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The Minneapolis journal. (Minneapolis, Minn.) 1888-1939, August 31, 1905, Commerical and Financial Publicity Section, Image 21

Image and text provided by Minnesota Historical Society; Saint Paul, MN

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045366/1905-08-31/ed-1/seq-21/

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*Your best record is still abead of
you. Our is in the past."
"So remarked a Boston wholesale
merchant -who visited Minneapolis' a
few weeks ago and looked over most of
he.r jobbing houses.
Iie bud been in the wholesale trade
at Boston many years. His father had
started the business before him. Like
itiany of the wholesale houses of the
east,.liis -was a house with a history but
limited in prospects.
In Minneapolis jobbing history is a
scare article, but prospects are plentiful.
IVhile spying out the land this Boston
wholesaler had journeyed to the we st
coast and. had. stopped off at JVLinneapo
lis a second time on his way back home.
J^ad traveled we st hugging the idea
that if you find a good opportunity in
the central northwest you will find a
much better opportunity in the far
northwest. Many eastern business men
who have broken out of their shells and
traveled west of Pittsburg for the first
time bring that idea to the headwaters
of the Mississippi. Just west of here
they lose it. After their .journey west
ward and along the we st coast, they
have a far better opinion of this great
central northwest as a field for great
mercantile enterprises. They return
realizing that this great territory served
"by Minneapolis is, from a wholesale
merchant's standpoint, the country of
the futur e. They see that it as the
length and breadth, the broad acres to
suppo rt an immense population, the rail
ways to carry the products to market
and to distribute the merchandise, and
that there may come a day when that
territory will be greatly enlarged by
the disappearance of a few pp boards
off the high tariff fence along the Can
adian, line.
Our BostoW wholesaler had this in
mind when he said: "Your best record
is still ahead of yon. Ours is in the
past. To hold our business our firm is
obliged to establish branch houses and
that in many lines of ^oTaTjing is uncer
tain. You have an immense territory
constantly increasing in wealth and
population. Your railways are building
extensions rapidly, thereby keeping up
with the deman ds of the population. I
looks to me as if opportu'n'ity would
actually step on the heels of yo ur
wholesalers during the next ten years."
Explanation in the Census Figures.
Census figures covering the past ten
years will furnish one explanation why
Minneapolis jobbi ng as increased so
great ly in that time. There was a
time when Minneapolis jobbing was
more a subject for bright prediction
than for stories of actual achievement
or results. I those days faith in the
future of Minneapolis jobbi ng was
strong in the hearts of her loyal citi
zen's. Today it is strong in the hearts
of her thousands and thousands of ad
mirers thruout the land, as well as the
aggressive 260,000 within her gates. I
that span there is a splendid record of
achievement. Minneapolis has taken
rank as one of the great distributi ng
centers of the country. Her volume of
trade towers far into the hundreds of
millions. Those early prophets have
been vindicated. The northwest as
proven the promised land for thousands
of eastern people seeking a start in life
an"d an opportuni ty to make something
better than a living. As they have in
creased and prospered,- their wants and
needs have increased. As they have
progressed toward Easy Street they
nave bought better merchandise and
the better merchandise always pays a
for Use.
Best Results
with Least Fuel,
Burns Hard or
Soft Coal
or Wood.
ISIKil Thursday Everting1,
Suggestive Testimony of an
little better profit. Some distributi ng
centers which report big figures on a
year's volume of business do that trade
on staple lintes almost entirely. Minne
apolis sells good quality merchandise as
well as the quantity. The people in
her big territory buy good goods, and
they buy a variety of it.
I has been said by very economical
easterners that there is something
about, the air of the northwest which
prompts people to spend money. The
young man who as been raised. on a
farm in I?osey county, Indiana, may
come we st in a pair of overalls and a
jacket to match. But if he has deter
mination and ambition he will go.back
for his first visit arrayed in a suit of
real cloth -with latest out, and change
jingling in his pocket. Likewise the
wife of the man who was a renter in
Pennsylvania, but who as in lat er
years become the owner of a farm in
North Dakota, finds that she can afford
better wearing apparel for herself and
children and buys it. The tendency of
trade toward better and higher grades
of merchandise has been a marked fea
tu re of Minneapolis jobbing since 1896.
