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8 I'ryrw v* >+Wv- VW TTTTT7 jp u c TT|. t?yyft _yu < i ~i 'li N \^_—^^/%§B | !\ \ T I T~rT 1 And so for one week, in tlie Fall of eacli year,'we’ I \ ill \ / \ l \ \\ \ \ I \ i try to sliow our appreciation of the public s .support fev \ I / / \ \ \ 1 \ \ \ / \ / \ \ of our enterprise by selling tke new fashions at even] ' lL ( /i / I \l )\ \\ Ml I \ J \\\ tlian our usual low prices. \j A-/ Wi \\ jfl jj e kave spent tli s year, close to SIOO,OOO in mer-] || r y « w cliandise solely for tilts event; we liave kouglittit j n fl.*U\ Juni'n v i<'< m< and •;•{, i.-. *»..*,«. ir.fft) V <*•<»• -*.'*.l «0 AT" vow "' r *' *73 «# (T.efn Woman's sns.nn Yehma and 'nr. x;<:,nn. lie'll larger irom*n‘» XI Jj Kashmir Twill and reirnmt. *U9. £ -.1 . * 1 1* _ J f f I • 11 I - oo V-0./ov ««rf KQVurel. *134.00. (Kahn M omens *80.40 suede and wolf. *74.00. (Riaht) Linger womens fltii hearer trimmed mat. fill). IXOIII the COUntry S leading makers Ol lasHlOn apparel. I / and accessories. It is now assembled after weeks of * » A/r 00/A O O C ______ m/m/ o -4- p effort, and it is witk pleasure tkat we present to our; H AA O C\e IL ▼ ▼ V-/ XXX XX vX d\r L patrons—at tlie very keigkt of tke season— -begin-* Six Thousand Square Feet of Selling Space—The Largest Goat Shops in the City— Monday, November 7th for one week only,^ *» * ” 1 3 * the season s smartest lashions at 1/a, 1/4 and even Deioted for one week (o giving coat values that will show our appreciation of the public’s liking for this store. How great these values ard—how I i/3l ess tkan regular prices! * beautiful the coats with their wealth of furs—no words of ours can adequately tell. Only a visit and personal examination hy you can begin to bring Frank R. Jellcif I the story home. And in expectation of your coming the selling force has been doubled—not too many people indeed to care for you. Misses’ $69.50 to $75 Dress Coats—■* n Appreciation group distinguished by the I Women’s $69.50 to $75.00 Winter Coats—v large group of all shawl-collared j lavish use of such handsome furs as platinum, brown or black fox, civet cat, baby seal, ringtail coats with deep, cleverly designed fur cuffs—present very remarkable Appreciation values. Col and pointed Manchurian wolf—in shawl or flattering mushroom collars—tuxedo collars and deep ars anc * cuffs of lynx, black fox, pointed wolf, cocoa wolf, caracul kid, ringtail. A fine range for f„r cuffs n splendid choice of ,hc now contings-brnadcio,,,. broad..,l doth. Vniencia. Ravosa ITS’ JZ, and suede, beautifully tailored and elaborated by stunning diagonal tuekings, side m Also In this group—smart travel coats of imported mixtures and 100% pure drapes, side pleated front sections and smart shoulder lines. Plenty in black as well camel’s hair cloth with fur collars of wolf, Jap fox and beaver. Astonishing as new tan, moonlight blue and Volga green—for your choice at value. S Women’s SBS to $98.50 Winter Coats —A popular range for Appreciation buyers Charge Accounts Solicited I Misses’ SBS to $95 Shawl-Collared Coats—And the collars are of stunning furs —coats of broadcloth with pouch and shawl collars of baby seal—coats of Malina with new mush- Tln'c enurtoev ic {reek? /xffprArl tn nil mnl-itirr fliprn room collars of pointed skunk or pointed fox—front-flare coats of Valencia with f.rx shawl collars — 1111 S COUrtCS\ IS ir€Gl\ OliClGCl lO all maklllCf tlieiTl -red fox, badger, Jap fox. black, platinum or brown fox and baby seal-waist-deep and