- J ' V EVENING PUBLIC LEDGER PHILADELPHIA. TUESDAY, OCTOBER 24. 1022 3W.( J r. j i - - itv.t i lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll 4; 1 s I 4 Ifcs THE THIRD QUARTER OF 1922 POINTS TO Anether Banner Year for Business in Chicago Because of The Chicago Daily News' long 1922 te be, thus far, another "banner year" with established pre-eminence in the Chicago daily business picking up speed every day. newspaper advertising field, it is generally receg- The following fi suppjed by the Adver tized as a faithful mirror of tisj RecQrd Cem an independent audit ditiens, and therefore peculiar significance and value servjce maintained by all the Chicago newspapers, attach te its advertising lineage figures, which the tQtal yelume of dj , advertising in all reflect the state of the great Chicago market. Chicago daily newspapers for the third quarter of It is gratifying, therefore, that this reliable 1922, and comparison with the figures for the barometer of business in Chicago clearly shows corresponding period of 1921: 1921 1922 Lines Lines Comparison The Chicago Daily News . . . 2,695,183 2,873,423 178,240 gain The Daily Tribune 2,045,416 2,188,635 143,219 gain The Daily Herald -Examiner . 881,192 913,194 32,002 gain The Pest 923,662 960,534 36,872 gain , The American 1,687,110 1,631,293 55,817 less The Journal 970,452 924,409 46,043 less fc Figures issued by the Advertising Recerd Ce. and quoted by The Chicago American in 1921. Te discriminating and experienced advertisers maintains its traditional lead in major classifica- there is also great significance in the distribution tiens, again emphasizing the fact that business of advertising by important classifications. The getters in the great Chicago field consider figures below, supplied by the Advertising Recerd The Chicago Daily News their most effective Company, show that The Chicago Daily News medium. This statement for the third quarter of 1922 shows The Chicago Daily News' leadership in the six day field in the following important classificatiens: AUTOMOBILES OUT OF THE LOOP STORES The Daily News First, 150,681 lines. The Daily News First, 164,728 lines. The next highest score, The Daily Tribune, 124,753 lines. The next highest score, The Journal, 55,001 lines. BOOKS FOODSTUFFS The Daily News First, 36,982 lines. The Daily News First, 173,876 lines. The next highest score, The Pest, 14,479 lines. The next highest score, The Daily Tribune, 108,761 lines. CHURCHES FURNITURE The Daily News First, 13,349 lines. The Daily News First, 171,357 lines. The next highest score, The Daily Tribune, 4,638 lines. The next highest score, The Daily Tribune, 79,886 lines. DEPARTMENT STORES HOUSEHOLD UTILITIES The Daily News First, 1,071,029 lines. The Daily News First, 23,014 lines. The next highest score, The American, 500,386 lines. The next highest score, The Daily Tribune, 9,072 lines. EDUCATIONAL REAL ESTATE The Daily News First, 66,889 lines. The Daily News First, 23,009 lines. The next highest score, The Daily Tribune, 53.136 lines. The next highest score, The American, 20,604 lines. V TOTAL DISPLAY ADVERTISING ! The Daily News First 28?3,423 lines. I The next highest score, The Daily Tribune, 2,188,635 lines. THE CHICAGO DAILY NEWS First in Chicago II1I1IIIIIII11I1111IIIIIIIIIIII1IIIIIIIIIIII111IIII11IIIIIIIII1III1IIIIIIIIIIIIIIIIIIIII1I1IIIIIIIIIIIIIIIIIII111IIIIIIIIII1IIIIII1IIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIIIII1II11IIIII111 IHIIIIIIIIHimillinimmm...... , '" "" '""" """ " "' " iMiiimwiiimmmm "MmmuHIIMimmilNMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII J " , - - . ..- - ' :. 1 1 I la f i m ft- $ a lie" jvS .. .