It. was very noticeable before that
time, but the making of thousands of
homeseekers into homeowners in Min
nesota, the Dakotas, Wisconsin and
Montana has emphasized this tendency
in later years. Every line of merchan
dise has felt this influence, and the bet
ter percentage of profit as been turned
into increased facilities for serving the
trade and reaching out into a wider
territory. The merchant who attempts
to. measure Minneapolis' opportunity
with the measuring stick of eastern
trade is likely to miss this valuable
point in Minneapolis' favor.
Better Goods in Deman d.
Sales managers for Minneapolis
wholesale houses will tell you that the
first year or two after any section of
the northwe st has been opened up and
settled by the homeseeker from the
east, the demand is on staple lines, ne
cessities almost, entirely. After the
settler gets past the up-hill pull the
demand rapidly changes to the better
lines. Consequently "volume" is not
the whole story of opportunity in Min
neapolis jobbing.
One thing -which always appeals to
the average easterner investigating the
possibilities of this market is the great
variety of produc ts as well as the im
mense production of each, if one crop
fails in ona section there is plen ty of
other territory to turn your attention
to. You may be disappointed one year
in the crop of that belt of territory
which grows small grains entirely, but
you can make the difference in' trade
back by redoubling efforts in the tim
ber country, the corn belt, or that splen
did agricultural region of Minnesota,
Wisconsin and Iowa, in which the
creamery is such an important factor.
The northwest always raises, a crop.
I may be thin in this small spot or
tha t, but it more than makes up in
the same or other products in other sec
tions. Collections may lag in one quar
ter, but at the same time they will be
decidedly lively in another. N one
can appreciate this more than the man
who has been wholesaling merchandise
in a field less diversified in its prod
ucts, where the partial failure of one
crop greatly reduces operations for that
A railway manager told an interest
ing truth a few days ago that will fit
right here. said investigation
proved that central and southern Min
nesota were at the top of the. list of
sure-crop belts of the globe. N other
parts or the earth's surface, and espe-
Janney, Semple, Hill & Co
20 to 32 Second St. S
W^fT'* V^*
cially those sections in which* the An-
given big consideration. That trade is
^^'*^XT'^T?iP^'H''^W't^^^^^ M/^^- jjf*
race cares to live and do
usiness, can sho"%a better record for
sure-crop production and few as good
as this central and southern part of
Minnesota has shown during the last
forty years. This belt can be extended
into Iowa. Minneapolis is in the heart
of it. There in itself is a big ad
vantage for this market.
The Nearby Trade.
When you discuss the possibilities
and prospects of a wholesale market
the home and nearby trade must be
reached at the least expense. Here is
Minneapolis located in the heart of one
of the richest and surest agricultural
sections of the globe. .For Hundreds of
miles each way she as the opportuni ty
of getting this trade, keeping in con
stant touch with it. Indeed, nundreds
and hundreds of the retail merchants
in this territory are in daily communi
cation by mail, phone or in person with
her wholesalers. That makes a rock
foundation on which her wholesalers
can build broad and high That is one
of the many reasons for Minneapolis'
rapid grow th in wholesaling. I also
explains why some ambitious towns
with fine natural advantages as trans
fer points, but no nearby trade to speak
of, have never made much progress as
wholesale markets. The home trade
means much to the wholesaler. I is
the cornerstone of his business.
The Boston wholesaler thought that
opportuni ty would be constantly kick
ing the heel& of Minneapolis Whblesal-
ers during the next ten years. I a
general way that is true. I is true of
the past, but there ha ve been some ex
ceptions. During the past fifteen years
certain Minneapolis houses by their
progressive and aggressive policy, at
times when many others were inclined
to rest op their oars, pushed this mar
ket far in advance of where it would
ha ve been without such effort. They
made every possible Use of their adva n
tages. On the other hand, Opportunity
has been steppi ng on the heels of many
Minneapolis Wholesalers. The business
as actually driven them. But there is
a good percentage who ha ve driven the
business. Just what the ratio of
"leaders" and "trailers" will be in
the next ten years remains to be seen.
