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S THE SALT . LAKEl' TRIBUNE, STODAY MOBNIN&, JULY 31, 1910. - ' 19 H
illi ' jmSbshs! SBi iBf litf fB di s$i fejjli &B&S& Simifi ' 1 11911 Announcement of the E-M-F Company I sfi PrdectIeM In Large Quantities Enables Us lo Build Better Cars tor Less Money. , 'I : Pertag the SecoMd Qmarfer of 1910, According to Our Official Report Sent to the A. L. A. M.f We .Manufactured and Shipped . H - 6,594 Automobiles, Representing fin Cash More Than $6,500,000 J 1 f OneYear's Guarantee With Every Car : I f rniL in MIT Ti efifefc9 E-M-F company believes that a stage has been reached in the automobile industry which TIa 40$4 ITI j9M-. f?AA99 1 I lllC 1911 ljaJMl-r M ' makes il th9 ddty of ever3r re3Ponsible manufacturer to protect dealers and publicby an absolute guar- Hg 1JJ11 fIJinOCFS H ft antee of his product. r IH I ' Thirty horsepower sliding- ffear transmission four-cvlinder 1 We accordingly announce that, beginning August 1, 1910, every car manufactured at our plants Twenty horsepower, sliding gear, transmission, four-cylinder fl 5$! imriy norsepo WM suainffg ear transmissio n, iour-cyimaer WILL BE GUARANTEED FOE ONE YEAR as absolutely free from defects in material or workman- J ss t motor.- a ship, and will replace, free of charge, any part of the car OR ITS EQUIPMENT which proves defective ' in any such respect. jH .'"V EVERITT-3VEETZGER-FLANDERS COMPANY :.V,ri J. ' " T .S 1S ?ne vhic comes appropriately jj H l and here they are." The E-MP company w to its dealers and purchasers the Nfri ''"'' i first lime any such promise has been made in the history of the industry because : J- ST AND AED E-M-F "30" TOUBING- CAE Price, $1-140. Seating flvo L j j I j passengers. Top and magneto, five lamps, horn and generator included. WE MAKE ALL OF OUR OWN CARS. The E-M-F company alone can say and prove the statement STflvlSS, hdEeneri0tor SYtaPUSteP25de?8scats tpat H gj This model is now being delivered at a rate of 50 a day. that every part which is assembled to build an automobile is manufactured in its own mammoth plants btaeaSSA luggage. Deliveries are now I I plants conceded the most efficient in the industry, with machinery more specialized and organization better , systematized than any firm of its character. f fH 1 SX -Cw WE KNOW OUR PRODUCT and we have confidence in it confidence born of years of successful Off 1 1 ) Kg-- uj jIijjjmji i rT. manufacture and nurtured by the several tests to which motor cars can be put. TYTlYl VTSl CCXJ? 1 ;'! m, i9liBPm if n jMf1 WE BUILD 36,000 CARS A YEAR and are enlarging our capacity as rapidly as our contractors are KsHIk gSj ''fWSf able. Uulike some automobile manufacturers who 6ay they aim to produce only a few cars of high quality B sjMppy. I and profess to believe that, the smaller their output, the better is each car, we maintain that tlnmore .cars V 7 purcluiser of E-M-F "30" and Flanders "20" Cars the most skill Cul engineers, the most efficient mechanical s-J ' : NEW E-M-F "30" DEMI-TONNEAU Price, $1350. Magneto, fivo force and the most versatile array of automatic machinery ever gathered for one purpose in a manufacturing ' IH ' lamps hc-n and generator included. Deliveries on this model will ho- enterprise. It enables us to add to our equipment a laboratory where we test every carload of raw steel 3 ! gin January, 1011. ' which enters into the manufacture of our cars. The purchaser of a car made at a smaller factory must pay . FeEnto ftSKSiS? caPDbeS B , j .:l more for every department of manufacture or else far more Likely he pays for a product designed and erics are now being made at the rate of 15 a day. 'iH i3 1 manufactured by second-class men provided with second-class facilities. s" J J PROVE IT? WHY, OF COURSE! Does the housewife who wanls a sewing machine go rambling about Jt v vN. the retail district, looking for a product made by a hand in some smalt factory and therefore supposedly supc- OJV I llklilii ijffyTTniinmhw i J "or a Singer that comes from a factory where they make a million machines a year and sell them through Kffjnrj- rg&L 1 '2 glJBjBffiPSraifi I I ypkKS. nei'r own branches? Does the hunter who wishes a good rifle search something superior to the product or 'MjwHt I 0 ! 5 t mKBSiSh 'ne Winchester eomjjany which, by quantitative production, has made rifle-manufacture a science? Does the -jg gacBIB ' '1 j .