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_ I , FINANCIAL AND CLASSIFIED ' i News of Markets Classified Ads Pages 5 to 11 Pages 1 to 4 Part &-M2 Page* WASHINGTON, D. 0., SUNDAY MORNING, JANUARY 17, 1932.____ SUBSTANTIAL GAIN NDTEDBYW.R.&E. IN ANNUAL REPORT Surplus Income Up $153,394 in 1931, President Ham Tells Stockholders. TAXI COMPETITION CUTS DOWN GROSS EARNINGS Officers Re-elected—Bonds Popular on Exchange—Record Turnout of Bankers Forecast. BY EDWARD C. STONE. In his annual report to the stock holders of tne Washington Railway & Electric Co., yesterday, President Wil liam F. Ham reported surplus income for the year amounting to $2,023,437.37, an increase of $153,394 during 1931. The traction president also reported a balance for the year credited to profit and loss of $1.221,454 04. His statement showed a decrease in gross earnings from operations of over $271,000, but there was an Increase In miscellaneous income, including divi dends from the Potomae Electric Power Co., of $149.806 60. The corporation ilso made a cut of $250,341.83 in operat ing expenses, which played a vital part In the company's net gain in income during the year. Washington Railway & Electric's con densed statement for the year 1931 gives the following picture of the year's financial activities. Comparisons With Previous Year. Increase or 1931. decrease. Gross farnlngs from operation .S5.287.270 13 •4271.033.63 81iscfllaneous Income (including divi dends from Poto mac Electric Power Co.) . 1.851.004 81 149.806 60 Oro-s income . 7.138.274 94 •121.227.03 Operating expenses (includina deprecia tion). taxes and miscellane ous Charges . 4 483.391.91 *252.341 80 1 Gross income (less operating expenses, depreciation, taxes and miscellaneous items) . 2.654,883.03 131.114 83 Interest on forded and unfunded debt 631.44 5 6C *22.279 11 Surplus income for the year. .42,023.437.37 4153.394 00 •Denotes decrease. Disposition of Surplus, 1931. Surplus income for the year .$2,023,437.37 Add' m'scellaneous profit and loss ad justments . 78.016 67 ' -$2,101.454 04 L*vv Pavment of 5*7 div idend on preferred stock . $425.000 00 Pavment of 7*7 div idend on common stock . 455.000.00 -—-- 880.000.00 Balance for the year cred ited to profit and loss...$1,221,454 04 Taxi Competition Cuts Earnings. Study of the reports shows that the keen taxicab competition during the latter months of the year made a severe inroad into earnings. The officials of the company have hoped that the Pub lic Utilities Commission would place more regulation upon the taxicab busi ness in the city, but the situation still remains the same as it has been since the low-rate taxis began operations. The annual meeting of the Potomac Power Co. was also held yesterday, as the two corporations have the same officers and directors. After presenting his financial report for the Washington { Railway & Electric Co.. President Ham | made no extended comments regarding the figures. With the Potomac Power rate matter before the courts, Mr. Ham deemed It unwise to go over the details of thesituation at yesterday’s meeting. He will report soon on the rate status. The board of directors was elected, consisting of Woodbury Blair, Edwin C. Brandenburg, Daniel J. Callahan, F. W. Doolittle, Robert V. Fleming. Julius Garfinckel, Edwin Gruhl. William F. Ham, Robert N. Harper. Cloyd H. Mar Vin, Lennard H. Mitchell, Clarence F. Norment Eugene E. Thompson and Harley P. Wilson. The directors met Immediately and elected their officers for the ensuing year: William F. Ham, president; S. R. Bowen, vice president and general counsel; A. G. Neal, vice president and controller; H. M. Keyser, secretary, assistant treasurer and coun sel; J. E. Tenly, treasurer; H. G. Hay don, assistant controller; William L. Clarke, assistant secretary-treasurer, and H. W. Kelly, assistant secretary. No changes were made in the legal and operating staffs of the railway or Potomac companies. At i,he meeting 133,812 shares were represented in per son or by proxy. JLiaumg Mil 1/. v/. ivAvuau^p. Bonds got all the attention in the week's closing trading on the Washing ton Stock Exchange- The sales: Washington Gas 6s "A”—$100 at 100'a, $800 at 100V $1,700 at 100. Washington Gas 6s "B”—$100 at 100’-j, $500 at 1C 3 c*. Capital Traction 5s—$!,0f0 at 60. $1,000 at 60. $3,000 at 60. $1,000 at GO. The unlisted securities were called off ar. usual on Saturday and very few changes in quotations noted. The high est unlisted stock on the board is Anacostia Bank which is quoted at 285. So far in 1932 Washington Gas Light 6s. Series A. have been the most active bonds in the regular list and Washing ton Railway & Electric preferred has been the leader In the stock division. Record Attendance I’redjcted. Reservations indicated the largest attendance of local ^bankers on record at anv of the Midwinter open meet ings. The meeting takes place tomorrow evening at the Willard. Secretary F P. H Siddons being swamped with notices from