But whatever it is the market will
grow and expand rapidly.
A Growing Field.
What of the immediate future? Fol
low the railway extensions. "When the
Minneapolis & St. Louis poked the nose
of its locomotives into Iowa, it added
to Minneapolis opportuni ty and
prompted better canvassing in that di
rection. Iowa is on the highway from
to the Missouri. river and be
yond, et Minneapolis salesmen in" that
territory have built up a splendid busi
ness in many lines. The Great North
ern is chipping off a. piece of Nebraska
With the a id of the Soo, Wisconsin Cen
tral and other roads we are going into
most of the njoks and corners of Wis
consin and away into Michigan. Nor
thern Minnesota and the Dakotas are
being gridironed with rails by the Great
Northern, Northern Pacific and the Soo,
and irrigation will et make of Montana
an opportuni ty for thousands of retail
merchants and the richest and best ter
ritory served by Minneapolis. The
steel rails ha ve crossed the Missouri
into that part of South Dakota beyond
the Big Muddy for the first time, and
we will soon ha ve access to that em
pire and the traffic of the Black Hills.
Thru that route we may reach Wyom
ing lat er on. Our-trade in Idaho and
the north coast-.states is growing,
V. J, fr*fr
Cutlery, Guns, Ammunition, Paints^ Sheet and Bar
Metals, Pipe and Fittings, Pumps, Harness and Saddlery
if It'
Easy to
Easy to
Keep Clean,
to Handle.
They Sell
Quickly and
And some day the politicians may quit
"coddling reciporcity in convention
and crucifying it in congress" and the
bars along the Canadian frontier will
come down. I that ever happens
well, save yo ur predictions. You are
too conservative in yo ur estimat e.
"What does -Minneapolis need?
Yes, she needs more houses in sev
eral lines. That story has been writ
ten many times in the past few years.
Bight in the territory close to this
market, right in our own dooryard,
there aire opportunities that cannot be
duplicated in any other section of the
country. We are hot combing this
nearby territory fine enough. We are
not getting the percentage of total
business in that territory which we
oug^ht to havean which we could get
easily with more houses and more lines
represented here. This market has
gro wn fast, but the tremendous ad
vanceme nt of the country tributary has
also been rapid. With such an oppor
tunity in such a splendid city and
climate, why will men supposed to be
ambitious and progressive roost on past
records and New England's fish docks?
Surely the cobwebs of a house with
a history" cannot be as attractive to
the practical business man as this won
derful opportunity to achieve great re
sults. If you we re offered a billion dol
lars tomorrow for investment in*re
liable commercial enterprises, you
could not *place it to better advantage
than in Minneapolis jobbing enter
Coming into Her Own.
Minneapolis is just coming into her
owhi Her achievements as a whole
sale center today will look small in
comparison with her record in 1915.
The magnificent opening for all kinds
of enterprises will albhe take care of
that. Hw much beyond that line this
showing can be pushetl will depend
upon the enterprise and commercial
daring of the men back of those enter
prises. How much of unity and ener
there is displayed by the combined
jobbing interests as well as the indi
vidual houses in pushing'the claims of
this market into competitive territory.
Eight here it is well to ask if the
time as not arrived when the jobbers
and manufacturers* of Minneapolis
should have the assistance of an organ
ization devoted entirely to their inter
ests. The' Commercial club public af
fairs committee has done well, but
the commercial interests of Minneapo
lis are so large and so varied that no
one organization can do justice to all
of them. The big reason why a job
bers' and manufacturers' organization
did not thrive here in the past was that
every line was so prosperous that the
needs of such an organization could
not be impressed upon the men who
should support it. The same prosper
ous conditions will rule during the next
ten years. But an organization of the
right kind could do a great deal in
clinching advantages for Minneapolis
which will mean much to this market
iii future years, when the fight for po
sition is fiercer, and it could do a great
deal right now in attracting new en
terprises to this market.
