Evening star. [volume], November 01, 1927, Page 13, Image 13

About Evening star. [volume] (Washington, D.C.) 1854-1972

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CHRISTMAS BUYING
BARRAGE OPENED
Mail Order and Chain Stores
Feel First Effects—Trade
Growing.
15V .1. HOYLE.
fpectal IMsp.ueh to The Star.
NEW YORK. November I.—The
first guns of the Christmas buying
campaign have been fired from the
1 mail order catalogues. The tarni
communities have money to speua
and’they have been sending in cheeks
and money orders at a pace which in
sures that tlie lending houses in the
field will surpass their 11*2ii sales rec
ords before January l, 11>2S.
Owing to the rapid paeo at which
both cotton and wheat have gore to
market this year, the mail order buy
ing has come earlier than usual. •• nd
combined sales of tlie leaders in this
field in the last six weeks have shown
a gain of 13 to 15 per cent, as com
pared with last year.
These sales, however, are only the
preliminary barrage which is preced
ing the attack on the retail counters.
Chain stores have been the next to
benefit, and it is now conservatively
I estimated that their sales in general
will exceed those of 3 92t> by 10 to 15
per cent. The department stores up
to October had difficulty in keeping
nales totals within teaching distance
of those of the previous year, but the
spurt in the next two months seems
likely to merest ban make up for this
early slackness.
Adequate Sales Forces.
The department stores were handi
capped during the Spring and Sum
mer by adverse weather conditions,
hut tne principal factor which dis
turbs them now is the problem of ade
quate sales forces. Not all of the de
partment stores and chains are firmly
intrenched behind their stocks, how
ever. The general level of prices is
somewhat lower than a year ago, and
the margin of profit has had to be
made up in saving of, costs and more
efficient distribution.
There is no question that retail
sales forces have failed to improve in
the same ratio as has been the case
with industrial personnel. There are
continued reports of surplus white
collar workers, but they are not the
right type of white coliar workers.
There is an insistent demand for cour
teous, intelligent, efficient salesmen
and women, and the supply is so small
that many executives are having to
develop or “grow' - ’ their own sales
people.
The personal touch is seemingly a
necessary element to adequate dis
tribution. At least mail order houses,
which have been supposed to derive
much advantage from the fact that
they had no salesmen, have found it
expedient to establish retail stores and
many are employing the equivalent of
traveling salesmen to place their cata
logues with prospective customers, ac
cording to I)r. Julius Klein of the De
partment of Commerce.
It cannot be overlooked, as Magnus
TV. Alexander, president of the Na
tional Industrial Conference Board,
has pointed out, that the present pros
perity has been attended by steadily
increasing competition. This has
meant steady narrowing profit mar
gins. Notwithstanding this fact, the
cases in which goods are being offered
at cost or less than cost merely to at
tract customers to a store are growing
steadily smaller There has" been a 1
sharp decline in bargain sales.
Wtifc* Earners Benefited.
Wage earners have benefited by this
Blr.ce the demand for intelligent serv
Ice has gone up while prices for the
necessities have gone down. The work
era average weekly earnings today
measured bv what it costs him to live
are more than a third larger than
they were before the war. according
to J. H. Frieda!, labor expert. And
with competition Increasing and profl'
ratio* declining, savings of small costs
hvz increasing in importance.
The banker* of the country who are
In closest touch with the retail sit
tuition are optimistic In general. One
great banking company reports m*r
chandise Is moving rapidly through
channels of distribution. Sales of 553
department stores in the last month
Were almost equal to those of a year
earlier. The bankers hold that in the
face of favorable trade reports and
high levels of employment and buying
power, there seems no indication o
prolonged or violent decline in bu*i
Peas.
TIXE PRICES CUT
NEW' YORK. November 1 UP). —
Firestone Tire A Rubber Co. has re
duced prices on high pressure and
balloon casings 5 per cent In addi
tion to the 5 per cent trade discount
recently given to dealers. Other manu
facturers, who made the trade dis
count, are expected to meet the lat
est price cut.
EXPRESS EARNINGS.
NEW YORK. November 1 UP).—
Net Income of American Railway
Express Co. for the first seven months
this year was $1,268,514 against
$1,296,587 in the same period of 1926.