matched cascade flare roa ‘ ts of imp orted suede with mink-dyed squirrel shawl collars - tucked-panel-hack i r , ! ' ' i n * by deep cuffs of the fur. Tlie fabrics are broadclotli, Rayosa, \alencia, velveteen ___ coats of Rondeveen with platinum wolf and skunk shawl collars. These colors in q. m mm /-\r\ selves known to us as responsible, ana now, during our j and suede, and there are unusually distinctive flares, tiers, tuekings, tailored stitch- S / C.OO the entire range—black, new tan, Franciscan brown, moonlight and grey. And Jp / “ rx „,. „ cm-n-act vnur t-il-itin- nrlv-mt-m-e ings and smart sleeve details to make you thrill over this group of coats, at only / D ever y coat has dec P fur cuffs to matci ] the collar - Appreciation price, / appreciation US.} S, \\ e SllggeSt \ OUr Taking aU\ ailiage * ... Women’s sllO to $125 Coats —The largest of the Appreciation groups of women's I I of tills Ser\ice. I | k Misses* sllO tO sl2a Coats—Coats with deep shawl collars and cuffs of the coveted coats and values of whiclj we are mighty proud. The popular shawl collars in every style—square, E cadger—many with shawl collars and cuffs of beaver, skunk, baby seal, platinum wolf, Janette pouch and waist-deep and sometimes extending even to the hem of the coat, in such rich furs as— -j- • 1 fl j» ««*>-*•» “now ho,v ffe S ,r.b,e ar. coat, with „„ch —of ,b,ae coat, oven «*» f„^’.W.& P a?."3 .1 11 fl lOF Mlft fur borders and tuxedo fur collars to the hem. No need to tell you about the hand- Rita, Malina, Broadtail and Broadcloth—a large range in black—many in new tan. N some materials and the wide choice of colors—never before have we offered coats of C .00 others in Franciscan brown, wing grey and moonlight blue—sizes 3G to 44. S%J jp Qr J un J or JVJisses SlVes 13 to 15-17 years This fast-tfrowintf <1 feuch expensive materials and furs at this one Appreciation price, Women’s $135 tO $145 Coats —With choicest furs, lavishly used in combination with J Appreciation here in no uncertain way. These frocks are all I y Misses’ $135 to $145 Coa*S-R.Pli<a, o, ,mp«r,.nt imports, foaturin. Paauin s horse 'K'»Sh. 5S Junior Misses’ $1950 tO $29.50 Frocks-A wonderful Appre.te.ion pronp. ...enff. shoe collar and Vionnet’s square shawl collar as well as fur collars to the hem and deep cleverly paquin—fur shawl and tuxedo collars to the hem—fur godefs and panel fur border with ing from simple IWtle sports frocks of wool crepe and wool jersey to charming dressy afternoon designed cuffs of pahmi, pointed skunk, kit fox, black and ivory' so even with partial fur barrel elbow and pointed cuffs in the matching furs of platinum wolf, black and /m mm froeks of sheer velvets and velvet trimmed georgette—and including the best looking tailored frock* . borders. The tailoring in these coats is exceptionally fine and tlie materials—im- m-f a mm silka fox, beaver, kolinsky, silver wolf, handsome black lynx, natural skunk and *p I 1 of canton crepe and checked velveteen—smart suede belts —beautiful fagotting—three-piece effect* ported broadcloth, Malina, Molta. Constanza and Elfina—are the most desirable of «P t / fisher-dyed fitch—for your choice at J. Jmd with clever lit fie colorful vestecs—boleros with draped skirts—all-over pleated skirts 4■■ oa > tho season. Choose from black. Franciscan brown, new tan, moonlight blue, at JL /art rn and ace collar* and cuffs contribute stvle interest to this group, and there is a choice «p 1 !