those expe"ting to be present. Several r,pedal guests have been in vited. David Lawrence, editor of the United States Daily, is always heard with unusual interest. President C. H. Pope will preside. In addition to the chief addresp, sev eral important reports will be presented by committee chairmen and heads of association sections. . —- — • BOSTON WOOL MARKET. Special Dispatch to The Star. BOSTON. January 16. — Various grades of French combing wools were actively sold at the close of the week in the Boston wool market, comprising the bulk of the business. Graded wools of this tvpe moved at 52-55 for choice lots, while original bag lines brought 52-53. Lines containing short French combing and clotting staple realized 60 cents. California French combing was available at 45-47. Medium graded wools and fleeces were relatively quiet Fine territory combing clean was quoted today at 57-58. French combing 63-54, half-blood 54-55. three-eighths blood 48-50 and quarter blood 41-43 Fine Ohio fleeces were quoted at 23 V 241/2, grease basis; half-blood and three eighths blood 23-24 and quarter blood 21-22. FOREIGN TRADE OF U. S. DROPS TO LEVEL OF 1916 Favorable 1931 Balance of 8331,076,000 Less Than Half of Mark Set for Year of 1930. The Commerce Department said yes terday that the foreign trade of the United States in 1931 dropped to a new post-war level, with imports the lowest since 1916 and exports the low est since 1914. The official figures of the depart ment revealed that, “although there was a favorable balance of trade of $334. 076,000 for 1931. it was less than half as large as in the preceding year. Exports dropped from $3,843,181,000 in 1930 to $2,424,183,000 in 1931, a reduction of $1,418,998,000. Imports for 1931 were worth $2,090,107,000. a decrease of $970,801,000 from the 1930 total of $3,060 908.000. A pick-up in imports was noted in December, but decrease was likewise noted for American exports. Reaction From Abroad. Dr. Julius Klein, Assistant Secretary of Commerce, explained the import gain was probably a reaction from the depreciation ef currency abroad. •‘The figure tpr December imports probably reflects the beginning of an ticipated larger imports from Europe, Dr. Klein said, "facilitated by a for eign exchange depreciation. The in crease, however, was not as great as observers had expected.” A sharp rise in imports, he continued, had been considered probable, but that there had been a "sharp shrinkage in the buying power of this country.' He pointed cut that much of the mer chandise that came over in December and that is arriving now was con tracted for before the exchange factor entered the situation. Discussing conditions in Great Brit ain which has been the best customer of the United States in recent months, the Assistant Secretary said that be cause of "the extent to which the pur chasing power in England has declined, it is difficult to estimate the effect on American exports of such individual factors as the buy-British-goods move ment, protectionist tariffs, the de preciated currency, together with the extension of American branch fac tories in Great Britain.” At Best Indefinite. He said the branch factory movement in England had not received the im petus that was expected “partly—and this is important—because the British tariffs are emergency measures and It is held unwise to build plants in the country which would be forced to face strong foreign competition when the tariffs are withdrawn.” As to the outlook for foreign trade in 1932. Dr. Klein said, “It is at best indefinite.” The commerce executive asserted that recovery from the world-wide depres sion “undoubtedly must begin in this country because it has a more resilient and mobile economic .structure, which is better able to arjust itself to chang ing conditions.” . He said he believed “the domestic situation will, however, feel the effect of any unforeseen changes in Europe.” In his opinion the reconstruction ! finance corporation bill will be a “no tent influence in preventing further declines. It will act as a "cushion against further shocks from European economic developments and as a seda tive for jagged nerves.” December Figure. Foreign trade figures compiled by j the department showed that December exports totaled $184,000,000, as against $274,856,000 -in December, 1930, and $193,555,000 in November. With the exception of July and August, the De cember figure was the lowest since Sep tember. 1914. when the amount was only $156,100,000. December imports rose from $149. 725 000 in November to $153,000,000. as compared with $208,636,000 in Decem ber, 1930. The December amount was the lowest, with the exception of No vember, of any single month since Sep tember, 1915, when the total was $149, 200.000. The favorable balance of trade in December was $31,000,000, as against a favorable balance in December, 1930, of $66,220,000. Gold exports for the year went up to $466,794,000, as against only $115,967, 000 in 1930, a gain of $350,827,000. Most of this increase has been attributed to a “raid on th‘e dollar” in September and October. Imports of gqld for the year showed a gain of $216,065,000. from $396,054, 000 in 1930 to $612,119,000 last year. Silver exports last year were valued at $26,485,000, as compared with $34, 157.000 in 1930. while imports were $28. 