-fe?ffl5SBMil8 m,'m wno wants an adding machine ask for something better than the Burroughs and believe it possible for an- t wr PBgiSlj othercompa better machine be g ' ni I comparatively unknown! Is the Steinway piano an unwelcome piece of furniture in the home of a musician irr M NEW E-M-F "30" EOADSTEE Price $1300. Magneto, five lamps, horn because, forsooth, the manufacturers build tnem in large quantities which find a ready market at a reasonable " S I and generator included Deliveries on this model will begin in Janu- and therefore popular price? Does the farmer who needs a wagon, waste his time looking for something .FLANDEES "20" EAOY EOADSTEE Price $890. Magneto, five lamps. t ary 1911 ' better than the Studebaker, merely because, by the yyslcmalic manufacture oi: 200,000 vehicles annually, that j f generator included. Deliveries are being made at the rate ox ' ' firm has made its product the standard article of the world? The answers are, of course, obvious. And the ' J same course of reasoning is logical for the man in the market for a watch, a piano or an automobile. There ghk uilluli ii iiiifcMyMgjjM n 4 n is a standard in each realm of manufacture and "Standard" is synouymous with "Excellence." JKijjji rm AgWfflmSf0 "-'- '1 fi" I'j HIT A STANDARD ARTICLE; THAT'S IT! It has been the ambition of the E-M-F company to build that JS ffi! 1 : .. ' J I Wm I H B very thing. And wli3r not a standard for automobilcs7. The industry is surely old enough ; the universal man- 9 II i Hi ner in which the E-jM-F "30" and Flanders "20" cars are runniug in every city and almost every hamler. or 1 MS I I '-1 WlfitfjlffiBiHBB I the United States and Canada makes the claim logical. We are the one company that is building automobiles ffSu"fir vgm ' 11 iftr ra as the Singer builds sewing machines, as the Winchester builds rifles, as tho Burroughs builds adding ma- bMBHSW jjjPii W Ml fPa BH iiEl'Ba chines, as the Waltham, Elgin and South Bend build watches, .as the Steinway builds pianos, as the Studeba- jfHHffiiPE iff T1" -"" '"L Kl M kr lnU wagmsid irrags dby maiier lr .J l' feB i o jlain supplies and e pats. o , IH new e-m-f "30" coupe Price si7fio. Magneto, fivo lamps, horn and ANOTHER NEW POLICY which we are announcing today concerns particularly the relations between N?W'I?ANX,E,RS "?07 1cSupJ5T7PriP ?1.975 Macto five lamps, : wm? , , . , . noin ana generator included. Deliveries will bogin on this model No- , iJl generator included. Deliveries on thiB model will begin in October, 1910. the E-M-F company and our agents. Several manufacturers are at present engaged m an endeavor to per- vember, 1010. , jH suade their distributors to handle the one line exclusively in 1911. In many cases such overtures have been IH v . made to E-M-F company dealers who have handled other cars in combination, during 1910. As a result, wo v ( IH 4 OH? CTOlTriCTirATffDM I have received hundreds of letters during the past month from dealers anxious to renew their contracts, asking VtflITllMrt?lrT I H ' JIMEi SsfSliCil'i'UAnwla if( for the coimllg. year we are expecting to ally ourselves with the exclusive-representation movement. To JL HUCi ILUiriVMiCil i MH Our E-M-F "30" and Flanders "20" chassis remains un- such inquiries we are replying emphatically "No !" .E-M-F company distributors are free to handle all tho Although tho price of tires, raw material and tho cost of labor Hl changed for 1011 and the same standard specifications which havo Unes they believe consistent with thei:' nolicies, whatever they may te. has materially advanced during tho past year, the E-M-F Company ! jH proven so successful, practical and economical in operation will bo " will continue to furnith its cars comploto for the list prices noted. f IH tho mlc durintr fcho coming season, xncre will bo the samo power- urn nnn hdmti ottitt atvt a tt a T-TrixmrrnvTm mi -n wrr n i. t i. i Boar in mind that every E-M-F "30" and Flanders "20" is i ful motor, stogie cartor; practical rear axle transmission, auto- WJJi wuumju auuttaai. xne js-ivi-is- company does not asK nor expect exclusive e(luippc(1 at the list price witli a magneto, five lamps, tubo horn and I k VM matte oiling systora, safe steering apparatus and other practical representation. We are not dictating the business arrangements of our agents. We believe that they should gouerator, all of which are usuaUy listed as extras by other manu- I foaturos constructed' by tho. samo superior workmen from tho high- have the power to represent what companies they may elect. We certainly do not fear the competition of any facturerc ) fltl tch J??fZ22 olber Iine of cars anti " eonuincIy appreciate the opportunity to show our cars on the same floor with any nat0ToSK caao or a procmcs -w,iutii um i others of then? type. We shall stand by this policy and are ready to complete our arrangements for 1911 on it would bo necessary for us to increase tho priccB of all our models lutely successful. . J tMs basis V cr else t0 roduce th0 iU0tmt of equipment provided as standard.