* _ \\ omen s $165 to $lB5 Coats — Fashion coats—ail individual styles—replicas of Vion- lof black, canton blue, spruce green and Buddha at A Misses* $165 to $175 Fashion Coats Distinctive one-of-a-kind models, at tremen- npt Martial et Armand. Lanvin and Worth—Styles brought to you at the height of the season at Jctlcff's—Junior ShopM\ dous savings for Appreciation Coats of magnificent Molta, Iduna, Malina and imported broad- reduced prices. New mushroom collars of Jap mink or fitch—shawl collars and panel borders of cloth—coats with shawl collars, deep cuffs, partial borders and fur insets of such costly furs fox—tuxedo to hem collars of silver kit fox—square shawl collars of Mountain sable smart / __ _ _ M _ I as natural lvnx, fisher-dyed fltch. pahmi and black fox-coats with stunning front fl* rt A flares, tucked panels and straight lines, fashioned of costly materials such as Iduna, fl* AF- T T l4*/\nn/XO and side flares-eoats in clever slender lines-and a choice of black, new tan, Fran- I/§ Samara. Alexia and Sandra—mostly in black, brown and new tan shades, and sizes *P IZL I .Cl | CFP* ■ W IllTl Pfl Q I PCCPS ciscan brown and gray, at from 36 to 42, at this one Appreciation price, TT V/lllVll A/i VIJIJV’kJ Jelleff s Coot Shops—Third Floor Jclhfn Coat r. /ill Dresses in Larger Sizes—4o% to 52% —Perfect fitting frocks for those who need ( the longer lines that achieve the desirable slenderizing effect. t • 1 a p • C •_ I n* Gcvn+n Larger Women’s $29.50 to $35 Frocks Choose from ten perfectly stunning model* I I fl"n 1 I G Afl VV p3.|jS I % A I I S for street and daytime wear—all expressing graceofoutlineandachievingslenderizinglines.Beau- J UlllV/i lTllaava J-/ T ▼▼ X vav/m.vu tiful quality georgette, lustrous satin and canton crepes comprise this group, featuring pane! tuek- T arder Women’s 5145 to 5165 Coats —One mire onlv inps - flnres, • cleverly manipulated pleats, charming jabots and touches of color in 7C' Junior Misses’ SBS and $89.50 Coata-maividual. di.- For women and misses two fascinating Appreciation _ hu f. , arßo Msorlme „, m a S „iffo«, t ™.t, at this attractive *"'*• ch ~* fnm b, ‘"' K n,vy ’ Al,,um " P " K ’ *JeO tinctive fashion coats that are particularly marked by the the smartest newest price—Coats superb in quality, workmanship and style, in lovely m „ beauty of lavish use of these furs. Coats with full waist-deep 8 P P " < imported Broadcloth, Kashmir twills and suede fabrics. Sraight- Larger Women S $49.50 to Frocks—Appreciation savings of $lO to S2O in shawl collars and cuffs of Jap fox, platinum fox, badger and Styles of the season at savings. lino and graceful wrappy models. luxuriously trimmed with , , . . , . „ .... Elvnx-A choice of black, new tan, green and mi MyiC> Ul 1 s shawi or mushroom collars and cuffs of lynx, black fox, kit of unusual beauty and advance styling in this group Street dresses of sM n. canton moonlight blue, wonderful quality broadcloth, fox and caracul. B ack, new tan shades, moon- crepe and riepe exquis te, t ered, draped and tunu-ed m a choice of black brown, navy, pine needle, Lustrella and Rayosa. JD Misses’ $79.50 Evening WrapS-.n .mar. m «al »"<> »,n c E ray, and .tec 40V4 JJJQ I * V - ’ rnatg- The stvle. cloths a*nd lovely soft chiffon ve'vets-all featuring the luxurious Little Women’s $6950 to $89.50 CoatS-For the smaller fnt-for your choice at J * -1 Junior Misses 565 and 50V.5U l/ress ■ * wrappy effects that identify the newest wraps. Many with women—smartly styled coats smartly achieve values for our Larger Women S $6.5 to $79.50 DrCSSeS—A group contributed to our Apprecia W Fach coat a charming picture of vouthful CCA CA ce, t trimming. A choice of the best e\ening 'f > ou ,ako a womans regular size in shorter length. . truigl or georgette and velvet—trimmed for afternoon wear. And gorgeous evening dresses of exquisite L B?