664.000 in 1931 and $42,761,000 the pre ceding year. HEAD OF U. S. STEEL PUZZLES INDUSTRY — Speculation Is Rife on Suc cessor to James A. Farrell. By the Associated Press. NEW YORK, January 16.—The steel trade continues to buzz with gossip over the probable successor to James A. Farrell as president of the United States Steel Corporation, but high officials of ths corporation have main tained a discreet silence. Mr. Farrell recently announced his retirement as of April 13. It is expected in usually well-informed steel quarters that the new president of the largest steel company in the world will be a technical man taken from the ranks of the company. Names most frequently mentioned of late are those of Eugene P. Thomas, vice president of United States Steel, and I. Lament Hughes of Pittsburgh, president of the Carnegie Steel Co., one of United States Steel's leading subsidiaries. Dow. Jones & Co. reports that one name being mentioned in Middle West ern steel circles is that of Sewell Lee Avery of Chicago, now president of the United States Gypsum Co. Mr. Avery was made a director of United States Steel last July, taking the place made vacant by the death of George F. Baker, sr. , . Rumors that Mvron C. Taylor, chair man of the steel corporation's Finance Committee, might also take over the presidency, are completely discredited in ouarters close to the steel corporation. Rumors that E. T. Weir, president of the National Steel Corporation, might be offered the position are also dis credited in these quarters. -— ACTIVITY IN STEEL IS REPORTED QUIET Auto Manufacturers Delay Orders to Await Public Response for New Model Cars. By the Associated Press. NEW YORK, January 16.—Slight in creases in steel activity have been less than recent conservative trade predic tions and the slowness is attributed partly to a disposition of automobile manufacturers to await public response to new models before anticipating re quirements. For the week steel ingot production was estimated to have increased a point to Above 25 per cent of capacity. Hopes for future expansion are said to be based on anticipated improve ment in rail buying. Pig iron was quiet, with slight easiness in Southern prices, but elsew'here markets were steady. , . , Export demand for copper, which had improved late in the previous week, tapered off following declines in Lon Idon and the market became dull. Tin was firmer, reflecting partly ad vances In London and lessening pres sure of domestic resale offerings below an Import parity. J Demand for lead expanded to the best proportions for several months, with buying for prompt and February shipments in excess of daily produc tion. Buying of moderate quantities of zinc by large consumers In prompt positions developed at lower quotations, but demrnd for more distant delivery was restricted, with somewhat increased selling pressure reported. Antimony was quiet and steady after redent purchases absorbed the more pressing offerings. -•-—— $4,625,000 Gold Received. NEW YORK, January 16 (£>).—Gold transactions today consisted of an im port of $4,625,000 from Argentina, ac cording to the New York Federal Re serve Bank statement. There were no exports and Jno net change in gold earmarked for foreigr account. t INSTITUTE PLANS ANNUAL BANQUET I. J. Roberts Appointed Head of Committee for Feb ruary 13 Session. I. J. Roberts, assistant cashier of the Riggs National Bank, has been ap pointed chairman of the Banking In stitute's 28th Annual Banquet Commit tee, by Aubrey O. Dooley, president of Washington Chapter. Other members of the committee have also been named for the event, which takes places on Saturday evening, February 13, at the Willard 'Hotel. Mr. Roberts is a former president of Washington Chapter, has served as banquet chairman in previous years and is credited in a large measure with the success of last year’s dinner. The annual event, the chief social event of the year at the institute, brings to gether large groups of both senior and junior bank officers. The Program Committee is already functioning and has tentative plans for special entertainment features, a guest of honor of national prominence, and a speaker of outstanding ability. Last year President Stevenson of the Ameri can Bankers' Association attended the dinner, as did also the national head of the institute. Othpr Committee Members. Others on the committee are Frank M. Perley, American Security & Trust Co., and Miss S. Winifred Burwell,, Na tional Metropolitan, vice chairman; Miss Catherine M. Kxieg, Riggs Na tional. secretary: Miss Gertrude G. Wick, Liberty National, assistant secre tary, and J