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Evening star. [volume] (Washington, D.C.) 1854-1972, October 14, 1924, Image 16

Image and text provided by Library of Congress, Washington, DC

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83045462/1924-10-14/ed-1/seq-16/

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y—— 11 ■ n——————— ;“x:;:;
• # • \ , y • %v*y.|.;.y,y.;.y.;.;.y!y t y.;.;, , 1|.y f.«.v.v• • •
ttt< tt i — # \ \ \ \ \ Send for a “Skyscraper” man -
When rlard Times \ iMßipin \ \ i |
called we were “out” X\VVIII #|B- X
THEY wagged their heads and rolled a \ \ \ IIIIISI \\\\ \\ 1 /
weather eye. "Bad year for business,” \ l ;-aaiw&£i \*. \ * : • :• : ; :
they sighed. "Presjdential election, muss V\ll cn iwr raniMirrc |ffV\ \\ 11 i I'll // / /
in Europe, trade curves slanting down. Guess *. || tAolntlo \ : : /
we’d better go slow.” \ \\ *•; \ \• \ \ \ : j j j ;; ; j ! !
Shaw-Walker went ahead. .. \ \ *\\ \ \ \ \ \ \ \ •• 1 /
That was the spring 0f1924. Business slacked, \\\ '* ’ 1 u Wf* \\ \ \,\ \ ;:ij jj ; !j ,
no doubt of that. But Shaw-Walker reasoned 'v.tTl iiwinl2\lNG\\Wi \ ; : / I
like this ; EOT WWW 11 min////.
If business men have less money coming in, *•.. '*.« \\ ofi etterSD \U \ \ \i : j / /
they have less money to spend. Therefore, •|| \1 ~ ;j j j // /•
if we are to get more business, we must show ’ \- \\V\\ \\. i ’■ j|| j j v
them how to make their smaller income so ' \\\ •• \\ ; ;jj||•' •// / /
O .'iv.VjvS V; : :v Aviv/ ¥ '¥: : \ *. *. *. I ’ . . • ■ • • • ; ; ; ;
further. We must show them how two clerks can (ppgp» \ \\ \\\\ i ;://:// /
* ! do the work of three. A - \ ://////;
j It took hard effort to prove this saving to hard- '**. **•.. **•. I A\\ \\ \ \\\ / /
headed merchants, bankers and manufacturers. % '* •. ‘ i_° \\ \ WWW WW! I i •*;////// /
But we tackled the job—did it—and Shaw- * • W;- . fTW&\ \ \ W\\ W\\ !I j j' ; //// // /
Walker had a good spring business. *•W' . I SAFES I pliPPp\\\ \\ V\ V\\ W:|ii j: : i ////// / /
"But summer is dead,” they said. "Vacations, \\ \UU J LiJ /; //// /// /
Shaw-Walker went ahead. We proved that ||i|||i lilt LlkC .-ft*’
w orkers can always sell a line that is worth buying. o p
So Shaw-Walker had a strapping summer J||* *• • •...
business the best in the history of the Com- llllr DESKS I)/* ’.•**
pany, with one exception—a war year.
With this one exception, Shaw-Walker busi- W
ness in 1924, so far, beats every other year since Ilk
the firm was founded 25 years ago. Why? j llillilir /j *ak \ ‘
Because Shaw-Walker office equipment is z f J\
built and bought, not by the season and not for v *pipp||||p a IB Hkßhß \
» a year. It is "Built Like a Skyscraper”, sold and -- - -T. J P l \
Because we did not on this Shaw-Walker CA^mp^^r lS ll 'll B I
reputation. When all signs pointed to bad busi- jjatev ; !W!!V!-! : ! f/X I
ness, we went out and fought for good business. - mfW * U
When Hard Times called, we were ' «x : A : B /
The Five 'fout” —out in the fold working—dig-
Office €quipment office equipment. You need Shaw
1. Filing Cabinets Walker equipment for the better hand- iik W a W
T you80i ° 8 / 0 C if xiiU i f)l f ITIM9
Letters and Cards do. You and other business men prefer I P.lf
to deal with a growing,fighting Com- J* SL~JL WI S H Vhv
4 Desks Send for a "Skyscraper” man—he’s
5. Cards,Folders,Guides,etc. trained.
—— ■ ■■■ ■■ i y
WARNING: The ONLY “Built like a Skyscraper” products • Phone Main 8688
bear the name Shaw-Walker. Let nobody sell you a substitute!
Branches and Agencies Everywhere, Consult Your Phone Book
.•| „ t
THE EVENING STAR, WASHINGTON. D. C„ TUESDAY, OCTOBER 14. 1924.

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