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?or it might be called the $73,000,000 tire, &r it is possible only because of the entire re sources of the Firestone Company. BUT ^7,000,000 is what has gone directly into this new, vast Firestone factory that is devoted exclu sively to the making of this tire and the tubes to match. The main plant is now concentrating on Cords and big sizes. ?, ii !! *16 ,000 TIRES and 20,000 tubes, all 3K-inch size, is the daily capacity of this new factory. This plant is years in advance in its mechanical efficiency. Into it has gone the thinking, planning, the spirit of service that distinguishes the entire Firestone organization. Its methods and machinery were developed by Firestone men. J3RESTONE HAS STEPPED FAR AfJEAD engineering practice and you get the benefit, le labor saving equipment of this factory cuts costs on every operation from 10% to 30%. FROM THE TIME special shipments of rubber and of fabric arrive at this plant, until the finished tire is loaded on the freight car, there is not a backward move. AND TrfE MAN POWER of this plant is as far in advance of the ordinary as is the mechanical efficiency. The Firestone organization is the talk of men in big industry everywhere. ^THE FACT THAT 90% of Firestone workers own stock in the Company is an index to their interest in their work. Their superior skill, thei. spirit of service, is stimulated by their financial interest in winning you as a customer. AT EVERY TURN Firestone thinks and plans to give you the most for' your money, knowing that this is the surest method of obtaining the greatest demand. Every move Firestone makes is toward this end?mileage at lowest cost NEVER HAS FIRESTONE, NOR ANY tire maker, offered car owners so much as they are offered now. Ask your dealer. Prices on Special Molded 30 x 31 Non-Skid 2 Gray Tube *lgoo 32 x 31 Non-Skid 2 Gray Tube $2loo $370 6,000 Miles Q is