Earle McGeary, W. B. Hibbs & Co„ treasurer. The other Eanquet Committee members include: Willard G. Barker, Morris Plan; £enneth Birgfeld, Riggs; H. W. Burn | *^e* R’KSs; William A. Cady, Ameri can Security; It Jesse Chaney, Com mercial; Frank C. Cook, District: F. H. Cox, Commercial; George R. Flemer, Metropolitan Constance D. Fogle, Riggs; A. E. Henze, W. B. Hibbs & Co.; Lloyd H Johnson, Northeast Savings: Henry F. Kimball. American Security; | Claude W. Kinseley, Riggs; Robert H. Lacey, Columbia; Frank W. Lee, Mount Vernon Savings. . ??beIt E Lee, Lincoln; T. Hunton Lefth Secuirtv Savings & Commercial; S. William Miller, Union Trust; Rich ard A. Norris. Lincoln; Stuart S. Ogil I YjL Second National: Nathan Poole. Federal-American; Robert M. Poole, i R^gs; Mabel V. Royce and Rose L. j Royce. Washington Loan & Trust: Wil I liam F. Russ. Munsey Trust; W. L. Sanderson, Federal-Amcriean. Paul J. Seltzer and A. W. Sherman, American Security & Trust; Robert A. Sisson, Washington Savings: James A. Soper, Lincoln; Norman E. Towson. Washington Loan & Trust; Raymond L. Weber ational Savings & Trust; Lois A. White, Federal-American: Alice H. Whitton and Robert G. Whitton, Elr,^ National Bank, Alexandria. Va.; Mildred C. Woodcock, American Secur ity & Trust. GROUP INSURANCE RECORD MADE BY EQUITABLE LIFE Equitable Life Assurance Society reports that, despite the business de pression in 1931, its group insurance premium income established a new high Tn?°rtino} history of the company. The 1931 records in group insurance business are: For group life, $127,510, 043, and, on the basis of volume cred its adopted by the society for ctoud disability, $14,821,463. and for annuities, $9,727,122. ^ P ----•-—....._ NEW YORK CLEARING HOUSE NEW YORK, January 16 (/P)_The j weekly statement of the New' York Clearing House shows: Total surplus and undivided profits $1,028,309,400, unchanged. P I Total net demand deposits (average) : $119,190,000 decrease. 'average;, Time deposits (average), $8,306,000 increase. 225 735rlngS ending $4,232, 'arafe.** «*■* •• POLICY SEEN S1EP — ■' "— Easier Credit Regarded as Implied Intent in Cutting Rates for Bankers' Bills. TIME IS BELIEVED RIPE FOR STRATEGIC ACTION | Stocks and Bonds Enjoy Best Re covery in Months as Pressure Is Lifted. * BY CHARLES F. SPEARE. Special Dispatch to The Star. NEW YORK. January 16.—The im plied ' intent of the Federal Reserve Board in reducing buying rates for bankers’ bills this week is that a step is being taken in the direction of easier credit, or away from the process of deflation that has been going on for over two years, toward one of moderate inflation. This has not so far been supplemented by a lowering of redis count rates or by purchases of Gov ernment securities. The amount of the latter in the Federal Reserve portfolio has recently decreased instead of in creased while bills discounted have re mained stationary. Undoubtedly a new banking method or philosophy has been adopted by the central authorities, who have timed it with the cessation of liquidation by member and non-member institutions and expects to promote it through such agencies as the Reconstruction Finance Corporation. It also coincides with a strong undercurrent of confidence in an adjustment on German credits that will be helpful, if not entirely satisfactory, to creditors here and abroad. Recog nizing a leadership both in Washing ton and in financial centers that had been ccnspiculously absent during 1931, the investing and speculative public have reversed their positions in the market, and with pressure lifted, stocks and bonds have enjoyed the best re coveries in months. Strategy Well Timed. Unquestionably the psychological mo ment has arrived for the strategic move initiated by the Federal Reserve authorities The degree of deflation in commodities, in securities and in loans to brokers as well as those held by banks had approached, and in some items exceeded, that of other major crises. Most of the banks at the end of the year had "put their houses in order" to the detriment of the bond market and of many of their best bor rowers in pursuing a practice which the controller of the currency ought to deprecate rather than to encourage. They were in a position, therefore, after the turn of the year, to resume their normal functions, and having adjusted their financial structure to the effects of a price cyclone which swept away about $175,000,000 from the assets of three prominent security affiliates, to consider those responsibilities attached to chartered lenders. Liquidation of credit had been on an enormous scale and far in excess of that required to bring the financial structure back to a sound basis. From figures that have just appeared in the American Bankers' Association Journal it is shown that between September, 1929, and September 30, 1931, there was a reduction of $5,291,000,000, or 20 per cent, in the short-term credits of Federal Reserve member banks and of nearly 50 