Guvernator's
Restaurant
COS IJnut llrnnd Slr*rl.
Oysters and Clams
? All tlie Year Round
SEA FOOD
f-t- A SPECIALTY
? ? ? ??
OKriCEltt Ol'
?run ci,i n.
l'rraldrut,
M. S. IvuluUt;
Vlrr-I'rmldrul,
X. T. I.runiltud
Scfrrliiry,
H:?j tiioinl >lQ?ir;
'I'remturer,
Italpli Dombrower
Addrcaa comuiu
in ..n?, ?-ontrl
butloox or iitK
? for "rriflh
to \V. 5. CaniphrlU
( hnirman of Pub
licity Coinndttcr.
?
i?mi-:CTr<ust
M. S. Itn'sUl
S. I'. l.rnnlnK
Hayiuond Hnsaeyt
ILnlph Duinkronui
Itobrrl Smilir
U. S. Camylitll
(.man Taylor
K. Kreklrl
It. I'. Ilnrrlion
kiidrvM .ill i-oin
Aiunivatiuna rrlni
mi lo turmber
,(i nud club at
.j
VOL. I.
FRIDAY, NOVEMBER 12, 1920
No. 40
Coffee
Tea
Rice
Jll.i 1920 Map of
""'Richmond and Suburbs
50 (Tills to $7.."i0
At your Stationer's or
Hill Directory Co., Inc.
N28 Mutual 12uil<!iutr.
i] Hcuu'IiiImt Jlill's JLetter Shop for Multifrrapliing.
fc-" ?
?rz=z? ^ ="'
: ;vr: Outdoor Advertising
? -
i^The Truth Tersely Told
si^The Burton System, Inc.
'??=
r i'Khsonai,
c.\hps.
"ft. P. Levy & Co.
<J0!{ Hat<st llroail St root.
'r.
Good for the Eyeg
The S. GALESKI0p,lc,,c#
M.nln tV. hlli Mi. 223 l? llroad .11.
liuilaU llradgunrlrri.
Tiic SaiY-CuMnet
??'I he World's Safest Safe"
flic Ludor?rnifnt of
ili?* I nilr rltcrs* l.ulior uloriea.
; I
I riilrru rlfrrn* f vitfiralortm
^aff I A >??.
t'liilrrw rll %' j -??bora lor
!n*l?n I?m1 Stitr It No.
viir: m *fi:-c.aiu.\kt ro>!i?.\.\v,
?. 31. I 'rl?*<|nuin, \i;ria?*y Maiiu|;rr.
I :i No rlli Srvrnlli si.
M.rriUofi -07, |A|,bm??n J. Vn.
CHER'
O D A
EGAR
? l ?*?
w tmf
t m,*.
' -?? ??
tmr+Gor. Mutli t?d llroud S(reHi,
' **T*- ?
"TrtJlUr RU'kuond, V..
^ ? '
INSURANCE
A L L
LINES.
STUART RAGLAND
;^VS Travelers Hulliliiig.
Kandolph C2S0.
Olriiliotir.it Kind. 0452, Han. I3S2
flictrlcal Work of
Every Description
"ttiniiilrif l ine ??f IJri'lrli'Dl
a |>plliinrr?.
MORRIS HUNTER
"7 *"X?3 NortU Klchth Ktrrrt.
Kor I'rrm-li I'altr* and I'lalrlri ml
(lunlltj
Ask for
MAXIME'S
Sold Everywhere
\Vhoi esoin**. del i'-iously K"?d ;ind
.ipliroiirlato for ail occasions.
MAXIME'S
717 IJ??I Umrr Slrrfi,
REMEMBER!!
V, * Write Alt Liner
INSURANCE
AM)
SURETY BONDS
Alison, Moore & Sutton, inc.
Mndul iiiillillns.
FRiQHEIIIC
4DVERT6?ING
ART
?
? OI2. T.O.BIOD.
[? - rt If l>l IIIM
xo-?a.
^
D. A. PRENTISS
::ift \Vp?t Ilroarf Slrrfi.
Graut
Oldsinobiie
Saxon
COI.l'JiHM SI'OnAi.H
, HATTKHliSM.
Phone Randolph 4110.
')
Cf- ?
The Best Way
to help those in need is to
"help th?ni help themselves."
! That is the work of the As
sociated Charities, and is a
work nil Richmond must aid.
Let it have your support.
The Union Bank of Richmond
1104 E. MAIN ST.
Maccar Trucks
ARK IlliST
la the vcrdlct of many users
KING-WILSON MOTOR
CORPORATION
820 W. Broad St. |M?4. 1.181.
Wolcoint! to tlio Now Officers
Through the stres.s of business, M. S.