BUTTE COPPER PROFIT.
NEW YORK, November 1 UP).—
Butte Copper & Zinc earned 9
cent* a share in nine months this
year, against 22 cents a share in the
same period of 1926.
EIGHT BUS FIRMS FORMED.
NEW YORK, November 1 UP). —
Eighteen new bus lines were put into
operation in October and eight were
Incorporated. The longest of the new
lines is from Ft. Louis to Indianapolis,
Bus Transportation reports. The
month’s largest order was placed by
th« Cleveland Railway Co. for 40
busses of the street car type.
—— ■ -
Speedy Relief From
Bunions —Soft Corns
I I!
No sensible person will continue;
to suffer from those intense, agon-i 1
izing, throbbing bunion pains when ]
the new. powerful, penetrating, yet 1
harmless antiseptic, Emerald Oil,!
can readily be obtained at any well
stocked drug store.
Apply a few drops over the in
flamed part and see how speedily
the pain disappears and the inflam
mation is reduced.
fio marvelously powerful is Emer
ald Oil that soft corns seem to
i shrive! right up and drop off.
Peoples Drug Stores guarantee
one bottle to give results and are;
dispensing it to many foot suffer- j
ers.— Advertisement.
P
GERMANS TO GET HELP
OF FRENCH BRAKE ORDER
554.888.000 Will Be Spent by
France i Equipping’ Freight
Trains With Air Devices.
Uy Die Associated fires*
PARIS. November I.—An order for
airbrakes for French railroads total
ing 1.400,000,000 francs (about $54.*
888,0001 will be split equally between
German and French manufacturers,
it has been decided by the Reparations
Commission. German deliveries will
be made in the form of reparation
payments.
French industry in addition to the
700.000,000 francs order, will have the
additional work of installation, esti
mated at 260,000.000 francs.
The order is the result of a decision
several months ago to equip all
French freight trains with airbrakes
and to give part of the orders at least
to German industry as part of her
reparations payments in kind.
WILL DISCUSS RATE.
BALTIMORE, November 1 (Spe
cial).— Local shippers interested in the
Southwest will meet tomorrow at the
Chamber of Commerce to discuss the
recent revision of freight rates be
tween Baltimore and other points in
tho Middle Atlantic States and the
Southwest, instituted by the Inter
state Commerce Commission. The
rate revision, it is asserted, will have
a disturbing effect on Baltimore and
Eastern manufacturers on the one
hand and Middle Western and West
ern manufacturers on the other. An
appeal to the commission for recon
sideration cf the rates will be dis
cussed.
CLEARINGS AT PEAK.
NEW YORK. November 1 (/P).~
Bank clearings in San Francisco 'lur
ing October set a new high recoid of
5930.500.000, which compares with the
former record of $909,200,000. Decem
ber. 1925.
MONTGOMERY WARD.
NEW YORK. November 1 UP).—
October sales of Montgomery Ward &
Co. rose to $21,567,455 from $20,154,626
in October last year, but for 10 months
of 1927 were slightly under the same
period last year—sls6,ol3 347, against
$150,281,323.
0
.
Every gallon of Standard”
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tank delivers a full gallon's
worth of low cost mites
AN*UNBEATABLE • POWER • TEAM f
★
*
,
Every quart of Standard”
Motor Oil you pour into
your crankcase makes those
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“STANDARD”
Motor Oil & Gasoline
*
t ■ . ■ ...•■■ : XJ f '
THE EVENING STAR, ’WASHINGTON, P. C„ TTTESPAY, NOVEMBER T, 1927.
: TURKEYS ADVANCE;
RABBITS ON SALE
Poultry Market Flat and
Craggy, and Prices Are
; Reported Lower.
• Opening of the season this mnm-
J mg for possession and sale of rab
bits In the District brought many
inquiries as to receipts and prospects
later in the season.
Only small shipments of rabbits
were received this morning, but
dealers were told that they probably
will be more plentiful later in the
season than usual.
Most of the rabbits received this
morning hud been trapped. They
' were fairly large and in splendid con
dition. Wholesalers quoted a price
of 60 cents for them, while retailers
( sold them at 75 and 85 cents, accord
■ ing to size and quality.