per cent in all reported security loans. An even larger amount of decrease would be indicated if the combined reports of the banks as of December 31 last were available, as some of the heaviest liquidation. oc curred in the final quarter of 1931. Reflecting this deflation were prices of railroad securities, less than a fort night ago. lower than they had been for a half century’; farm prices that have not been approximated in 30 years and quotations for various other commodities below those known to living men. Obviously, the time for a material regeneration had arrived. Important Dividend Meetings. There have been no unsettling divi dend changes this week; a few have been even better than anticipated. The important meetirgs at which recogni tion may be given to improved credit prospects occur in tne second nan 01 the month and include those of the United States Steel, Pennsylvania Rail road and Bethlehem Steel companies. It is not unlikely that they and others will determine the rate of dividend next to be paid by the outlook for the future rather than on failure to earn their dividends during 1931. There is every reason to believe that the corporation bond market has seen its low levels. It is not so certain what the outcome of proposed Government financing is to be on outstanding Treas ury obligations. Although these are at the base of the credit structure of the country, they have been pitifully weak at times recently. In his special mes sage to Congress on January 4, Pres ident Hoover stated that "the recent depreciation in prices of Government securities is a serious warning which reflects the fear of further large and unnecessary issues of such securities.” Since this was delivered all classes of Government loans have touched the lowest prices in a decade, with the latest long-term issues at a discount of about 18 per cent. An influence inimical to the market for these loans has been that of "short selling.” There is an old slogan that one should net “sell the United States short.” Recently it appears to have been a rather popular pastime. If there is any warrant for it at all, it is the fear that a reckless borrowing policy by the Government may compel additional loans at rates of interest Exceeding the yields on existing loans and that, in stead of * balancing the Government budget through measures of economy, the United States debt will expand to the extravagant proportions reached in those countries that have gone off the gold basis. The sharp political division in the coming campaign may grow out of two opposite philosophies in the field of economics, the one contending for an easy road for the taxpayer, which might be popular with the masses, and the other for a rigid adherence to the prin ciple of meeting debts by curtailing governmental and municipal extrava gances The Issue is one that has been clearly promoted recently and is likely to b" fought over with as much intens ity as those relating to prohibition, the tariff and international debts. (Copyright, 1932.) Steel Operations Gain. NEW YORK, January 16 (&).—-Dow, Jones & Co. estimate that Youngstown district steel plant operations next week will be at 34 per cent of capacity, an increase of 3 per cent over the current week. WE MIGHT TRY A LITTLE PRIVACY DECLARED SUCCESS Attendance and Sales Both Exceed Records of Last Year. BY HARVEY’ ANDERSON. Special Dispatch to The Star. NEW YORK, January 16.—“Happy days are near again" is the chorus heard on all sides on the closing day of the National Automobile Show, as manufacturers, dealers and the public unite in acclaiming it one of the most successful exhibits of the motor in dustry in several years. Not only did the attendance exceed last year’s show by more than 35 per cent, but the actual sales were greatly increased for a number of lines of cars. The public response, in the words of S A. Miles, show manager, was re markable. The Show Committee of the National Automobile Association ex pressed itself as "more than gratified” with the results. It was reported that there were visi tors at the show from every State in the Union. Large delegations of dis tributors, sales managers and dealers left the city today for their home cities with the conviction that the auto motive industry is now in a position to lead the country out of the slough of depression on the upward trail to more prosperous times. Crowds End Tension. Mr. Miles summed up the week’s ac complishments thus: ’’The show arrived at a tense in dustrial moment^-when the air was full of uncertaintly regarding what the public reaction would be in the matter of purchasing the products of America’s largest manufacturing industry. "The first big question was answered a few hours after the doors were opened, when it was seen that the attendance was breaking last year's record by more than one-third. "The second question, of whether or not the public would buy cars, received a most encouraging answer. Exhibitors began to report sales