Knight, who 1i:ik been president of the club
since the annual election last May, tendered
his resignation to the board of directore of
the club. The torntal announcement of his
resignation was made, at the meeting last
Friday. as well as the announcement of the
officers appointed by ihe board to fill the
unexpired term.
S". T. Learning, who .has taken a very ac
tive part in the club for several years, and
is at tin' present time executive secretary
of the Better Busings Mureau. was pro
moted from the. vice-presidency to the pres
idency of the club. Mr. Learning has a. great
many friends and warm supporters in the
organization, and because of his position lie
will have much time to devote to the up
building of the club. His position with the
I'.etter Lusiness Hureau, which is a sub
sidiary of the Richmond Advertising ''lub,
will in nowise effect his cmeiint handling
of club matters, but. on the omer band, will
be of material assistance to him in 'he
work.
Raymond Masaey, who has served the club
as secretary for more than two years, was
promoted to the vice-presidency, certainly
a well-deserved reward for faithful service.
One new member v.-as elected to the board
of directory The ciub is forttuiate to have
W. \V. Woikman to sit on the board. His
long experience and wide acquaintance in j
advertising circlr:; will enable him to ren
der valuable assistance to the activities of j
our organization
(J-nas Taylor was made secretary. We all
know Cervas and know that he is going to
put his usual pep and enthusiasm in the
ork that lie is now doing.
A Busy Season
lac Richmond Advertising Cluli is poten
tially the strongest civic organization in
Richmond. Its membership is larger than
any similar organization. It has brains;
it lias muscle. It is capable of doiug al
most anything it undertakes. It. is farniliar
wlth that most powerful of all forces?
printers' ink.
There is just one thing that can make !
these weapons ineffectual against the prob-J
letns undertaken by the club- lack of en- !
thtisiasm on the part of Advertising 1,'lu.b j
members.
Collectively, we can make the wheels of
i ommerce in our fair city spin at a terrific
rate. Divided in ou? .thoughts and activj,- '
tics, '.vc become ;ui i' ono.-hoAc shay com
pared to a twin-six automobile.
Let ns all get in and work Tf Richmond
is a good place to live in now. it is worth
making better.
11 'j \v can 1 help? That question is easily
? u ore-l Whatever yon are asked to do.
do it cheerfully and enthusiastically. Get'
.?'i and appreciate the importance of the
ia ii that has been assigned you and you )
? til find real joy in doing things.
?*r <:il-'s -ail tha' "life is doing, aiul do
- i;i li: There never wos n trtt'r sta.e
)>:!:? true hnppincAn comes in doin.*,'
hinrr- in seeing things progress, not stand
? The satisfied mnn is si failure in every
? of the word.
Attend the club luncheons. You P3:
somewhere. it only requires .1:1 hour and ;
PROGRAM TODAY
SALESMANSHIP
By Prof. II. 11. Seay. .Jr..
Associate Professor of ICconomics,
University of Richmond.
Those who missed Professor
Seay's lecture on "Retail Merchan
dising" missed one of (lie treats of
ihc year. Profti by this hit of auvieo
mil hear him today on
"Salesmanship."
Luncheon at the Hotel Richmond,
! 2: 50 .sharp.
!
i
i
a quarter of your lime to attend the Ad
Club luncheons. If vnu have reached tint
stage that you cannot learn something from
association and intimate contact with your
fellows, you are in a had way. So, attend
the luncheons, take part in the work of
the club, offer suggestions.
Do something, if it is nothing but tall;.
Make a noise like a man. The man or the
woman who does not exercise the right of
.iUlTrage has no right to complain of poor
overnment. The same thing is true of Ad
Club membership.
Personal stuff
Our well-known citizen and mail-order ex
pert. .Milton ("one. lunv lie se?u Huicking
out to the Hermitage Club on a certain
morning in the week. arriving promptly at
t* o'clock. object: to top a brnssie
itaymond Maseev. local insurance expert,
was in Norfolk last week. Isn't there enough
water in Richmond, Raymond?
Frank Davis, business manager of the |
Merchants .lournai of Commerce, says he ,
never vHl forgive Henry Ford for the dirty ;
trick he played on him. Exactly four hours, '
fifteen minutes and three seconds from the j
ime Frank put his John Hancock to a check ;
'or one of Henry's sedans, the price of the
said sedan was cut ".3 1-3 per cent. Better,
luck next time, Frank.