<k, twTm SnUght blue and Phad ” for lily, royal blue and S£Q.SO ft fed' wolfln’d "‘mSm 8 chiffons and georgettes beautifully jeweled and featuring crushed girdles fl* A CA / ► Volga green. black at pStirnfm wolf BroadSotb V/ g- 2rtsi ' ' ’ ***"' " ’ "° ra ' a " d Wh,tM W ° n ‘ k u f ,la in black - p,ee . n - hickory ’ tan and P Oj C Jcllcff’s Shop for Larger and Taller IFomcn—Second Floor Y Junior Misses’ 549.50 Sports and Dress Coats— Women’s $69.50 Evening Wraps— Here, too. there Little Women’s $89.50 to sllO Coats— Paris styles- ■ " ' , k Here’s an Appreciation group that represents a saving of $lO on is a wide selection of chiffon velvets In black castllian red lavish use of furs and the finest of fabrics—make this group of each coat and a choice of broadclo.h, and sued and acqua green and many of these wraps liave large mush- Appreciation values so important. You’ll find such, stunning if j l .^.3 539.50 ess.scq.so ssg Z/ « V/ 1/U iJIUIIII W pew tan moonlight blue and green-for App.e- D / for your choice at V corded scams. Black and new tan in sizes 17% 7 CldUOn nt Og 1/ \7 jrUrfi's junior siwp T/nVj i-/aor Cml Hoor jaufs-riM rioor. _ -. Duplication of those first great j # a F l 1 O j “Appreciation” events in our Mil- ‘ k Fur Coats y &/{- ]inery shops of a year and two kL 1 , , t „ , 4 ..j. vears ago, when our millinerv val- f m .. . 4 Wk.iJAX = : 1 Wonderful values for college and sports wear—contributed by VfeffiyP™ i W ’ r FLR COATS—More than 100 coats—representing the most 1 loading manufacturers-a. great savin*, for Appreciation. W 7 Ues were talked about throughout w> desirable furs—and the seasons best styles—a variety that will = , , . * . , . . .. . “"s! . i V /iwfwiiu * = Many new styles never shown before included in these groups. rPp / tl,« rJt.r L meet the demands of both women and misses—ready at special " g J lllc '- IL >* , V prices. ’zX,.c3§&r-£m. [ I $6.50 Slip-on Sweaters —Novelty Stripe worsted zephyr in un r = ’iOTH*® e U ~ usual color blendings—some in stunning ombre effects—thers in sharp ( a r 1~~ k Fur (Mats —a choice group of fur coats including baby seal in | Jjjlj \ \ i contrasts. A choice of Crew and Vee necklines—sizes 34 to 44—for JC| I / 0 T9CLL Olllv at)OUt 200 liatS reserved frOlll W Mlf trimmed, tomboy style—squirrelette and American opossum, self trim- ~ iifllx/1 Wi iW itS\ ” Appreciation %J 1 / * k tned, natural jtony with kit fox crush collars—caracul kid mm £ j / ? MK] M \ / rr- OUT entire StOt'k (tIIPSP incllKlinST ar»«l caracul lamb with brown fox crush collars, and a limited | J r = $1().5() doat Sweaters—Made by one of the finest houses and given . \ y V 'A) k number of black caracul coats with shawl collars of pointed fox. A / %7- IllVil/ 3 t 7 /)a/z 1 \ / > r .. n uu n n l, i I l,ntc nil k e Ilf 1/ s /y V atous at a tremendous concession for Appreciation. Pure worsted IIU pp~l Cl l tITKI liJllCiClOll flCtiS, OH r i&l = with a novelty rayon stitch pattern in the smart cardigan style. /1 i• i _ 11 . 1 (a r*nf W Fur Coats—A special Appreciation group for the smart young * i f= There’s a wonderful choice of new Fall shades and color com- JC/C.50 // WlllLll \VC ai*e llOt ailOWCd 1° LUC woman who wants her fur coat for a 11-occasion wear. Beautifully marked <-A binations at 13 / a . l1if» Drirp 'itifl u-]iie]i %\-r» clnll linlrf k rac-coon coats in swanky tomboy style—perfectly matched silver muskra 1 r AmL .