from the very be ginning. Both in actual sales and in negotiations entered into for trade-ins, last year’s exposition was surpassed con siderably.” Heads of several motor companies declared emphatically that they saw signs of returning confidence on the part of the buying public and that the impetus given the industry by the New York show and other shows throughout the country will assure a satisfactory volume of production during 1932. Must Overcome Fear. Alvan Macauley, president of the National Automobile- Chamber of Com merce, sounded the keynote of the week in an address before the Mer chants’ Association of New York when he said that "the co-operation of all business can bring about a return of public spending, effacing the fear and hysteria which now hold the con sumer’s dollar in check.” “It is the fear of buying new things which must be overcome before we can have a return of prosperity,” Mr. Ma cauley asserted. "We cannot be pros perous if people do not buy and it is the action of each individual person in loosening his frozen dollars which will create the great buying waves that this country so urgently needs.” On Monday the Brooklyn show, twenty-first of the annual series, will open at the 106th Infantry Armory, continuing until January 23. It is held under the auspices of the Brooklyn Motor Vehicle Dealers’ Association. The Newark show opens today, to con tinue until January 23. The middle western section of the show will be held in Chicago from January 30 to February 6. (Copyright, 1932.) -• U. S. TREASURY CERTIFICATES (Reported by Chas. D. Barney & Co.) Rate—Maturity. Bid. Offer. 23,4s June 15. 1932. 100 4-32 100 8-32 2s Mar. 15. 1932. 99 31-32 100 1-32 ltii Sept. 15. 1932. 98 22-32 99 3s Sept. 15, 1932. S9 31-32 100 1-32 3Us Dec. 15. 1932. 99 31-32 100 1-32 Everybody’s Business Financial Prestige of League of Nations Involved in Bulgaria s Fiscal Crisis. BY DR. MAX WINKLER. Special Dispatch to The Star. NEW YORK, January 16 (N.A.N.A.). —What Versailles proved to Germany, St. Germain to Austria, Sevres to Tur key, Trianon to Hungary, Neuilly has proved to Bulgaria. There is only one thing left to the conquered—to expect no salvation. Bulgarians, "the Yankees of the ; Balkans,” were sufficiently short-sighted j to choose the wrong allies during the ; Great War. Bulgaria’s side lost. An | indemnity was imposed upon the coun 1 try amounting to $434,250,000, equiva lent to about $80 for each man, woman I and child living in this tiny and great ly impoverished Balkan kingdom. Expressed in terms of the country's own currency, the per capita burden of reparations is equivalent to 10,536 leva. A United States Senator suggested that the Germans reduce their daily con sumption of beer by one glass and, presto, she will be able to pay repara tions. What would he suggest to the Bulgarians? Perhaps one smell less of attar of roses, which is one of the country's principal products. Met 1925 Agreement. Despite continuous warfare with her neighbors and resultant economic and fiscal difficulties, Bulgaria has met her obligations promptly and faithfully. It was not until the outbreak of the World War that she found it necessary to suspend payments. In 1920 negotiations were entered into with representatives of her for eign creditors with a view to settling this question and removing from the nation the stigma of default. An agree ment was finally reached in 1925 pro viding for the payment of interest on the various loans held abroad, in the most appreciated -currency specified in the bonds, at rates varying from 30 to 42 per cent of the coupon, with provi sions for an increase in these percent ages until the original rate is restored in full. The nation has carried out tly terms of this arrangement most meticulously. The only appreciation shown by foreign creditors has been the persistent selling of Bulgarian issues down to levels which to a very considerable extent arq in dicative of impending default. The world-wide economic depression has not spared Bulgaria. Despite rigid economies, she has been finding it diffi cult to make ends meet. She has ap pealed to the League of Nations for financial assistance. She may get it. If she fails, she will be obliged to an nounce that her present financial situ ation does not permit of the payment of interest and sinking fund on all her foreign obligations. Must Follow Hungary. Bulgaria, therefore, will, have to adopt a method to which her northern neigh bor and former ally. Hungary, took re course a short while ago—that is, she will have to deposit Bulgarian money in the national bank, to be transferred and made available for her foreign creditors, as and when conditions allow. Bulgaria has outstanding in the American market two issues aggregat ing about $17,500,000. Her entry into the American market for financial ac commodations took place in 1927, when a 7 per cent loan of $4,500,000 was underwritten by an American banking syndicate for the purpose of