H. Morgan Shepherd was s?;en going I
through Capitol Square last Wednesday.
Two hours later the said Governor raised'
cain *' ith the Federal bank. We are for j
you. .Morgan.
Kx-president Kzekicl is making frequent
trips to New York lately. Is it always busi
ness. Kd ?
Stonewall Jackson Court Saville, orator
ami diplomat, threatens to attend a meet
ing of the Advertising Club soon, llopo to
see yon Bob
Julian Whitlock My?;> lia.s earned our
everlasting gratitude, lie says hats Ior our
wives are routing down. Wop" ho. Julian,
but don't be like .\lr. Sua'lygrass.
Dr Campbell "*hus just returned from a
trip to Portland, Mo. lie says Richmond is
a pretty Rood pi a re to live in. Dor. it's
unanimous.
W* (ill i \V (in ? Workman says one advan
tage about being chairman of the program
committee is that he can tnak<* a speech
whenever ho wnuta to.
? Vour correspondent will no a burst forth
in song.
A constant drop of water
Wears away the hardest stone.
The conutaut gnawing Towser
Masticates the toughest bone
The constant cooing lovr
Carries off the blushing maid.
And the constant advertiser
Is the one that get? the tr?d?*/
More anon.
VOUR COKUKSI'ONDKNT.
Heller Business liiilletiiiv
Meaning of Value.
Speaking generally, the value of an ar
ticle is th" pti?c at which two o, in ore rep
resentative stores In u certain locality are.
at present, selling that article iti .t regular
way. Obviously, during a period of falling
prices everywhere, the "value" of certain
articles is rapidly lessening The use of
"regal; r prim" just now is dangerous. But
"former regular price" or "originally made
to sell at' would convey the truth and not
weaken th<? statement. Also the statement
"worth tin to" would often he improved by
saying, "formerly worth from (lowest price)
to (highest price).""
"Wholesale." according to II. J. Kenner,
joc.retary of the National Vigilance. Commit
tee. "is a term which is legitimately used to
nply to the price at which goods are sold
in. quantity by the manufacturer or jobber
o r.ie final distributor!" But in its use, a
?taller should not forget to consider "pres
ent value." Goods may have wholesaled
at 524.00 per dozen last month and be whole
saling at $16.00 per dozen this week. But a
retailer though selling at a loss, would not
be justified in . saying that at $1.75 each
he is selling at less than wholesale. The
public thinks in terms of "present value"
unless iulvis<3fl otherwise.
Almost every family is aware that prices
are dropping because competition demanded
It. and that few; if any, hualnesM me.t have
voluntarily lowered prlo? from iiUruiitic mo
tives. It seems foolish to pay for valuable
advertising space in order to make state
ments tityt -115 neither sell goods nor rvr
lie believed ?>y t/>e general public
Better Buaine^s Bm-oau of Kiehinond, Inc.
Mosmiller
FLORIST
11 ft Kn>t Main Strret.
All tlie season's flowers ure
hen1 with all their beauty and
fragrance
|'|?<?n??N, Mmllsoo 1 1 17-1 118.
DENNIS AUTO
SUPPLY CO.
aoi . W. Broa<l St.
Automobile Accessories
Automobile Itobes
Distributors O. & 8. Tires.
Newspaper. Magazine and General
Advertising Planned. Prepared
and Profitably Placed.
Kecocnlt* <1 n\ :
American .\'e*?u.infr lu.lliitnr* An'c.
l'?-r:oiliral Publish. rs" AnnticUUon.
Acricultural Publishers' Association.
Member:
S.>'irh?astt rn Advertising Acenta' Asa'n.
A.iaoci.tted Ail Clubs of tlie World.
Virginia Trust Company
The Safe Executor
lHCHMOXD, VIRGINIA.
l'lease Kcmember This?Our Business Is That of Acting as Executor,
Guardian and Trustee.
Established 185)2?Twcntj-Eiglit Years Ago?for That Purpose.
>rm-Drivt Motor Tnli
SAN CARLOS
HAVANAS
10c Straight and 2 for 25c
$t..*iO and $.*5.50 l'or liox
Frank Moriconi & Co.
Tenth and Main Streets.
Tile Firms Who Are WLse
AD-VISE
"Printing of Distinction"
For Ilenulta
Brown Print Shop
WBorc Clovernor Street Meets
Franklin, Richmond, Va.
Phone Madison ?8H0.
Virginia Engraving Co., Inc.
Photo-Engravers
Artists and Designers
B and 10 North lileventh St.,
Phone Randolph 318.