I this short Sketch no attempt as
been made to discuss opportuni ty in
those specialty lines^ which always seek
business in a widel'j'territory. If Min
neapolis presents such opportunity in
general jobbing lines as is outlined
herein, it follows that the territory for
specialty lines is even greater. Min
neapolis jobbers and manufacture rs of
specialties reach into nearly aH, parts
of the. union. I some lines'the^traue
reaches from coast to coast and into
Texas. %t *&
^nmiiTttril?! JriifetTitfiiifiliU
!0 r,
'te' ^A.*
Permanent school fund.... .$16,000,000
Wi ll ultimately reach $75,000,000
Minnesota offers the widest oppor
tunities in the line of public educa
tion. Its present school fund is larger
than that of any other northe rn state.
This now amounts to $16,000,000, and
the sta te auditor estimates it will
eventually approximate $75,000,000.
There is no section of the state so re
mote as not to be reached by the public
Attendance in the public schools $8
free to all pupils residing within the
district, and more than two-thirds Of
the districts also furnish free text-'
books. Last year there we re 4.289
libraries in connection with the public
schools, more than half of them in the
rural or common school districts.
The five state normal schoolsat
Winon a, Mankato, Stw Cloud, Moor
he ad and Duluthtrain teachers for
public school work. Collectively they
enroll over. 1,700 in their normal train
ing departments.
The public school system finds its
highest development in its splendid
state university. The school of agri
culture is in many respects the best
organized school of this nature in the
union._ I offers thoro, practical in
struction for the boys and girls from
the farm,,its main object being to so
educate th em that they can return to
their homes and take up Scientifically
dairying, the^car^ feeding and breed
ing of stock, the cultivation of grains
and vegetables, tree planting and grow
ing, preservation of the soil, carpen
try and blacksmithing..
-John "W. 3lsen
State Superintendent of Public In
The state" has a force of over 200
inspectors and -weighers, Who grade
and weigh grain ufider rules provided
for that purpose. The Minnesota in
spection is known in all the grain mar
kets of the world and enioys distinc
tion and full credit as being eminently
just, fair and impartial. The fees
charged are '25 cents a carload for
inspection, and a similar charge for
weighing, being lower than is exacted
for a like service in any other grain
market in the country. For the crop
year ending Aug. 31/1904, there were
inspected and weighed on arrival at
the several terminal pointsMinne
apolis, Duluth, St. Paul. St. Cloud, New
Prague, Sleepy Eye and a Crossefor
grain handling, 208,488 carloads of
grain and flaxseed. There were in
spected and weighed out of store at
the same point," the eduivalent of 115,-
221 carloads of grain and flaxseed.
^August 31, 1905.
Experienced Merchant of Bokofa-QreaiiOpportunitiei fti? 'ErifetpriSe^^Business Capacity
The adaptation of Minnesota for
owing potatoes is wonderfully high,
he limit to possible production is tne
'limit of the desire and effort on the
part of the growers to produce them.
The soil and climatic conditions are
simply perfect in large areas in the
state. This fact is so well known to
growers in the Raw valley, Kansas,
and other areas to the southward, that
every two or three vears they send to
Minnesota for supplies of seed to en
able th em to maintain stami na in the
crop. In 1904 Minnesota grew 13,095,-
193a bushels. Jg
16 West Third Street,
Established 1875-
"Floin CitySBrand Men's
and -Women's Furnishing IQoods
Wholesale Grocers
and Jobbers of
Fine Cigars.
Third St. and 1st. Ave. No,
Minneapolis, Minn.
UIAN & DO., Minneapolis.
American Tent and Awning Co.,
C. HI* RAWITZER, Proprietor.
Cotton buck, Oiled Clothing, Horse Blankets. Awnings,
Umbrellas. Morse Covers, Wagon Covers, Tents,
Window Shades, Feed Bags, Paulins, Sails, Flags.
125*127-129 First Ave. North,
and Notions
A i"

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