providing, among others, funds for the settlement of about 120,000 Bul|arian refugees from other countries. Proceeds were to be expended under the direct control of a commissioner appointed by and re sponsible to the League of Nations. In the following year, Bulgaria ob tained in the American market a 7Vg per cent loan of $13,000,000, proceeds from the sale of which were allocated for various governmental purposes, in cluding liquidating budgetry deficits. There is no doubt that the successful marketing of the above loans was due to confidence which the investors placed in the ability of the League of Nations to look after their interests. The League would thus appear to have a certain moral obligation toward those F RESTORATION PUI UP TO INDIVIDUALS Advertising Held Means to Start Motion to Better Business. "The only thing that will restore business as a whole is for each and every one of us to restore his own busi ness,” declares. Earnesto Elmo Calkins in Advertising and. Selling. “Advertising has not lost its power. These are the same people who were such enthusiastic customers two years ago. They still must live. They still have the same wants and desires. We got them to buy through advertising when money was plenty. Do we expect them to buy without advertising when money is scarce? Still Use Advertising. “Nearly every business that has been determinedly and confidently pushed this year has succeeded and has made money. Some of them are retail stores and some are manufacturers. They still believe in advertising. They are still confident of the future. They know some people have money, they ask for it and they get it. They are little spots of prosperity in a sea of depres sion, not enough yet to leaven the whole lump. “But if each shop and store and factory and service station will endeavor to sell writh all its might and main, and use advertising with the same courage and confidence it did when business was good and people were buying with out urging, these little spots will soon cover the country and business will be good. “All wealth comes from dollars in motion, rolling around the country, buying goods at the retail store, going on back to the factory to buy more goods, paid by the factory to its work men or for more raw materials, spent by the workmen for goods at their retail stores. Advertising Is Need. “The only known way to set dollars in motion is by advertising, by making the goods or service so tempting, so desirable, so needed that they will bring in the dollars of those who still have them and thus supply dollars to those who now have none, so they, too, can buy things. "Advertising will do that if we put our whole soul into it and put good merchandising behind it. We must be lieve in our own advertising if we ex pect others to believe in it. “If a million storekeepers do this now it will put business in high gear —not immediately, there is nothing miraculous about it—but it will be motion ard that motion will be for ward and upward. And that is all that’s needed.” w’ho purchased securities sponsored by it. If the League should fail to make necessary arrangements to tide Bulgaria over the present difficult period, and if default should result because of such failure on the part of the League, the prestige of this body would suffer im measurably. Politically, it has not al ways had the smooth sailing which its most ardent adherents anticipated. Financially, however, the League may be said to have been eminently success ful. It has been responsible for the rehabilitation of Austria, the recovery of Hungary, the restoration of Greece, and the renascence of Bulgaria. De fault on a League loan would be highly regrettable It is hoped and expected that Bul garia will not be forced to adopt the extreme measure. Those identified with the origination and distribution of the country’s obligations among investors in all probability will do their utmost to extend temporary assistance to a nation which is anxious and willing to meet payments in full on all con tractual obligations. (Copyright. 1932. by the North America a Newspaper Alliance, Inc.) 'EUROPE’S BUSINESS | SHOWS CONCERN IN i 1 Orderly Agreement or Hard Struggle at Lausanne to Be Factor. OTHER NATIONS LOOKING TO FRANCE TO TAKE LEAD London Refuses to Be Wholly Pes simistic Despite No Real Improvement. Srecial Dispatch to The Star. NEW YORK, January 16.