The Realtors
' To Handle Your
Real Estate
ALLAN. SAVILLE
6c SNEAD, Inc.
501 -"-3 Ily. & Power Kldjr.
Phone Hanilolph 31120-3327.
Note. flrnt- (hkt dat- \
KI.DKR THUCKB aro built nM
very lineal material* nion-v
ran buy. and. wcond, they ar>.
Hie most reasonably nrlcftd
WORM J>RIVK truck* on llio
market. INV15ST10ATR!
ui.r.vi: kar saliks ro..
oors-nia iv?t i?ro?d hir?#t.
Richmond. V?.
Dance and Dine
AT THE
RICH KELLER
K> rry Ewnini* l'roiii. 9 to 12
Excellent .Ihzz Orchestral from Boston,
reduction from menu prices in the ('.rill Room.
HOTEL KU'IUIONU,
IV. K. HOCKETT, Mnnuger.
(.'alli'iK to your altci<tion the
boat place for bu>in"S3 meu
and women to eat ?
Murphy's
Dining Room
Kightli unci Uro.ul.
I Taxpayers
should have th'ir accounts
stated in conformity with the- K?u
vr*l Tax requirements anil aeicH
tiltc acc"un?.injc.
We iuvite you to como in and
talk over your accounting anil lax
pruhlfins, or nt your request we
shall call at your ottlcc.
l'ulleii, Henderson &
Company.
< rrtlflrU I'uhllt' Arrouufnnt*
II It'll ni??till. I.> hi hliurx. Ilalrixli,
Vn. Va. X. C.
Better Printing?
Better Advertising
Tkr SUoji or llrltM PrindnK
Garrett Massie, Inc.
i::0?-ll R. Kranhlin Mlrect
Mndlios 7MD-4
Ouilding on Glas^, Cornice Sign*.
Show (,'nrtl*, Bronze, llrass,
Nickel itiid Ktched (.ilass Sign*.
Mrlal Sibils .Made in
l..u'3e Quantities.
Grace Sign Co.
1 1<? North Seventh Street.
ft?
STEREOS
and MATS
AJ Club Members can get
<juicke?t and beat service in
our modern plant.
VIRGINIA STATIONERY CO.,
Mfg. Dept. Ninth and Cary.
The Oldest Agricultural Journal
in America.
Circulation, Over 100,000
Kstabli&hcd 18-10
The Southern Plantei
Semi-Monthly
Offices: 28 N'ortli Ninth Street.
1*. O. Drawer 1236
Richmond, Va.
Sydnor Pump and
Well Co., Inc.
Water Supply ICquipmcnt
l$m I'Ual Main Ktreef,
Rli'kmual Va.
Stocks and Bonds
'W c havo excellent facilities
for ?h* handling: of ,ccur "
on all inurket:;. K3
I^OCAXj SEri'HITIRS
EUGENE R. JONES & CO.
KOT R. Mnln s?. ?
.llcoiber* Stock Ihrknnst
We Think
as well as print ?
TRY US
Williams Printing Go.
11-13.15 N. Fourteenth St. '
Phono Madison 080
American Audit Company ,'
i'UJIl.lC. ACCOIM AMS. j
Rkrbnianil llrnncli,
Room 214 Amcr. Xal'l llauk l]l4c
co\sui.rnvB a< counta.\ts.
Audita iJuaiuraa 5J.\ir<ni
Kxamlnatluni Con Syaleuta
Home (MKrc, ' -r
100 rtroudwuy, Xew Tork.
AI.LA.V TALDOTT Itesldrnt Mgr.
Phone Randolph 951,
For Rest Work and
Satisfaction Uo to
Southern Auto Repair
Company, Inc.
9-0-022 Went Rrond Street.
Richmond, V*.
Uudlaou G,'t08. Itandolpk JUG*
Have Your jj
Old Carpets : j
Re woven Into
New Rugs
: -; ; I
Richmond Awning Co. il
FOTICE!
SpccUl salo on Scroen Doors fort|
ic we/'k. Prices from 92.70 up.it
Includii t? all fixtures. Come In
and compare our prices with
others.
Newton-Woodward
Hardware Corp., j|
Otrt Kut ilroad Street. "
When you rcce!v?
Green Stamps
as a discount. >ou t.<<i yyur
household allowance a new lea*'
of life. They arn money 5**nn?
pure and Blnipl'. j!
tiik ^
Sperry & Hutchinspn ,CoT.' jf
V>& North Htunib Ntrert..4 ^ ,',5 ^