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An Improved Gasoline :
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Every motorist should profit Ml
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by this announcement . ^
/ TXMR many years the Standard Oil line he buys. In, fact, he usually
Jl Company (New Jersey) has main-. doesn't care about the factors. He - 3
tained a special division of its staff . is interested, first, last and always, ? H
whose activities are devoted en- in the quality as it is delivered to s
tirely to the development o? new him. So, without k wealth of tech- # ru: ^
products and the constant improve- nical information, the motorist _ . "
! ( ment of those alreadyheing mann- measures gasoline quality by one, 5e5|
factured. A large share of the and what is after all the final, de- j
work of this Development Depart- ciding test, namely?its behavior r ^
1 ment centers around the produc-. in his motor: . j
< tion and quality of "Standard" , ' . !
Motor Gasoline. Gasoline must be good not in one
. respect but in all respects. To make
As a result of continuous research it seem better, even to an expert, 1
work and exhaustive, practical road without really being better, is not j
j tests conducted by this Department, an improvement. 0*r present prod- I
1 we are able to announce the pro- net is really better from every
I duction of a decidedly improved- standpoint?so much so that you
quality of gasoline. will quickly notice the difference. j N
The u Standard" Motor Gasoline T_, , ' , r 1 K
,. i . _ . ,1 ? It has never been the practice of this
, which is now obtainable at every , . r . ,
tfc. j I,, r.11. . . J company to claim economies and
Standard filling pump is 1m- _ ,r. \ . ? , f
1 . niil .? r r .. 1 technical merits for its products ;
proved not only in one particular t. , A, t ,, - r
^ l * rAi * l which the average motorist could 1
respect but in every way that has 4 6 u ,
/ . 1 _ not.prove tor himself. Give Standa
bearing on the actual perform- - n .
1 ance ofmotore. Mo*>r Ga8?lule a tnal. This is 'j.
5 all we ask you to do. We are con- ;
I The average gasoline user is not fident that, purely on the basis of its . * * ' j;
aware of-the large number of fac- performance and economy, you will
< tors that govern the quality of gaso- use it regularly. Try it today. f STAINDARD
OIL C03VIPANY (Ne^ Jersey) |
This is the first of a series of informative advertisements concerning the
\ relation of gasoline quality to the operation and performance of motors.
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