1 Heavy receipts of chickens made
“ the poultry market flat and draggy
■ nnd prices were lower. Price of
• Spring chickens, alive, dropped to 2"
‘ and 22 cents, while dressed stock sold
1 at 2S and 30 cents.
’ Turkey prices are gradually in
• creasing as the Thanksgiving season
1 approaches. Live turkeys this morn
ing were quoted at from 42 to 45
cents, dressed stock selling at 48 and
50 cents.
Today’s Wholesale Prices.
Butter—Fresh, 1-pound prints, 54;
. tub, 5ia52; store packed. 30a31.
Eggs—Fresh selected, 47a48; hen
• nery, 55a60; current receipts, 15.
’ Poultry, alive Turkeys, 42a45;
fowls, small and medium. 21a2 5;
large. 25a26; Spring chickens, 20a22;
roosters, 19; ducks, 18a20; keats,
young, 70a75; old, 35.
Dressed—Turkeys, 48a50; Spring
chickens, 28a30; roosters, 2la 23;
k ducks, 18a20; capons, fancy, heavy,
: 38a49; smaller. 35; ducks, 25; keats.
i 80a 90.
• Meats fresh killed —Beef, 18a20;
i veal, 25a27; lamb, 25a27; fresh ham,
23; loins, 26a28: shoulders, 21;
smoked hams, 24a25; smoked shoul
ders, 16a 18; strip bacon, 25; lard, 16
calves, 16; lambs, 13.
Fruit and Vegetable Review.
Today s market report on frulta and
vegetables, compiled by tho Market
News Service, Bureau of Agricultural
Economics, says:
Apples—Lupplies moderate; demand
moderate, market steady; boxes,
Washington, medium to large size
extra fancy, Delicious, $4.00; Romes,
3.00; Jonathans, 3.00; fancy Winter
bananas. 2.75; bushel baskets, Virginia
unclassified, Yorks, 2Vi inches up,
1.25; United States No. 1, Yorks, - ,a
inches up, few sales, 2.00; Staymans
unclassified and Black Twigs, unclas
sified, 2% inches, 1.50a1.i5.
Cabbage Homegrown; supplies
moderate; demand light, market
slightly weaker; New sork, sacked
per hundredweight, Danish type, I.ooa
1,15: few, 3.25.
Celery-—Supplies moderate; demand
moderate, maiket steady; New Yoik,
% crates, mostly 2.00, few high as
2.25; ordinary quality and condition
low as 1.50. _ ,
Grapes—Supplies of Eastern stock
moderate; demand moderate; maiket
firm; New York, 2-quart climax basket.
Concords. 18c, few higher; supplies ot
Western stock moderate; demand
moderate; market firm: ; a ’
lugs Flame Tokays, 1.25a1.*>0, Malagas,
1.15a 1.26. „ A . .
Lettuce— Supplies of Eastern stock
light; demand moderate, market
' steady; New Jersey, 2-dozen crates
Big Boston type. 3.25; supplies of
Western stock moderate; demand mod
erate, market steady: California,
crates, Iceberg type, 4-5 dozen, 2.0,>a
3.00; few higher.
Onions —Supplies light; demand mod
erate, market about steady; New
York and Ohio, 100-pound sacks, yel
lows, U. S. No. 1, medium to large
size, 1.75a 1.90.
Potato Market Weaker.
Potatoes —Supplies liberal; demand
light, market slightly weaker; Idaho,
110-pound saeks, Rurals, 2.60a2.65;
Michigan, 150-pound sacks, Russet
Rurals, U, S. No. 1. 3.25a8.40; ordinary
condition, 3.00; Pennsylvania, 150-
pound sacks, round whites, U. S. No.
1, 3 00a3.15,
String beans Supplies moderate;
demand light, market slightly weaker;
North Carolina, bushel hampers,
green, stringless, wide range in prices,
3.50a2.25; few high as 2.50; Virginia,
Norfolk section, Speck hampers,
green, refugees, 2.25; few high as 2.50.
Squash—Supplies light; demand
light, market dull: Florida, pepper
crates fancy wrapped, 5.00a3.26; few
high as 3.50.
Cucumbers—Supplies light, de
mand slow, market steady; Florida,
~'a bushel hampers, wide range In
prices, 3.50a5.00; choice. 2.50a8.0Q.