—Cable and radio dispatches to the Eusiness Week give the following survey of business abroad for the week ending today: Europe,—Whether reparations end in on orderly agreement or after a strug gle which could easily precipitate a series of further crises is a major worry to world business. On France rests the major decision. Britain is mildly optimistic over the outcome of pending conferences; has prospects for better domestic business. Italy wants an end of reparations; is industrially less active. France is changing govern ments, trying to delay a definite deci sion on reparations until after elections, playing for a better bargaining position abroad, facing rapid industrial decay at home. A Bulgarian moratorium is like ly to be followed by several measures in Greece, Jugoslavia and Austria. Germany is helpless. France Not Uneasy. Par's—If there is any uneasiness in Paris, it is due to no fear concerning reparations themselves (France intends to pay her war debts only proportion ately to reparation receipts). Rather there is fear lest once the reparations checkrein over Germany is relaxed, Germany wi'l attempt other revindica tions, such the right arm and the re turn of the Polish Corridor. As yet there has not been time for the national equipment program to show any effect on business conditions. Unemployment continues to rise with labor restlessnes more evident, especial ly around Paris. *The just-published November production index continued the 2-point monthly drop which has repeated itself each month since Au gust, and which now has reached 115, compared with 140, the monthly average in 1930. The $80,000,000 year-end expansion of bank note circulation is contracting very slowly. The Bank of France, due to the generally unfavorable domestic situation and to the prospect of sharp ly reduced activity in 1932, is expected to pursue the recent policy repatriation of its foreign balances. London Optimistic. London.—British business refuses to be wholly pessimistic despite a lack of data to show real improvement in the general situation. In the industrial field encouragement is derived from the increase in trade inquiries. In the financial field there is cheer in the better tone on the stock market and tre continued hope that the Lausanne Conference will at least determine con ditions which will prevail for a fixed time, as limited as that may be. Rumors are abroad that the cabinet is in serious disagreement on its tariff scheme, due to be announced with the Aoril budget. Pressure from all sides for' protection is unrelenting. The iron and steel in dustry, in particular, is demanding im mediate aid. Treasury officials are anxiously scanning first reports of the income tax yield. Not only is the rate increased this year, and the exemptions lowered, but three-fourths of the year’s tax is payable now'. More than 1,500, 000 new taxpayers are added by the lowering exemptions. During the first nine days of the year, tax returns totaled nearly $73,000,000, which is $32,500,000 more than W'ere paid in the first nine days last year. German Industry Worse. Berlin.—Chancellor Bruening’s repar ation statement is officially interpreted as Germany’s inability to pay in ac cordance with the Basle report and not as any unwillingness on the part of the Reich. Opinion is strongly opposed’to any short-term prolongation of the rep aration moratorium with a six-month adjournment of the Lausanne Confer ence. The money market is remark ably easy. Nearly 90 per cent of the Reicbsbank’s year-end credits were re paid in the first week in January. The general industrial position has further worsened. Unemployment at the year end stood at 5,600.000 and is increasing rapidly. The coal and steel industries contribute the largest number. RETAIL FOOD PRICES DROP THROUGHOUT COUNTRY Retail food prices throughout the country, according to figures compiled yesterday by the Labor Department’s Bureau of Statistics; continue to slide down the scale. The bureau noted a reduction of 2 per cent on December 15, as compared with figures compiled as of November 15. This reduction places the average de crease in retail prices for the year at 16 2-3 per cent, according to the bureau. Washington, Springfield, 111.; Salt Lake City, St. Louis, Philadelphia, Peoria, Mobile and Minneapolis each noted a 2 per cent decrease during the 30-dav period ending December 15. This reduction places the yearly decrease here at 17 per cent. CHEMICAL REPORTS JUMP IN EARNINGS IN 1931 Special Dispatch to The Star. NEW YORK. January 16.—The Chemical Bank & Trust Co., which has just made public its annual report, states that the bank in the year ended December 31, 1931, earned $5,113,000, equal to $2.44 a share on 2,100,000 shares of stock as against $2.25 a share earned in 1930, a fine showing during a panic year. The bank now has 14 offices in New York City, one in Brooklyn, one in Chicago and one in London. It is a charter member of the New York Clear ing House Association. CORPORATION EARNINGS. NEW YORK, January 16 (jP). — Per share earnings of corporations reporting in the past week included: Year ended November 30— 1931 1830. Gulf States Utilities nfd. $13.00 $16.83 Pensylvania Pow. & Light pfd. 17.10 17 12 Puget Sound Pw. & Light pfd. 8.75 10^37 Virginia Elec. & Power pfd.. 20.01 20 00 Year ended December 31— American Superpower.04 38 Italian Superpower .41 .44 R. J. Reynolds Co. 3 64 3 43 United Corporation .75 .78 United Fruit . 2 32 4 24 U. S. Realty & Improvement. .52 4.42 Western Union . §88 9.63 White J^ock Mineral Springs.. 4.00 4.70