>1 k MViS / l ' lllt P lut —ana wmui wesiidii noiu ■ Y r„9tH with brown fox crush collars, natural muskrat with brown fox collars— r XL-# / \x r /i - n a/t a i li 9 V AlklE’i&l . e * • i,. k the very smart combination of black caracul with black fox mushroom collar— ~/j / f J & ] r = SIO.PU Metal OverblOUSeS —They make stunning costumes with . 10l SdlC lit pi ILCS PUt handsome otter coats, trimmed with brown fox black pony, effectively con- J, \ f/.j l{J * t I z velvet or satin skirts. Metal embroidered georgette in effective block designs « . n , ~ , t . ». rp ..> p t trasting with a cocoa dyed fox collar or brown pony with brown fox collar || |V- / J s fcW-U = with a graceful Vee neckline and smart Chanel tie in the / Otherwise IML F„ A I IKE V -and 'here are even calfskin coats with nutria collars and mbb :», \ VlLt )Mk \ :b/ i •*/ a Wl,n a graCPlul vO6 nec Kline ana smai t cnanei tie mme A 5 r .- U ff« kid ermine, stenciled kid. Never before such an assort- $/ / W/vQFu 1 t X iW J front hip sash. A choice of black, Napoleon blue, tan, rust Jk lIS | W 'sTOrV DP HI TP Mil I IVFRV k ment of perfectly 'tailored handsome fur coats at Aa* / A \ \ Y aad green. Sizes 34 to 40. A*3 W m WL_J\VJI Ul 1\ .MILLIAI. 1 \yfs / 1 A\ffl 1 .„ca . c, • >*9 f DEPARTMENT one of the / IV up ('oats Beautifully matched flat caraculs predominate in S —We had them made to wear with these K J . . . ,• . .* • k this ground aracul in the new castor dye with dyed white fox horseshoe col- = 1 f/\ V j stunning metal blouses. They feature the imported English \ largest 111 tllG CltV tO WlUCll ail W .. hrown caracul with dyed minktail shawl collar facing and border and z tf \ • twill black velvet, in a semi-circular flare on a tub silk bodice "I CTf) ti Z V I . i i i 1 , i . J platimim fox shawl or mushroom collars. For smart | J V j top. Black and brown only. Sizes 34 to 40. • n T - have added nearly OllC thousand k matrons there are—magnificent rich black Hudson seal coats (dyed musk- - RJW llty | X K * 1 * v D 4 I , . . . . . , , r rat) with luxurious Jap mink fXcing on collar and down the front—Hudson £ Brj/jfj a \ J if cin „ ... , c .. lITII / V liatS JUSt purchased I rOlll tlie lead- 1 k SM I (dyed muskrat) with dyed squirrel collars and cuffs, and Hudson seal | W/Mf = j $19.50 Knitted SllltS —Wonderful for campus and business wear— 1 M-LL. X* . 3 1 | Y (dyed muskrat) with natural fitch trimmed collars. Leopard with a beaver r m A/-Wft i t 1-4: Sweater tops of fine zephyr wool and wool jersey skirts made on -- —N. \ 7 ItILT lnilllllCrV Stvle Cl'CatOl'S OI X ». i r-i<-<-r,on in tombov stvle, fjcelot with wolverine square <t> a mmm mm ~ /H> J/K/J ; u 'sl Tl ml- ~ ~, . a* m & -V rr ————. . \ c> - F dW collar extending to the hem and plucked muskrat with S99C £ i llpMl II l3|<| elastic band. Phe sweaters qome in \ee or Crew neckline styles $1 C AmericT. *111(1 1)1*011 Hit t() Wash uit>o dyed fox collar, complete this wonderful value group at i%J ~ \ l: | with striped trimmings. Autumn shades. A%3 .MllLlKcl <tll(l tu \ \ risii k Jctlcff’s Fur Shop—Fourth Floor l I j Jcllcfs Sporlxveur Shop— Fourth Floor in*> lot tills Q\ Cnt . f With the adequate preparations made for our Appreciation ” Events, ive believe tve shall he able to render service as usual—All now in readiness! > * THE STXDW ETA R, AVASHTXGTOX, T). C., NOVEMBER 6. 1027-TART 1.