Peppers—Supplies light: demand
light, market weak; Florida, pepper
crates fancy, few sales 1.00.
Tomatoes—Supplies moderate; de
mand moderate, market about steady;
California, ripes wrapped, 2.00a2.25;
Ohio. 10-pound basket, hothouse
stock. 1.50a2.00.
Cauliflower—Supplies light; de
mand moderate, market firm; New
York, Long Island, crates, 2.85a3.00.
Commodity News
KANSAS CITY, November I.—The
demand for quality horses and mules
is very good in this market and prices
have advanced from $5 to $lO per
head.
ATLANTA.—Although the Georgia
apple yield will amount to only 800,-
000 boxes, as against a normal pro
duction of 2,000,000 boxes, the fruit
for the first time is competing in the
open markets against any in the
United States. The average price is
$1.75 to $3 f.o.b. orchards. Shipping
will continue for 30 days.
HELENA. Mont.—Montana’s three
beet sugar factories now are In the
midst of their slicing season. Produc
tion of Montana beets is estimated
at 315.000 tons or 12 tons to the acre
planted.
YOUNG STO W N.—A fair demand
for butvveld tubes for building and
general construction continues to make
itself evident in this district. There
is a falling off, however, in orders
for lapweld pipe for the Southwestern
oil fields.
NEW ORLEANS.—The Standard
Oil Co. of Louisiana has been award
ed the contract for supplying all the
United States Shipping Board steam
ers which enter this port with 175,*
000 barrels of crude oil a month at
$1.30 a barrel at terminal, or $1.85
on barges.
— •
NEW EXCHANGE LISTINGS.
NEW YORK, November 1 OP).—New
listings of stocks and bonds on the
New York Stock Exchange in October
had an aggregate value of $520,368,705,
of which $352,315,425 were new stock*
and $25,575,780 additional stocks.
GOOD YEAR SEEN.
| Hardware Industry Expects Satis
factory Showing for 1927.
• NEW YORK, November 1 (Spe
cial).—-A general survey of condition*
■ in the hardware trade encourages the
opinion that the next eight weeks will
round out a very satisfactory year’s
! business, Hardware Age will soy to
morrow In Its weekly market mpott.
; Aside from the actual holiday trade,
which Is commencing to get under
way. the steady continuance In an lee
of regular lines is reassuring. Build
lng continues in good volume at the
present time.
Tho agricultural districts are ex
pecting a better business than for aev
, crnl years past, as soon as the crops
begin to tie marketed in volume,
5 Jobbers’ stocks are adequate and re
s tallers are reported filling theirs In
. anticipation of Increased business
during the remainder of the year.
Collections are Improving’ to some
extent.
L
COPPER CONSUMPTION.
NEW YORK, November 1 OP).—
> Electrical manufacturers consumed
i 48,000 tons of copper In the third
! quarter: automobiles. 24,(500 tons: build
> ings, 12,800 tons, and manufacturers
for export, 14,900, a total of 100.300
tons, tho American Bureau of Metal
; Statistics estimates. These industries
* consumed about 297,350 tons in nine
j months this year.
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MILL NEAR COMPLETION.
NEW YORK, November 1 VP).—
The Kraft Paper and Pulp Mill, which
International Paper Co. is building at
Camden, Ark., is nearing completion
and Is expected to bo in operation
next February. It is the first of its
kind in that State. Its capacity will
be IGS tons of Kraft paper daily. Two i
others aro at Bastrop, La.
PROFIT IS SMALLER.
NEW YORK, November 1 (JP). —Net
profit of American Zinc, Lead & Smelt
ing Co. for rilno months of 1927 drop
ped to $223,165 from $382,958 in the
corresponding 1926 period.
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PROFIT MARGIN DROPS.
NEW YORK, November 1 VP).— ;
Sales of California Packing for f *
months ended October 31 were about
one million cases larger than in the
preceding fiscal year, but at a lower
margin of profit. President Bentley
reports. The carry-over this year will
; be much smaller.
AMERICAN LIGHT.
NEW YORK, November 1 VP).—
American Light & Traction and sub
sidiaries earned $12.09 a share on tha
common stock in the year ended Sep
tember 30, against $19.87 a share the
year before.
13